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The challenge with integrating marketing strategies that use multiple platforms is it becomes really hard to track the results properly. Sure, someone can see a post on Instagram, then discover your website, look around, decide they are not interested in an appointment right now, but maybe look you up again a week later, maybe click on a Google ad, and then fill out an appointment request form. Tracing that appointment request back to the Instagram ad they originally found you through is very difficult. When you're doing marketing for dentists, these are small businesses with small marketing budgets, and every dollar invested needs to translate into a clear and tangible return-on-investment. This is why in general we don't recommend putting a lot of money into social media ads when you are likely going to get much better returns on Google. People searching for a dentist on Google are looking to go to a dentist. Trying to engineer some clever campaign of Instagram ads that get them into your funnel is kind of overkill for the budgets 99% of dentists have to spend on marketing.

​@@revupdental Indeed. Totally agree with that ! 👍 Thanks again for the great content !

Shoot us an email at info@revupdental.com with some more details and we can see how we may be able to help you.

That's wonderful to hear. Thank you for the kind words!

You can get in touch with us via our website at www.revupdental.com

A dentist doesn't need to necessarily be a CRM "expert" but understanding how CRMs work, and more generally how sales works, what your staff needs to do to book more patients, how to create a system of accountability so you can monitor what they are doing and how effective they are is critical to building a good practice. CRM systems make it easy to monitor what is happening when it comes to sales, how many new patient leads you're getting, how many are turning into booked appointments, and where the bottlenecks are.

This saying doesn’t come from non-dentists, it primarily comes from the most successful dentists, and it keeps getting repeated because it’s absolutely true even today. If dentists were any good at business you wouldn’t see corporate dentistry and DSOs, primarily run by non-dentists, taking over the industry. Every dentist needs to invest heavily in leadership and business skills to thrive in todays competitive environment. If you don’t, you’re going to end up working for those non-dentists sooner or later. The same has already happened in countless industries. Retail, hotels, coffee shops, pharmacies, grocery stores, gas stations, auto repair, convenience stores, gyms, etc. Dentistry is going down the same path because like the other industries I mentioned above, they were all run by people who thought that you just had to be good at the work that type of business did in order to run a successful business. The best coffee shops are not run by people who make the best coffee, they are run by the best business people. The vast majority of dentists haven't spent even 5% as much time learning about business and leadership as they've spent learning clinical skills.

Thank you!

Can you do more role play videos?

We repeated the experiment a few times and with a variety of different photos, from ones taken on a cell phone, to very professionally shot before & after photos. The results were almost always the same. It's not the quality of photos that's the problem, it's that most dental before & after photos are more like medical documentation photos rather than photos that highlight the patient. The best use of before & after photos we've seen was from Smile Direct Club. While they ultimately went under, they actually had great before & after photos that looked almost like Instagram selfies, where even in the before photo the patient looked very nice, but it was unquestionable that in the after photo they looked much better with straight teeth. It was the type of photos that potential patients could project themselves onto and get excited about Invisalign, whereas 99% of photos dentists take are the kind you would expect to see in a medical textbook.

Glad you found it useful Glen. I'll be doing a new one soon as a few things have changed in the last 3 years.

We don't have one at this time since almost all of our videos are under 10 mins long but we might consider creating a podcast in the future if we see enough interest.

Well said

What’s you’re revenue ?

Thank you for the comment!

Thank you for the comment!

I understand what you're saying, there is more to being a receptionist than just answering the phone. However, you can teach someone how insurance in dental works but you can't teach someone how to be a friendly, warm, and positive person. Even if they can ONLY answer the phone that is still valuable and will drive a lot more new patients if they know how to do it well, and new patients are the lifeblood of the practice. Over the following weeks and months they will obviously learn how to do more. This isn’t my “theory” I'm simply sharing what our most successful clients do. The average practices are always searching for unicorn employees. The successful practices find ways to create them.

Thank you! We have a bunch of really insightful interviews you might want to check out. :)

@@revupdental Yeah, I definitely will! Cheers.