The Music Industry Is OVER as we know it....
HTML-код
- Опубликовано: 20 мар 2023
- Sweetwater Studios sweetwaterstudios.com
IN DEPTH MIX TUTORIALS, Music Business advice, Live Q&A, Awesome Merch
Join my Patreon here! / coltcapperrune
Instagram / coltcapperrune
My Tech RUclips Channel / @coltcapperrunetech
Purchase All Music Gear HERE: imp.i114863.net/BXPvkJ
Music I’ve Worked On / from-the-studio-of-col...
Best Vocal Mic Under $100 imp.i114863.net/nazLR
Best Budget Interface imp.i114863.net/Z2dKK
Best Budget Studio Monitors imp.i114863.net/EkaeW
My Gear:
Studio Desk dangerfox.com/products/genesi...
$100 off Dangerfox Desks Discount Code: coltcapp
Ultra Wide Monitor amzn.to/3DaYR2G
Monitor Arm amzn.to/3cV7mo8
Microphones
Lauten Audio Atlantis sweetwater.sjv.io/xkEL05
Lauten Audio Eden sweetwater.sjv.io/rQ4aAR
Manley Reference Cardioid sweetwater.sjv.io/5ga5XL
Lewitt LCT 1040 sweetwater.sjv.io/VmaxL3
Neumann TLM67 sweetwater.sjv.io/JzbKga
Neumann KM184 sweetwater.sjv.io/oqRNR9
Warm Audio CX12 sweetwater.sjv.io/XYymQa
Byerdynamic M201 sweetwater.sjv.io/0ZQ9kV
Shure Beta 57 sweetwater.sjv.io/6eWyBr
Shure SM57 sweetwater.sjv.io/3eAJVB
Shure SM7b Modded (send message) / trace_audio_official
Shure SM7b Standard sweetwater.sjv.io/MmnKnK
Shure MV7 sweetwater.sjv.io/75eXey
Lauten Audio LA-120 SDC Pair sweetwater.sjv.io/m5R4RX
Lauten Audio LA-220 LDC sweetwater.sjv.io/xkEJE5
Lauten Audio LS-208 sweetwater.sjv.io/rQ4E4R
Royer R-121 sweetwater.sjv.io/k0g4gN
Sennheiser MKH 416 Shotgun sweetwater.sjv.io/anRNRZ
Sennheiser MKE 400 sweetwater.sjv.io/VmaOa3
DJI Lav Mic sweetwater.sjv.io/0ZQGQV
Mohave sweetwater.sjv.io/nLk4k7
Rode Video Mic Go II sweetwater.sjv.io/OrBYBN
Phone Mic trashtalkaudio.com
Rack Gear
Audioscape V-Comp www.audio-scape.com/products/...
Audioscape Spring Verb www.audio-scape.com/products/...
AudioScape 260 VU www.audio-scape.com/products/...
UA 1176 imp.i114863.net/DVBq25
SPL BiG imp.i114863.net/7m66XO
Pope BAX 2020 EQ www.popeaudio.co.uk/copy-of-n...
Interface imp.i114863.net/QBO46
Drum Bus / Vocal Comp imp.i114863.net/RzynX
Radial EXTC imp.i114863.net/vnvj4v
Mix Buss Comp imp.i114863.net/2Or50
CAPI Mic Pre www.capi-gear.com/
Coil Audio Mic Pre coilaudio.com
Power Conditioner imp.i114863.net/qndKG5
Interface imp.i114863.net/QBO46
Monitor Controller imp.i114863.net/Po04R
Patch Bay imp.i114863.net/oAe0W
Monitors / Headphones
Favorite Monitors imp.i114863.net/15WKQg
Second Monitors imp.i114863.net/YOgNe
Make any Speaker SOUND BETTER imp.i114863.net/mgbnNy
Favorite Speaker Stands imp.i114863.net/LPv4yV
Budget Speaker Stands imp.i114863.net/rnvOqj
Best Mixing Headphones imp.i114863.net/MXmdAo
Tracking Headphones 1 imp.i114863.net/0bJjO
Tracking Headphones 2 imp.i114863.net/X6qYy
Bose Bluetooth imp.i114863.net/DV1aqd
Plug-ins
Fabfilter imp.i114863.net/e42J5g
Noire Piano imp.i114863.net/b3MJR9
Komplete 14 imp.i114863.net/WDMrBP
KIT (Neve) Channel imp.i114863.net/ORZK9W
Melodyne imp.i114863.net/e4JLvr
Waves Tune imp.i114863.net/6vjYN
Slate Trigger imp.i114863.net/4eL13G
Waves Element Synth imp.i114863.net/jWD9Xe
Instruments / Amps
Favorite Synth imp.i114863.net/5b6qKo
Acoustic Guitar imp.i114863.net/P0qKgX
Resonator Guitar imp.i114863.net/x9gOG3
Maschine imp.i114863.net/EkaJD
Keyboard imp.i114863.net/bL32M
GTR Amp imp.i114863.net/WbEKJ
Iconic Guitars iconicguitars.com/
Lauren Audio www.lauren.audio/
Camera Gear
Main Camera bhpho.to/3P0Iyt1
Main Lens bhpho.to/3ZqcHHi
Vlogging Lens bhpho.to/3ykQG1F
B Roll Lens 1 bhpho.to/3l61Qj3
B Roll Lens 2 bhpho.to/3sj70Mh
Telephoto Lens bhpho.to/3CCYLQD
Camera 2 bhpho.to/3M57U6U
Lens 1 bhpho.to/3KSLAvS
Lens 2 bhpho.to/3KWc53I
Favorite Shotgun Mic imp.i114863.net/AoQk1R
Favorite On Camera Mic imp.i114863.net/EaD6YP
Budget Camera Mic bhpho.to/3wu6qgj
Favorite Field Recorder / XLR passthrough imp.i114863.net/5bereD
Favorite Studio Tools / Accessories
Field Recorder imp.i114863.net/5bereD
Mic Stand imp.i114863.net/XxZEoX
Pop Filter imp.i114863.net/e4aLPj
Patch Bay Cables imp.i114863.net/zWarG
Clip On Tuner imp.i114863.net/QBOna
Hard Drives imp.i114863.net/do3Nmj
Ultra Wide Monitor amzn.to/3DaYR2G 
Видеоклипы
My follow up video with much more info. ruclips.net/video/odaUbSyGc3k/видео.html
mind bending - you are wearing the hat wrong - correct information
Marketing 101.
