The Making Of J. Cole's "No Role Modelz" With Phonix Beats | Deconstructed
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- Опубликовано: 19 дек 2018
- J. Cole’s Platinum hit, “No Role Modelz,” is the highest-charting single from his third studio album, ‘2014 Forest Hills Drive.’ Co-produced by Cole and Phonix Beats, the fan favorite peaked at No. 36 on the Billboard Hot 100 and interpolates Project Pat’s 2001 hit, “Don’t Save Her.” Phonix Beats recently sat down with Genius to explain how the beat was made.
Read more on Genius: genius.com/a/the-making-of-j-...
Read all the lyrics to J. Cole’s “No Role Modelz” on Genius: genius.com/J-cole-no-role-mod...
CREDITS:
Executive Producer: Felicia Kelley
Creative Director: Andrew Oppeneer
Producer: Ndeye Thioubou
Director/Editor: Zach Cooper
Shooter: Jeffrey Soffer
Shooter: Graham Corrigan
Production Assistant: Raina Zafar
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Imagine your gift is randomly hearing preconceived hit singles in your head.
It's a God Given gift that not many have.
_Tell em to bring me my money_
anything you pray for is fathomable
I freestyle my raps straight from sleep... And they are blowing up pretty well
tell me about it
This song still gets play'd like it just came out
factssss
I always say the best music is music that seems timeless like it never dies
Brydell Cocky phonix is slept on for real
where. cause fuck no it don’t round my parts
Truest!
This man deserves a lot more credit. This beat is a masterpiece.
FabioJ- Frr
Typical_ tea best beat in any song
No cap
Bakhtiyar Guseinov debatable
💯
Imagine being the bird singing in jcole’s song
Patricio Gómez That bird is more successful than I’ll ever be
That bird bigger than big bird
They need a feature
lmao
The Bird probably bigger than Birdman
the birds sound was definitely my favorite of the beat
Joey (Lucky Boy) Nato the same day It came out I got a new car. Thought it was something wrong my car had me stressing
its weird cos ive listened to this song so many times but never heard the birds till this video
@@3011Zan i've been hearing them since that one time where i played it with my homies on a huge speaker, and one of em was like: "damn the birds are already chirping, its that early?"
We were like " yea it is" but then realized 10 secs later that it was the beat.
Okuuuurrrrt! -Cardi B
is like the little magical rare touch just like the quack sound in the off-beat in uno of piñata by madlib
that bird sample is crazyyy
i thought u meant the sax with bird
Where is it what
I knooo
Simple but beautiful on the track
that bird sound as the high hat was literal genius
DJ Premier did something similar and more pronounced back in 98-99. Look up Nas Is Like. Any good producer would know that, so I don't know why he snubbed him like that.
@@LuisCasstle damn bro....
Timberland was doing that shit in the early 90s ginuwine and Alliyah shit
@@LuisCasstle naah bro that was different
@@RyyyyG literally, it's not. But, you can explain how it's different. I'm open to other points of view.
4:42 j cole played me this
My mobile speakers : *silence*
😂😂😂
I had to put my headphones in lol.
Lmfao what you got some iPhone 5 or something
@@DriveSlow earphones are the way
Milaan Dahiya all the cellphone do that you dumb
J. Cole rlly made this man listen to bird sounds for hours.
Michael H best part of the video 😂
Worth it tho
Kml
High ass fuck.......For hours
I woulda been hot lmao
One of the most ICONIC songs that is gonna last for many generations
Dmitry H 😂😂😂
It barely made it to 2018 bruh
Victor Nuñez no
1000th like
Victor Nuñez have you been to a j cole show lmao, this the song that got ppl going nuts
I hope he got paid cause i've been waking up to this beat for 2 years now
The big laker fan producers have like 50% ownership on songs they make
River Bucknor what no lmao producers would be rich as hell then
Syenite Gaming look at tm88 lmaoooo we can cherrypick bro and tm88s a goat too
Yoooo saaaaaame. This is my alarm lmao
@@riverbucknor2222 well first off producers have 100% ownership of their songs, BUT in most (specially Major) Label deals they have to give away all of it! It depends on the contract but in general they get paid one time for the beat and get a small amount for each play the finished song gets (if this is inside the contract). They don't have ownership of the lyrics and co of course, but they own 100% of their beats!
