I really don't understand people like you and I'm extremely sensible. So much nonsense in two lines ... "my worshipped brands, buying, an experience of a lifetime". Certainly you were very collapsed.
I 'inherited' some of my mom's sweaters from there too, also from the mid to late 90s. And SAME! Good as new. Nothing they carry now comes even close. It's really the biggest loss.
@@RIZFERD I don't think she is because I have the same story. You need to really get your hands on the pieces they used to sell. Nothing they sell now comes even close.
I'm from Peru and as a teen in 1998 I also bought my first Benetton sweatshirt. I'm using it until today and people are surprised when I tell them it's from 1998. It looks brand new ❤
Benetton was quality. Today u have two option: cheap poor quality fast fashion or unaffordable overpriced luxury. There is no middle ground. As the middle class is killed, why would companies make anything for the shrinking middle? Affordable quality is killed by greed.
I've largely given up. While I still buy pants and shorts at stores, I now, for the most part, buy up T-shirts in art and craft stores and do my own fashion.
A lot of brands were quality, Levi's, gap, Lord n Taylor, banana Republic, Calvin Klein and every other brand out in the 80's. Now those brands that are still around are garbage.
One of the attributes of Benetton's advertising that was glossed over in this video in order to jump to discussion of the controversial advertising is the fact that Benetton was, at the time, the biggest international brand featuring models of varying ethnicities in its advertising -- and often in the same ad. In the USA, a Benetton ad is probably the first place I saw an Asian face selling clothing and not laundry products. (Remember those "ancient Chinese secret" ads for Calgon laundry softener?) When I was in high school in the 80s, Benetton was at an entry-level luxury price point, with truly exceptional Made in Italy knitwear. Even the tshirts were Made in Italy. By the time I was in grad school, the sweaters were barely shaped correctly and made in Romania and Bangladesh. Then the brand, as ubiquitous in North America as The Gap, just disappeared.
I feel like as Benetton was on its way out fast fashion like the Abercrombie rebrand was on its way in. Mossimo moved from surf and skate shops to Target. People wanted a cheaper worse version of Abercrombie, we got Hollister, Old Navy, H&M. I just found a box of 90s clothes and its kind of ridiculous how much better made it is.
Late 70s early 80s - I remember what you mentioned. The first time seeing different people was so good, and I do remember the prices were not expensive compared to department stores and other clothing shops.esp. for quality. I also remember the late 70s GAP being where we could go to get the cheapest price on Levis. We would go and get levis for 15 bucks and 2-3 shirts for seven bucks. Around the late 80s I stopped going in to Benetton. Selection and quality diminished.
I remembered there were models with different skins all in one ad, and the colours were so vibrant those models actually made sense. Nothing the current DIE can compete.
@ChucksSEADnDEAD same here. I remember being in high school when I first remember seeing their ads on billboards and buses and in magazines. I was drawn to "The United Colors of Benneton", ads cuz there was a dual meaning. The skin colors, as well as the vibrant clothing colors, both which appealed to me.
A wonderful brand, clothes were of excellent quality, colors were beautiful, things now have change, and after the first wash, you have to throw them away! Young people do not appreciate quality! I have several peaces from benetton that have more than 15 years, that look like New!
All of their clothes in my own closet were excellent quality which isn't something you could say for most high street brands nowadays and the color palette was amazing.
I dunno if you missed the part of how the greed of the Benettons cost the lives of so many innocents from their production lines to their building companies in Italy.
back in the early 90’s when i was in a junior high i saved money and brought a green sweater and yellow backpack at benetton that make me feel as am the coolest boy in school. benetton and esprit was the It brand
Wow, never knew any of this backstory. In the 90's I enjoyed seeing their clothes both in their stores and on people in the mall, but could never afford them. Maybe now is the time to get a vintage piece.
Wow, I had no idea Benetton was involved in such scandals. Especially promoting guys convicted of murder. Very informative video and well put together. Thank you for posting!
The fragrance "Colors" I discovered while in my early teens is still permanently imprinted in my memories. Once in a while I will smell something that reminds me of it.
No fashion brand - or luxury brand - has ever been interested in anything other than sales and money. That’s fine, that’s business but never believe the claims that they are doing anything other than making cash. Claims about wonderful things for the environment, welfare, underpaid workers etc etc are always false.
I loved Benetton when I was at school in 85 . Probably first brand even bought into . Loved the sweatshirts and duffle bags. Remember autumn 1984 and it was cool for lads to wear pink Benetton sweatshirts and cords . Those were the days 😊
@@siewheilou399 A "luxury" brand that, in 2023, was producing coats in Romanian factories for €16 -18 and selling them in their stores for €350-400. Disgraceful.