“The sky is falling the sky is falling”
I was just waiting for the Sweetwater plug for ATMOS … and boom !!! there it was half way in. I think you definitely oversold it. It’s like you discovered the wheel. 70% of streaming companies revenue comes from retro music. Stereo is not a thing of the past.
I’ve always appreciated your channel, this was as a tad hysterical.
Right on the nose! This was obviously industry paying him to push this atmos equipment. I hope they paid you enough because you just sunk your credibility.
AGREED 100% IT FEEL LIKE A PAID ADVERTISEMENT...INFLU....DEAL
What the heck is ATMOS? I'm a hobby musician (for now), should I care? What, will it make crappy modern mainstream music sound better? Maybe I'll look it up but I'll probably just ignore it.
Ok, just finished the video so... people need to add dozens of more speakers to their rooms and cars? How will this sound to the majority of listeners who have the basic stereo speaker setup? Is ATMOS supposed to scan your room for the best playback configuration? Still not interested.
So true, most revenue comes from music done in stereo. Kind of funny, almost all normal people I know have crappy systems, like listening on cell phones and such.
Ah come on Colt. It sounds good with a purpose built system to listen to it. But it’s cack with anything else. And the less said about atmos through headphones the better. It’s never, ever going to be “the standard” as kids will still listen to music through a phone.
And “the best way to listen to music”? Sorry mate I couldn’t disagree more. I’m yet to hear an atmos mix that doesn’t sound strange to me.
Dude I love your channel but this vid really comes off as a advert.
The only people I hear talking about atmos in music are engineers. Consumers and musicians aren't excited about it, that alone tells me all I need to know.
Consumers are not excited about it if they haven’t experienced it yet. Engineers who are dismissing it also, haven’t truly experienced it yet. It’s going to take time.
@@ColtCapperrune The most i've heard about Atmos lately from normal people is when they learned how to turn it off on their iPhones and shared that info with others lol. Defaulting to Atmos mixes and head tracking by Apple was unhinged.
@@danweston6109 first thing I did on my phone, was horrible
@@ColtCapperrune Not entirely true, I’ve sat in some of the worlds best Atmos studios (with the the mix engineers who mixed and often tracked some of the biggest hits of a generation) when they’ve demo’d their Atmos mixes. It was an amazing experience to hear in those million dollar rooms (Capitol, Blackbird) etc. While it is paying badly needed bread to some guys who have been eating pretty lean lately, I still find it a distraction and an expensive novelty…a solution looking for a problem and an all too eager gear industry lapping up naive participant’s dollars.
I feel like it would take time, and maybe even if it is the future… right now shockingly enough I was surprised how many have no idea what it even is. I don’t know how to feel about it tbh, I do want to truly experience it to see how I feel. My gut is that… in a car it doesn’t make much sense… maybe? But for me, that’s kinda weird. I need to experience it to know
Industry: "shit, nobody needs recording studios anymore!"
Computer nerd: "I can design an audio system that requires 27 speakers, hoy!"
Industry: "We're in!"
Kids: "We're still not paying for music."
😂 Good one 😂
facts.. phuc the industry
That right there. (To the O.P.) meanwhile how much are the tier of artist right at the bottom of or just under the top pop, hip-hop, country, metal, alt rock, modern jazz/gospel/RnB making from their music being streamed in general? ... Vs sales through their site of downloads, vinyl, cassette (yes, many doing it now) or sales from their tour and local shows?
Truth! suckering people into this stuff is wild! I love a killer mix as much of the next guy but at what point does "the industry" say the juice ain't worth the squeeze? Hey, what do I know? I'm just a regular dude but it seems obvious from my end of the couch.
Its a money grab
The fact apple are now refusing to playlist non atmos mixes is a huge detriment to hundreds of thousands of artists who simply cannot afford to have atmos mixes made. How will new talent emerge without a large financial backing behind them. Real shame is this is what will happen across the board. Not to mention all the mixers (myself included) who cannot afford to install at atmos set up at the moment
The path forward for the independent/bedroom artist or producer
1) buy a Logic license for rendering ($200)
2) buy a DearVR Monitor for playback/mixing monitoring on stereo headphones ($180)
Exactly- Apple becomes the gate keeper of “successful music”
The only good thing about the music industry today is that an artist can be as independent as they want. I don't see 99% of artists going into debt for atmos gear / mixes to earn $700 per year from Spotify and Apple music. Plus in 3 months there will be an app that you can feed your stereo mix into to get an atmos mix out the other end for $19.99 per year, so no need to panic.
Much worse news for small producers than artists, me thinks. Artists will go to different studios and the non-atmos producers will starve.
Don't worry Ai will be fully mixing your tracks in a decade give or take. It will at it for you in the click of a button
so, we gotta start mixing in Atmos so folks can listen on their $5 ear buds from 7-11 or their mono bluetooth speaker...got it
I dont consider 2 companies strong arming the world into needing their xyz thing to put something out and have it be acceptable “progress”.
I agree
What if it actually happens? So now only expensive Atmos headphones will become the chosen way to listen to music?
@@SamBorgman it won’t
Yep I also agree.
The big name mixers are flexing their muscles and trying to exert dominance as well. I'm sure they got in the ear of the execs at Apple Music and influenced the decision and promised them amazing things.
KEEP IN MIND.. 99% of Atmos mixes are going to be listened to by your everyday listener binaurally in headphones
Try 99.999999999999% and you're closer to the truth
Headphones? People are often just listening to songs on their phone speakers 💀.
@@augustlegendhell nah most ppl are on headphones.. no one has nan iPhone without headphones
MAN REALLY LOVED THE PART WHERE HE BREAKS DOWN THE UTTER DECIMATION OF THE MUSIC INDUSTRY, TOTALLY NOT CLICKBAIT AT ALL
This sounds like Apple dumping U2 on our ITunes all over again...
Thinking about it more, it honestly feels like a play from major labels to keep indie music out of the playlists. I don't know what the percentages look like now but it's definitely going to wipe out a lot of competition for them. It will certainly stop any small artist that got lucky through tiktok or similar platforms.
