You will never need Etsy ads to be successful.. Is a LIE!
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- Опубликовано: 10 сен 2024
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How would you respond to people like @dylanjahrus who say Etsy ads are a waste of money and there are other free ways to promote your products (effective seo, social media). I know you touched on social media ads, but what do you think about her strategy overall?
Yea I would say the best dollar and time spent for etsy specifically should be dedicated towards learning how to become profitable inside etsy and etsy ads first before you learn how to become a viral content creator (a whole different engine in itself) Also I teach from a place of playing the long game if you forsee you running a business for many years to come so in that case you have to think in terms of what does the platform want and whats the best way to play the etsy game. If you want to play the shopify game and become a viral content creator thats fine thats just a whole different game. Good SEO is just a given when you launch a listing and it only gets you so far when everyone around you also has good SEO
Could not agree more @@EcomHannah
Thank you for watching!
I like Dylan's videos a lot but I think she misses the mark on ads strategy. It's one thing to spend time increasing organic traffic through social media, but time is money too: The labor cost in generating organic marketing traffic is still marketing cost. Those hours are not free that are spent creating and learning a new platform. Best of both worlds is to follow her advice on Pinterest content marketing strategy, but still allocate marketing budget to ads/Etsy ads.
Yea 1000/day is very out of touch for alot of us smaller businesses! I watched her vid (Dylan) and was shocked 😮
Nicely done. Truly amateur to think that you don't need to market to succeed in e-commerce. We adjust our marketing budget each month to 17%-25% of the previous months profits. We started at ground level and have grown to $6K profit/month using that model. Marketing is 100% necessary and works. The ROAS on Etsy's ppc model is HUGE. Thank you for your video!
Glad it was helpful! Thanks for watching
I ran ads (first time, new store) at $5/day for two weeks and got 18.9k views, 160 clicks, and 6 sales (brought in by ads). My ad cost for those two weeks was $61 with $168 revenue. Not huge numbers but I think a good start. I most definitely wouldn’t have gotten that much traffic without ads. Plus this has opened up channels with customers who want me to make them custom T-shirt’s for bulk orders (school sports, cheer teams, etc). Ads are definitely worth it!
Thats awesome, yes in the beginning the winning is just collecting data so thats awesome you are selling sales so fast!
Love your videos! I have had decent success with Etsy Ads, adspend is about 25% of my profit right now but still in a phase of optimizing my listings. Very motivating stuff thank you!
Awesome stuff thank you so much for watching
I could not agree more, I always get som much value from you Hannah
Thanks for always tuning in :]
Hi Hannah! You're the only person whose opinion I trust to understand what's happening with my ads! :) I find if I increase my budget (no matter by how much), my sales drop. And I find that if I have more than 4 listings advertising at once, my sales also drop. So I feel like I'm stuck in a bubble and can't grow to the place I want to. Any suggestions? Thank you so much!
Hey, thanks so much for reaching out so, when you first increase your ads, depending on how your increasing it does need time to recalibrate so if you see that it drops for a week or so that’s normal but you have to look month over month at the bigger picture. When you increase your budget and allow that money to go to other listings, it’s also normal to see a increase in your marketing cost percentage as those listings need to spend to collect enough data to make a decision. how much time are you giving it and how much are you spending and how many listings are you running on and what is your price point?
My guess is that you’re probably spending too low of a budget to collect enough data or not giving it enough time to make a decision. That’s normally what people do and they get emotional and stop the spending. You also don’t wanna look at just your daily sales, but you wanna look at month over month what you’re marketing cost percentage is compared to topline. Increasing your budget from $100 a day to $1000 a day if you previously were spending $100 a day for even only two months doesn’t mean that your ad cost percentage should start skyrocketing. PPC yields a proportional scale, if you see that it’s not proportionally scaling them that means there’s a product problem
Hello! Im wondering, has anyone had the experience of upping their ads only to have their conversion rate plummet? I'm just curious because im pretty new on the space (2 months). I was making £50 a day with $20 etsy ads and thought I'd be more aggressive with ads. I eventually upped it to $50. Within the same day, my conversion rate went from an average of 9%, to 1.1%. By day 3, I had spent all my profit on ads with next to no return. When I went back to $20 ad spend a day, my sales improved (not as well as before, but my conversion rate has risen to near what it was). I'm not here to etsy bash, I am genuinely curious if others have had the same experience and what they did about it. Or whether your experience was the opposite and actually did benefit from upping their ads? I'm wondering if a jump from $20 to $50 was too much.
