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Supermetrics
Добавлен 1 ноя 2011
Master your marketing.
Supermetrics is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly.
With a mission to make data mastery accessible, Supermetrics offers a seamless solution to connect and extract data from over 150 marketing and sales platforms, including Google Analytics, Facebook Ads, and HubSpot, into your preferred destinations.
Trusted by more than 200K organizations worldwide.
Supermetrics is the leading marketing intelligence platform empowering businesses to connect and analyze their data effortlessly.
With a mission to make data mastery accessible, Supermetrics offers a seamless solution to connect and extract data from over 150 marketing and sales platforms, including Google Analytics, Facebook Ads, and HubSpot, into your preferred destinations.
Trusted by more than 200K organizations worldwide.
Product Updates | December 2024
Agenda for the Product Updates session:
💡 New data source connectors
💡 Supermetrics Custom Data Import Updates
💡 SAML single sign-on
💡 Non-aggregatable metrics in DWH
💡 Conversion Uploads
💡 Field compatibility in Google Sheets
💡 New data source connectors
💡 Supermetrics Custom Data Import Updates
💡 SAML single sign-on
💡 Non-aggregatable metrics in DWH
💡 Conversion Uploads
💡 Field compatibility in Google Sheets
Просмотров: 70
Видео
Supermetrics Superscape Offsite | 2024
Просмотров 58Месяц назад
When over 300 Supermetrics team members gather together from around the world, it's ✨ magical✨ As a fast-growing global team, building meaningful connections with each other is a must for smooth collaboration 🤝 In 2024, we had a wonderful week to reconnect, collaborate, and look ahead together in beautiful Šibenik, Croatia! See you at the next Superscape? 👉 supermetrics.com/careers
AI in Marketing: Real Solutions for Real Business Challenges | SuperSummit APAC 2024
Просмотров 144Месяц назад
It's essential to have the right solutions for the right jobs. From solving attribution challenges to data wrangling to real-time insights and even customer experience transformations, Google Cloud AI can make a marketer's job much easier. In this very special fireside chat, we're bringing together Google, Omnicom Media Group, and TRKKN to share how some of Australia's big brands in automotive,...
Scaling Your Brand with Gen Z and Alpha on Social Media | SuperSummit APAC 2024
Просмотров 128Месяц назад
Millennials traditionally rely on search engines to discover brands, but for Gen Z and Alpha, social media is now the gateway. In this session, we’ll explore how established and emerging brands can pivot their paid social strategies to capitalize on this shift, leveraging social media for brand discovery. Discover tools to analyze creative effectiveness, key metrics for measuring success, and t...
How to optimise your marketing effectiveness and fuel growth | SuperSummit APAC 2024
Просмотров 81Месяц назад
In this evolving digital landscape, having a strong framework for assessing marketing effectiveness will be crucial for future success. Amidst budget constraints and data challenges, there is an increased need for marketing efficiency through bridging data gaps and understanding consumer journeys. In this fireside chat, Kevin and Outi will explore modern marketing measurement solutions such as ...
Driving growth by embracing messy marketing | SuperSummit APAC 2024
Просмотров 153Месяц назад
There's more data than ever before and it's becoming increasingly harder for marketers to keep track of what data they have and how to use it. Both marketing specialists and leaders prioritize immediate ROI and revenue, but struggle to justify budgets across channels and plan to invest in more advanced measurement techniques. Join this session as we uncover insights from 3rd party research to u...
TikTok trends: Turning viral moments into business results | SuperSummit 2024
Просмотров 3022 месяца назад
47% of marketers say that improving brand awareness is a marketing priority for the next 12 months. In this session, you'll learn how to make the most of TikTok trends to boost visibility and engagement. We’ll explore what makes a trend on TikTok, from nano to macro, how to spot the ones with real potential, and how to analyze TikTok data. Speakers: 🔘 Ankita Mehta Shodhan, Product Marketing Lea...
