How YouTube Changed Chess feat. GothamChess
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- Опубликовано: 7 июн 2024
- Big thanks to @GothamChess for the insights and collaboration on this video! Check out his channel to learn more about chess (or just to have a good time).
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⏱ Timestamps
00:00 The Incredible Economics of Chess
01:14 The History - Maniacs, Murder and Marketing
03:28 The Boom - Netflix, RUclips & More
05:08 The Secret Behind the Rise
06:52 The Player - Magnus Inc.
08:17 The Company
10:04 The Power of Content
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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📚 Sources
[1] www.un.org/en/observances/wor...
[2] huddleup.substack.com/p/how-t...
[3] bigthink.com/pessimists-archi...
[4] www.nytimes.com/2022/06/17/cr...
[5] www.chess.com/article/view/pa...
[6] sites.lsa.umich.edu/mje/2021/...
[7] www.popularmechanics.com/cult...
[8] www.nytimes.com/2021/11/22/sp...
[9] www.sramanamitra.com/2021/12/...
#chess #gothamchess #athleticinterest 
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Thanks for inviting me :)
Ginger
THE ROOOOOOOK !
And he sacrificceeed,
THE 400 ELO!!!
get outa here
Sup, nerd
"Chess speaks for itself"
-Hans Niemann
"Number speaks for itself"
-Levy Rozman
I replied to be that one guy who replied
And both use butt plugs!
Hi
@@daone1908 hi
Man I loved the quote "Easy to learn, but hard to master"
"minutes to learn but a lifetime to master"- Zach Braff
Easy to master if you were a computer scientist
Chess remains unsolved, you’re wrong.
@@pranksteryt4068 I think the beauty of chess is to master it
@@changeyouryoutubechannelna1434 Literally unsolved
Also, let's not forget that chess-boxing actually exists. The sport of the future, gentlemen.
Next big thing gonna chess-ICBM, mark my word.
@@lappodamy5826 intercontinental ballistic missile ?
@@lappodamy5826tennison gambit icbm variation
Ludwig!
As a chessboxer, I agree with this statement
i started playing chess last week after watching chess youtube and streamers, i feel my wins and losses more in chess than i do other games. the defeats are crushing, when you blunder your queen, but when you find that checkmate youre on the top of the world
Completely agree, I've been playing across my life but started again half a year ago
ive been a fan of football and chess, a huge, massive fan, for at least 13 years. A loss in football feels bad, a win feels great. But a win in chess, especially when you spot an insane tactic, or when you thoroughly outplay your opponent, feels as good as any comeback win in football, and a defeat when youve been winning all game is the worst feeling ive felt in any sport/game. It is soul crushing
Chess humbles everybody. We all suck.
Every time you lose a game of Chess..., you learn more about Chess ! ! Chess is a journey and you learn from your mistakes and become a better Chess player, OTB or Online... Practice makes perfect and reading and studying and playing competitive Chess makes you a better player... Good luck on your Chess journey... :)
when you blunder but then the opponent doesn't realize it
In india also, there was a Chess wave during Pandemic... Thanks to a guy named Samay Raina ! He and his friends made the game mainstream in india... Invited the legends, laughed around, studied the game, entertained everybody, organised events and had a lot of fun...❤
"made chess mainstream in India" lmfao
There are way more famous chess players from India than that guy, I don't even know him.
Yes absolutely there are... but I mean for people like me who weren't into the game...
@@thebirdhasbeencharged he made chess live streaming main stream
@@Jivaais vishy Anand not popular in India? I swear if the UK had a world champion we wouldn't hear the end of it
Samay and Sagar and the Indian side of things need a mention. They also contributed to the huge trend shift that you can see in the data, considering just the number of people who were showing up at simple live streams.
People never went to samay's stream to watch chess
They went to see the guy doing goofy stuff
On the other hand, Chessbase India was actually promoting chess has done a fabulous job
@@prahaladhnarayanan1277 Sagar himself credits Samay for bringing a huge following in India. Honestly I don't have the time to prove this right now. So you can do the research yourself brother.