I can assure you it’s not coming originally from the labels, it’s coming from Apple themselves and they have no preference whether someone is on a label or not. They are just trying to push a new format.
I agree this is a great way to put out home studio's out and give leverage to the big guys again.. I'm not buying 10 speakers for my dining room apartment studio.
@@ColtCapperrune Apple have huge contracts with major labels. As does Spotify. It is well within their interest to give them preferential treatment. The fact that they have a new format to push does not change that. They can do both.
stop making sense! I wouldn't mind a bit of filter and LABEL INVESTMENT, stopping "THE ALGORYTHM" is key. Everything is go viral or go home, we'll never get good albums again. Like Dark Side of the Moon wouldn't be possible nowadays.
Bingo! It’s something to upscale the industry again. It’s not something that everyone can have. So now select studios, select producers, select artist will be pushed which is great for them. It’s all about creating a market for it. And we are seeing it first hand. I’m glad you are all in colt! Much respect for you
but let’s be honest “really serious” artist are making more money from their live/hired gigs than their streams on Apple Music. If that ratio is on the flip side chances are they already have that record deal and the label is choosing their engineer and studio. I’ll switch over when I’m at the level where I’m mixing/producing for #1 singles. Most of your viewer base is on the bottom to mid tier which this really won’t apply to them. I guess I’m just hoping this is your choice to put this out and not just Sweetwater.
Atmos and all surround sound formats are neat. But here are some straight facts:
We both know you intentionally didn’t put the word “Atmos” into the title or thumbnail of this video, because you knew that if you did, it would have gotten 1/10th as many views, if that :-)
I think that speaks volumes as to how much consumer interest there is in the format.
It is definitely neat and inspiring to hear good surround mixes in good rooms! No doubt about it. I’m certain your excitement is 100% genuine. I’ve felt it myself.
But that doesn’t mean it’s even remotely relevant to average music listeners.
It’s a bit like jazz or classical music as commercial genres. It’s great that they’re there, and I love them, but it’s appealing something like 1-2% of the music listening audience… and that’s being generous.
Atmos is an extremely worthy niche for music. But it’s still a niche. And millions of dollars of marketing efforts are unlikely to change that. Marketing simply can’t solve everything.
Hope that makes sense. If I’m wrong, please do reach out to tell me you told me so!
I’d absolutely love to live in a world where average people were passionate enough about audio to install dozen speaker arrays in their living rooms and sit and listen in the sweet spot.
But if we do find ourselves in that world, let’s remember to pinch eachother to make sure we’re not dreaming ;-)
Justin
Good points. I didn't think about not having Atmos in the title but you're probably correct. I've noticed on other channels that interest often seemed to be a bit lower. As for setting up speakers. When 5.1 was trending I almost never saw people set them up properly. Researchers noted that some people even put all speakers next to eachother underneath the tv or put a few inside furniture behind the couch to avoid clutter. By the way, it took me about a second to realize that I recognized the name from videos that I've seen ;)
I have so much respect for you Justin, listen to tons of Sonic Scoop content, and you always talk sense! I'm so glad that you're willing to put your neck out with those opinions... I think Colt has had an amazing experience and his head hasn't come back down yet, but I said the same thing in another comment, but basically most households now have worse listening systems than they did 25 years ago, or sometimes barely more than a phone speaker, soundbar or smart speaker. As you say, all the marketing in the world will seriously struggle to solve that...
All your points are more than valid Jason. I think it was a rookie mistake to stick his neck out like he did and be Sweetwater’s Rudy Giuliani. .
This man smart as hell
WELL PUT!!!!!! 100% AGREED!!!!
You can mix in atmos if you like, but I’m still only gonna listen to the first 12 seconds on my iPad…
😂😂😂
🤣🤣🤣
🤣🤣🤣
😂
For real
Great opportunity for a new streaming platform to arrive that doesn't require 15 speakers mixes to be musician's friendly. Let's build it ourselves. I'm pretty sure normal consumers who also don't need 15 speakers to enjoy a good song would be in.
This is without a doubt a move from big players to keep the common man out of the scope. And generate an entirely new revenue stream, because your music HAS to be Atmos?? Or nobody can stream their stuff? Naw, Brah 😮
I’m very irritated that the industry is allowing people who don’t know any better to think they’re hearing real atmos (in headphones)
I don't think Atmos is worth it until the average consumer can easily get the proper speaker setup for listening to it.
I've heard it both on headphones and on speakers. It's so subtle of a difference on headphones, but amazing on speakers. So yeah, until there's an affordable speaker-based listening solution for the consumer, or until it sounds better on headphones, I'm not worried about it.
5.1 was affordable, nobody cared, those little speakers ended up on the bins
@@VictorBock
My mom already hated two speakers in her living room, so 11.1 would never have worked-out. 😂
I remember when they said the same thing about Quadraphonic back in the 70s. Surround sound has been around for decades and has never caught on despite the hype. Apple Music is pushing it hard. But it will take consumer demand to make it a true standard. In the meantime, more money for recording studios. Not a bad thing!
I think the consumer demand is going to take time. People are going to have to experience it in a real way before they demand it. But it is such an incredible moving experience, that I am betting on it being the future with everything I have.
In addition to Apple requiring Atmos masters and the potential that Spotify will possibly require it and unlike Quadraphonic, Atmos can also the basis for binaural audio and Apple's Spatial Audio which is supported by AirPods 3rd generation, AirPods Pro, AirPods Max, and Beats Fit Pro. While not everyone will have a Atmos surround system, the number of individuals with Spatial Audio capable devices isn't small and for binaural audio, any pair of headphones will do.
@@ColtCapperrune I hope it pays off for you. I remember the studio I once worked for here in CLE that built a third studio just for quad circa 1973. We'll see if things are different this time. My prediction is that there will be a small market for Atmos but stereo will still be the standard as it has been since the 60s.
@@ColtCapperrune I think it's very naïve to look at it this way. You might care a lot about the "experience" of listening to music, but most people don't, especially the newer generations. Look at where it has been going for the last decade. Music listening by people hasn't been going towards better quality, it has been going towards portability. More and more people listen to music through their shitty phone speakers, they couldn't care less about the overal sound quality. And that's even what we're mixing for nowadays. We try to make sure it sounds good on a phone.
