You're saying it like he's some mother theresa. He and his tribe have been eating scabs of artists for decades. He - Steve profited of his dads network and dis what his fam does best. And that is pimp out artists. He'a not responsible for the art. Give credit to the artist. Not the label. Stop.being dumb.
Chill wit that rawkus shit bruh... ill take tommy boy over rawkus any dam day... rawkus??? Psss they were barely appetizer on the menu ... how about badboy or deathrow you fuckin dits... salute to loud records though its amazing the amount of classics that came out of that label
@rj doggman the hood never cared about charts. Either did hiphop! Ruthless was there but its not many stories like loud records man... they represented wutang and mobb deep... i mean they gave us wu tang and mobb deep... those two names alone should allow me to not have to go further down their roster of hiphop legacies that all started at loud records
Vlad tries to hard to see if Steve acts like other executives (Irv, Diddy, Suge, Dee and Waah, etc) to brag about all these lavish luxurious lifestyle and stories but Steve always been the same: “I listen to the music, I sign the artist, I let them be them, and I push the record…that’s it. “ That’s a real executive. Stay in the cut, stay focused on the buisness, stay focused on what you want to do and make money. Leave the lifestyle to the artists
Mr Steve rifkind is a legend & a boss and one of the coolest white guy ever & if I was on my way to be a star I would contact him to help me blow up & get his autograph too but he had my favorite rappers & groups of all time on his label & I always ❤️💯 the loud records logo as well but anyway much respect to the great Mr Steve the cool dude rifkind ✊🏾🙂
Love these type of interviews about the building of record labels great stuff and props to Steve on all the hard work he put in and the ear to know what good music is, real genuine guy
Absolute living legend and one of the best label execs ever! Everyone (as far as I know) who he has worked with speaks highly of him too as good/honest dude. Wu Tang Big Pun Mobb Deep Pharoahe Monch (For Desire album) Twista (granted he didn’t blow there, but still he saw the talent) Alkaholiks Xzibit Dead Prez Beatnuts M.O.P. Krayzie Bone solo Layzie Bone solo 3-6 Mafia Pete Rock solo Cellas Dwellas Raekwon solo Rebel INS solo Prodigy Solo Project Pat solo Tash Solo Sadat X solo Gangsta Boo solo Akon That’s a crazy list to get from 92-04 basically.
Very interesting interview could only imagine being a fly on the wall when he would have discussion with mobb deep , 36 mafia , w u tang clan , xzibit etc some off my favorite artists growing up was an 80s baby so 96 97 were my favorite years of hip hop being 16 17 ears old cruising in my first ride a 94 Altima had 2 fosgate 10 w box in trunk and 250 watt fosgate amp and alpine CD player w remote ...shit sounded good but once I replace those shifty interior speakers inside 2 6.5 in front and 2 6 by 8 that were behind back seat up top just picked up some mid grade pioneer for interior ...after taking them out old speakers they were infinity cracked and jacked up lol 3 of the 4 were busted already ...man that shit knocked after that especially when I found a cheap 4 channel 200 watt pioneer amp to hook up interior speakers for that extra knock on highs then could turn up bass to match levels then you could hear me from a block away and it sounded clean finally had those highs to match the bass...definatly nice system for a kid making 200 a week at frys part time still in high school at time just working nights at frys and 8 hour shifts on weekend...those fools tried to have me work till 10 pm sometimes even 12 1230 am ...had to explain to them I was still in high school looked up law at time it was up to 9 pm at latest at that point ....smh big companies
Great interview Steve you made me reminisce for a minute lol...you have one of the coolest jobs and seem very mellow and chill easy to talk to and respectful keep grinding Steve looks like your doing very well for yourself!!! Have a good weekend enjoy the football !!! As long as green bay loses Im happy ex chic from Wisconsin on my list that burned me pretty bad ...so go 49ers lol
The funny thing is, that Apathy a emcee from Connecticut whose apart of the Supergroup Army Of The Pharaohs and Demigodz hes the one who actually made that "Asher Roth" song about College I just found this out one day like less than a year ago when Apathy told the story on Facebook live, and played the original version but he's always been a dope beat maker and emcee one of my favorites out of the Army Of The Pharaohs!!
The firm was a super group AOTP are like the go bots compared to the transformers.... or maybe the rock lords lol... go dri k a 40 and listen to AOTP with yhe movie kids playing on yhe tv for no reason
It's sad that Steve passed over Cella Dwellas (accidentally or otherwise). Their first album was released at the end of 1995 was pretty good...although I'm not sure if the sales matched the quality of the album.
