This INSANE Digital Marketing Advice Will Destroy Your Business.
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- Опубликовано: 19 фев 2024
- If you’re feeling overwhelmed with all the TikTok digital marketing tips and advice, this video is for you.
TikTok has some really great videos that can teach you how to do just about anything, but let’s face it - there’s a lot of garbage in there, too. And if you don’t know any better it’s hard to tell the garbage from the gems.
I’ve been helping small businesses with their digital marketing for over ten years, and I’ve gotta say, some of these TikToks are actively ruining people’s businesses.
In this video, I’m gonna help you sort through the TikTok chaos and boost your business the smart way.
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After watching several different episodes of Gary Vee tell small business owners that they should be posting 7-15x a day on each on social platform, I'm glad he was called out on it. As someone who works with local businesses, even the tech savvy ones just do NOT have that kind of time. Unreasonable expectation
Thanks for your valuable feedback. @@andrewlol9095
Thanks Selda! Yea, I mean if you've got the resources he does to produce that much content go for it! BUt we have to meet reality on reality's terms here. No solopreneur running a business can keep up with that unless it was their sole focus.
Hopefully you have a social media savvy teenager that can be literally payed in pizza.
Not to mention that most people don't have a content strategy. Most of the time they're thinking, "What do I post today?"
Coupled with that advice, they'll never reach burnout. They'll hit hopelessness first.
Gary Vee style isn't for everyone and he certainly should say that this can only work for a medium business that has a dedicated team.
I don't believe that the number of pieces of content will matter as much as the quality and the consistency
Where we small business owners usually get stuck is maintaining a consistent schedule to post even if it was just once a week.
I put prices on my website. A lot of people say I shouldn’t but I really don’t want to spend a call trying to convince them about my price. They’ll know from the get go
Yea, the no pricing stance is old-school thinking for sure.
I know when I look for a price, and the website doesn't have one, unless it is an emergency, I will move on until I find a price online!
Haha, that's me at 3:55. You're 100% right about the form! This video is a couple of years old now, and I distinctly remember the moment I realised that a detailed form to ensure a quality lead did not mean I needed a million questions 🤣. I should do an updated version of that video.
Love the concept of this video btw, we need more of this sort of content to call out some of the awful advice floating around!
Ha love it! The rest of your advice was spot on tho!
@@WesMcDowellInc Thanks! 🤣
My pet hate is the constant emails! Even if it's something I want I end up unsubscribing.
Then you were never a serious customer.
I have zero interest in anything Gary Vee says. I don't take advice from people who "brag" about getting their start by stealing the neighbors flowers and then selling them back to her in a nice bouquet! Even if he told the story in jest. Nice video Wes. Thanks!
Thank you for your videos, this is the first time I’ve commented on a video thanking someone but seriously you produce quality content and wanted to show recognition
Thanks again mate
Valuable Marketing Content as Always! 🔥
I appreciate that!
Love this Wes. Thank you. Very valuable.
Thanks Trish, I had fun with this :)
Excellent content thanks Wes
To be fair, I saw the Gary Vee clip in it's complete form, and he wasn't saying to post to every platform 12-16 times per day, but rather to do 3-4 pieces of content and then cross post to 3-4 different target platforms for a total of 12'ish posts per day. This should not be much of a burden, and if you're doing lead gen it may be the easiest part of your day.
It's still not sustainable for the solo business owner. I saw the complete video too
I am new to posting and I can see this strategy as a goal to reach. Once I can do 1 post on multiple platforms correctly/predictably adding a second or third post seems doable: especially once I can create a content creation schedule based on product or topic.
When someone doesn't list their service price... immediate red flag and I do not buy.
I don't have pricing info on my voiceover website, but that's because pricing voiceover is an involved process and I can't just throw out random numbers as it's entirely dependent on a variety of criteria of the project. I wish I could distill it down more simply and show pricing info, but it's just not realistic in this field. 🤷♂
you could offer preconfigured packages with information that anything on top of that needs to be priced individually
kind of a base starting point from which the conversation starts or end if that's enough for the client
Always great content form you Wes. I'll be checking this one out a second time.
In 8:20 You mentioned price but it's not about price it's about perceive value. This is why business owners are losing so much money by not learning basic sales techniques and only being concerned about traffic.