How BBC and Snapshot maximize the value of marketing data | SuperSummit 2024
Просмотров 2252 месяца назад
Zach Bricker leads a customer panel with BBC’s Rich Nazarewicz and Snapshot’s Sean Whitmore as they discuss the evolution of data and analytics across their combined 40 years of marketing experience. The session unpacks the challenges and triumphs of building marketing data stacks that enable efficient decision making with data. Through concrete examples from the fields of ecommerce, analytics,...
Modern marketing measurement with Supermetrics and Google Cloud | SuperSummit 2024
Просмотров 4322 месяца назад
Join us to explore what modern marketing measurement should look like, utilizing Google's Modern Measurement Playbook. We will go over how marketing leaders at brands and agencies can unlock actionable insights to drive growth. This session will go into how the powerful combination of multiple measurements fuels data-driven decisions in the privacy-first world. Speakers: 🔘 Jakob Pörschmann - AI...
Unlock your next $100Million+ in e-commerce revenue | SuperSummit 2024
Просмотров 3692 месяца назад
Join Shahbaz Khokhar, CEO of Venture Beyond, and Gabrielle Stafford, CMO of Supermetrics, as they reveal the exact creative testing strategies behind some of the fastest-growing e-commerce brands on Paid Social. Discover how to scale your brand by leveraging data-driven creative testing at massive volumes, automating media buying, and rapidly iterating on winning creatives. This session is a mu...
Proving marketing effectiveness in the age of data fragmentation | SuperSummit 2024
Просмотров 3982 месяца назад
As marketers are inundated with data from multiple, often disconnected sources, proving campaign effectiveness becomes more complex. This session will tackle how to navigate the challenges of isolated data streams while still demonstrating marketing success. We will dive into methodologies for unifying disparate data points, building robust performance indicators, and presenting data-driven res...
Peak Season Do's and Don'ts for Marketers
Просмотров 2492 месяца назад
Is your business ready to conquer the upcoming peak season? Don't let the holiday rush overwhelm you! Join us for a webinar packed with actionable insights and practical tips to help you maximize sales and minimize stress during this critical time. In this session, we'll cover: - Understanding Peak Season - Data-Driven Strategies - Hands-On Examples: before peak, during peak and after peak - Ke...
The Looker Studio Toolkit
Просмотров 1803 месяца назад
In this Community exclusive event, Ralph shows how to elevate your dashboards with the Looker Studio Toolkit. Tired of inconsistent and confusing dashboards? Our Looker Studio Toolkit gives a clear, unified framework for creating professional, polished dashboards in Looker Studio. Key Benefits: * Consistency: Ensure a cohesive look and feel across all your reports. In this Community exclusive w...
Supermetrics Product Updates | September 2024
Просмотров 1183 месяца назад
Supermetrics Product Updates | September 2024
How data and analytics drive Manscaped’s ballsy marketing | TMIS
Просмотров 2284 месяца назад
How data and analytics drive Manscaped’s ballsy marketing | TMIS
Breaking silos in video marketing with Snapshot Interactive | TMIS
Просмотров 855 месяцев назад
Breaking silos in video marketing with Snapshot Interactive | TMIS
Everyone at Supermetrics is easy to talk to | Elena Ivankina, Software Engineer
Просмотров 635 месяцев назад
Everyone at Supermetrics is easy to talk to | Elena Ivankina, Software Engineer
Growing as an engineer at Supermetrics | Elena Ivankina, Software Engineer
Просмотров 465 месяцев назад
Growing as an engineer at Supermetrics | Elena Ivankina, Software Engineer
Why Supermetrics is a good workplace for engineers | Elena Ivankina, Software Engineer
Просмотров 405 месяцев назад
Why Supermetrics is a good workplace for engineers | Elena Ivankina, Software Engineer
Supermetrics Product Updates | July 2024
Просмотров 3605 месяцев назад
Supermetrics Product Updates | July 2024
The power of competitive intelligence in B2B marketing with Vollrath | TMIS
Просмотров 946 месяцев назад
The power of competitive intelligence in B2B marketing with Vollrath | TMIS
Supermetrics for Power BI tutorial | Explained by a Senior Solutions Engineer
Просмотров 2,8 тыс.6 месяцев назад
Supermetrics for Power BI tutorial | Explained by a Senior Solutions Engineer