VLAD WHY YOU CUT OUT THE ''THEY WAS TRYING TO CONTROL ME' PART @53:10 ..IT FELT LIKE HE WAS ABOUT TO 'GIVE US THE INSIDE SCOOP...DAMN BRUH!!!!! {trust me, i get why}
Vlad does no research when it comes to the R&B artists that he interviews. Steve wouldn’t be with NE if he’s in LA. Jam & Lewis worked out of Edina, MN at the time
When I was a Little kid I always thought Raekwon was the star for some reason, and I was so not up on what they were talking about I actually dressed up as a chef for Halloween and squirted fake blood on it saying "kiss the CHEF" and had a fake meat clever (i believe Raekwon actually had art work for a mix tape or something and he was depicted in something similar like ten to fifteen years later)but I literally thought he was talking about cooking food (ya know he is a little overweight as was I , and so my self image was like kinda buoyed a little bit)
This interview should have over a million views. This guy is responsible for putting out some of best Hip-hop of all time. Respect.
And screwing them over to just ask xzibit
central cal wrongggg just ask Fat Joe, Rza
i guess it is kind of off topic but do anyone know a good place to stream newly released movies online ?
Wu Tang mobb deep big pun to name a few
You're saying it like he's some mother theresa. He and his tribe have been eating scabs of artists for decades. He - Steve profited of his dads network and dis what his fam does best. And that is pimp out artists. He'a not responsible for the art. Give credit to the artist. Not the label. Stop.being dumb.
Dope Interview.. Crazy how this Man basically was responsible for the soundtrack of my childhood
Yeah man, craaaazy, I was just telling this to myself
Who is here after that last Wu-Tang episode? WHAT A GREAT SERIES.
Forreal I knew about loud but learning about more through these interviews are cool
I am but only because RUclips recommended it. Didn't know vlad interviewed him.
This dude is one of the realest of all time
He brought the underground sound to the mainstream
Loud and Rawkus records were everything back in the 90s.
Chill wit that rawkus shit bruh... ill take tommy boy over rawkus any dam day... rawkus??? Psss they were barely appetizer on the menu ... how about badboy or deathrow you fuckin dits... salute to loud records though its amazing the amount of classics that came out of that label
@rj doggman the hood never cared about charts. Either did hiphop! Ruthless was there but its not many stories like loud records man... they represented wutang and mobb deep... i mean they gave us wu tang and mobb deep... those two names alone should allow me to not have to go further down their roster of hiphop legacies that all started at loud records
@@fleamarketmixtape3793 LMFAO man you must of been born in the 90s. You have no idea how Tommy Boy fucked every artist they had?
Word
@@mattbell8364 even though Tommy Boy fucked their artists, there's no denying the impact that label had!!
No matter what anybody says this man has a great ear for music period!
I love how Steve sounds so proud talking about the artists he signed. Respect 🫡
Interesting seeing this and remembering my short year working at Loud/SRC (Los Angeles); came in at the tail end of it all.
Dangeruss Curvs what U doing now??
No ism No ist bruh why u gotta disrespect her like that..real bitch nicca
Wu-Tang best group ever
LOVE THE GODS
Yeah Wu was pretty dope lyrical Assasians
Mobb deep
this is a great interview cause Steve is so chilled
Anyone else here after watching the wutang show on hulu?
now this is classic interview. Mr Rifkind hip hop legend
Rifkind's mannerism and expressions are funny as hell.
Think is is my favourite Vlad interview so far
Vlad tries to hard to see if Steve acts like other executives (Irv, Diddy, Suge, Dee and Waah, etc) to brag about all these lavish luxurious lifestyle and stories but Steve always been the same:
“I listen to the music, I sign the artist, I let them be them, and I push the record…that’s it. “
That’s a real executive. Stay in the cut, stay focused on the buisness, stay focused on what you want to do and make money. Leave the lifestyle to the artists
Rifkind dropping jewels.
yup
This interview will spike in views after the next Wu Tang episode 💯
Need interviews on Dante Ross, Rick Rubin, Marley Marl, and Tyrone Williams
roscoegino Rick Rubin isn't going to happen.
you never know
Fly Ty is a necessity.
Monte Lipman
Mr Steve rifkind is a legend & a boss and one of the coolest white guy ever & if I was on my way to be a star I would contact him to help me blow up & get his autograph too but he had my favorite rappers & groups of all time on his label & I always ❤️💯 the loud records logo as well but anyway much respect to the great Mr Steve the cool dude rifkind ✊🏾🙂
Steve knew right away how many albums he signed the Wu for. He had to pretend he didn't remember. Lol
"I told Steve to sign Wu-Tang" - TK Kirkland.
