Advertising Agency Studio Tour w/ Ayzenberg Group, Video Games, Tech, & Brands
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- Опубликовано: 18 май 2024
- Get an inside look at a nontraditional advertising agency in this studio tour. On this episode of Snapshot, Chris Do takes some time to visit his friend Matt Bretz, vice president and creative director at Ayzenberg Group. The Ayzenberg is essentially a marketing and advertising agency based in Pasadena, California.
Ayzenberg (www.ayzenberg.com) employs over 170 people. Their busy and well-lit space, sharply designed by Richard Corsini of Corsini Stark Architects, is filled with amazing works by artists that have been employed by the agency like Tim Biskup. The central philosophy at Ayzenberg is based on a triangular iterative process between the client, creation, and sharing.
Chris observes the inner workings and day-to-day operations at the agency, speaking with several employees about their past, present, and future work. From Ayzenberg's work with Xbox and the gaming industry to their marketing insider publication, Frontline, we're given a behind the scenes look into how their projects come to life.
Brand identity, commercials, packaging, and online content can all be produced in-house at Ayzenberg. Innovative techniques and technologies are being developed to help match brands with relevant influencers via ION, the Influencer Orchestration Network, and their project Brand Soulmates, a proprietary algorithmic solution for identifying influencers. Chris asks how up-and-coming influencers can be more easily seen by these systems.
Chris also takes a look at employees using special software to make movies with video games. Capture directors take advantage of virtual cameras in video game development builds to capture footage of players in-game. With this captured footage, editors create compelling movies via storytelling for the promotion of upcoming games.
Ayzenberg Group photographer, Shaun Lang, is featured as he takes stunning photographs a new Microsoft Surface Pro, and gives us a brief look into his background as a product photographer.
Kai Mildenberger speaks with Chris about social media, and how those networks have given Ayzenberg the ability to create, "authentic influence" directly, and the potential for scientific measuring of social activity to give advertisers the ability to create viral videos from data.
Matt Bretz wraps up Chris' visit with his ideas regarding the "death" of advertising and the 30 second TV spot, offering his views on the future (and The Futur).
Annotations
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01:02 Meet Matt Bretz - Executive Creative Director
01:23 Contemporary Art & Building Architecture
02:12 Video Pipeline
03:14 Dynamic Creative Flow: Listen - Create - Share
04:18 Meet Stu Pope (Principal, Creative Director) & Matt Rice (VP, Creative Operations)
05:12 Q: Does it help a candidate if they are into playing games?
05:58 Meet Julie Shen (Sr. Art Director) & Keith Ewing (Creative Director)
07:20 [A] list daily team
08:06 Social Listening for Data informed targeting
08:31 [ION] team - Patricia Wayne (Account Supervisor)
09:35 Q: What qualifications do I need to get on your radar as an influencer?
10:07 [Games] Game Capture - Ray Ferri (Director)
11:33 Shaun Lang - Ayzenberg Official Photographer
12:25 Meet Kai Mildenberger (CTO)
13:16 Q: Can you engineer viral content?
13:42 Advertising is an entirely different animal than it was years ago.
15:06 Outro / Entrance to Ayzenberg
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Credits:
Executive Producer- Chris Do
Host- Chris Do
Director- Aaron Szekely
Cinematography- Aaron Szekely, Mark Contreras
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This is my dream to eventually have my own company like this. But first, I want to work at a agency like this for a while. This is what many of us are working towards, thanks for sharing this look behind the scenes.
Mutualist glad you were inspired by this.
You can start one man and get to six figues actually pretty quickly
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@@Venezolanoporelmundo553 Would you mind chiming out?
4 years has passed since your comment, have you gotten any closer to that dream? Because it's mutual and hearing your story might give me some inspiration to stay determined
Love your studio. As a small agency from Ghana we are inspired by your work life. We hope to be like you guys one day.
i'm a graphic/web design student and with every video you post, i fall more and more in love with the whole aspects of it.
i can't explain how thankful i am for your work and all the content you sharing with us. thank you a lot !