Take 3d movies for example. 3d is objectively better than flat, there's literally an extra dimension. But, 3d tv's died out. No one cares enough, it's too much of a hassle. You actually think people are gonna spend all this money and effort to listen to music? Nah. I can see it becoming a niche thing for people who want to get as immersed as possible. But I don't believe for a second that it will become a standard
EDIT: Also, how many people actually listen to music? I bet it's not that many. For most people music is just background stuff
@@ColtCapperrune dude, with all due respect, that's not happening any time soon. For small studios the amount of money needed to build a rig for mixing on atmos would literally put us out of business, also the people willing to spend money to experience true atmos is similar to music mixed in 5.1 or 7.1, I literally know not one single person that owns or reproduces music (perhaps blue ray concerts or dvds) with 5.1 or 7.1. Yeah it might be the future, but it won't caught up any time soon, it's just not accesible both for smaller or even home studios or the average listener.
If Atmos is the future, this will kill off 95% of the home studios. It’s just not affordable or business practical in todays music industry. Artists and studio owners pay ridiculous money for gear, yet an artists song is worth less than a penny per stream. It just doesn’t add up, something has to change.
Sales need to come back. Streaming sucks!
kill streaming and lets go back to records already
If this really is the future, I feel bad for mastering engineers that invested 10's of thousands in their analog chain.
Man, the speaker companies must be stoked 😂
Too many speakers alright. We're ALL screwed here. Time to take out the independent trash they say...😂😅
The real “problem” is how are regular people going to listen to this? I do 5.1 for film all the time and, unless it’s being played in a real theater, the stereo folddown is what most people will hear.
I worked in Nashville back in the mid to late 90s. Even then, before the advent of ATMOS, mind you, only surround was coming into vogue then, that a very prominent Nashville mastering engineer told me that he had a hard enough time getting his wife to agree to TWO speakers in the living room, let alone FIVE. The average home will not see ATMOS appear unless it comes out of a single sound bar, at which time enough phasing errors will be introduced that listening to music this way will be difficult. I remember the gimmicky nature of QUAD mixes in the 70s… and we all know where that technology went! (Okay… the fact that vinyl was a limiting factor aside, it still didn’t take off when CDs appeared.) The real thing that has killed the music industry as we know it is the prevailing lack of stellar songwriting, the corporate takeover of the industry as a whole, and the fact that the average ‘artist’ needs to rely on AutoTune to sing on pitch. Add to this that so much music released today all sounds so much the same. Progress isn’t always progress and while yet another gimmick will not save the music industry, it certainly has enhanced the film industry… however, again… a lot of films are going back to rehash old stories instead of teaching people how to write good ones.
The fact that back catalog is more popular than ever should tell everyone something. Remember that some of the greatest musical masterpieces were originally released in MONO and when they were ‘remixed’ in stereo… having often been recorded on no more than FOUR TRACKS, the bass and drums were on one side while the vocals were on the other.
ATMOS stands to profit speaker and amp manufacturers more than anything, but to hear music often made often using 200 to 400 tracks in a workstation is still as unsatisfying as it was to listen in a stereo format. A stellar song doesn’t need anything more than voice and guitar or piano… anything else is often nothing more than a brilliant, and rather expensive attempt to polish a stinking pile of crap. Sorry, but good songs have more or less faded from the musical landscape.
I could NOT watch this entire video. As I said… progress isn’t always progress.
well said!
Bingo
The music inDUSTtree is not shiht because of a LACK of brilliant songwriting. ALL 7ruly brilliant heART is sovereign. THE MUSIC BUSINESS DOES NOT CARE ABOUT ART AND ARTISTS AND IT NEVER DID. GREAT SINGWRITERS ARE BEING BLOCKED, FILTERED OUT, MONITORED, MXRDERED, SILENCED, BOUGHT OFF, PRESSED INTO EXHILE. THIS IS NO DIFFERENT THAN STAR WARS. 7HINK YOU FXCKING MORXN. 7HIS IS A SPIRITUAL WAR. THE BIG MONEY IS PURE EVIL INVERTED UNCONSCIOUS DEMONIC WAR PIG SENSELESS BETA JEALOUS FXCKERY. THERE ARE GENIUSES EVERYWHER3 THAT CARE AND HAVE HUGE PROLIFIC CATALOGUES THAT ARE BEING BLOCKED. IF YOU DO NOT SURRENDER YOUR GODLY SOVEREIGN INTEGRITY YOU WILL BE BLOCKED FROM THE MOST EVIL STAGE CIRCUITS THAT RUN INTERNATIONAL BRAINWASH. 7HIS IS eXactly accurate. Use your sWORDz to fight correctly 04 7he heART and Mind of health *NOT* h3L7 on eARTh. EVERYONE IS BEING WATCHED. CHOOSE WISELY FOOOOL.
a beer, friends, a live band in a small club, that's the future! seriously personally atmos is for me like 3D for movies, it's nice, but it doesn't make the movie better and I prefer to listen to Otis redding in mono. than all the 2023 Grammy winners in the atmos … for now :) bravo et merci pour vos vidéos !
I agree. If you want real atmos stand in front of a leslie cab at full rip. That is an immersive experience. So is 50yrd line at a DCI marching band competition. No recording or mixing techique will ever replicate that.
@@davecaplan7087 Thanks Dave for taking the effort to reply. that said, you are also obliged to satisfy the demands of your customers. if you are not competitive, they will go see someone else. And if you have the means to add this commercial advantage to your mixing proposals, that's great. the future is going to be exciting. Encore merci Dave !
Not worried about.
I think it's another check box for music like Quadrophonic was in the 70s/early 80s, then SACD, Surround formats for music etc... niche, but not mainstream.
I've read articles that the adoption of Atmos in homes is very low compared to when 5.1 was king, and now, most people with their 70+inch TVs have a simple soundbar and maybe 2 side speakers--not even doing 5.1 surround anymore.