If you are a new shop upping the spend this will happen since the budget is going to start getting pushed out to more of your listings, so you are in an investing period to find new winners. With such a low budget and being so early on you have to be patient and let listings spend to see what takes off and what does not. Hopefully this helps!
@@EcomHannah thank you. I guess my surprise was that the drop was so drastic. I made so little money, like 5% of my usual revenue, so my new ads spend was just not sustainable. I suppose I now know that i should take a more gentler approach when I next feel brave enough to up the spend again. Thanks for your videos btw. They've been really useful 😊
No worries at all, yea you do not need to make huge jumps at all increase it by $1-5 here and there the goal is to get it maxed out with optimized profitability :]
Great stuff, Hannah! I do have a question for you: in your experience, do you see a difference in conversion rates between organic listings vs advertised listings? Like, if they both have, say, 100 clicks each, would you expect the conversion rate to be roughly the same?
yes technically since it is the same data sample of people
Hi Hannah! I have a new Etsy POD shop X 4 months. I am working a ton on building it big and putting every extra moment I have into it with the expectation of replacing my income within 2 years. I just earned my 3rd best seller and my sales are really solid. I had my ad spend about 50/day and am only getting about 1-2 sales per day sometimes. BC I am profiting already, I am comfortable increasing advertising to keep fueling the fire. My max allowance from Etsy is 1000/day. How high should I go? I am talking about only my more optimized listings. I like to advertise 70ish at a time. I have 270 total as of now.
There are many ways you can go about this but I would suggest watching all these trainings so you get a full picture and that is awesome I am so happy you are crushing it :] 1. ruclips.net/video/51JzWW0uoxk/видео.html and 2. ruclips.net/video/C4vhHT5utK4/видео.html
@@EcomHannah Thank You! Im absolutely loving this process and enjoying it so much. It’s like a constant puzzle and it feels good to be working towards something that can award my family so much freedom in the future.
It all will definitely pay off I mean it already is :] keep it up
I sell digital products, but my problem is the ads would eat up most of my profit to the point where I was just a little over breaking even. I’ve tried different methods with the ads and listings but it’s just not working for me. I’m open to any suggestions!
Is this because you sell low ticket items?
I've a similar challenge selling digital products.
Like @NeenStar1010 - yeah my digital products are low ticket ($3-$6). Is that the reason I can't seem to break even with ads?
Compared to topline or on an add level? A possible fix to this is to build listings that are higher ticket and bundle all your smaller offerings into bigger offerings so you can sell a digital asset in the 30-40 range.
@@EcomHannah My regular selling items range from $5-$99 dollars, with a few $500 branding kits.
Etsy does often use the weirdest random keywords though, it's not always great to have people typing those in and then clicking my listing. During Halloween I had clicks for random crap like "Beyonce shirt" on listings that had ZERO relation to Beyonce or music or entertainment industry, or some Disney character names for listings that again had nothing whatsoever to do with Disney characters.
Yes good point I get that from time to time but you can go in and turn off negative keywords like that, I would say the pros overall outweigh the cons
I never run ads. Maybe because I am selling digital and I am selling 250 to 300 products daily. I think is because I am a big store with 500 digital products
Thanks for the insight! I definitely like playing the long game with Etsy, so if you are doing those numbers all organic I can almost guarantee your sales would 3x at minimum as long as you optimize properly for profitability. Especially if you sell low ticket you would have to really test fast and weed out dead listings
There are strategies to scale in digital assets but you have to really know your numbers and also focus on selling higher ticket listings
I’ve been doing POD part time for the last year (11 months) and have over 1000 sales and 50k revenue with very little ad spend and I just turned off all ads the other day bc they literally don’t pay.