Demystifying marketing mix modeling: When do you need the marketing mix? | A Supermetrics webinar
Просмотров 5266 месяцев назад
Demystifying marketing mix modeling: When do you need the marketing mix? | A Supermetrics webinar
The shift to brand awareness & building client trust with ChatterBlast | TMIS
Просмотров 716 месяцев назад
The shift to brand awareness & building client trust with ChatterBlast | TMIS
Use data to prove value through through customer journey with Imajery | TMIS
Просмотров 1506 месяцев назад
Use data to prove value through through customer journey with Imajery | TMIS
Improve advertising ROI with impact-based attribution (Data Speaks) | TMIS
Просмотров 597 месяцев назад
Improve advertising ROI with impact-based attribution (Data Speaks) | TMIS
How agencies turn analytics into actionable results
Просмотров 3517 месяцев назад
How agencies turn analytics into actionable results
Supermetrics | NorthSouth Advertising
Просмотров 818 месяцев назад
Supermetrics | NorthSouth Advertising
I find the Supermetrics connection to Hubspot nearly impossible to use with Google Looker Studio. Everything is super slow. I can't fathom that anyone actually uses this in the real world. I've lost days and days and days trying to get it to work.
This is great but complicated I am having Same issues now
Haha
please use both hands :)
I love this! 😂❤
i connected google ads in bq but after 2 months the data start to be excluded from the begining how can i get historical data plus daily updates? thank you
Long live the Screenshots!
Does Supermetrics store data on its servers? Just curious what happens when Power BI semantic model refreshes (taking data from Supermetrics "cache" or querying the ADs data source directly from google, facebook, etc.)?
Sign up today! > supersummit.supermetrics.com
Where do you get rhese
Check out our template gallery! supermetrics.com/template-gallery
many of the shopify data cannot be find in the metrics section. How can I address it?
Hi! That doesn’t sound normal as there shouldn’t be restriction with the metrics visibility. Would you mind creating a support ticket so our support can look in to the issue further?
But how
give Supermetrics a try, buddy
This doesn't work. It just changes the way the label is displayed
nice tool. thanks for sharing
how to modify qurey?
When I do this in a pivot table, it repeats the format again for every date within that month. I.e. i have 10 rows that say "April 2024" if I had data on ten different days in April of 2024. Any way to fix this?
Hi, what happened to your "Segment" option that is visible in the video here? Why is it no longer available, at least for GA4?
Hi there! Unfortunately, the GA4 API doesn’t support segments (developers.google.com/analytics/devguides/migration/api/reporting-ua-to-ga4#not_supported_segments) like GA did (which is featured in this video). Since the API doesn’t support segments, we're unable to support segments on our end.
What is that date formula wizardry?! I needed to combine views across a group of RUclips channels and it worked perfectly 🙏
Im from canada - and I would love to apply.
Hello! You're welcome to explore our Careers Page that's linked in the video description and apply to any role that matches your skillset - good luck!
This is a weird place to ask, but I am a data scientist with a master's degree in artificial intelligence. Have 2 years of experience in MMM, MTA, and uplift modeling. I am looking for full-time positions. Please let me know if you have any opportunities.
Hey there! Feel free take a look at our careers page and apply any roles that match your skillset - good luck! supermetrics.com/careers/join-supermetrics
This is gold.. I’d spend my last dollar to sit with you guys for a week.
I'm struggling with the calculated fields, how are they entered into the query, as they are clearly needs to make it work.
The climate change indicator is brilliant 🤣
Am i missing something? I get an error on calculated field 3 because I don't have event_date_time ?
Thanks for flagging this. The SQL query in the report was missing the line with the time stamp (Numeric time stamp will work as well) I updated the report with these lines: ... event_timestamp as timestamp, CAST(event_timestamp AS NUMERIC) as numericTimestamp, TIMESTAMP_MICROS(event_timestamp) AS event_date_time, ...
@@r.spandl Okay thanks! ChatGPT solved my issue while i was waiting for your reply haha.
@@DimitriAlexanderAndersen don't we all love ChatGPT?