IMO, having listened to tracks mixed for Atmos, in a 7.1.4 room, while they sound wide, more ambient, spacious, they lose punch, cohesiveness with the typical rock/pop stuff. Localization of sources was more difficult too. Now, that being said, mellow jazz type stuff - like New Orleans style, the kind in a smoky dark basement type club where a sexy lady in a red dress croones about some lost love, did sound cool, it was like being in the center of the band and the panning automation made it so when you closed your eyes, the singer moved slightly - it was spooky in someways. Also classical, film score music sounded cool.
For me, I am not investing in it.
Spot on, funny that the music that is more suited to is the least listen ...
The fact that it doesn't work well for many genres has been discussed by known mixing engineers. Specifically the part about losing cohesiveness. I already noticed that myself mixing in 5.1 and 7.1. As soon as you push certain elements too far away the music loses impact. And yeah, I also thought the same (just as one of those known names), mellow jazz focusing on realism or very effect driven music might benefit more.
@@WorldBurial I recently heard “kickstart my heart” from Motley Crue Atmos version on Apple Music and I can confirm that this new format Does not fit well in all music. The song loose the impact and power that you get on the stereo version.
I think there’s a better chance that Atmos will drag Apple and Spotify down than there is of anything profitable coming from this.
It never ends! There’s always something acting as a barrier to independents. I mean it’s super cool but completely not attainable for some of us. And now I’d have to go buy a mix from somewhere in Atmos just to be heard? Pass. I’ll just play music for the dogs I guess. 😂
A great way for Apple, Spotify, and the 3 shitty major labels to make the gap even bigger for independent artists and engineers, not to mention it doesn´t really add a lot to many genres such as rock and metal; who would want their guitars or bass flying around your ceiling?, yeah you can add some extra cool stuff, but at the end, you like how your favorite bands sound when you see them live with a stereo array. I´m a mixer for independent films, and Atmos never really took off because of this; there are even documentaries and films nominated to the Oscars that don't have an Atmos mix just because they don´t need it. I like it if it´s for creative purposes, but making it a rule for all genres and independent artists so they can have the same few streams really sucks IMO.
So true man. And when we see our favourite artists live, we’re not even listening in stereo, it’ll be a mono rig!
10 years from now on Colt’s channel : “be sure to check your mixes In stereo like we did in the old days before finishing it.”
Anyone else find this an ugly, cynical and obvious attempt at manufactured consumerism?
If its a thing, I’m happy to retire out of it, makes me feel ill.
Thanks for your analysis. Any chance you could provide links to the articles/announcements you referenced?
This, couldn't find any either... Pls share any links that clearly state that apple won't playlist non atmos tracks. Sweetwater ad campaign until i see one...
I'm wondering, how did the Atmos mix that you heard in the studio that was built and tailored specifically for Atmos translate down to a headphone mix. Was the experience the same for you, and was it clearly different from a stereo mix?
Just gonna record and release everything in mono. Okay everyone around the mic! Let's go!
There's always a work around! It may be a good idea to start growing "non atmos" playlists for each genre now. As long as poeple create plalists with massive followings, smaller artists/producers will have a chance at exposure.
Excellent comment! That could be the way to go. Youre right...there is ALWAYS a work around.
Atmos is weird because I don’t always feel like I need an “atmosphere” of sound or sound whizzing above my head. Sounds great in movies. Hopefully I’ll hear a song with a great Atmos mix that will change my mind. So far, most Atmos mixes seem to fall short to me.
same here, its for cinematic purposes. Nothing beats stereo for regular song
@@carlosp.1846 Louder, please!
@@makximumlive as loud as the “Atmos is ineluctable” statement !
@@carlosp.1846 Would rather listen in mono than be surrounded by a dozen speakers.
Come down to earth xD Spatial sound is kinda cool but it's mostly a gimmick. Most of the emotional content of music is the music itself : notes and sounds. Natural listening (concert) doesn't put you in the middle of the band, that doesn't need anything more than stereo
I guess my emotional experience in Atmos is invalid… Thanks for letting me know lol
Can we get some citations on these articles? I can't find the update you are talking about with Apple Music requirements. Same thing with the Spotify info about the Atmos Studio. Link me bro!
The audio industry must have forgotten to run this by the wife. It'll never fly
It's all going to come down to consumer demand. When it comes to music, I'm not so sure consumers care about technology... The melody is king, and that will never change. I don't think Atmos will make the difference between a song being a hit or not being a hit. The playlist gatekeeping is B.S. Ultimately, I think services like Spotify will prioritize hits over file format.
Atmos rooms like Sweetwater's do sound incredible. I've only spent an hour in one listening to various finished (released) commercial mixes and it really makes a difference, however, I don't know one music fan that has a surround system. In fact, even my wealthy clients (parents of the students I teach) don't even own a pair of regular stereo speakers. So, while Apple, Spotify, and whatever other gatekeepers want us to invest in this, (and with no return for us financially), I just don't know who will be listening to this investment - of time, and, money we put in - to hear it in its full glory??? (Last, in the Atmos studio I was in, I didn't hear one mix where I felt it was really utilized to its full potential, but it was a vast improvement over stereo.)
I've heard the headphone algorithms are getting pretty good, but also I tend to agree.
It's getting pushed a lot because Dolby invested money into it and it's a cool technology, but this is generally a whole lot less accessible than surround, and surround is already a very niche product.
I also question whether a guitar flying over my head is really an amazing thing for most traditional music. I've never been at a show where the guitarists amp was flying around the room, and most people's experience of live music (which a lot of recorded music is trying to reproduce the experience of) is very much a stereo situation.
It might be cool for a niche of electronic based music though.
@@NicStride There it is. Electronic music- the land of sonic make believe where nothing matters but the sonic sensations…. Because there’s nothing else there. I think this perfectly follows the intellectual and consequential artistic decline of our current culture. More lipstick on the pig. As a hypothetical case in point when your walking through a park one day and you find a beautiful girl with a voice from heaven singing “Sound of Silence” by Paul Simon and playing it perfectly on a vintage D 18 does it need to be in “Atmos?”
But if it helps a cool guy like Colt make a living and stay in the game so be it …. Personally I’m a song guy. I’m not a post adolescent with the brain of a twelve year old who doesn’t need to hear much more than a sub sonic quarter note kick drum and some highly processed synth sounds that resemble the firing of the photon torpedoes during a Klngon attack on the Enterprise.
