The future of Google Search & Ads in the age of generative AI | SuperSummit 2023

With the recent rapid developments in generative AI, we're entering a new era of search ads.
We'll be taking a deep dive into the future of search ads with Matz Lukmani from Google.
Learn how generative AI is changing the way consumers search for products and the new tools marketers can use to navigate and succeed in this AI-driven advertising era.
Talk track: Generative AI
Speaker:
🔘 Matz Lukmani - Product Lead, Performance Max and Attribution, Google
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This session is part of SuperSummit 2023 powered by Supermetrics.SuperSummit is a recurring online event that brings together the largest brands to discuss the big shifts defining marketing measurement and data in 2024.
Learn more about SuperSummit: bit.ly/3QmsNiB
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