Ford RAISES f-150 lightning price by $20,000 | Should you cancel your order?
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- Опубликовано: 11 июл 2024
- Well, ford has bumped up their prices on the ford f-150 lightning again.
Today we will explore where the ev market stands and find out if there are any good reasons to still buy one of ford's new electric truck.
#electrictruck #f150lightning #fordlightning 
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I got my lightning platinum before the price increases and only paid MSRP.
I believe ford originally under priced the lightning.
I cancelled my reservation right away after received that email to place my order and seeing them prices. What a disappointment!
The same here.
Same. Big fail from Ford. Even the Pro starts at $60k now, and you still cant even order it
My local Ford dealer here in Ft Pierce Florida has Pro Lightning selling for $88k. Highway robbery.
ME TOO.
I called ford before placing my order and I was given a number to call and ask for a price match coupon. When i called them, they asked for my reservation number and they verified address and told me that I should receive the prince advertised when i reserved it. The rep said To look out for an email when the truck is being built. No who knows if they’ll honor it. Here’s to hoping sticker price is $43k and not $65k
No word on your truck? Your channel was where I watched my first Lightning video. You were so excited. Now it seems so anticlimactic. It bums me out cause you got me hooked.
I waited 6 months and got my Pro for 51k out the door, 3 months ago.
After that, price went up again. 🤷🏻♂️
I love this truck , I don’t tow anything so range loses in winter don’t matter to me.
I have a commute vehicle, home power backup system, truck for Home Depot cargo and camper all in one.
I would buy it again if I didn’t have it now.
Is been a blessing.
I’m still waiting Friday my PRO . It’s on hold still cause of the battery issue
Received my order opportunity on Mar. 30, went online to order thr truck and discovered the price for the XLT I ordered 🎉in Nov. 2021 went up 15.000 to $68,000. And several items I wanted were now unavailable. And the financing is at 7%. The market is about 5%. I guess Ford does not to keep their customers. I waited so long to get my order in and this is the end result.
all the dealership around me has over 15 trucks, sitting on the lots with MSRP, they all dropped the added markup and still not selling
Thanks for the update, Larry!
I agree, Tim Bartz is great! My XLT Lightning order from December should be built during April, and hopefully picking it up in the next two months in Salina.
Rock Chalk Jayhawk
With these prices.. NO way. My dealer had 30 reservations and have only filled two. Im sure the remaining 28 of us are all teed off. Great customer service Ford.. Have a Silverado and Ram REV reservation. We'll see how bad they jack up those prices come order time. Or maybe things will be different by then.
I reserved it on June 3, 2021 and finally I received the email on Mar 30, 2023 for ordering a Ford Lightening. But I was shock because a price starts $63,474 of XLT. If I add options, then it will be closed $70,000 without a dual eMotor. So I stop to order a Ford lightening, because if I have $70,000 then I have lots of choices, Silverado, Tesla, Kia EV9 etc. I will research more until Apr 24, this date is my final to order a Lightening. But my mind already is canceling it.
Thank you, Larry! I would contact you for this matter, but you are so fast to upload the video for my concern. Thanks again!
I thought they all had duel e motors?
I just checked standard does have dual e motor
My bad.
It is a dual motor on Pro and XLT. But I wanted to mention about an extended range battery. $12,500.00 more.
And no $7,500.00 tax credit too.
@@aaravvivaan6999 Standard range is plenty
@@aaravvivaan6999 So, an ER battery actually costs $20k more. Not worth it- SR is ample for daily drive/charge at home, and the extra miles of an ER still aren’t enough to make it a road-tripper.
I finally got my invite to order on December 23 then they told me it was going to be built on February 20. It’s still not built who knows when it’s gonna come so I just found and pulled the trigger on the 22 platinum lightning demo model with nothing deleted For about the same money as what my extended range lariat was gonna cost so I canceled my lariat order
Speaking of Silverado, they've been even MORE cryptic regarding their lower priced trims: specifically what they will cost, and when will they be available. So good freaking luck trying to decode that situation lol. I'm certain they'll run into all the same problems ford did (price hikes, limited trim availability, etc)
bring the pod back
No doubt about it. The only consumers that came out ahead on electric trucks were those that got theirs prior to the price hikes. Chevrolet & dodge prices will be competitive with the new lightning prices. I was one of the lucky ones, bought at MSRP at initial price.
I held onto my order just to make sure I wouldn't regret canceling before my turn came up. Yup. Canceled five minutes after I got the invite to order text.
I get that ford needs to cover costs and not hemorrhage money on EVs but the way this was handled almost since day one left a bad taste in my mouth.
Now I'm just waiting on Chevy (to do the same damn thing 😅)
I've canceled mine too, and happy about it!!!
my PRO is scheduled !
Congratulations! You'll love it!