@@phillys689 obviously sagar won't say samay didn't do anything.
And samay did help in removing the fear of chess out of newbies. But to say he created the chessboom is bit of a stretch.
Without CBI , it wouldn't have been possible. Samay played a small part in making CBI famous.
@@prahaladhnarayanan1277nah you must be so ignorant to ignore that fact. Samay indeed brought a wave of new chess players. He was the sole reason for the Chessboom. He brought relatability, humour and entertainment to chess Livestreams. Are you blind to the fact that every prominent chess player came to his streams, from Kasparov, Daniel King.. to Magnus. Can't forget the chess Olympiad live streams.
@@drytube6907 he did help cbi get famous but it will always be cbi who created the chessboom.
You cannot promote a game without being decent at it.
He literally didn't know how to play chess in the beginning. So all the people in his streams went to watch the guy and not the game obviously.
On the other hand, sagar has actually helped a lot of people learn chess and so has the other titled players who stream. That is actually promoting the game.
This documentary is insanely well done. The structure, points, information, jokes and references were all well done and the disparity between them was perfect. I wouldn’t say there was a downside, but I think that it’s missing length. A topic like this can really make a 40 minute documentary since there is a lot to cover. Keep up the great work!
How "Athletic Interest" changed sports story-telling on RUclips
So glad you include both chess and football in your content, my 2 hobbies.
Wonderful content. 👍🏻
Never thought you will talk about chess, great content as always.
64th like. Nice. :)
It's really unfair Agadmator's channels wasn't mentioned. He has been the OG of Chess RUclips for the longest. You can give others their props but not mentioning AGADMATOR for some reason is a big disservice to RUclips chess and quite frankly disingenuous.
Thats wrong. St Louis is the real OG. By the way a am under 5k gang at Agadmator…
OG? - That must be Daniel King, PowerPlayChess has been around forever
And this proves exactly why he didn’t mention them. Because the “OG” of chess RUclips is subjective and everyone will tell you this person deserves credit and it would take a boring minute to “credit” all these “OGs”
Agadmator got me interested in chess years ago thanks to the RUclips algorithm. He’s the OG to me, but maybe it’s my personal experience with the algorithm that made it so.
@@egiatchess4589agad was the first channel to hit 1 million subscribers
Samay Raina and ChessBaseIndia definitely deserve a mention. They are indirectly linked to the creation of the Global Chess League!
No one gives rats asss about India bro 😂😂 credit ke liye bheek maangana band kar churyaaa
who
@@praddumnvats6759 Google bro. Or just look on youtube.
Saman Rai op
Exactly. Samay was a catalyst to all this. Everything is westernised for no reason. Gotham wasn't as popular as Samay when chess got popular in the pandemic.
Chess has all the hallmarks of a great spectator game. Typically the games that do well online are those games where the spectator has 'perfect information'. The person watching the game is seeing the exact same information the players are and grasps the whole of the board (even if not understanding the nuances). This helps the spectator feel involved in a way that they wouldn't be for instance watching a COD stream where you are following one players perspective or the commenters rotating camera. The other thing is chess is ripe for big personalities and narrative arcs. In the last twenty years its lost its association with old men and geeky outcasts and has become a game where you can see an attractive girl utterly tearing through a park of fast talking chess hustlers, with the banter to match. Its a game that is distinctly human, distinctly equal. A game where a seven year old can morph into a monster grown men fear and and old master can be at home playing with a hungry up and coming twenty year old guy.
I believe alot of people respect chess but dont love chess. I think it could be because they find other sports more impressive and/or entertaining. Kind of like some prefer team sports and others prefer individual sports.
Agreed. IMO, this can be applied to not only chest but sports that dont require that much physical skill but the mental of it, such as the mentioned Chess, Poker, etc against Football, Basketball or Rally Racing.