M disiz appreciate your comment.
facts
I love this series idea, I can see myself learning so much!
Thanks for sharing!!! It's amazing and inspiring to see those big agencies inside.
Nice insights, thanks for taking us into Ayzenberg's HQ, learning a lot.
Love this type of content! Would love to see you visit other agencies, tour their spaces and get their take on the "future" of advertising. I could watch these type of videos all day long. It should be it's own series. Nice work Chris!!
Telling defines the conversation. Sharing changes and moves the conversation. A golden nugget in the first few minutes.
glad you picked that up.
Thank you for this. I'm in Kenya, I'd like to start a creative agency. I've been searching the net on similar companies and firms as part of research and I've got to say this has been most helpful.
Incredible .....Thanks again !!!!
Keep these coming!!!!! Please....
Hope to see more advertising agency walkarounds, this was special.
Love to see and like to visit these kind of places, hope i will see more like this, very Inspirational, Thank you Futur team.
Love the series. Can't wait for more.
Awesome! love it! a few audio issues and a little over exposure in some parts, but all together very insightful and delivers a big picture fine detail look at the new world of advertising! Looking forward to the next tour!
Great concept for a series, would love to see other studios in future.
Great video! Thanks for sharing. Im a co-founder of The Branx Agency and it show me some tips and where we want to go. Its so inspiring for me. Thanks again.
Great tour. I especially loved being able to hear how they are forward thinkers and also the little snippets of their operations. Good stuff
Somto Onubogu thanks. They're definitely thinking about the future.
its very true that you are making remarkable contributions to our ever-morphing field Chris. individually you are a rare connoisseur of taste. Blind is an industry leader in motion graphic design and all up modern communications. and The Futur is binding leading creators and thinkers together. hope you feel the vibes, man. cuz they are good.
Matt Bretz lots of love Matt! Hope you are reading some of the comments.
Great job! It was an honor to have you as our first tour. The bar has been set really high.
This was amazing! Keep them coming Futur team!
Casual, super informative, perfect length! Looking forward for the next one already! (again, this is so addictive)
Yoonji Jung hi Yoonji. Glad you like it.
The architecture of this place is bomb!
Wow this is awesome! Love seeing behind the scenes at these places.
Micah Hansen we plan on producing more.
You guys do so much. As a graphic art student you offer me direct access into the industry and I am so grateful.
Michael Tran aww. You're welcome Michael. It's nice someone notices.
Wow, that was awesome!! As always, amazing content with the most unique insight. I particularly enjoyed how Matt gave the rundown of who does what and how things worked in the different departments. Please, more of this!! Thank you for such great content!!
Deyder thanks. We are planning our next shoot.
More videos like this PLEASE!
The space si amazing and massive.
Thanks for this. Super insightful.
felt like an educational version of MTV Cribs lol another great episode! thanks guys :)
Crystal Chalery #boom
Such a high quality, insightful piece of content! Loved it, thank you!
Anna Bez ❤
Really interesting to see such a diverse array of things going in within a very plainly labelled "Advertising Agency". I guess it proves that diversifying your services will keep you in high demand. It looks like a fantastic place to work.
More of this please Chris and TheFutur team!
S Cameron you are getting a deep inside look into the inner workings of the Ayzenberg group. We are grateful for their generosity in sharing with us.
This is so amazing! Thanks Chris! Keep inspiring us!
Paul Karanja will do.
Love the camera movement! Great start for Snapshot.
Brent Guzman thanks!
Excellent.....! I enjoyed that
Really makes me want to work harder after watching. Love your content!
THE SHAKE AND BAKE awesome.
Marvelous video! I think it's a very inspiring video for starting designers but also for designers who have some years on their track record just to see how much the world is evolving! This is top notch content!!!
Thomas Desmedt appreciate it. Ayzenberg is doing some really cool things.