I loved the clothes but the advertisement, throughout the years, drove me away. Now, evn though they're trying to return, the advertisement still alienates me. I'm good with not patronizing them any longer.
My first job out of school was Benetton Dublin. The Benetton clothes I wore then were not only joyful but great quality. The clothes lasted decades. I’d shop there again, if I was sure nobody was being exploited in their production lines.
They even had their own underwear brand called under colors of Benetton. They also had a sister company, more high market, called Sisley. And they even had a magazine for a bit. Their marketing campaigns were so bold and controversial.
In the 80s, Esprit and Benetton was what every girl in my school either wore or wanted to wear but couldn't afford it. I lived in a very small beach town in NJ and as small as our town was and we literally had a small Main Street with small stores and a little department store and a Woolworth, and in the middle of these little businesses was a Benetton store. Even back then, I was a smart shopper and would get great deals on the clearance rack! I loved their pieces because they were so interchangeable with eachother and with other things I owned. So for someone like me they were perfect! I wondered what happened to that store and miss their product.
Yes forget about the people that lost their lives due to their shady practices and greed, those sweaters were great and pretty colors... Take my money greedy Italian millionaire!
@@ThatGuyGabeToo Nearly every big brand has a greedy millionaire with shady practices in third-world countries (not just Italy). At least, Benneton were the first to place models from different nationalities across it's ads. Before them, it was tiresome to see a sea of models from the West.
Colour was fashionable in the 80s, less in the 90s and not in the 90s. Selling just one product only will take you this far. Also, their outrage based ads ended up backfiring. Also is worth mentioning they had a very succesful F1 team, where Michael Schumacker won his first 2 world titles.
It’s wasn’t just the preppy yuppies, that wore Benetton. I went to SUNY Albany NY for college in the 80s. And there was a major. J_w___h American Princess apparel. and I assume it was the same similar couches like Miami, Boston University, American University in DC, and Syracuse University.
@MikeCee7 I worked as a nanny in Boston in the late '80's. The 12yo wore all Benneton. Nothing rebellious about the clothing or her. It was a status symbol for the upper middle class.
For some of us, we will always remember Benetton for giving Michael Schumacher his first two Formula 1 World Drivers' Championships before he moved to Ferrari. They were Red Bull Racing before Red Bull was a team - the flashy young team challenging the giants and eventually winning.
I still buy them. Bought two winter jackets in 2024. They are brilliant. I have a Benetton skirt that is 15 years old and looks like new. All good mid priced middle class brands are not doing that well. And its not that we cant afford Benetton. We can. It's not that expensive. It is that people don't want to buy decent clothing that lasts for a mid range price, it's either fast fashion or premium brands produced specifically for outlets. Not many people understand how properly cut clothes should fall and fit. They don't understand that within the same brand you should not wear several different sizes. It is a lack of any sartorial sense.
Never bought a Benetton piece. I love colors and colorful clothes but NOT in Benetton style. Good to see i have not been supporting crap in this case either.
I still have a great pair of pants from Benetton that is over 20 years old. The quality was there so if they also market sustainability then a whole generation may be re-introduced to Benetton. I wish them luck.
In the late 80’s -90’s had to save up to buy even a Benetton t shirt . Even then there were fakes from China (obvious). But the quality of the original Benetton was great. Items lasted for years ❤
I’ve bought sweaters from Benetton back in the late 80s. They were definitely geared to young people who didn’t know better. I thought their designs and colours were cool back then, but the wool they used was always super itchy, not of good quality, nor ethically and sustainably made compared to other much better brands, like Johnston of Elgin for instance.
I loved their sweaters and hues. The death row ads was too much ! Hopefully and can still find cardigans and sweaters in colorful hues for a decent price. 💁🏾♂️
I thought Benetton went out of business ages ago. I don’t remember them having any kind of visibility past 2000, at least not in the US. They were everywhere in the 80s, though.
that this brand was a franchise explains a lot, I have seen the stores in malls in India a few years ago as well as the UK. I even remember seeing the Benetton Barbie dolls advertised.
I wore Benetton all through the 80’s. And 90’s. I remember wearing the striped sweater. At first the social campaign was fun, but then it was too much. I moved on to GAP and J Crew. I didn’t know it was still in business
In the 80's and 90's Benetton and Esprit were the peak of upper middleclass fashion. But IMHO, they failed to adapt the design of their clothes and their brand image to changing times. At first, they were outperformed by H&M, then came Zara and Primark and - according to my teenage kids, Bershka (a subsidiary of Zara) is nowadays the go-to brand for affordable teen fashion.