I never realized how much layers goes into producing beats jheeeeezus
But at the end of the day it turns into a classic
This ain't even close to everything
whats crazy is there are tracks like this that are super complex then tracks like shotta flow with 4 sounds and they are both hits
its so wild
Not that many though, looks like a lot but most trap beats actually don't have more than 6-8 sounds in total including kicks, hi hats, snares, claps, percs, 808's... Other styles like EDM have easily up to 60 layers
Imagine picking up the phone to J Cole yelling in your ear.
Hunnid ikr 😂😂😂
😩😩😂
I’d pay money for that to happen
Dream come true 😂 😂
i’d nut
Still can’t believe there’s no sample in this beat , dude made this beat from scratch
Unbelievable.
Venthos Dude fr before I watched the video I was 100% sure he used a sample for the melody
If can learn to play simple chord progressions & put the right effects on it you'll never need to sample.
DJ Chosen One It depends, you could find a crazy ass sample that you wouldn't be able to recreate due to lack of proper instruments or lack of creativity. Sometimes if you're lucky you just find the right sample to either loop or chopped up, CREAM or Forbidden Fruit for example
Shady7 I totally agree but as we see in this vid bangers can be made without sampling, it takes longer & requires some knowledge of music theory
this dude seems like such a genuine dude. lowkey have a lotta respect for him.
Fr
Why it gotta be low key g 😂
Once you hear the birds, you can never unheard the birds.
As many time as I've heard this song, I never paid attention to the birds
Bro I can’t hear them for the life of me, only in the intro.
666 likes? More like 667
Y’all gotta get better speakers or headphones
first things first rest in peace uncle phil
for real you the only father that i ever knew
Dat I get my bitch pregnant ima be a better you
Prophesies that I made way back in the Ville
Fulfilled
Ruined. Chain ruined. It ends here
one of the best beats ever
Nah , not really . And Ima HEAVY Cole fan . 2014FHD was probably top 50 Albums of All Time , in my eyes
No shot lol
Origami facts 🔥💯💯
@@jlking0098 faxss
Gotham is my favorite origami beat🔥
Dude created one of the greatest beats in all of music and he just so chill about it.
J Cole wanted some bird samples to emphasize the point that,,
" she a bird, it's a bird trap You think if I didn't rap she would flirt back?"
Thats very clever
Big brain
dude i just been mind blown
clever?
I think he wrote to the beat so nah idk
DAMN
2014 but still one of my favourite songs.
awesome Cool good song favorite song inspired me
A favourite song from 4 whole years ago? You're fucking crazy.
@@xlxfx what? i'm not allowed to like old music now? i'm, being a huge the Beatles fan, really confused
No Role Modelz is timeless
@@blessedpigeon6304 I think he was being sarcastic, because 4 years is not a lot lol
When you tell ya girlfriend who just had ya baby “I can’t pick you up I got to go back to the studio!” That’s some bold shit.
😂😂
The grind is so i can feed that same baby, so she gotta understand
Her and the baby can eat better now than most cuz of that decision tho lol
its ducked up
It’s soooo messed up!! But I’m so grateful that it happened
J.Cole: I need birds on the beat.
Phonix Beats: BIIRRRDDDSSS
He had me at "ya know i'm an EDM fan." A true musical genius doesn't have a closed mind. Respecting and learning from ALL genres is key to being a successful musician. This man is someone we can all learn something from.
What's an EDM?
@@Jong-JongDomomusic genre
@@Jong-JongDomo electronic dance music
Is it just me or do these songs sound HELLA different after watching one of these videos???