@CHRIS DO, wow,this was properly packaged, staff like this should be on tv and netflix. Great Intro although the lower thirds and end board seems to be off in-terms of color but the way you guys packed this is really really Good.I think can be classified as Design sides version of Mtv Cribs but also with an educational touch.
Great Job Guys, would love to see more of this type of New TV series!
I agree with you about the design being inconsistent. We are segmenting our shows and don't have enough resources to handle everything.
Love the new intro.
This channel is so amazing, there is so much inspiration and knowledge to be found here. The Futur - thank you so much for your awesome content - keep up the good work!
And thanks to Ayzenberg Group for the tour and insights shared in the video!
Øyvind Hermans thank you!! Glad you appreciate our effort.
awesome show. keep it up!
Great tour!
Great video, very insightful
This is amazing :) So excited for upcoming episode thank you very much sir Chris
Jay Guerrero ty.
Inspiring!
That was good! That was sooo good! Thank you so much. 1. Am going to check out a list. 2. Going to check out their website 3. Going to share this video across the platforms. Thank you very much. All is appreciated. Please do more of this. I dont know how far TROIKA TV is from you guys but would love to see them.
Cliff Me we can ask.
please do. They seem to have a really dope and creative work space. Of course not as dope as Blind...hehe....you know...but still interesting nonetheless
Cliff Me let's see what they say.
what did Troika say?
nice, love this
This is huge ! wow, biiig team for the big deals ;) thank you Chris for this great video.
you're very welcome.
Thank you for sharing!
Of course!
you're the one that made the Microsoft advertisement that was well done thanks for the video and hope to see more like this
cetriya we were definitely part of the team.
nice show!. also love the new intro.
hope there's another tour to agencies studio/office in futur :P
Handy Kawara this is just the beginning.
Very inspirational channel ! Keep up the good work guys!
Kristijan Stevanovic thanks. Will do!
I really love this... This video activates strategic visionary imagination,.Good work👍
Samuel Kamugisha that's what we were hoping it would do.
love this! always love to see different cultures of the agencies/studios. would love to see design studios (something similar to dn&co in London. not too sure about your area though) or even brand strategy agencies as well but I guess it's already on your list huh? :)
Claudia Efata it is. We get agencies we know first. Then we get others that will be more challenging.
THIS IS MY DREAM!!!!!
Great idea to do this Chris! This studio is very impressive.
Michael Jones they've created an amazing space to be creative in.
You guys are taking your channel to the next level really. It's an inspiration for me as to how you guys are continuously evolving. Thank you so much Chris and team!!!. Can't wait to see more of such content.
Muhammad Raza Ali Khan thanks Muhammad.
Love this segment! I hope you guys keep it going.
Phresh Ideas + Designs we will. Count on it. They just take more time to coordinate and produce.
Yeah, most def. Video content on this level is time-consuming to produce, but kudos to you and the team. You guys are off to a fantastic start.
Loving the new intro and episode!
Andy An the channel will continue to evolve.
I love the environment
Great video, thanks Chris.
Ari Kasowitz awesome. Thanks.
I'd love to see more of these
Leo Young you're going to get your wish.
Inspiring
This has such few likes that I'm almost in shock. Nevertheless, I truly loved this video and the conversations. Especially, on advertising now, influencers and the possibility of creating viral content that is successful. The future seems limitless when you have ideas, skill and exploration.
we were a little surprised at how few people tuned into this episode. we're giving you back stage access to a hot, independent agency. who else is doing that.
Very Very good. Thank you for the video guys. Not everyday we can see what and how they do it. And last thing What grab my attention. Doesn't matter how good is your product you have to have good support if you don't have good support your product sucks. And these guys taking very seriously their support ans social engagement. Thank you Chris, Thank you Futur
Svetozar Dimitrov you're welcome.
Love it
Very cool insight on how a big agency is run. Houston has very small shops. I guess it's time to buy into core and start building my own little version.
Chance Norris we'd appreciate that.