To this day, I still love this brand and shop there on trips to Italy although the quality of the textiles they use are not as great as it was way back then but the cut and fit of their clothes especially trousers and jeans remains unparalleled IMHO.
I worked in Benetton in Squirrel Hill, PA for several years. Their clothes were top quality, and I spent my whole paycheck there lol. What a wonderful brand. Miss it.
This brand is preferred by the "real middle-class". Back in the 90's, I usually bought my backpack here and it really lasts very long. It's also brightly colored making a real statement.
I think Benetton’s crazy colors divided society instead of uniting it. People walking down the street look like a colorful pile of junk each individual trying to show their own style.. I preferred the muted colors in the uniting of society. The society of the 20s 30s and 40s held the same values of family and the social structures that were so important for the family now it’s just a big heap a big mess a pajama slipper wearing society.
The sad fact is, the brands that overtook Benneton use the same thing : cheap labor in China, India, Pakistan, etc. I think that if garment mfg returns to the USA, AI might make it possible to buy clothing made in the USA.
I still have my Benetton coat from 2000. I had a few cherished pieces from Benneton and Sisley in the 90s. I would give a hypothetical arm for one of those colorful sweaters!
20+ yrs ago I saved up money and bought sweater for my little bro on bday. I was in college that time and it was way out of my budget. But that brand was getting popular in India. My bro did not like it so i grabbed it many years later to wear at home as it grew bigger ( after wash) and I am chubby . It was v stylish .Now I know Much about fashion and quality and I realize it was v good quality cotton sweater that because of not properly washing , hung loose but did not pill.
My favourite brand, someone save it please...In 2010's I bought a few pieces and still love them. The only place u find real wool, excellent quality and design.
I have loved this brand forever. I just bought my husband some Benetton shirts for Christmas. Happy to see the focus staying on quality pieces and not fast fashion
I bought 2 shirts from Benetton, in blue and pink.....after washing looks like they have missed their shape totally and very unmanageable for ironing😢.....Benetton was great in the 90's with beautiful bold colors, not anymore...😮. I miss Sisley and Esprit, sucha refreshing fashion time and good quality too! Zara and HM has a horrible quality! everything is polyester = plastic ATM, Uniqlo and Muji cover my needs for my basics
I still have a sweater my dad gave me in 1980. It was the most expensive article of clothing I’d ever received. I had no idea about their business model. Great video. New sub!
Interesting information. I had some beautiful Benetton wool sweaters in the late 1980's and early 1990's. I loved them, and then wool started to itch me and the sweaters were given away. 😢 Hope they can turn it around.
I’m still hoping for Benetton to survive and their vision of sustainability may be the best option. I still have sweaters that I bought as a teenager and they’re still as sparkly new (and I’m kinda old😅)
A couple months back, I went in their Barcelona location. It was a busy Saturday afternoon. Bershka, Primark, Pull and Bear, and all their other neighbors were busy. Except for them. I was the only one inside. It felt depressing even with all the colourful merchandise on show. I left immediately.
You don’t need to leave because there’s no one there. You should choose the fashion you like just because you like it not because the place looks busy.
I wondered what happened to them. I remember how edgy the advertising became and did wonder what was going on. I hope they survive because they brought a lot of energy with their clothes and imagery.
I own a wool dress I bought around 1992 and I still wear it today, the quality was superb and the style is still wearable a timeless piece. I just posted on my instagram a reel with the dress because I love it. Benetton was a great brand it had some classy styles not everything was bold and colorful
They lost me as a costumer in the 90ies when they started advertising their clothes with the man dying of AIDS . To me the argument of raising awareness for the disease or social grievances is sheer hypocrisy. Exploiting other peoples pain for the profit of a company is disgusting.
How was it exploitation when the family pictured gave its consent to use the image? Not sure of your age, but when that ad appeared in the early 90s, a major company bringing awareness to the AIDS crisis would have been like H&M doing a Free Palestine ad today. That ad expanded the discussion about HIV when most governments were ignoring it, and it is one of the reasons why it's no longer a taboo subject today.
Although yes it was a controversial campaign, it was above just marketing, it was ART. BTW, the family was supportive of the campaign and for good reason. In a world where the AIDS epidemic and suffering was hidden, they brought it in the public eye.
I didn't even notice it. I was never a Benneton go-to. It was always associated with high class consumers and people with a nose-on-the-air attitude. I liked some of their campaigns. Shame that like all of them, it was fake and all became about profit and human exploration.