As you said, I respect the hell outta people that play Chess and Poker but never got that into it to see tournament or follow the pro leagues or something similar, but in Football and other team sports or individual ones like Boxing, MMA, Tennis and so on, the rules are pretty straight forward and you know the jist of it. I dare to say that Chess and Poker do have more terminology that is off-putting to the outside public and could deter people from understanding it more and be more invested in them.
You really need to reach a certain level (1600+?) before you can truly enjoy chessmaster’s games. To be fair, this is all the same for almost all the sports: before you become an intermediate player yourself, you don’t really know much what you are watching. However for sports like tennis, it’s much easier to enjoy it as an ignorant viewer, while chess games are much harder to follow and enjoy if you cannot see the logics behind moves.
@@freeman038 I dont completely agree but I will say I think you have a fair point👌
Problem with watching Chess even compared to other individual sports, is that its just too slow, watching people think for extended preiod of time is just bad viewing exprience. Thats why short-form video of chess is booming because they can break down a 4 hour chess game in 1 minute.
@@diwanthegreat For some people like me, have more time to analyze live games ourselves is important. So it’s important to strike a balance. Personally I found 15/5 rapid live games are best to watch.
Very nice of you to cover chess. Not many mainstream channels do that
uhm chess is probably the most mainstream "sport" on youtube.
@@linkinlinkinlinkin654nowhere compared to football
@@nightking8490 On youtube?? Yeah, chess is way more common on youtube.
@@bargun5889 Still nowhere compared to football. We are talking about real football not handegg btw.
@@_sayan_roy_ just not true, chess is youtube-mainstream. Football is mainstream just not on youtube.
Great video to have in this channel! Chess phenomena is outstanding and I'm glad to watch it from this channel's perspective
Should have given a mention to Agadmator, but all in all, great video. You captured most of the stuff.
woah finally athletic intrest made a video on chess thanks man for giving us such high quality content : )
Quality content as usual. Love you Athletic Intrest ❤
Thanks so much! 😀
Damn i think you missed one of the biggest reasons chessbase india and samay raina.
Samay gave chess a different audience.
He organised chess competitions for comedians.
Chessbase has been doing it for years .
I thik along with levy ,botez,hikaru these people also need to be mentioned.
+1
The problem with Samay is that his content is in Hindi and that is not very popular outside of India. And Chessbase India, while being immensely educational and great for improving your chess, doesn't really provide a lot of entertainment value for casual viewers. Levy has managed to combine these two and he's probably making just as much money from chess as Carlsen.
@@siddharthrox yeah levy content has definitely contributed hugely to global chess. But samay and chessbase india did take it to a whole different level.
Organizing chess tournaments and making it fun is a challenge on its own. We do need to take that into account.
Surely agree with you on hindi part , and its one of the reasons of huge boom of chess in india as well.
Players are now getting some recognition.
@@siddharthrox Samay raina has provided entertainment for mostly Indians, especially North Indians. Him being in the videos of other youtubers spikes the views because of such fans from North India. Few from outside that area care about him. Levy Rozman covers everything in chess, and is hilarious, and also is a magnificent player himself. HJe himself has caused spikes in popularity, and household memes. Same thing can be explained to Hikaru, except he isnt at all naturally funny like Levy, but is a much better player, and his speedruns are thrilling to watch. Samay Raina hasnt contributed even 1% of these two dudes. You should be saying chessbase india, not samay raina. Chessbase India caters to the whole of India, but not just India, everyone watches it. Some of the games on the chessbase india channel have 30,40,50,60 mil views. So its Agadmator, Hikaru, Levy and Magnus.
I was just now watching a gotham chess video, that this video got uploaded
Absolute great educational and entertaining video!
"You can be as good as your parent "
Or you can get better than them and make them never want to play again with you😢
I was starting with chess when i was 19, around 6 years ago. Like a year before the big chess boom happend.
Got bored and teached it myself.
