Building Businesses in Rural Markets | Maanav Yashroy | TEDxIRMA

Maanav's career spans over 18 years in leading business strategy, marketing, sales and P&L head roles at MNCs and innovative social enterprises. He excels at creating and commercially scaling up sustainable-impact innovations and business models, leveraging BoP and low income communities across categories of food, FMCG, agriculture inputs, durables and other socially high-impact products. These business models have involved innovations in product, marketing and distribution formats including grassroots entrepreneurship, retail distribution, direct sales and national alliances. His career spans over 18 years in leading business strategy, marketing, sales and P&L head roles at MNCs and innovative social enterprises. He excels at creating and commercially scaling up sustainable-impact innovations and business models, leveraging BoP and low income communities across categories of food, FMCG, agriculture inputs, durables and other socially high-impact products. These business models have involved innovations in product, marketing and distribution formats including grassroots entrepreneurship, retail distribution, direct sales and national alliances.
He is leading the design and scaling up for two globally recognized and awarded social ventures - Reuters Market light (from Thomson Reuters) and eChoupal from ITC. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

[@SPNPtoSPNP]

Great insights

[@dhruvsharma5639]

I was hoping talks would be more about practical scenarios, cases and psychological aspects. Realized it's just high level phaffing

[@sherbohara1146]

Highly appreciated

[@rajshekharsingh8260]

Manavji I have worked at GM level in Govt agro processing units and in Poverty elevation projects FOR 35 YRS . Your talk had the right pointers but where are the examples.

[@vanya2163]

Truly inspirational…. 👏👏👏

[@bhajanbhaskar9628]

Very useful and experimental analysis .. BOSS ! :)

[@celticcook3950]

I remember why I dont watch TED talks

[@Annubhaiya1157]

18:50

[@rakeshsrivastava3598]

i doubt if the speaker has actually soiled his hands in rural India, the presentation appeared to be sort of superficial and too complicated for practitioners to understand.

[@REHMAN1112]

Looks like he is giving acting audition 😂

[@sameerarya6784]

😊

[@ralphgerbs]

First view, First like, First comment.... :)
I, like God, do not play with dice...

[@saurabhsyndicate]

The biggest change is 'Speed of Communication', and this is going to change everything, 'lesser gaps between producer and consumer' is next big thing, it will eat away many intermediaries.