REGARDLESS of their efforts I am not supporting a brand built on the d34ths of so many innocent people, india , Italy even the US... No they don't deserve my money!
In the 90s, Benetton offered quality, color, design, fun, comfortable and very representative clothes. But over time, that differentiation was lost, turning into boring collections.
I remember Benetton just as much for the advertising as much as the loud clothes. The advertising featuring David Kirby reminds me of religious paintings of Jesus after his death. Those paintings and statues are often named "Pietà" or "The Dead Christ."
![Felix "Unfair" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/Oswujxm2Ag0/mqdefault.jpg)
In the late 90s, Benetton/Sisley/Esprit were my worshipped brands. Buying a piece felt like an experience of a lifetime.
I have sisley skirts I'm throwing away
I really don't understand people like you and I'm extremely sensible. So much nonsense in two lines ... "my worshipped brands, buying, an experience of a lifetime". Certainly you were very collapsed.
how dumb
early nineties for me, benetton/esprit/roots/club monaco. i was in Canada though.
It's sad we can no longer find that quality off the rack any longer.
In 1998 I saved up some money and bought a classic wool skirt at Benetton. I am wearing it today and it looks just like new.
You're exaggerating 😅
I also bought a collared shirt that I bought in 1999 from my first salary and I still wear it till now and the shirt is still really good.
I 'inherited' some of my mom's sweaters from there too, also from the mid to late 90s. And SAME! Good as new. Nothing they carry now comes even close. It's really the biggest loss.
@@RIZFERD I don't think she is because I have the same story. You need to really get your hands on the pieces they used to sell. Nothing they sell now comes even close.
I'm from Peru and as a teen in 1998 I also bought my first Benetton sweatshirt. I'm using it until today and people are surprised when I tell them it's from 1998. It looks brand new ❤
Benetton was quality.
Today u have two option: cheap poor quality fast fashion or unaffordable overpriced luxury.
There is no middle ground. As the middle class is killed, why would companies make anything for the shrinking middle? Affordable quality is killed by greed.
I've largely given up. While I still buy pants and shorts at stores, I now, for the most part, buy up T-shirts in art and craft stores and do my own fashion.
A lot of brands were quality, Levi's, gap, Lord n Taylor, banana Republic, Calvin Klein and every other brand out in the 80's.
Now those brands that are still around are garbage.
USED CLOTHING
Well said!
I'd say Uniqlo has quality nice affordable pieces. Although most are staple items.
One of the attributes of Benetton's advertising that was glossed over in this video in order to jump to discussion of the controversial advertising is the fact that Benetton was, at the time, the biggest international brand featuring models of varying ethnicities in its advertising -- and often in the same ad. In the USA, a Benetton ad is probably the first place I saw an Asian face selling clothing and not laundry products. (Remember those "ancient Chinese secret" ads for Calgon laundry softener?)
When I was in high school in the 80s, Benetton was at an entry-level luxury price point, with truly exceptional Made in Italy knitwear. Even the tshirts were Made in Italy. By the time I was in grad school, the sweaters were barely shaped correctly and made in Romania and Bangladesh. Then the brand, as ubiquitous in North America as The Gap, just disappeared.
I feel like as Benetton was on its way out fast fashion like the Abercrombie rebrand was on its way in. Mossimo moved from surf and skate shops to Target. People wanted a cheaper worse version of Abercrombie, we got Hollister, Old Navy, H&M. I just found a box of 90s clothes and its kind of ridiculous how much better made it is.
Late 70s early 80s - I remember what you mentioned. The first time seeing different people was so good, and I do remember the prices were not expensive compared to department stores and other clothing shops.esp. for quality. I also remember the late 70s GAP being where we could go to get the cheapest price on Levis. We would go and get levis for 15 bucks and 2-3 shirts for seven bucks. Around the late 80s I stopped going in to Benetton. Selection and quality diminished.
I remembered there were models with different skins all in one ad, and the colours were so vibrant those models actually made sense.
Nothing the current DIE can compete.
The branding was iconic, if you came across a group with different ethnicities people would say "looks like a Benetton ad".
@ChucksSEADnDEAD same here. I remember being in high school when I first remember seeing their ads on billboards and buses and in magazines. I was drawn to "The United Colors of Benneton", ads cuz there was a dual meaning. The skin colors, as well as the vibrant clothing colors, both which appealed to me.
A wonderful brand, clothes were of excellent quality, colors were beautiful, things now have change, and after the first wash, you have to throw them away! Young people do not appreciate quality! I have several peaces from benetton that have more than 15 years, that look like New!
