How To Sell Anything Without Being Pushy | Craig Wortmann

In episode 35, co-hosts Bennie Fowler and Ryan Harris welcome Craig Wortman, a seasoned entrepreneur and founder of Sales Engine. Craig shares his insights on building successful sales cultures and transforming businesses through a customer-centric approach.
Throughout the conversation, Craig emphasizes the importance of developing the right mindset, skills, and discipline in sales. He breaks down the art of storytelling using the five C's and two arcs framework and highlights the crucial role of practice in elevating sales performance.
From handling objections with empathy to drawing parallels between sports and sales, Craig offers practical strategies and thought-provoking ideas for professionals at any stage of their career.
Key Quotes:
"Mindset is both a skill and a discipline." - Craig Wortmann
"One of the best things we can do as human beings in relationships, personal or professional, is apologize." - Craig Wortmann
"I always say to salespeople, if someone's ghosting you, apologize. If you've just triggered a huge objection, apologize." - Craig Wortmann
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Connect with Craig Wortmann
Instagram: @craigwortmann
Twitter: @craigwortmann
Reach out to Benny Fowler!
Instagram: @benniefowler1
Twitter: @BennieFowler123
Reach out to Ryan Harris!
Instagram: @ryanharris_68
Twitter: @ryanharris_68
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