Hi Sir, This is very informative,I would like to know if we can use this model on Ad Creatives performance vs time that a creative should stay in the market before we see diminishing returns. How do we determine an optimal time period for creative ad to stay in market before we see diminishing returns. Would appreciate your thoughts and suggestions on this. Thanks in advance!
Hi Sir, This is very informative,I would like to know if we can use this model on Ad Creatives performance vs time that a creative should stay in the market before we see diminishing returns. How do we determine an optimal time period for creative ad to stay in market before we see diminishing returns. Would appreciate your thoughts and suggestions on this. Thanks in advance!
Yes you can. Kindly explore on Koyck models or Distributed Lag Models for your specific domain