@@zarlok5294 If there was a love button I would have hit it for this comment.
@@zarlok5294 Go to festivals and you will understand how bad is your thinking about electronic music. You are a song guy but dont hate on people who actually listen music for what it is, sonic and frequencies experiences that make your whole body vibrates. You should consider as a song guy to focus on reading books, the experience might be more valuable for you.
@@zarlok5294 yes! Haha, said it all!
Yeah, invest more money to create more soulless professional music.
Or… Here’s a thought… Maybe use this to create music with soul and emotion. Use the tool to create the most emotional music ever.
@@ColtCapperrune I don't have the money. Appreciate your positive attitude towards my leftist critique, though.
anyone have a link to these articles or announcements about Atmos?
Where can we find the Apple Music statement about playlisting? I recently had a release with no Spatial Audio / Dolby Atmos version of that track and still, I was featured in New Music Daily.
It came out through the head of Warner Chappell here in Nashville, unfortunately, it was not a formal press release, just to us in the industry
..and does Warner Chappel own an Atmos rig? 😅
Well, that doesn’t seem right for the people that don’t have access or money to pay someone just to get their songs mixed in atmos. It sounds like Apple Music basically just cuts whoever is in that situation and that’s just not fair. I will ask my distributors if they heard such thing from them.
Well, that’s it. No more rising independent artists, this is the final boss of gatekeeping. Insane.
Used to be more cowbell... now it's more speakers.... hehehe 😂😂😅
Okay, I am looking everywhere online for more information about apple requiring Dolby Atmos. Where can you source this?
Where can we read the article about spotify building its atmos studio? Cant find it anywhere
Happy for you going Atmos. My question is where did you hear that Atmos is required mix to be added to a play list in Apple Music ? Can you post the article?
especially for all the upcoming producers who just want to put their music out there to get started that might not be in the budget for atmos it will be super hard. Thank you for telling us
Absolutely cannot find anything from Apple saying they will only playlist atmos. Someone drop a link???
I can't find the announcement by apple music regarding not playlisting unless it's Atmos - does anyone know where I can find it?
Hey Colt! Would you be able to link to the announcements from Apple Music and Spotify? Thanks!
Unfortunately, it came out through the head of Warner Chappell here in Nashville, and it was not a formal press release
Ah! OK...
@@ColtCapperrune Wait... So when you say "February 1st it came out..." what you actually mean is "someone told me"?
it's up to consumers to cancel their Spotify/Apple subscriptions when they aren't discovering as much new music, and cite this as their reason why
How does an ATMOS mix sound out of a little iPhone or a single speaker like everyone I know listens these days?
How much do you charge for a full Atmos mix? How much do you charge for an Atmos stem mix? Is it advisable to do one over the other and why?
The music "industry" was taken over by non musicians because of the profits from people re-buying music on cassette then on CDs, then re-mastered CDs. Then things went down and down more with the internet and all the home producers being able to say, we don't need you, we'll just self produce/release. While I think Atmos will be a nice add on, it really feels like this is the next generation of having to re-buy your favorite music in the next new format during a time when many people still just stream music to cheap gear or listen on a single Alexa unit. Especially with Apple not saying we also want Atmos music but saying they Require it seems very heavy handed.
Hopefully this will bring more people back to really wanting to listen to their music after video killed the radio star. But it's going to really hurt a lot of people especially during this economic down turn. As usual, those with money will best be able to make money.
on the contrary, everything became "INDUSTRY" and creativity was lost and the sound became sterile until the collapse of MTV . Madona 🤮 sound, Lady Gaga and Manson ....now is the freedom then it was only for paying to look and listen .
Well maybe sth like apple music or spotify will emerge for all the cool kids?
Can you please paste the link for the article Apple Music won’t playlist non-atmos songs?
And the one for Spotify?
Thanks a lot
There isn't one. 😂
I am a bit confused what is going to change for me as a small artist. If I produce dance music that is not maybe super known for sounding atmospheric etc, what is going to be different in my world? If I can’t afford to mix in atmos (what does it even mean?), are all my mixes now going to sound rubbish in atmos?
Where did you hear about this? I’m having a hard time finding information about it.
Atmos, to me, adds needless complexity to the decision making for mixing. I feel like we are on a path to making the sensational normal. Its kinda like having music with over cooked LFE, instead of saving LFE for adding dynamic effect and impact. It gets over used. As our desires to have spatial effects envelop us constantly, I feel like many mixes will suffer. How many times do I need to hear this before it becomes trite. If used well it is amazing, but how many are going to do it well.
I wouldn't say that the music industry is over because of atmos.. I would actually say this is the music industry's attempt to take it back from DIY musicians and producers. If Apple Music and Spotify are requiring this format for music in the future… that creates a new gate that people have to pass thru just like the old days. The record industry was tired of being irrelevant and this is their way of using technology to take control and be the gatekeepers again for music and music production.
this is huge but I cannot find any information on this. where does apple say that only atmos will be supported from now on?
Do you have a source regarding not being playlisted if you dont submit in atmos? I cant find anything on that.
It's BS
I too would like to see the source.
I get the excitement about how Atmos sounds. It is incredible. I am working into a small Atmos rig. What I don't like about the whole thing is it's pushed and sold like EVs, and the vaccine. Why waste time mixing on all of this stuff when 98% of listening will be done on earbuds. Why not mix Atmos on earbuds? Or is it about a constant stream of money to the companies that make and sell the idea of Atmos?
I feel you… I really do… And I do think one day you will be able to do it on headphones
@@ColtCapperrune It can already be done on headphones. The Atmos renderer will up and down mix everything as needed. Like I stated before, I am currently making an Atmos rig (it's easy since Atmos music does not need Dolby certification). Why? Because it's awesome and fun and sounds good. I am with you on the excitement of Atmos. Hell, UA just released an update for the Apollo X16 to monitor Atmos, which means it will be coming to Luna soon. However, it will not overtake stereo. Stereo is much more efficient/cheaper for end user/listeners to consume. The push for Atmos is more exciting for engineers, producers and music creation nerds. Since it will never be as easy for people to consume, it must be sold as the "standard" and not give anyone a choice between formats.
I've just built a studio from the ground up, cost me £30k, and I've started making a good income from it.