Great advices and great content 👍
Thank you so much, Wes! I would love to see a video with your suggestion on a step-by-step path an online service professional (for example coach or consultant) would take to bring leads in to work with them. There are so many opinions out there: Post valuable content, run ads, write a book, do speaking gigs, create a free course, join Skool and invite people to your group, etc. I trust you. I'd end up doing what you suggest.
Great suggestion Alex! I'll add it to my topics list :)
@@WesMcDowellInc thank you for considering it!
Thanks Wes some of these were good for a laugh!😂
The Walmart one def got me!
I agree 1000% with you, especially on the pricing
Thanks Wes
Great video!
If I could hug you…I would. Who could do that much content and who would fill out a form like that? 🤬
Love your videos! Please make more content like this
Glad you like it!
I really hate business without websites. It's really hard to deal with people just from social media. I mostly just move on to someone who has a website. Missed conversation with me.
Yep, its the bare minimum!
5:00 Reminds me of the episode of The Office where Temp Ryan has Creed "create a website" which is just a word doc on his computer with a filename that looks like a website address.
classic!
What will happen if you post that often is people will stop reading your posts and then unsubscribe. A waste of time.
I’m going to watch as many videos as I can I am genuinely confused on how to scale my company. I have done a lot of influencer marketing, and that has brought me quite a bit of success on the platform Facebook, but I feel that’s as far as I have gotten
1. We took over a social account for a restaurant that wanted to go from posting whenever someone remembered to daily posting. They lost 30% of their following when we started posting daily because people were sick of seeing them in the feed. As a consumer, I don't really want to see businesses in my feed all of the time. Had to convince them to scale back to 5 times a week, and now we are seeing growth.
2. I hate this take because people think they own their audience on their rented platform.
3. Do you have that source? It would be great to share that research with some folks around 3 questions
The Google Stacking is a black hat SEO technique that works in the right context. That wasn't the right context.
Whatever happened to quality over quantity?
Well first year i created 5 designs a Day. First months my designs was so unique no one understood them. Then i learned how To desig. This forced my synapses To create 3 high quality prints a week for the next year.
I wonder if the price thing applies to a dentist website?
I fully agree Wes, youre correct and have great ideas, thanks for your videos. from David Newton in Sydney Australia,
Thanks for watching David!
Wes is there a way to contact you about business?
any ai tool suggestions that can take that master piece of content and break it down into the morsels for each platform?
OpusClip seems to be the best one going right now
people giving advice.
person 1. you need to be balanced and tasks need to be sustainable so you don't burn out.
person 2. nothing you do is balanced in success. it is seasoned deep work on one thing..
opposite types of advise on the same thing.
I know for a fact that thousands of businesses do not have a website, but they are making upwards of tens of millions of dollars a year. And no, they dont have any social media profiles either.
Go figure
Good for them... still not advisable! Why put yourself at a disadvantage when you don't have to?
Name 5 please?
@@cathychats I'll give u 20.
1. Real estate development
2. Oil and gas exploration
3. Pharmaceutical manufacturing
4. Mining companies
5. Power generation companies
6. Investment firms
7. Hedge funds
8. Private equity firms
9. Aerospace and defense contractors
10. Telecommunications companies
11. Insurance companies
12. Shipping and logistics businesses
13. Utility companies
14. Construction companies
15. Legal firms
16. Financial institutions
17. Manufacturing companies
18. Healthcare providers
19. Agricultural businesses
20. Tech companies
Not counting the sub-categories of these businesses. And not including THOUSANDS more, like I mentioned
I know because I work in at least 2 of these types of industries, both companies small companies, less than 15 actual employees, completely diff industry from each other, both making upwards of at least $20M a year, every year, for at least 10 years. So basically i talk to my boss of each company every day. And I know the companies' finances and portfolios.
My issue is where did you find these people? 😄
tiktok obvs :)
🤣@@WesMcDowellInc
Your website fails too much. Your home page doesn't load.
No idea what you’re talking about it’s loading fine.
Your genuine annoyance has me laughing out loud. The "no website" one is just... wut? That's not how that works, that's not how any of this work. (Oh and by the way, I always felt agencies who did not disclose price up front to be close to salescare salesman who doubled as politicians)
Anybody, please tell me how is it sustainable to post 10-15 times a day on all these SM having different formats and all????? Gary V starts annoying me, tbh. Do you have any pieces of advice that are actually reasonable and doable, dear Gary V? 😅
you make a longer video and from there you get short videos not that hard ...
tiktik will ruin your life
the advices were so horrible i stopped watching this video -_-