Like I mentioned in the video you def can launch with out ads, it is just a short sited approach for the long term so when the day comes you need them in order to compete you will have to start from 0 to learn how to get them to profitability. When money is good we get this idea that its going to last forever but once competition gets to the point where all your competitors are spending and you are not thats where the decline happens. But you are not alone most people in POD stop cause your already in a slim margin niche but I have been inside huge POD stores that get ads to profitability so I know its possible, you may just not be tweaking the dials properly or investing long enough to get your ad cost % down, ideally lower than 10% for POD
LOL i like how you made your own B roll
hahah trying to step it up ya kno it is pretty hilarious
40% of my sales are from ads. You are 100% correct.
Hey thank you so much for the comment and sharing some stats with us that is awesome value
this is awesome
I have never sold anything with Etsy ads. I have sold with offsite ads. Of course it was an international sale, so they took 15% of shipping fees too. ( I was not expecting that). So I lost 30% of that sale.
there are many variables that could be causing this, you also need thousands of impression hitting your listings with ads on to have collected enough data to make true high level decisions, but its hard to say with out seeing the full picture of your business.
Getting one or two sales from ads is not enough data to make hard conclusions about ads
Is it a sale you would not have made without the ad? If so, you did not lose 30%.
Thank you!
thank you for watching!
Hi Hannah! My marketing spend is 60% of my total sales this month. I'm scared to turn off ads as my only shop visits and sales are directly from ads. Should I wait it out until I get my sales into the hundreds before turning off some ads? Any advice would be greatly appreciated!
Not necessarily it’s all driven based off of chasing profitability of ads. I would suggest really going into my other ads trainings so you have a full understanding, 60% is really high but this can be a normal occurrence if you have a low ticket items that you’re selling.
@@EcomHannah I run at about 15% profit per sale not taking into account my ad spend, which translates to $5 profit per sale, should I be more brutal with turning off ads on listings that are spending more than $5 a month with no sales? I would increase my product pricing to try to combat the small profit margin but I would be losing customers who can find similar products in my niche for the same price I am charging now. I've been watching your amazing videos for months now and I'm trying to trust the process of each sale will become more profitable over time as my ROAS increases 😬
thank you for watching, its really hard to advise with out knowing all the variables of your shop and seeing the full picture but if you are working in a low margin niche yea you will turn things off faster then say someone like me, to find profitable ones faster and focus the ad budget on the ones that take off fast. 15% is pretty slim before marketing if you are making goods your may want to consider focusing on product opportunities with more margin if you are POD you are missing something with setting up your sale prices because you should be clearing at least 25-35% before ads @@fillipa3189
@@EcomHannah Thank you so much! I'll tweak my prices a bit to boost my profit margins as I am in a personalised niche in the POD market, I look forward to continuing to watch your videos! 🥰
Awesome what you can do in that case is make only the least sold variation option a breakeven or cheaper price so that price shows on the front end @@fillipa3189
Spend $1000 per day???? It is not for little local crafters. It is for somebody who resell the product. I am a crafter from A to Z. I would need to work for a week for free to make that $1000. But my cost of goods are cheap .
I would suggest watching the video before you draw conclusions :]
we also hand make all our own goods :]
This is not true I also hand make all my goods, etsy does not spend the whole budget but also you should be building a business to scale otherwise you will get drowned out eventually
If you’re just starting out, your ad cap will likely only be $25/day. I started out with $5/day and targeted all listings. What you ACTUALLY spend depends on how many clicks you get. I will say I made more than enough in profit to cover my ad expenses.
Hey thats awesome especially so early on! In the beginning the winning is collecting data so if you are also making sales that is sooo COOL!
