Great question! In spirit, there is no difference. A.C.E. was "Aware, Complete, Engage" but when we teach forecasting we teach A.C.T. "Ask, Consider, Transact" so it made sense to just keep one model that could be applied for both. As long as you're measuring the start, end, and at least one point in the middle of a user journey you're good!
What is the difference between ACT and ACE?
Great question! In spirit, there is no difference. A.C.E. was "Aware, Complete, Engage" but when we teach forecasting we teach A.C.T. "Ask, Consider, Transact" so it made sense to just keep one model that could be applied for both.
As long as you're measuring the start, end, and at least one point in the middle of a user journey you're good!