It is going to take a HELL of a lot to convince me there's legs in this thing, and in the meantime I'll keep making great music with clients that need real production and songwriting.
Eventually all the mainstream stuff will be AI written, created and mixed anyway, so I'll still have work with people that want to make real music.
I'm lucky, I have a full two room studio built in my garden, and so many people can barely hope to achieve more than a decent interface and pair of headphones.
Remember who your audience is, Colt, because if you go full cuckoo bananas on this type train you'll lose subs man, and not enough people are gonna be getting into the game going 'hey, I need to learn this atmos shit for the $70k rig I just put in my bedsit'
People have largely forgotten how to listen to music, let alone write a decent song.
You will mix bigger budgets than me, have more accolades than me, but my job will still be here, as it will for all the other little guys.
Good luck to you man, but none of this actually adds up. I'm sure you had an amazing experience in that room, but I had an amazing experience watching a real live orchestra, or watching AC/DC live. With two ears, and a stack of speakers blasting it into my face.
I think everyone can calm down a wee bit.
Can’t find any information to validate this claim. Is there a link?
How possible is it to mix in atmos with out having to look at a screen?
I’m super looking forward to watching what you do as this unfolds. This video felt a little alarmist though. I get your perspective and I think long time viewers probably know where you are as a producer and what your standards for production and professionalism are, but a lot of your audience are amateur or just starting out as producers/engineers. Without a little clearer disclaimer/elaboration this video could be a little discouraging to some. I definitely freaked out for a second before taking a step back to consider where I really am and what this means for me as a long time musician/short time bedroom producer. But again I’m excited for where music is headed and to see what you do with the new setup. Somehow missed the Boss amp expander video til today. Love both in this one and that how you’ve really made the connection to your story and outlook.
Respectfully... I remember curved tvs and 3D being all the rage. We still only have 2 ears. I'll wait this fad out.
Exactly. We don't experience live music in the way spatial audio presents it. We're humans with two ears, and for most humans with 2 ears, spatial audio is exciting at first, then it gets annoying after a time or two. I can't stand it.
Do you think it’s necessary to have a full Atmos speaker system or is mixing atmos in binaural on a stereo system will work.
I can't even remember the last time I've seen a surround system, which has had 30+ years to take hold.
Yo Colt ... thanks for the info breakdown and sharing the energy! The future in Atmos is surely here and we are all going to take a wonderous ride. Looking forward to hanging out with you throughout your journey. I can hear my $$$$ piggy squealing now, as I search for the resources to play.
Also, within 2 years, Ai will be able to create an Atmos mix for you without an expensive rig. Its going to be a wild ride.
I need this lol
@@4evrluvbk We’re all going to get it no matter what. Its not going to end up being a good thing. You think people are being cheap with budgets now. Wait until they pull the “Ugh, you literally just push a button”
It’s already a thing… However, people thought the same thing about online mastering, and that has yet to dominate the mastering industry
If atmos is the standard, I’m going to need the cheaper option unfortunately. Let’s see
@@ColtCapperrune Oh I agree with you there. But the difference is Ai. What they called Ai a year ago is nothing compared to today. The Ai is getting 2-3X as good every month now. In the video world, its a tornado blowing through. Audio is there right with it. They can recreate a voice with only a 20 second recoding of a voice. Soon, Ai will listen to the mix and know exactly what drum is where and where it should be in the space, same with all the instruments. I’m not claiming the sky is falling. I’m just saying its about to flip the table again.
Is there way to do this all in headphone instead? Like how waves have plugins emulating a studio for headphones?
Good looking out bro 💯
Don’t worry guys, they will start creating mixing headphones that will allow mixing in atmos 🤓
🤞🏻🤞🏻🤞🏻
Already available
I mean that's fine and all, but who wants to mix only on headphones? gonna end up with a lot more deaf people in the future I guess
@@vonthorne8387 don’t worry atmos is not what you think it will be
@@Limit5482 I think it will be a class divide in music. Stereo will become poor peoples music. Most people just can't afford a surround sound set up like that, they'd have to make a very affordable set up, like some blue tooth speakers to get it into the suburbs, and poor people will stick with stereo. and then eventually stereo will become like this niche thing that rich people listen to for clout, cause they're so "Retro" lmao
Hey Colt, just watched the video and I have a VERY big question, I don't know if you'll see this... How will guys like me who only uses Headphones for mixing be affected with this movement of Atmos?
See, I can't start building a setup for a room in stereo yet, nevermind Atmos because I am in a rented house and my room also logistically wouldn't work for a studio monitor setup, and I've just been using a Headphones rig up until now.
So currently it is possible to do in Headphones, but the translation is not very good… My hope, and belief is that sometime in the future it will be possible to do in a decent way in Headphones. But I don’t have any insight into how long it will be before that is the case
I say just do your best with headphones. That is my plan, and I have the room and money to do it. I just not going to. This whole atmos mixing is not important enough to invest in. Its already built into my cubase pro to do binaural on headphones. So to appease apple, I will just use headphones and make minor mix changes and say there apple there your stupid mix, now shut up apple and play my dam music.
Thank you for your advice guys, looks like this is gonna be a lot of planning and action over the next few years on my part.
Once I get my driver's license, I'm gonna see if I can get some experience in an atmos studio, get to grips with all this.
Hey Dylan!
You absolutely can get started with headphones and the translation is *fine*. Just think of it as learning a new technology. There will be a learning curve but that's to be expected. Research the Dolby Atmos Renderer and the headphone only "binaural" mode. It is recommended that you check your mix in a Dolby approved room. You'll learn a ton about how headphone only mixing translates to actual rooms. Once you get the hang of it, you'll do great. I've had a Dolby Approved room since 2021 and an Atmos certified. So hit me up with any questions.
“You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time” - A. Lincoln. (Aka: Apples Marketing plan)
I still need more confirmation myself. And in mean time, a quick Atmos on headphones will have to do. Honestly to deal with the apple gods you know we will all just cheat the atmos mixes. Throw some verbs and delays to back and do basic mixes changes to surround the music. Just so you won't be denied by Apple. I personal hate the idea of being on the center on the stage. It sounds horrible there. An enhanced front 2 channel mix sounds best with just a few sfx and verbs in and around. Funny because that what we end up doing in film. Most sfx and verbs to the back. Cant wait to hear all the truly horrible mixes this will make for next 10 years to people learn to mix in this format.