In another video, you indicated that we should get 50 listings up. I opened my digital product shop less than a week ago and have 20 listings and 2 reviews.
Should we wait to run ads until we have 50 listings? Is running ads during the holidays worth it for a new shop or should I wait until January?
You can start running right away or wait to see what takes off organically first it depends on you and how aggressive you want to be. But I recommend watching some of the full trainings in the description before turning anything on for full understandings
Thanks for the speedy response! I've watched your other ad videos and I'm about to watch the Q&A one again.
I have another question about another shop. I had a bestseller for 2 1/2 months with 1375 views and 114 orders. I ran ads on it . But the click rate was only 1% and ROAS .36. After watching your videos, I'm sure that I didn't let the ad run long enough. I did disable the keywords in the ad that had nothing to do with my listings, but I think I should've let it run longer. I turned them off in less than a week because I didn't realize that Etsy Ads needed to learn separately from Etsy Search.
Do you think if I let the ads run longer I'd eventually get to the point of a good CTR, like I have organically?@@EcomHannah
I only look to CTR as far as optimizing my other listings against the highest CTR listing. CTR is not a metric you analyze for profitability if that makes sense. You can have a listing with a low CTR that is still profitably with ads on compared to top line. Your main concern is comparing spend to top line sales (organic and sales made with ads), the question is, is that profitable?
Oh, ok. Top line is more than triple the ad spend, so it's good. Thank you! @@EcomHannah
Why do they do this? "Looks like your shop is new to Etsy-welcome! You'll need to wait 15 days before you can use Etsy Ads. You can check back here soon, and we'll be sure to send you a reminder when the wait is up!" @@EcomHannah
It seems the majority of Etsy sellers want a business that they do not have to put a dime into. If they have to put a penny into it, they can't handle it. You have to spend money to make money. There's no two ways about it. Anyone who says you don't need Etsy ads is wrong period. You need them to make sales, especially on new shops.
Could not agree more, thanks for the value driven comment
I did Etsy ads and no sales from those! I do my own marketing with my own known clients and that’s how I earn! I just wasted $20 on Etsy ads for nothing! Stop believing on Etsy ads you will never compete with big ad-ers Just do your own marketing and save your money. Never again!
Sadly, $20 is an enough data to make a decision you need to run ads month over month to see how it affects your store on a high-level. I’m sorry that was your experience. It’s just not enough spend to collect enough data to make a decision.
@@EcomHannah a month is enough for me. I would not waste another $$ or month again. If ads work it needs not to test it for months on millions of Etsy consumers.
@@JeanCortes-se4du I understand your thought process, but compared to any other media buying platform amazon, ebay, wayfair, meta, tiktok, Etsy ads are the most wildly profitable and cheapest cost per acquisition, but having never truly utilized them for your business I understand where your coming from. The whole point of them is to increase your profit otherwise if they did not do that their is no point in talking about it publically ya know :/
@@JeanCortes-se4du If you have never ventured off etsy or tried to get sales via media buying anywhere else I can see how you have nothing to compare it too, If you are going the influencer route via social media and its working then thats awesome and keep it up !!!
@@EcomHannah okay I will try the ads once more maybe I haven’t understood the ins and outs of it. I’m learning.
I think my target audience is not normally on Etsy. I have been running Etsy ads and the only sale I have received from one was an offsite ad. A Google search I think. So I will probably start spending on Google ads once I dedicate some time and energy to figuring that all out. But do not underestimate the fact that Etsy caters primarily and overwhelmingly towards suburban wine moms.
mmmm not necessarily. there are a lot of variables at play here, you really need 10s of thousands of impressions on listings to know what is working with a listing. I would need more info to be clear. If you are a new shop expect to spend that of double of an indexed shop since you have no reviews. 1 or 2 sales is not enough data to know whats going on or make hard claims for higher level decisions.