Pieces = peaces 🤣
i don’t think young people are the problem here)
I know many young people who appreciate quality. And it was young people who made UCoB a global success. Just a different perspective.
We appreciate quality, but can't afford it.
Quality that rest on the backs of the people in the collapsed building in Bangladesh or wherever it was that they were producing their clothes
All of their clothes in my own closet were excellent quality which isn't something you could say for most high street brands nowadays and the color palette was amazing.
I dunno if you missed the part of how the greed of the Benettons cost the lives of so many innocents from their production lines to their building companies in Italy.
@@ThatGuyGabeToowho gives ?
back in the early 90’s when i was in a junior high i saved money and brought a green sweater and yellow backpack at benetton that make me feel as am the coolest boy in school. benetton and esprit was the It brand
I was wondering if someone would mention esprit. I loved both, but couldn’t afford them ;(
Wow, never knew any of this backstory. In the 90's I enjoyed seeing their clothes both in their stores and on people in the mall, but could never afford them. Maybe now is the time to get a vintage piece.
The death row inmate ad campaign was what ruined Benetton for me. It just crossed the line too much.
Ill never forget that one , what in the world were they thinking??
I was wondering what happened to the brand. The stores were everywhere, then suddenly it wasn't.
Wow, I had no idea Benetton was involved in such scandals. Especially promoting guys convicted of murder. Very informative video and well put together. Thank you for posting!
I've donated alot of clothes then stopped when I realized my old stuff was quality.
I was a teen in the 80’s and I remember Benetton, ESPRIT, Tweeds, and of course JCrew.
Good threads; good times!
Those clothes and accessories last through today. Many of us still have bags or pieces of clothing from back in the day.
JCrew costs a lot
Too expensive ...but the advertisements were downright " insulting" at times
I still have a suit i bought there when I was in college. It was expensive for a poor college kid, but I still wear it 25 years later.
Exactly. Quality is still there. I don’t care about their political statements. Boss or Chanel anyone?
The only thing I could afford from them in the 90’s was their fragrance. I loved it!
Same!
hot or cold?
It's still available in the UK ..blue for men green for women
.bottle has a coloured old fashioned tap.. turn it to spray on or off
Hot Water, i remember
The fragrance "Colors" I discovered while in my early teens is still permanently imprinted in my memories. Once in a while I will smell something that reminds me of it.
No fashion brand - or luxury brand - has ever been interested in anything other than sales and money. That’s fine, that’s business but never believe the claims that they are doing anything other than making cash. Claims about wonderful things for the environment, welfare, underpaid workers etc etc are always false.
... but Benneton did change attitudes to colour, race, modeling, and brought awareness to AIDS when few did.
In 1995 I bought my son he was four years old at the time a small backpack I still have it to this day in perfect condition ❤ 🎉
I loved Benetton when I was at school in 85 . Probably first brand even bought into . Loved the sweatshirts and duffle bags. Remember autumn 1984 and it was cool for lads to wear pink Benetton sweatshirts and cords . Those were the days 😊
Might I suggest you do a video on the rise and disastrous fall off Ted Baker? It’s very relevant as it shut all retail locations in 2024
Ted Baker is still around, in Europe but mostly in department stores. I too would like to know what dark secrets they have…
@@richmck007
I thought Ted Baker is a luxury brand.
@@siewheilou399
A "luxury" brand that, in 2023, was producing coats in Romanian factories for €16 -18 and selling them in their stores for €350-400. Disgraceful.
I loved the clothes but the advertisement, throughout the years, drove me away. Now, evn though they're trying to return, the advertisement still alienates me. I'm good with not patronizing them any longer.
Who cares ? Get a life
How sad people chose fast fashion over quality pieces.
My first job out of school was Benetton Dublin. The Benetton clothes I wore then were not only joyful but great quality. The clothes lasted decades. I’d shop there again, if I was sure nobody was being exploited in their production lines.
They even had their own underwear brand called under colors of Benetton. They also had a sister company, more high market, called Sisley. And they even had a magazine for a bit. Their marketing campaigns were so bold and controversial.
They even had an F1 team! 😂
Yeah remember the benetton mag my dad gave me it was about smex education and contraceptives it was awkward that time.😂
Sisley still exists
In the 80s, Esprit and Benetton was what every girl in my school either wore or wanted to wear but couldn't afford it. I lived in a very small beach town in NJ and as small as our town was and we literally had a small Main Street with small stores and a little department store and a Woolworth, and in the middle of these little businesses was a Benetton store. Even back then, I was a smart shopper and would get great deals on the clearance rack! I loved their pieces because they were so interchangeable with eachother and with other things I owned. So for someone like me they were perfect! I wondered what happened to that store and miss their product.