Great discovery and also great timing because right after i got into it, seemingly half the world got into it aswell lmao.
Thanks for the video on chess!! you are awesome for covering 3 of things i like the most Football, F1 and Chess
Glad you enjoy the variety!
This is the best channel in RUclips!!! Always whit interesting content and explained very well and whit details!!! Amazing!!!
Thank you, Adrian! 😀
Athletic Interest can you make more videos about cricket. I think it would help with growth in SEA and be a interesting series
Bro you are the, you brings the latest news from the business pov, I love your videos
Thanks very much!
"But besides Netflix, RUclips and buttplugs, what makes chess so interesting to watch online? " is the funniest phrase I've heard in a while, even with context 😂
I'll take a queen if I have to but I would prefer a pawn
I am suprised you didnt mention the role vishy anand played to make chess popular in India which no doubt rakes the highest viewership on any chess content in the world.
Let me take this opportunity to tell you about a certain Samay Raina
Marka my buoy I agree with you on this one
OK, the editing, again, marvelous. Flip me man, your work is amazing. Heck
Now THAT'S a review! Thanks 😉
@@AthleticInterest unfortunately I only receive thanks in form of tutorials.
Special thanks to BM Samay Raina ( the supreme leader)
Love how you always find a way to sneak in some formula 1 content
Great video! Exciting times for chess
Fun fact about the Ronaldo Messi picture is also that it recreates a game of Magnus vs Hikaru
excellent story-teller
It's not that the numbers speak for themselves, Chess speaks for itself.
The moves speak for themselves too
Best board game ever! I’ve been playing since I was 5 (39 now) and I still sucks, I keep playing for the love of it and the improvement on my game
Beating someone with your knowledge rather then luck or chance will always be greatest fun game and not exaust yourself psychically
I read the title and I had no idea what to expect from the video
The numbers are so beautiful I don’t even have to go into the details 😂
Have you considered making a video about financial struggles of esport (pointing out at some parts some of the most popular games, possible solutions etc.) :)
Great editing!!
Thanks!! 😀
Love the channels mentioned. It may have been good to add agadmator, the first chess channel to reach 1 million subscribers
Another fascinating video! I had no idea chess would be suitable for RUclips especially not shorts!
And you managed to snag an interview with this amazing influencer!
Maybe I can make a living playing very badly because that's something I'm good at. I'm very willing to share my lack of talent and intelligence with the world, especially if I can make some people laugh! 😂
At 10:25, the left-hand box has a typo: subcribe. I thought I'd mention it, so you can fix it in the future. I'm not trying to be a jerk, I promise!
Thank you very much for the video! I'm forwarding it to everyone I know! 🙏😎🏖️
Great work once again
Many thanks! 😁
I have been on YT daily for 4+ years and also watch twitch and know Botez, but I have not known about how popular chess has become at all. Interesting stuff.
btw, you forgot your epic outro music :(
This video is a very one-sided history, almost a commercial for one company
Weird seeing the video end without the classic Athletic Interest outro music
this is the greatest crossover in history. gotham x athletic
everyone -chess is not popular on social media
enters samay raina
Thanks for making this video'
Thank you very much! 😀
Noooo why did you change your music???? The previous audio clip with which the videos ended was amazing! I would ALWAYS wait till the end of your videos for the beat to drop.
OK I guess we have to bring it back now 😀
Wow! I would never expected Athletic Interest to talk about chess!
Surprise! 😁
Actually in the last 5 years due to internet usage in india ,cricket has gotten insane viewership numbers at 10:06
5:00
*but* besides netflix youtube and buttplugs kiled me 😂😂
LOVE YOUR STAFF TRY TO POST MORE CONTENT OFTEN
3:44 Brooooo I was so ready for another "obscure connection unveiled by Athletic Interest". I already started thinking "It's gotta be Ferrari, right?".
somehow i got hooked back up to chess about a week ago
about a week ago :( good old times
Chess is a huge new up and coming sport (it's a massive game!) And lies in direct competition to football. The Saudi backed chess first division is a massive threat to football with it's stern defence and exciting attacking play. I myself have been hooked on it! Tbh if I was the premier league I'd be a little worried!
