WhatsApp expedition: Jack Wolfskin's marketing adventure | Jack Wolfskin x charles | DMEXCO 2024

As third-party cookies fade away, outdoor gear brand Jack Wolfskin 🐺 faces new challenges in customer data collection and targeted marketing.
Why did the marketing team choose to include WhatsApp in its direct marketing strategy? What proven results has the pioneering outdoor giant successfully achieved already?
Watch and learn #DMEXCO24’s masterclass on how WhatsApp is transforming customer engagement in the outdoor industry and get inspired to start your own WhatsApp marketing journey 🏔️📱
SPEAKERS:
Michael Walter, Sr. Direct Marketing Manager, Jack Wolfskin
Oliver Kracheel, Team Lead Customer Success, charles
#dmexco2024 #whatsappmarketing #ecommerce #charles #digitalmarketing