I ❤ benetton! Please come back! ❤
Yes forget about the people that lost their lives due to their shady practices and greed, those sweaters were great and pretty colors...
Take my money greedy Italian millionaire!
@@ThatGuyGabeTooahh so progre
@@ThatGuyGabeToo Nearly every big brand has a greedy millionaire with shady practices in third-world countries (not just Italy). At least, Benneton were the first to place models from different nationalities across it's ads. Before them, it was tiresome to see a sea of models from the West.
Yeah, no thanks.
@@ThatGuyGabeTooplease, DEI hire🤦🏻♀️🤦🏻♀️🤦🏻♀️
Bought a luggage at the duty free and it was not to miss on airport carousels due to the attractive red and green color.
1 shirt in 2022 INR was ₹5000 . It was the most basic shirt ever. United colours of Benetton was over pricing stuff by a huge margin.
The ads were disgusting, and led to a world-wide boycott. Everybody hated it, even young people. I remember. I was young.
I absolutely agree with you. Typical Italian preverts.
And stupid
Colour was fashionable in the 80s, less in the 90s and not in the 90s. Selling just one product only will take you this far. Also, their outrage based ads ended up backfiring.
Also is worth mentioning they had a very succesful F1 team, where Michael Schumacker won his first 2 world titles.
I never bought anything Benetton I always associated them with the obnoxious yuppies of the 1980s. I didn’t know they were even still around.
It’s wasn’t just the preppy yuppies, that wore Benetton. I went to SUNY Albany NY for college in the 80s. And there was a major. J_w___h American Princess apparel. and I assume it was the same similar couches like Miami, Boston University, American University in DC, and Syracuse University.
Ya same… I was making pretty decent money by the 90s in NYC but Benetton seemed for someone other than a downtown artist type. Dunno.
@MikeCee7 I worked as a nanny in Boston in the late '80's. The 12yo wore all Benneton. Nothing rebellious about the clothing or her. It was a status symbol for the upper middle class.
Their designs seem solid but their brand has been the butt of jokes for décadas. I don't see how that can be salvaged.
For some of us, we will always remember Benetton for giving Michael Schumacher his first two Formula 1 World Drivers' Championships before he moved to Ferrari. They were Red Bull Racing before Red Bull was a team - the flashy young team challenging the giants and eventually winning.
Lol. Didn’t even notice they were gone!
I still buy them. Bought two winter jackets in 2024. They are brilliant.
I have a Benetton skirt that is 15 years old and looks like new.
All good mid priced middle class brands are not doing that well. And its not that we cant afford Benetton. We can. It's not that expensive. It is that people don't want to buy decent clothing that lasts for a mid range price, it's either fast fashion or premium brands produced specifically for outlets.
Not many people understand how properly cut clothes should fall and fit. They don't understand that within the same brand you should not wear several different sizes. It is a lack of any sartorial sense.
They are producing cheap clothing in the quality level of Zara, H&M, Mango
Exactly. I just came from Paris and bought a wonderful cashmere sweater there. Love the prices.
@@soulie1971no, not even close
My forever favourite fragrance was Benetton Tribu, it’s sad they discontinued it 😢😢 hope one day Tribu will exist again
Grunge and Minimalism killed Benetton.
Zara and H&M are fast fashions that very costly even not big difference with Benetton prices.
Didn’t know the backstory but I still yearn for their designs and clothes! Best quality for that price range! 😢❤
Quality is the word that comes i to mind. I wore Benetton clothes and I owned a few backpacks during college. Good times.
Love their colorful backpacks in the 90's.
I loved Benneton's quality and colours despite the ads in the 80"s into the 90's. Once the textiles got cheap I stopped shopping there.
Never bought a Benetton piece. I love colors and colorful clothes but NOT in Benetton style. Good to see i have not been supporting crap in this case either.
I LOVE Benetton's timeless quality and amazing beautiful colours ❤
I still have a great pair of pants from Benetton that is over 20 years old. The quality was there so if they also market sustainability then a whole generation may be re-introduced to Benetton. I wish them luck.
In the late 80’s -90’s had to save up to buy even a Benetton t shirt . Even then there were fakes from China (obvious). But the quality of the original Benetton was great. Items lasted for years ❤
I’ve bought sweaters from Benetton back in the late 80s. They were definitely geared to young people who didn’t know better. I thought their designs and colours were cool back then, but the wool they used was always super itchy, not of good quality, nor ethically and sustainably made compared to other much better brands, like Johnston of Elgin for instance.