Watching Min's work animated in this title sequence #snapshot ....truly awesome.....got me thinking I should give motion design a #shot sometime
don't limit yourself. motion can be very exciting.
Awesome!
David Cordero appreciate it.
Great video guys!!
Mariyan Yordanov thank you.
Amazing content.
onuoha michael ty. Amazing fans.
Really awesome content
Thank you.
You just keep raising the bar
Leivur Joensen thanks. Appreciate it. We will continue to learn and grow while producing these videos.
I know this has been a couple of years. I loved your video and it did inspire me. Have you thought about going back to see how the company has changed?
We thought this would be much more popular but since there wasn’t enough interest we didn’t do any more.
@@thefutur Please do more tours of studios and advertising agencies. Would love to see more of this stuff.
This is dope. It's like an MTV Cribs for the creative industry.
Jonathan Herrera then we nailed it.
Damn..
one day!!
one day!!!
one day!!!! I'll be playing in the big league of our industry..
developing a big agency is not easy but I'll keep focusing on the fact that it not impossible!
one day!!!!!
chris christopher one day soon!
this was dope.
Mason El-Hage can't argue. :)
wtf is wrong with the people who gave this video a dislike. The video is f. inspiring!
what a GREAT place
David León jelly.
fantastic! i dont like much videogames but this is brilhant.
ListenUpMusic ty
Big fan of this vid!
What's the end track that sounds like Walk On By of Isaac Hayes?
SoFlyIndustry that's the song but it's been remixed by Aaron.
Aaron who? do you have a link ? It is really good.
Long time fan, first time caller, haha.
So I'm interested in getting in the realm of making video game trailers, like the one you guys made for Xbox last year and this year. What software should I start to teach myself? Should I focus in 3D modeling software or more of videography assignments to understand the fundamentals of video production/advertising? Any and all advice would be great! Thanks!
learn design, composition, compositing, color correction, 3d VFX.
The Futur thanks for the insight!
Cool vidéo ! 👍🏿
dcolghis yaoo thanks. 🙏
we are aslo a image editing services provider we can do any type of images editing.
The last shot should have been on a drone. As it leaves, it then pulls up to a big aerial viewpoint.
Black Balloon that would have been. I've.
An education in the industry of advertising.
Mr_ Jeff its history in the making as the ad landscape is changing right before our eyes. We will continue talking to several agencies with differing philosophies. Let's see who figured out the strategy moving forward.
this channel is so cool great videos thanks for sharing it i think that this channel is underrated being below 100000 subs plz dn't sstop making videos
Ahmad Assaf won't stop. Can't stop.
because you can't. you won't. you don't stop!!!
a ca c est genial :)
than is cool
Is that a Pete Fowler character in the entrance?
Oh, Tim Biskup
This Design Life you got it.
can i work in your agency? I am graphic Designer, Team Leader, Photographer, and Film Student.
you just need to apply when we are hiring.
how do i know this that you guys are hiring people?
He reminds me the guy from the big lebowski movie. Especially when he said I'm gonna have to kill you now. "YOU'RE ENTERING A WORLD OF PAIN CHRIS"
Wh came from the gene machine?
This makes me want to consider a different career choice. I don't want to be a tool of consumerism.
barry badonde can you explain more?
Just to preface this was a great video and I love the content you guys create (for free nonetheless!). I've been intending to apply at similar agencies to this one (maybe a little smaller) I'm questioning whether I want my job to involve convincing people to buy stuff that they don't necessarily need, whether I want to produce work for clients who care more about the bottom dollar than the impact the work has on a personal or societal level. Basically I want to my career to have a positive impact on the world, sometimes I feel some of these bigger agencies lose their moral foundation in search of the bigger paycheck. Maybe I've just been watching too much Bill Hicks xD.
Lol MADMEN in the future
Masya Allah
My agency has a dress code. Dress like a slob, you're out.
This is one of the worst agencies in all of CA. Don't be fooled by this video.
Why do you say this?