Price is now in line with other EVs [that are less capable]. I wonder what would have happened if Ford had started the Pro at $60K and XLT at $65K. Somewhat less buzz for sure, but still under Rivian's $70K at the time. And they may have ended up with a more realistic/sustainable/profitable list of reservation holders while generating a lot less ill will. Also makes the other price points "more attractive" (less offensive).
I canceled my order for the XLT Saturday, Not willing to paid the price for the lightning now.
An $80k starting price for an extended range XLT is a hard pass. Maybe the Kia EV9 won’t be such a disappointment.
I love my Lariat. I’m glad I went with it instead of the XLT, I know I would have loved the XLT but would have missed the features I got with the lariat & the questions I get-isn’t that the truck that does xyz? Now I can say yup instead of well yeah but I didn’t get that feature! Stick with it 👍🏼
When I put in my reservation in 2021, I had no idea how I could afford this F150. But after tax incentives, and trade-in on my old truck I thought I might be able to do it. After removing so many useful features (that were the highlight of the announcement of the truck in the first place), plus jacking the price even higher when I already couldn't afford it, I have no choice but to move on. I got my invitation to order on Jan 19th this year and I have not placed the order. Hopefully a Ranger EV will come out soon so it's cheaper and by then the charging infrastructure hopefully gets better. Until then I lurk in the shadows when I can get off an ICE truck.
I reserved in 6/2021 and just got my invite to order. I was initially targeting a Lariat ER to keep it just below the $80K price, but at almost $90K now with these interest rates I am 1000% out on ordering this truck. I have a 2021 Nissan Pro4x which I love and don't owe much more on it. I'll give it a few years and see where things shake out with GM and Ram entering the market.
I believe ford drastically under priced the lightning. You will see similar prices for the Chevrolet and dodge electric trucks. And the cybertruck, if it ever does actually appear will cost much more than the original quoted price too.
@@pstoneking3418 At last, a grownup in the room!
The sweet spot is the XLT Extended range before the price hike because the MSRP is below 80K on some of those builds and qualifies for the tax credits. There are some out there that will still show up on lots with MSRP below 80K. The lariat I purchased last weekend had an MSRP of 70K because it was built before price hikes and the dealer sold it to me at the MSRP sticker price. I had another dealer offer below MSRP but it wasn't the color I wanted and it was already to late as I already agreed to buy the one I wanted in the color I wanted.
Canceled my order due to price increases. Wanted the 39k pro. 😢
Great points. Also a very high destination charge. The other eyebrow raiser was the news about the Ford T3 truck which sounded like it was going to turn the lightening into a dinosaur compared to it.
Absolutely, cancel the order !
I cancelled mine.. f Ford
Mine Was scheduled for 2/6 .
The production halt occurred that week and my order hasn't moved since.. still shows scheduled for 2/6
I think I’m canceling my order. I’m just over the whole thing for now. I’m buying an ICE used truck with 10k on it and when I grind that one down I’ll see where things are in the electric realm.
Done. Order cancelled. Ironically, the guy I bought an ICE truck from was selling to pay for a Lightning that he needs as a back up for his ranch in a high outage fire prone rural area. He told me that he would rather drive the truck I bought from him any day over the Lightning and that he’ll miss it.
I placed my reservation on the night it was announced, 05/2021. Last year, Ford had a small allocation for the version of the lightning i like. So I opted to extend my order til ‘23. I placed the built order 10/22. Its now 05/23 still nothing. Ford PR team promised a coupon to reduce the dealer price to 21 price. Don’t cancel your order ask your dealer and call Ford marketing or promotional team for your coupon. It’ll be emailed to you when you truck starts getting built.
I canceled my order also and I change my order on the Maverik from a hybrid to the turbo been driving about a month The tremor model.
I canceled my order a couple months ago. So glad i did too. Until they stop jerking everyone around. Im out. Remember the days when you could see a vehicle before you bought it !!!😅
Ordered a Pro back in August, it was built in January, finally shipped this week. I'm not taking delivery after all the delays. I just have a bad feeling after all the issues Ford has had rolling out the lightnings.
I canceled mine last night 😅 guess I’ll wait on my cyber truck reservation and see how that plays out 😂.
Cancelled my reservation too. Not worth the cost man. They promised $40k and played all of us as suckers. Just not cool.
I found a demo 22 pro. Love it and the value with fed and Illinois tax incentives when I purchased. Still have my Silverado EV reservation but on the fence with selling what I have when the time comes. Do you think I should?
No way! Maybe for a Cybertruck if it has extraordinary range or price. You'll have gotten several years of service from your Pro by then.