I loved chess from my childhood.. But never played so extensively after I watched Queens Gambit on Netflix..
So yes Netflix has popularize the Chess... ❤..
Bgm at the last
U forgot orbital racer huge shout out to him❤
Samay Raina literally is the reason for 1st chess boom after pendamic . His one live stream got 60-70 k live viewers when there was no Netflix "queens gambit" and shit .
💯
+ he had organised soo many chess events .
lol people didnt come for his chess, few stayed for his chess. Samay Raina had the whole of North India with him, but thats about it. Chess boom refers to the astronomical increase in interest across the world. Levy, Hikaru, Magnus, Agadmator, and chessbase India are the main conspirators here, not Samay Raina
@@niranjanrajesh1058 He made me love chess again. He is different from all the other creators. He isn't a titled player neither is his content only chess based. He brought chessbase india to a new level. He introduced chess to many people who had zero clue about it.
@@niranjanrajesh1058lol, your entire logic is flawed. Not everyone who watched football or cricket played the game but it still matters. When there is a large audience for a sport then it invites more sponsors and when there are more sponsors it created an economy. When there is an economy the sport automatically grows. That's how it works. It doesn't matter if people who watched Samay didn't even play any chess. Their presence itself is the most important.
awesome!
Bro u frgt to mention chessbase india. Also isnt it more because of twitch that the content became popular on youtube
Well now I want to play Chatarunga
Agadmator and ChessBaseIndia Aka Sagar Shah deserve a mention. Normally i would also add Samay but he's not in the chess scene as much these days... Although his contributions in the rise of chess cannot be ignored.
one of the first booms was also with the twitch rivals on chess
You missed one major reason - the levy effect. People before him tried teaching chess. Levy made it entertaining and educational. You cry and laugh and learn.
mug-nus it the goat actually
Good Video Bro
The painting at 1:52 is so cool. Does anyone know the name?
So the key to chess success was the ability to use unique features like short-form content, merging the ancient game with modern platforms, and making it relatable to various demographics. Noted
Chess is the ultimate highbrow content, You feel smarter by watching it even when you don't play it. Through you might one day.
which app do you use for editing , reply my g
Te amo, ajedrez.
I registered the next day this photo was uploaded.
Great video
Thanks a lot! 😀
I was very happy when i saw gotham being referred to as THIS GUY😂
Im surprised you didn't mention Agadmator & Suren
Samay Raina definitely helped Chess grow a lot especially in India and bring in more outsiders and to the peeps in the comment section saying "No hE dIdN'T" cry more because he absolutely did bring in a lot of audience, there is a difference between knowing a sport exists and playing it
No he didn't
@@DH-Showcry, keep crying
Top G effect !
Yup, got into chess cus of him 🙌
Do a video on Shohei Ohtani and his looming free agency/marketability
The chess speaks for itself
We gotta keep chess growing
3:49 im sorry, the Queen "scam"bit???????? XDXDXD
1:24 Wait more than minecraft? Chess that’s overkill
I like how yor talking about other activities
I believe that if Levy had not been their to make content then chess wouldn't have been so popular right now.
That picture is vary well about Messi & Ronaldo
I think there are some other things that need to be mentioned as big parts of the chess internet ecosystem like Lichess and the a little country called India where chess is just insanely popular.
Honestly I started skipping at 8:20 because i thought it was a segue into a squarespace ad
Nice video athletic Interest.
Thanks, Shubhojit!
Quality video
Gotta have those Magnus sneakers. They will increase my rating for sure.
5:00 😂
We are living in the golden age of chess. There has never been a better time to play chess than now. How the future will pan out for chess is still unknown but if you're interested in chess then what are you waiting for? Go play one now