Hey! Can you explain how you created the Link Limit Dimension in the first place in GA4? Unfortunately we cannot use it in your template, therefore we wanted to create it by ourself - Help would be very much appreciated!
Hi Adrian, The link limit is a style setting. We exposed this style setting to be accessible via a Looker Studio parameter. The value of this setting is then passed into the JavaScript code, which reduces the number of links. These are your two options, using the style setting or the parameter. On the data level, limiting the number of links will be very complicated.
Hmmm, looks like it only takes the total from the first day in each month?
I have the same problem...
Great interview, where are the LinkedIn profile link, and links to the site ,I know there is on video but please put here too o message and video description
This is brilliant: the way he compares it to sailing tech makes perfect sense
How to get this report [Dimension :- Session Source medium , session Camapign] , [ metrics:- sessions ]
Thanks for this video. How do you get the event_date_time? I dont see it in my fields after creating and importing the bigquery table
I believe I made it work with the numeric timestamp as shown in page 2. I am curious, my ga4 is installed for a few months, but I just made the Bigquery link and created this new view. The table shows only a few users, does this mean it doesn't push all past data? Thanks a lot for the widget and explanation, it is very promising!
@@JeremieHouet Glad you figured it out!
Great webinar! At 28:14, how do you split Brand parameters to show a breakdown of Ad Recall, Positivity, Preference and Awareness along with their respective percentages? Where are you getting this data from? Does the client send you this data to be added in the model?
This is awesome! But I cannot for the life of me get the link limit to work. Any chance someone can help here?
Could you provide more details, on how far you got?
@@r.spandl how about explaining the link limit part to work with?
@@khnaz35 There are two ways to control the link limit A) In the style panel, you can set a number in the section Links > Link limit This will reduce the number of links displayed in the chart B) As a dynamic control that can be exposed to a viewer This is a bit more tricky and involves multiple steps 1. Set up a parameter in Looker Studio. It must be a range of two numbers (example 2 to 50) 2. Connect this parameter to a slider control so a user can change the parameter's value. You can always check your parameter with a scorecard 3. If the scorecard shows you the correct number, add the parameter field to Setup > Metrics > Link limit Now, the value of the parameter controlled by the slider will be used to define the link limit. Hope this is clear enough. Otherwise, please let me know.
Hi there, great video, thanks @Supermetrics. Could you share the source of this piece of info from the video? "Up to 70% of traffic is comprised of ad and click fraud."
Hey Charlotte! Sure, this stat is from a report published by Arkose Labs: www.arkoselabs.com/wp-content/uploads/Breaking-Bad-Bots-Bot-Abuse-Analysis-and-Other-Fraud-Benchmarks.pdf
True
Wow 😯
🎯 Key Takeaways for quick navigation: 00:21 🤖 Google has been working with AI technologies, including models like Transformers and AlphaFold, for almost a decade, and these models are continually improving. 01:36 🌍 When implementing AI solutions, it's crucial to consider their impact on users and business partners, and responsible usage is key. 03:15 👁 Google is moving toward more visual search experiences, blending text and visual elements to enhance user experiences. 04:23 📊 Generative AI functionalities will be used to answer new types of questions and simplify search while clearly labeling and integrating ads. 05:05 💰 AI-based solutions have led to increased revenue and cost reduction, with human inputplaying a crucial role in enhancing performance. 07:06 📈 Google's Performance Max campaign type leverages AI to deliver better results, such as increased conversions and return on ad spend. 08:03 🖼 Creative content is a major driver of advertising performance, with features like Flip Video helping to optimize visual assets for various platforms. 09:14 🛍 Google is launching features like Product Studio to improve product image quality and offers conversational experiences for headline text and body content. 12:47 📊 Using first-party data is crucial for powering AI campaigns, with the potential for driving new customer acquisition using customer match data. 15:04 📉 AI can help extrapolate insights from first-party data and enhance conversion measurement, especially as third-party data sources shrink. 17:10 📊 Google is introducing AI in local Studios and Looker Studio Pro to simplify data analysis and reporting, saving time and minimizing the need for technical expertise. Made with HARPA AI