Yeah lol you hear all the different parts now
Yeah it makes you appreciate it more as well
You just appreciate the craftsmanship and complexity of the song.
HYB Element you know when someone points something out and you can’t unsee/unhear it? The initial shock of that realization overrides your past memories of that image or sound. Then the fun begins. I think of it like a puzzle. You “find” a piece that was always there but now you get to play around with it and see how it fits differently for you now. Makes more of an emotional connection, especially with music. Our brain loves patterns and if you see something you didn’t notice before it lights up. If you’re a creative person those are the prime times to create. It’s a jolt of inspiration and appreciation for what was there and you didn’t even know it. We’ll go through our whole lives seeing less than 1% of what’s out there so when you see something new, you treasure it.
@@paxtongerhart6863 You also start to hear the really small and quiet sounds.
The song that introduced me to the legend that is J.cole
Zaid Soulat i’m with you there
Same
Same
so you never heard work out?
Same
That wasn’t a sample?! That’s incredible
I thought it was a sample as well 🤣
@@chickarelli7882 lol rns!
This is 2022 I thought so too lmao.
This beat will go Down as one of the greatest beats of all time
"I flipped birds" hahah I love this guy
An actual somewhat unique beat actually being deconstructed on here... Wow
@@eddietorres6942 I'm all for respecting producers but they're not all unique
@@eddietorres6942 *spends a month in audio engineering*
@Da snake 19 "how is the rest of them not unique...."
uhhh so i sampled/did a melody on nexus then half sped it.
and then put metro boomin clap and 808 wow epic trap beat
@E Torres None of them are unique and if you think all these generic trap instrumentals are somewhat unique then you don't have producer ears
Spanish Moustache *GENERIC*
My mans went down in the history books for this beat
Literally one of the most iconic beats ever. You hear 2 seconds of this beat and you know what it is without even thinking about it
Wait, the trumpet sound isn't a sample?? Mind blown!
Nope. Straight scratch
Like WOW
Theres a lot of plugins that have trumpets
it isnt even a trumpet.. its actually a violin with a 18hrs work of editing just to make it sound like an old trumpet sample
Not hating on the producer but if you find this impressive goddamn you would have your mind blown if you knew what other producers could do
This guy is fucking amazing. I love that he argued over the 808s with J. Cole I can see myself doing that hahaha. I also relate to the fact that he says he worked 16 hours on one melody, sometimes you have that perfect melody but you can't find that sound that you're looking for. One of the best genius production episodes I have seen, really dope.
The amount of work put into this beat alone is incredible. Then to have Cole on it. Two masterpieces together!
“who’s this yelling?”
“THIS IS JCOLE”
No Role Modelz a classic 🔥🔥
2014Fhd a classic
Forrest Hill Drive is a classic.
Forest Hills Drive
This is why I never like a remix, the creativity of the original is so unique. The fact he got back to the studio to play the melody out says enough. Him and J. Cole gave us a timeless banger!
This beat is the whole theme of dream ville and cole himself; the chill vibey feel with a touch of real ness and grandness. Good shit
Finally, an actual producer, not just a beat maker.
Tommy Grissel u trippin bro
not me | I’m saying Phonix IS a producer. (I made an edit to my comment)
@@TommyGrisselFilms I agree but I disagree with the finally lol it may not seem like it sometimes but we still pour our heart into making party trap beats too. I agree with that for some songs (Tay Keith smh)
you should check out Ludwig Gorranson
Kylen Reece Wilson work smarter not harder
The Bird sample 🐥🐥🐤👌
😩
fucking genius
5:51
That's the most genius thing I've ever seen
Honestly in my opinion one of the most legendary beats made 🔥💯
this is one of those songs you should know word for word
One of the dopest beats
Riccardo Abdine how does your comment have 569 likes and no comments
Eamon Coney silent agreement
No way anyone watched this, and didn’t go listen to no role models
I remember when this beat came out!! Still bump it now!! "REST IN PEACE UNCLE PHIL" 🎧
I never thought we’d get this video
Rt. dream come true! Christmas came early.