In Canada a lightening lariat I saw at 94,000 and 123,000 , I’ll consider the 2nd generation lightening based on what it comes with and equipped, pricing is at the forefront. I see dealerships lightening sitting on the lot, very few I seeing in the wild, on the road, pro and xlt Canada price difference 5k,
Larry, I gotta say I was super excited when they announced the Lightning. I was just as excited when I got my email finally to build my Lightning. My reservation was around yours so I know you know my pain. Then I built it. I wanted a Platinum cause that’s what I have had for my past 3 F-150’s. I wasn’t excited about the price but I understood that it was a new leap for Ford and that the initial buyers of this tech would help to keep Ford invested in the EV market and that would eventually make them affordable……….then I saw that I wasn’t getting massage seats…….or the scales………or intrusion detection/incline security…….or the bed camera with the trailer package……..or heated steering wheel (not really a big deal here in Texas truthfully)…….or the charge cable (not the pro power that has to be installed). All of these things (minus the scales and charging cord) I have currently in my 2022 F-150 Platinum but I’m supposed to pay $20k more for less. I talked to my dealership today and told them I’d give them an answer Wednesday if I still want to go forward with my purchase. They don’t care either way. They’ll sell it to someone else if I don’t go forward with the purchase. I’m bummed cause I really want to get this truck but Ford has really made me question my 30 year loyalty to their brand. Any thoughts?
It's a great truck. You seem to have the means and temperament so I doubt you'd be disappointed.
On the oother hand if you don't/didn't do it, it won't be your last opportunity.
I think I am going to wait for the MB electric Sprinter due out in July I think. A range of 300 miles. Two problems though. First, they are only accepting fleet orders and it is only going to be available in the 170 inch wheelbase, not the 148 wb
Hey Larry did you ever get your truck ? Last week was production week for mine , I hope I hear something soon ! Alan
No luck for me :/
Larry, are you an EOS company??? We implemented in 2019 and now I’m an Professional Implementer.
The original $39,995 Pro was only offered out of necessity, to block Tesla Cybertruck ($39k Vaportruck), and was probably a below-cost price point. When Ford realized that Tesla wasn’t making Cybertruck a reality, the Pro price was set to a realistic level, and the other trim levels accordingly. What sucks is that EVs still cost so much to build.
I received my order email yesterday and clicked to ordered. It was almost 69,000 with adding for the pro. I canceled my reservation.
Just got my order email, went through the configurator, and for extended range XLT with a few options, I was looking at about $85k out the door. Nope, not interested at that price. Im hoping the Cybertruck Dual Motor ends up being less, and Im pretty confident it will be.
I reserved in june and just got the invite to order but at those prices i'm out
Got the text to build my truck. Was disappointed with the price hike from when I placed a reservation. I cancelled my order. Not worth it, especially with the battery issues with the cold and fire
I’m having regrets about ordering mine just a few days ago.. ordered a base XLT and was shocked at the prices
Compare it to other EVs. Nothing can do what it does.
Larry, did your truck come in yet? The price dropped and existing undelivered orders will be lowered as well
my reservation date is Nov 2021, received the email to place my order 3/31. Earlier than I expected. maybe lots of people are cancelling their orders?
Tons of people have canceled and Ford has also pushed hard to get all reservations invited to order. Supposedly all done now.
I canceled my order yesterday. My budget is only 60k max, and the only available trim is xlt and above which starts at 63k. Super bummed, but guess I'll wait until one of these companies actually delivers on their promise for an affordable EV truck.
Don’t forget to subtract $7500 for the tax credit on that Lightning XLT. Price shop comparably-equipped 2023 ICE XLT 4x4s, and the XLT Lightning (after tax credit) is actually priced attractively.
What’s your order status?
I just wanted an extended range pro never will be ready, I’m out on electric trucks for the foreseeable future.
Canceled my Lightning order about 6 months ago. To many reports of very poor range in cold weather. Felt like the local Stealership was jerking me around, would not commit to selling at MSRP. Local Stealership currently has 2 Lightnings on lot, both have $20k up charge. $99,000 and these are not the top tier ones! 😮
I got my email today to order and I think I am canceling. I am going to see if they will purchase my reservation before I cancel prices are to much now. I am not spending $1200 a month on a vehicle.
Had an opportunity to order but did not due to the price increases.
First world problem here but it's keeping me up at night. I just ordered an extended range Lariat for $88. I also have a Rivian R1S reservation from October of last year and my plan was to buy this by July (hopefully) and then trade it/sell it towards the Rivian in mid to late 24 or early 25 (again, hopeful) but now my worry is resale. I'm thinking I'm gonna be stuck w/ this thing and they're gonna have 20 on every lot that they can't sell. Hoping someone can talk me off the ledge here...
Hard to make money or even come out even buying cars at retail.
@@usa-ev What? I bought a '22 Z71 Suburban new for 67 (March '22) and I've got a 71.5 carmax offer and ford offered me 70.5 when I was looking at the 22 lightning they had on the lot, a month ago. My question was, in a year or 1.5 yrs will this lightning be a burden or an easy trade/sell? I've never had an EV, but I know Tesla owners were making money selling theirs in 2022. My only concern is getting out of the lightning and into the R1S, when my number is called.