Love these type of interviews about the building of record labels great stuff and props to Steve on all the hard work he put in and the ear to know what good music is, real genuine guy
AZ should’ve been signed to to loud records or Columbia he kinda screwed himself with EMI but... 🤷🏽♂️
Absolute living legend and one of the best label execs ever! Everyone (as far as I know) who he has worked with speaks highly of him too as good/honest dude.
Wu Tang
Big Pun
Mobb Deep
Pharoahe Monch (For Desire album)
Twista (granted he didn’t blow there, but still he saw the talent)
Alkaholiks
Xzibit
Dead Prez
Beatnuts
M.O.P.
Krayzie Bone solo
Layzie Bone solo
3-6 Mafia
Pete Rock solo
Cellas Dwellas
Raekwon solo
Rebel INS solo
Prodigy Solo
Project Pat solo
Tash Solo
Sadat X solo
Gangsta Boo solo
Akon
That’s a crazy list to get from 92-04 basically.
responsible for real ny hiphop in the 90s
well he also rolled out: X to the Z, Tha Liks & 36 Mafia & etc.
DEAN SHIELD that's a true statement but doesnt negate my statement
I wouldn't go that far. 🖐🏾🛑
Interviews like this is why some of us talk shit, but we still fuck with you Vlad....dope shit right here
Vlad: can you tell me how much?? 😂😂
KISS might have the most recognizable logo but Wu Tang up there too
Rolling Stones too.
💐🌷🌹🌸🌺🌼🌻 giving you your flowers Steve luv!
Only 21k views? People need to learn some hip hop history.
He looks like a modest guy. He changed the music industry.
Steve is the goat he need his recognition he's the man
This was an awesome interview with Sid Haig.
🤣
I bought that double albulm shttt wasn’t cheap paid 19.99 for that double up at blockbuster music 😈 well worth it
Rifkind maybe one of the biggest facilitators in hip hop history.
Low key one of the 🐐’s
crazy video one of the best in my opinion
I agree
Great fu**ing interview Vlad
thank you
Found a Box full of New Cassette Tapes from Loud
this guy ended up signing 2 of the biggest rap groups to date...what a beast
And PUN
When i Think of Loud records the Allaholiks is the first group that pops to mind... Tha Liks set the bar for the label
rifkind is managing DMX right now so im kinda thinkin....his next album might be on Loud......hype shit cummin soon
Passed away
@@user-pw7sl2sq9c yea. .very sad. .a tragic loss for hiphop
No Twista,no Loud. Your welcome hip hop heads. Chi Town Legend!!
Twista trash though
THE PURPLE TAPE CHANGED MY LIFE!
this is real history dope !!!
Hell on earth came out before wu tang forever and it was the shit👍
Vlad swear he be knowing shyt. Steve had to correct him several times.
Nice RUclips name you weirdo...
51:27 “Eminem is a rapper from Detroit” 😐 He has a movie called 8 mile too. Don’t know if y’all heard of it.
Impressive Steve love your taste
Good interview!!!...👍
Vlad did his best job interviewing with Steve, maybe cause of the relationship
Very interesting interview could only imagine being a fly on the wall when he would have discussion with mobb deep , 36 mafia , w u tang clan , xzibit etc some off my favorite artists growing up was an 80s baby so 96 97 were my favorite years of hip hop being 16 17 ears old cruising in my first ride a 94 Altima had 2 fosgate 10 w box in trunk and 250 watt fosgate amp and alpine CD player w remote ...shit sounded good but once I replace those shifty interior speakers inside 2 6.5 in front and 2 6 by 8 that were behind back seat up top just picked up some mid grade pioneer for interior ...after taking them out old speakers they were infinity cracked and jacked up lol 3 of the 4 were busted already ...man that shit knocked after that especially when I found a cheap 4 channel 200 watt pioneer amp to hook up interior speakers for that extra knock on highs then could turn up bass to match levels then you could hear me from a block away and it sounded clean finally had those highs to match the bass...definatly nice system for a kid making 200 a week at frys part time still in high school at time just working nights at frys and 8 hour shifts on weekend...those fools tried to have me work till 10 pm sometimes even 12 1230 am ...had to explain to them I was still in high school looked up law at time it was up to 9 pm at latest at that point ....smh big companies
Great interview Steve you made me reminisce for a minute lol...you have one of the coolest jobs and seem very mellow and chill easy to talk to and respectful keep grinding Steve looks like your doing very well for yourself!!! Have a good weekend enjoy the football !!! As long as green bay loses Im happy ex chic from Wisconsin on my list that burned me pretty bad ...so go 49ers lol
When Pun died, Loud Records was over
Thats a fact!! Pun kept loud rolling! Wu tang and all are all nice! But pun had the commercial hits to keep loud going
Xzibit had a big year in 2000 after Pun died...he dropped Restless that went 2 times platinum
The funny thing is, that Apathy a emcee from Connecticut whose apart of the Supergroup Army Of The Pharaohs and Demigodz hes the one who actually made that "Asher Roth" song about College I just found this out one day like less than a year ago when Apathy told the story on Facebook live, and played the original version but he's always been a dope beat maker and emcee one of my favorites out of the Army Of The Pharaohs!!