Good designs with terrible advertisement
A lesson in what NOT to do in an ad campaign.
@@jenniferburchill3658I like the campaigns they used to do. Different
I loved their sweaters and hues. The death row ads was too much ! Hopefully and can still find cardigans and sweaters in colorful hues for a decent price. 💁🏾♂️
I used to have a knit jacket, pink with green, so beautiful, back in 1992 and 1992. Highland Park, TX had the store😢😢😢😢😢😢 now gonnnne
To me , I aways thought their clothes are soooo ugly... even back in the 90s, not fashionable at all, I'm impressed this brand could last this long
Yup. Never bought a Benetton piece. 🧐😑
I hated them... mostly because I was Gothic back in the 80's😂😂😂
I thought Benetton went out of business ages ago. I don’t remember them having any kind of visibility past 2000, at least not in the US. They were everywhere in the 80s, though.
that this brand was a franchise explains a lot, I have seen the stores in malls in India a few years ago as well as the UK. I even remember seeing the Benetton Barbie dolls advertised.
I wore Benetton all through the 80’s. And 90’s. I remember wearing the striped sweater. At first the social campaign was fun, but then it was too much. I moved on to GAP and J Crew. I didn’t know it was still in business
In the 80's and 90's Benetton and Esprit were the peak of upper middleclass fashion. But IMHO, they failed to adapt the design of their clothes and their brand image to changing times. At first, they were outperformed by H&M, then came Zara and Primark and - according to my teenage kids, Bershka (a subsidiary of Zara) is nowadays the go-to brand for affordable teen fashion.
Benetton's designs today are really good. People just like to wear what's trendy.
I dunno, I think some of Toscani's work had good intentions, but his Hubris soon dominated his motivations.
The quality is abysmal, garments start pilling from day 1. What a pity, their wool was impeccable years ago. Avoid at all costs
I got a jumper in sale last year..wore it twice, looks awful..if I hadn't paid £18 I would return for a refund...crap quality.
I used to love their merch.
To this day, I still love this brand and shop there on trips to Italy although the quality of the textiles they use are not as great as it was way back then but the cut and fit of their clothes especially trousers and jeans remains unparalleled IMHO.
I worked in Benetton in Squirrel Hill, PA for several years. Their clothes were top quality, and I spent my whole paycheck there lol. What a wonderful brand. Miss it.
That was a waste of your money. Hope you learned about poor choices.
@@Mr.SLovesTheSacredHeartofJesus I was like 19 so, yeah. Young kids do that stuff. 🙄
Yap, still have a huge production here in Bangladesh, China, Cambodia
I like their designs!! 😍😍😍
This brand is preferred by the "real middle-class".
Back in the 90's, I usually bought my backpack here and it really lasts very long. It's also brightly colored making a real statement.
I think Benetton’s crazy colors divided society instead of uniting it. People walking down the street look like a colorful pile of junk each individual trying to show their own style.. I preferred the muted colors in the uniting of society. The society of the 20s 30s and 40s held the same values of family and the social structures that were so important for the family now it’s just a big heap a big mess a pajama slipper wearing society.
The sad fact is, the brands that overtook Benneton use the same thing : cheap labor in China, India, Pakistan, etc. I think that if garment mfg returns to the USA, AI might make it possible to buy clothing made in the USA.
I still have my Benetton coat from 2000. I had a few cherished pieces from Benneton and Sisley in the 90s. I would give a hypothetical arm for one of those colorful sweaters!
I saw some of their clothes still on sale in Europe only a few years ago. Still super expensive.
I bought a bunch of Benetton sweaters at a resale shop.
20+ yrs ago I saved up money and bought sweater for my little bro on bday. I was in college that time and it was way out of my budget. But that brand was getting popular in India. My bro did not like it so i grabbed it many years later to wear at home as it grew bigger ( after wash) and I am chubby . It was v stylish .Now I know
Much about fashion and quality and I realize it was v good quality cotton sweater that because of not properly washing , hung loose but did not pill.
Never understood this overpriced Gap. Hard pass.
My favourite brand, someone save it please...In 2010's I bought a few pieces and still love them. The only place u find real wool, excellent quality and design.
I have loved this brand forever. I just bought my husband some Benetton shirts for Christmas. Happy to see the focus staying on quality pieces and not fast fashion
I miss my Benetton perfume. It was great and perfect for every occasion. 😢
Clothes similar to Uniqlo today.