personally, I have done adds and did not see a benefit. I have not done etsy ads since except for very specific times early on with a new optimized listing for a VERY small amount - $3/day and turned off at night (which Dylan suggests at very specific times for a very low cost) and have found that to be helpful with launching new stuff. But even with using ads then, I was also doing the free marketing and driving traffic that way to get the momentum going. But as far as still using ads, I don't. Last year I made about 55,000 in revenue and this year I have made 127,000 in revenue and I'm glad I'm not paying thousands of dollars in ads and I get to keep more of what I have worked hard for. To be fully transparent, I have taken Dylan's course and got her coaching and her stuff does indeed work, and I wouldn't personally spends thousands or even hundreds of dollars in ads. There are very good, effective, and FREE ways to market and they do work. I have seen it work for myself and many, many others
For sure it makes sense, like I mentioned in the video its not that you can't perform with out ads, she is not wrong, but in my opinion it is just a short sited approach IF (big if) it is your goal to be in it for the long term.
Any 3rd party selling platform like this you have to think "what would the platform want" who are they going to favor when everyone has A1 SEO and competitive listings. Etsy Ads do many things for an Etsy shop including adding an extra moat around your shop for protection against the rise in comp.
I have worked in probably over a dozen POD stores that do over 7 figures and the name of the game is aggressively tweaking the dials to get your monthly marketing cost % under 10% so you can still clear a 20% net on direct expenses. So I know it is possible, Ive seen it too many times. Most POD sellers do not spend long enough to get it under that 10% or they do the strategy like you mentioned and it feels good to not spend in the moment but like I said the danger in that is that it's short sited.
With a maxed out etsy ad budget that 127k at 32-35% POD net with out ads, I can almost guarantee at a minimum would have been 3X with a drop in net of about 20%. (IF optimized correctly)
Ill let you do the math to see the difference in profit, not to mention your setting yourself up for the long term
@@EcomHannah I’m not POD, so I’m not sure of Etsy ads are vital for those shops. But personally I would say, yes, I’m gonna be on Etsy for the long term, but ads aren’t going to be a big part of my strategy next year, so I’ll check in next year with you and let you know how it did! lol
If your not POD thats even better because that means your margins are prob much better than my example! Yea I mean at the end of the day its your biz, ya know so its what ever you are comfortable with! 🙌 @katrinaverley9819
It’s kind of concerning how someone as big as Dylan who claims they come from an extensive amazon ecommerce background would teach people such a falsehood. That really is setting people up incorrectly for the future. Anyone who has actually done amazon knows that as competition increases there are only so many ways you can stand out and ads are one of them. Etsy is no different maybe not today but it’s on its way. And God forbid if you were getting traffic from other platforms, there is no way I’m sending that traffic to my Etsy shop to pay seller fees you’re going to send that traffic to your Shopify store. That’s like Etsy 101.
@@WaveLog I’m not sure if you’ve listened to Dylan, but she’s helped me and Lot of people grow. Perhaps you don’t know what she’s teaching and the results we’re all getting. Also Dylan doesn’t say she comes from an extensive Amazon e-commerce background, she comes from Zappos. She does also sell on Amazon and helps with that. But as far as her extensive background, she always says she was in Zappos
bad analogy
I’m sorry you did not like :/
Hi Hannah! I have a new Etsy POD shop X 4 months. I am working a ton on building it big and putting every extra moment I have into it with the expectation of replacing my income within 2 years. I just earned my 3rd best seller and my sales are really solid. I had my ad spend about 50/day and am only getting about 1-2 sales per day sometimes. BC I am profiting already, I am comfortable increasing advertising to keep fueling the fire. My max allowance from Etsy is 1000/day. How high should I go? I am talking about only my more optimized listings. I like to advertise 70ish at a time. I have 270 total as of now.
here are many ways you can go about this but I would suggest watching all these trainings so you get a full picture and that is awesome I am so happy you are crushing it :] 1. ruclips.net/video/51JzWW0uoxk/видео.html and 2. ruclips.net/video/C4vhHT5utK4/видео.html