The firm was a super group AOTP are like the go bots compared to the transformers.... or maybe the rock lords lol... go dri k a 40 and listen to AOTP with yhe movie kids playing on yhe tv for no reason
Yo vlad I’m watching this video 4 yrs after the fact!!! Vlad TV is fucking major for rap music
Great interview.
Bro wtf... This was already a year ago??
Man where tf I'd time going I swear this dropped barely 6 months ago... That's fucking crazy...
So many great fuckin questions this by far my favorite
It's sad that Steve passed over Cella Dwellas (accidentally or otherwise). Their first album was released at the end of 1995 was pretty good...although I'm not sure if the sales matched the quality of the album.
How does this only have 45k
VLAD WHY YOU CUT OUT THE ''THEY WAS TRYING TO CONTROL ME' PART @53:10 ..IT FELT LIKE HE WAS ABOUT TO 'GIVE US THE INSIDE SCOOP...DAMN BRUH!!!!! {trust me, i get why}
Y a majority of the guest sound low but Vlad is clear
Wait...is Vlad iterviewing himself lol. He look like Vlads brother.
Nah, its really the dude from Bob's Burger doing the interview.
WOW Steve....dats Long Island
Real legend.
Thank you for this Vlad
Guys a legend
Wow this man responsible for my childhood ..??
The real king of New York.
Wu-Tang Forever
Protect ya neck is 10 times better than METHOD as cool as that song is.
…and everybody DANCED to the M.E.T.H dude’s record comes on
Big Pun
The Wutang again and again skiy was a guy name Power. I believe he was wutangs business manager.
Everyone in the comment are culture vulture this man helped make hip hop in the 90's
He was simply the white face they needed for entry. 🎟🦝🎭🎣
@@jasonproctor8348 FACTS
Dude made a fortune while his artists were being served crumbs
Im sure you would take them crumbs lol
Um..Yeah cause I'm sure the Wu-Tang Clan or Havoc are eating crumbs rn 😂, they living their best life ,you sound dumb
@@MyDbzfan9000 doubt that
How many here after Wu-Tang on Hulu
What about BIG PUN! 2PLATNUM👍
No mention of Xzibit?
Big Pun? Deck ?
Would love to sit down and talk with him 🙏🏾
What we REALLY came here for begins at 24:47
Infinite Vlad what kind of hip hop head are you when you don't know what eminem first album is.
You can tell Steve Rifkind ain’t feeling Twista and how Twista breached the contract
50k for 4 albums unbelievable that’s crazy
42:00 What about INS?
Nobody cares about fickin ins dweeb
Vlad does no research when it comes to the R&B artists that he interviews. Steve wouldn’t be with NE if he’s in LA. Jam & Lewis worked out of Edina, MN at the time
he putn out some of the best work from New York City; Game Changers. But did he pay the rappers accordingly like Master P did?pfffff. Just asking
The reason you liked method man over protect your neck Vlad is because you weren't poor and have to actually protect your neck to survive.
allan fulton haha! real talk!
allan fulton
yes, respect due to the truth no respect for the fake heart imposters
Does Vlad know what he’s talking about does he know music ?
When I was a
Little kid I always thought Raekwon was the star for some reason, and I was so not up on what they were talking about I actually dressed up as a chef for Halloween and squirted fake blood on it saying "kiss the CHEF" and had a fake meat clever (i believe Raekwon actually had art work for a mix tape or something and he was depicted in something similar like ten to fifteen years later)but I literally thought he was talking about cooking food (ya know he is a little overweight as was I , and so my self image was like kinda buoyed a little bit)
RUclips failed me. It sent me TK Kirkland before this guy!
didnt hear them talk about m.o.p........\gotsta song.....''\mr steve rifkin, gotta leave loud records alone, fucked up the way we rolled.......''
What's up with the necc on dude 🤨
41:08
Us Jews always been around for hip hop
Vlad Talks Too Much
All I've ever known about this dude is that he must've been trippin
bumtree lol!!! To keep sumth’n so DOPE!
u know