@@RussRants44 Yes, these are strange times, but will that last for another 1-1.5 years? I wouldn't count on it.
Will F-150 Lightning demand hold up with production at 150K/yr while Silverado and Ram start shipping? I share your doubts.
Got the email. I’ve decided to wait for one of the GM or Stellantis models.
Do you think there’s a resale market for the XLT standard range? I could really use the tax credit.
And, do the new IRS rules on batteries make that first question irrelevant because the Lightning won’t be eligible anymore?
I believe the Lightning retains the full $7500 credit for all of 2023.
I wouldn’t plan on seeing under-$60k Silverado or Ram EVs.
@@carsonassociates3263 A 400-500 mile range truck, eligible for the tax credit would be perfect.
@@ThorASic Perfect, with an enormous battery pack that takes hours to fast-charge, and priced like a Hummer EV? Silverado and Ram EV trucks will still be subject to the laws of physics- and economics.
@@ThorASic The second fisherman’s story is always bigger and better than the first’s. The Cybertruck is(?) also truly amazing!
Cancelled mine. Both bev and ice cars are way too expensive now a days.
Loved my lighting , but sold it as the cash i made far out wayed the gas id save in years. The prices are too high and killed the momentum ford had. A used lighting loaded will cost you if financed over 170 k.
Just speculating but we are only a few months away from the 2024 Lightnings rolling off the assembly line at a projected production rate of 150K per year. It would seem that Ford may have to introduce a leap in range performance due to the rumors related to the Silverados and Cybertrucks also entering production around that time. We may also see some new trim options to enhance the market attractiveness of the now dated Lightning models competing against fresh designs from competitors. Another force is the economics of high interest rates and high MSRPs. One scenario is that Tesla could low ball the market pricing due to their unrivaled ability to scale up production of EVs. This would force Chevy to walk the talk on their early pricing boasts and Ford would also have little choice but to lower prices. If you place an early 2024 Lightning order ASAP this summer, you may well get it in 2023 if they achieve their 150K production rate when production starts in late October +/-. I don't know if I'm correct on any of this. I just wanted to express my thoughts.
Yeah, a $40K Cybertruck would be very helpful right now.
I'd be surprised if they hit half that rate. As far as I can see they'll have a hard time selling them at that rate. Ford appears to be caught between a rock and a hard place because they will need to lower prices to keep demand up and they cant make money at those prices.
Well, Tesla started producing Cybertrucks and right on cue, Ford dropped the price $8-10K!
Thank you free market and competition!
I’m looking at F150 Tremor instead of the f150 lightning.
I’m canceling my order
I am considering not to accept delivery, have you seen those Loan rates - 8% with excellent credit score, probably pass for me…
At the way prices and value is trending, ICE is a much better avenue for travel, until the 2nd generation of EV’s come into play. I can buy years worth of fuel for the premium I would have to pay for a Ford Lightning today, (not to mention the high finance cost in today’s market). I am going to pass on the reservation notice I just received and wait until the 2025 2nd generation models are available and then decide. 😢
Fiiiiiirrrrrrst :)))) Sup Larry!
Did you get your truck yet?
Cancelled mine, sorry couldn’t do it. 😢
Bums me out every time you post a Lightning video if you just put your XLT order in the night of 9/7 you'd probably have your truck and qualified for the full tax credit. I've been along with you on your Lightning journey since the second video you posted on the Lightning it's been sad to see you lose that spark (pun intended) hang in there buddy this truck is worth the wait! I love mine.
Dude. I think about that 600 times a week🙈
I'll bet the lightnings that he says are on the dealers lot are standard range batteries,
They are a all extended lariats. Two used for around 75k and one new
If your gonna drop $60k on on a electric truck I'd wait a year and buy the upcoming Cybertruck which will have the best specs and nationwide charging station network. Lets not forget Ford is #1 in recalls as well.
You'll have to wait 2-3 years for a Cybertruck. Bought my Lightning to drive in the meantime. Like it so much I might not even switch.
Already cancelled mine. Done with Ford
The truck is amazing though if you can get one you will not regret it. I have been driving it a week now and I am getting about 3.4 miles per kilowatt with how I drive which is absolutely amazing for a vehicle this big. You also want to remember that the tax credit changes and becomes much more strict after April 18th so if you can get one before you are basically gaining $3,750 that you won't get after the 18th.
Out...no lightning for me.
I canceled my order just to much noy worth it
Electric vehicles are not for the masses💰💰💰💰💰
I already cancelled my order. Far, far too much money for too little vehicle that offers nothing of significance over a gas vehicle. As time goes by, more problems emerge on this vehicle giving new meaning to 'Fix Or Repair Daily'.
For lightings r junk