Haha😂 spot on!
As an independent artist, who lives really far from the USA or Europe, I get very intense mixed feelings about this. From one point of view, I am as excited as you are. I always thought about the Beatles era, when stereo sound was really being discovered and used. I can only imagine how great it would be to deal with a new technology that allows better and different elements to music. On the other hand, I can't control my anxiety about the negative stuff that comes with this for small people, especially those away from the technology center. In Brazil (where I live), we have a massive music industry, and a lot of the artists here come from realities such as mine (or worse): no label to assist, no money to pay studio + mix and master + advertising, no help from government or any kind... Imagine if Spotify follows the idea and accepts only Atmos mixed music. Only those who can send the music to the USA, or signe huge contracts with the traditional labels will be able to get in those playlists (and we all know that these playlists can be the first door to a bigger audience...).
I don't know. Things are getting too easy and too scary at the same time.
But, excellent video!! Please continue the excellent work!!
Where can we find that article
Is this info already set as a standart or it is LIKELY to become mandatory in the future?
Oh cool I'm thoroughly priced out of the thing that I've put 15 years into :)
If Atmos is to be the standard, there will need to be a more affordable alternative / solution in the market. This is exciting
Any of you know how large the file size is on the final rendered Atmos mixes??? Anyone think they'd figure out a way to make some encryption against piracy in there??? Asking for a friend...
An Atmos mix can have 128 channels of audio at 24 bit/ 48 khz. So the file size is related to the number of channels and the length of the song. Most Atmos mixes come in between 1-2.5 GB (yes GIGs). A recent artist at the studio had a, approx., 7.5 minute song with about 40 channels. That mix came to 4.5 GB, or so.
@@bradsmalling7969 Yes, and since they're so large, you think they'd figure out a way to put some encryption in there against piracy!
@@ericlarkins I'm sure you know, no tech. is immune to piracy especially when it's streaming.
Colt, can you share a link to the Spotify Atmos news? Took a look but couldn’t turn up anything. Thanks!
Because he is simply lying or its a terrible sweetwater BS narketing. Notice that all these videos now involve sweetwater. And they all came up the same time.
well they better make it affordable enough for consumers. nowadays, its rare that someone even has a flippin stereo. Most peeps listen on their computer/phone/bluetooth speaker
Just talked with studio manager and they agreed its worth getting it.
Universal Audio just announced the x16 will output Atmos in the new update.
I just saw that!
Is it possible to create a virtual atmos rig with 2 speakers?
Can somebody please point to a link that says this on apples website ? All the delivery docs say nothing about Atmos being required only as an option
Because its Not true. Dont believe this guy. He may be talking about some specific nitche playlists like its for everytingh. Thats is some serious misinformation. I just unsubscribed this channel...
You might be on to something, but if this should become the new standard it will take a little while before not having it holds you back, I think. I hope at least. Just got apple music editorial playlisted last week twice without atmos too. Interesting developements notheless. Thanks for your videos, Colt! All the best
Got playlisted too in February and March
Well, good luck, I’m sure your Atmos mixes will sound delightful on my friends’ mono and stereo speakers/headphones.
😂 the translation is a joke . Everyone will be excited to work with ten speakers around their head .
The translation has been a joke, no doubt… But that is specifically one of the things we dug into at this Mike Miller master class. He has solved the translation issue, and is spreading the good word.
Great video, man-lightly soul-crushing, just how I like 'em. Anyway, is there any chance you can point me in the right direction where I can find the articles or sources where you got the information from? Not a question of credibility, but I'd like to have a discussion with some of my friends/colleagues and would like to bring something more to the table other than "a guy on youtube said it."
Tried searching for it on Google, filtering for the last year but no luck. Thanks!
You're smart to do your own research, JOYBURN. My room was Dolby approved in 2021 and I'm Atmos certified. If you'd like to have a discussion offline, hit me up. I love talking shop!
@@bradsmalling7969 Hey man, thanks! I stopped by your website for a bit there, and that studio looks awesome. I've been kind of out of the loop with Atmos up until very recently. I take it Dolby won't put the Atmos name on it unless they certify you/your studio? Or is the certification for like, referral purposes or something like that?
@@joyburn Hey, thank you for the kind words and checking out the studio. I appreciate that!
It's important to note that Dolby stopped certifying Atmos music studios in 2021. Certification is now only for movie mix rooms. They do have an approval process, which is similar to certification, but no longer required that a Dolby engineer come to your studio and confirm the installation.
Approval is free and it provides peace of mind in knowing you meet spec without the added expense of Dolby coming to your studio. Approval is also required by most labels.
So it is mostly for the referral work but, since it's free, if your room can meet spec then why not get approved 🤘
Wow! That was fast! I was hoping it would be a while before the change. I knew it was coming. Not this fast though! Looking forward to checking out your journey. Thanks Colt!
I was emotionally moved listening to Herbie Hancock on a boombox in 84.
What an experience! 😂
I was emotionally moved listening to Marvin Gaye on a transistor radio in 1971.
Exactly.
What about producing edm music for clubs. Clubs and festivals don't need to have atmos. It would be very difficult and time consuming to have two variants of mix for one trsck
I thought it was going to be about the darn AI. Good it wasn’t! Hey Colt, there are emulators for interfaces with less outputs like my Apollo. Do you think their will serve the purpose or should I aim directly at a super charged audio interface ?
Re-filmed, you are a hero!! :D
The authoring tools are going to limit who makes this jump. That in itself will launch those who can pony up.
Making music had become so affordable and now we're back to the era where we need millions of dollars to make music.
The transition back to being affordable might as well never come just because the fact that you need at least 10 speakers and a fully treated room. Sad times.
What's the article?
I cannot find the info on Apple only play listing music if an atmos mix is also submitted. Can you link us?
Unfortunately, it wasn’t an official press release, it came out through the head of Warner Chappell, Nashville, and info was spread around town
@@ColtCapperrune gotcha. I’m here in town too but haven’t heard it. A little disturbing if true! The game will be changed overnight
i can't wait to hear how much better the songs get because of this😜😂
Songs or Production "CGI"