I bought 2 shirts from Benetton, in blue and pink.....after washing looks like they have missed their shape totally and very unmanageable for ironing😢.....Benetton was great in the 90's with beautiful bold colors, not anymore...😮. I miss Sisley and Esprit, sucha refreshing fashion time and good quality too!
Zara and HM has a horrible quality! everything is polyester = plastic
ATM, Uniqlo and Muji cover my needs for my basics
Benetton is my lifestyle! I love the simplicity and the classic styles of clothing! ❤❤❤
I remember the colorful ads of United Colors of Benetton. They were glorious.
This one of my fav brand. Looking forward to have one again.
I thrifted a long camel colored dress coat that is United Colors of Bennetton. This is one of my most prized thrifted items.
I used to get sweaters from Benetton in the 90s. They were basic and classic and you could get them in all different colors
I still have a sweater my dad gave me in 1980. It was the most expensive article of clothing I’d ever received.
I had no idea about their business model. Great video. New sub!
Interesting information. I had some beautiful Benetton wool sweaters in the late 1980's and early 1990's. I loved them, and then wool started to itch me and the sweaters were given away. 😢 Hope they can turn it around.
Lots of big words for a company who used controversy to advertise run of the mill clothing
I’m still hoping for Benetton to survive and their vision of sustainability may be the best option.
I still have sweaters that I bought as a teenager and they’re still as sparkly new (and I’m kinda old😅)
A couple months back, I went in their Barcelona location. It was a busy Saturday afternoon. Bershka, Primark, Pull and Bear, and all their other neighbors were busy. Except for them. I was the only one inside. It felt depressing even with all the colourful merchandise on show. I left immediately.
You don’t need to leave because there’s no one there. You should choose the fashion you like just because you like it not because the place looks busy.
I noticed the same when we were in Madrid last week.
Same thing with Athens when we were there in December of last year.
I used to have a simple blue sweater from Benetton. My favorite sweater ever.
I wondered what happened to them. I remember how edgy the advertising became and did wonder what was going on. I hope they survive because they brought a lot of energy with their clothes and imagery.
I own a wool dress I bought around 1992 and I still wear it today, the quality was superb and the style is still wearable a timeless piece. I just posted on my instagram a reel with the dress because I love it. Benetton was a great brand it had some classy styles not everything was bold and colorful
This was such a great store. ❤❤❤❤
I really like your videos. Informative, well put-together, and great voice over
Thank you!🥰
They lost me as a costumer in the 90ies when they started advertising their clothes with the man dying of AIDS . To me the argument of raising awareness for the disease or social grievances is sheer hypocrisy. Exploiting other peoples pain for the profit of a company is disgusting.
How was it exploitation when the family pictured gave its consent to use the image? Not sure of your age, but when that ad appeared in the early 90s, a major company bringing awareness to the AIDS crisis would have been like H&M doing a Free Palestine ad today. That ad expanded the discussion about HIV when most governments were ignoring it, and it is one of the reasons why it's no longer a taboo subject today.
Although yes it was a controversial campaign, it was above just marketing, it was ART. BTW, the family was supportive of the campaign and for good reason. In a world where the AIDS epidemic and suffering was hidden, they brought it in the public eye.
I didn't even notice it.
I was never a Benneton go-to. It was always associated with high class consumers and people with a nose-on-the-air attitude.
I liked some of their campaigns. Shame that like all of them, it was fake and all became about profit and human exploration.
Love Benetton, will head to website and buy some pieces
REGARDLESS of their efforts I am not supporting a brand built on the d34ths of so many innocent people, india , Italy even the US... No they don't deserve my money!
Hardly any of the top brands are without innocent people suffering in the developing world.
I absolutely agree with you. Reading the comments on this video, proves most people are idiots.
There are still Benetton stores in Germany.
In Portugal as well and we also have Undercolors Of Benetton, their underwear shops in some shopping centers.
I was just wondering the other day about what happened to Benneton!
In the 90s, Benetton offered quality, color, design, fun, comfortable and very representative clothes. But over time, that differentiation was lost, turning into boring collections.
Bennetten Colors perfume was once a favorite of mine
I still have two sweaters.has lasted me an age.terrific quality and durability.
They have a chance if they move to quality substainable clothing. There is a group that doesn't want fast fashion but quality fashions.
I remember Benetton just as much for the advertising as much as the loud clothes.
The advertising featuring David Kirby reminds me of religious paintings of Jesus after his death. Those paintings and statues are often named "Pietà" or "The Dead Christ."