He deconstructed this song years ago the hell you talkin bout
He look like he could be kendrick Lamar's brother but no role models will be a legendary beat for years to come
The way he used the birds like that was sooo crazy🔥🔥
The most iconic melody to a hip-hop song. Get chills everytime this song starts playing. Reminds me of walking in Brooklyn on a nice, breezy summer day.
You know you have a banger when you spend 16 hours on one sound. Paid off definitely
Best Deconstructed by far
Have you not seen redbone
d o m i n i c h Day N Nite
PASSIONFRUIT-DRAKE
Honestly, J Cole has really interesting beats, he should come on here himself and breakdown Wet Dreamz or KOD or some shit he produced
It’s so good but I’m sorry day n nite and pursuit of happiness took the icing
Nah bruh THIS BEAT IS A DAMNED MASTERPIECE BRO. I love how the average listeners don’t catch those little things in the beat. 🔥
When the complete deal came on at 7:22, I couldn't help but nod and smile.
we need more j cole beat deconstruction videos, no cap
Factss
This is awesome. I love that j. Cole took the time as opposed to other artist thinkin “nah I need it now you not gonna agree with me then I’m not fuckin with you” and I love that he didn’t just become a yes man and he stood up for himself thinkin the 808 wasn’t a good idea
Evan Rodriguez You mean he thought the 808 was a good idea?
Golden part of the story.
This is one of the best deconstructed videos imo. The
backstory that Phonix tells is interesting and comedic, the beat is actually broken down to its sounds and samples, the video production is quality, and the track itself is legendary. I wish more deconstructed videos were up to this quality. Thank you.
you know its amazing production when you thought the melody was a sample. underrated artist. shows collaboration is key
Almost nobody knows
"No Role Modelz" is the #14 most stream track in the history of American Spotify, with 309Mi Streams, it was a true underground hit on the charts.
309k doesn't sound like much..you mean 309M? Or was this back in the day?
@@saturnascension is a M
@@James-op3vx Okay,thank you
I just checked and it's not
@@VideoGamesExtras kworb.net/spotify/country/us_daily_totals.html
Bumped this song all year long in grade 12....true classic ey
Same brooo
same but gr 11 for me
Mfundo Buthelezi sane but 5th Grade for me lmao
Sameee, except Jr year
Not even a fan of rap, I only listen to house but this type of melody is genius, literally. It could be used in many genres and it's also has that freedom feeling
What’s house?
@@saturn7835a music genre
We gotta appreciate the transition at 1:45
Work of art
Such a great beat for a great artist Cole world wassup!
We in it to win it! #ColeWorld
There’s an old saying in Tennessee, I know it’s in Texas probably in Tennessee it goes, Fool me once.... shame on you.........ya fool me I can’t get fooled again.
Scooter1 fool me one time, shame on you. Fool me twice, can’t put the blame on you. Fool me three times fuck the peace sign load the chopper let it rain on you
My only regret was too young for Lisa bonet my only regret was too long for Nia long now all I'm left with is hoes from reality shows
@@maricelaramirez19 think it mightve been too young for nia long
Hilarious! But I'll still take it over the presidential sound bites we getting today. Lol
😂😂
While I love everything we hear in these stories, occasionally I’d love to hear a bit more about the process of laying the lyrics down. Did the producer have to move bits of the song around to fit the lyrics, or did J Cole rewrite words to fit the arrangement.
Love these interviews!
most of the time they just lay the backing track n then fit it to whatever the vocalist needs
Good question, always wondered how that works out.
It’s a solo violin patch with the AM radio plug in he showed, phaser, delay, gated reverb, distortion or some kind of destruction plug in and maybe an envelope filter, but the phaser may be causing that envelope filter sound in there. It’s genius. So simple on your ear. This is how you make hit records.
I feel like i have seen this before
YoungKio he did do a deconstruction of this beat a few years ago. It just wasn’t wasn’t for genius
tmlss can u send me the link?
@@Azx499 I knew I wasn't trippin lmao I was so confused for a little
ok
I see you been watching J Cole makes beats in tour bus 🤔
wow never would've thought that it is a string in the melody, hats off sir
ParLeezy it was a string at first but he changed it into a brass
dude i love these vids ! it gives me shivers to see the unfamiliarity of the creative process then see it all come together into something that i know so well
this was a good one! I really liked how in depth he is about some of the techniques, we need more that show technical things like this
It’s really that kinda creative process every producer is looking for... dis is probably my favorite deconstructed!...
The day n nite one is also one of my favorites
This song goes down in history as one of the greatest Hip Hop Songs of all time
One of the best produced songs of all of time. Congratulations.
So glad this video was made. This beat is legendary and will always be appreciated.
The birds being used as hats is so dope. rate this guy
my man making platinum hits on a broken laptop
(edit) Look at the bottom of the screen
The hustle is real bruh
ik i noticed that right away
Parker Scott Beats it be like that sometimes.
It's just the camera clashing with the led, to the human eye it's normal, it's not broken
@@mohammedyahayah8522 4:10 for a look
i'll never hear this song the same way again! i always loved it and had it on repeat now knowing the backstory and all the intricacies of the beat just DAMN.
this is such a memorable song. y'all should be proud of this one.
Man wtf i listened the album this mornirng maybe after a year and this genius guys made a deconstucted for one of the best songs out of that album. Shit's crazy
Woah 200 likes💪 thank you guys
omg same i listened to it yesterday after years and then freaked when i saw this vid
I listen to it almost daily 😶😂 But that’s because I’m always listening
Producers don't get enough credit. I'm glad Genius sheds light on their craft
The production on this song is so insane, Mad props to this guy.
felt a wave of good vibes from this man while just watching him enjoy creating music.
J. Cole for president
Lmfaooo
Nah cause that mean he won't have time to make music for us and i'm selfish so nah😒
@@IMKEVPACK Lolololol
He did this a while back already but it got deleted, this new version tho has a lot more knowledge
it's not deleted. just unlisted
Pach Pacheco you have a link?
zan ruclips.net/video/-Kqy0wUisuA/видео.html
need more of these deconstructed videos. They always dope
One of my favorite beats ever. Legendary.
I came fast like 911 in white neighborhoods
Ain't got no shame bout it.
such a good line
Facts
big fax💀
@Mathew Sakwa I got defensive and said nah I was the same without it
Phonix beats is a real one. No Role Modelz is forever one of my favorites
I wish he explained the George Bush interlude: "Fool me once, shame on you..."
Its about how alot of up and coming celebrities get baited by people who really pretend to care about them but just care about clout and how that hardens you over time so you dont trust alot of people after and will shut someome out or pop off at them after they fuck up once even if they are a good friend
He didn’t produce that, J coles producers did
that's crazy! like everyone else said, this is easily one of the most iconic beats of my generation, my kids will be listening to this music.
One of the most legendary songs of all time🙌🏽
“I NEED BIRDSS” - J. Cole
Lmfaooo
This whole video made me happy and so inspirational. I wish I saw this sooner.
i better get a wet dreamz one.
I think Cole made that hisself
Dwayne McKnight he did
ruclips.net/video/_JwwQKZL-Fs/видео.html
One of the best Deconstructed yet! Really in depth about the ideation and creative process. Thanks Genius.
I’m a simple man
I see j cole, I click 🤷🏾♂️
Nah u r black
walky cocky what does that have to do with anything?
Shawn Wright underrated comment 💀
walky cocky I’m white lol but j Cole is the shit , my favourite song to date
Sickness! Bro you are one of the most creativ producer i've seen. Keep up!
Thank you for one of the best melodies ever!