Spot Fake Reviews on Google - How to find a Good Contractor
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- Опубликовано: 5 сен 2024
- In this video, I'm going to show you how to spot fake Google reviews when hiring a contractor. If you're looking to hire a contractor or hire any type of contractor online, this video is for you!
Google is a powerful tool for finding service businesses. However, not all contractors are legit. In fact, many are paying for reviews just so you can hire them and then they'll deliver lousy service at extremely high prices.
Check for Extreme Language
One of the telltale signs of a fake review is the use of overly positive language. Fake reviews often go to extremes. Genuine reviews tend to be more balanced and specific.
Look at the Reviewer's Profile
Examining the reviewer's profile can provide clues about the authenticity of a review. Fake reviewers often have 'hidden' google review profiles. That's so you can't see what they've reviewed when they've reviewed 100 of the same type of business. Genuine reviewers have a history of consistent reviews that are relevant to their location.
Assess the Timing of Reviews
Reviews are hard to get! If a business suddenly receives a large number of positive reviews within a short period, it's likely a sign of fake reviews. Anything local service business getting over 4-5 reviews a week is suspect.
Check for Verified Reviews
Google sometimes marks reviews as “verified” if the reviewer is known to have visited the business. While not foolproof, verified reviews are generally more reliable than unverified ones. If a review is verified, it’s more likely to be genuine.
As a locksmith, I wanted to be included in the Google Guaranteed Listings (paid advertisers) at the top of the page.... However, they ALL have SHADY names, and FAKE REVIEWS so I just cannot be associated with them. I guess Google is making good money, because they seem to have no interest in fixing this issue. Thanks for the video.
Yep. That turned out just as bad.
Excellent tips, and a few I did not know. A couple of other ideas: Many of the fake reviewers only had three or four reviews to their name. Although everyone starts somewhere, I give more credibility to reviewers that have been doing reviews for a while. Another red flag: All the 5 star reviews. Any business that's been around for a while will have some customers that just can't be satisfied and will give 1 or 2 star reviews. Any business that doesn't have a few disgruntled customers is probably too good to be true.
Yes. Good points.
Excellent tips! Eye opening info here 👀
Once again it looks like good ol' word of mouth referrals is the way to go.
Awesome video thanks for sharing. Merry Christmas to you and your loved ones. I truly hope you have a blessed fun Holliday Season.
Just because a company gets reviews fast doesn't mean they're fake.
I get a good 5 to 10 sometimes within a couple weeks.
In my business, I get many customers at once sometimes.
Depends on the industry. If you're serving five customers a day (which is a lot for a one person home service business). And getting 5 reviews a day that would be impossible. If you're serving 50 customers a day (or week) and getting five reviews a day (or week), could be legit.
I once calculated a competitor as receiving 97% of reviews from customers over 6 months span. That means all of his customers had Google accounts, all of his customers knew how to write reviews, and all of his customers left him five star reviews. Impossible.
The locksmith industry needs to make themselves a union (an i don't mean ALOA because they don't do nothing for Locksmith owners) and go after Google because they are promoting scammers business on legit business because greed of money
Only than something will change
all the more reason to check them out with the Better Business Bureau from the git go, I don't trust any of those 'reviews' on the net outright
AND the BBB is also a local owned business since it is a franchise. Tim
@@CliffsideStables use them as guides but the rest is common sense when they come over and give you the pricing
@@silvertip185 yea I've had a few of those types, I just tell them 'yea I'll think about it thanks'
We need to talk about your Google reviews or your review solicitation vendor.
I don't have a review solicitation vendor. I just rely on my customers.
How about Yelp?
Don't get me started on Yelp...my least favorite site ...🤷
Same here... Yelp removed good reviews and said they would restore them if I advertised.... So shady
Again you are sharing incorrect information. Businesses have always used city names and keywords in their legitimate business names. This does not indicate that a company is fake. Google doesn't rank businesses in the map pack based on who has the most reviews. It's a 2-to-1 grouping based on the searcher's IP address. What helps a business to rank, is the business name, category, onsite optimization, and backlinks. Anybody can be a local guide, as soon as you post 1 review, Google asks you if want to become a local guide. This is not like the Yelp Elite program and Google doesn't claim that this account is real or legit.
Please take Mike's marketing tips with a grain of salt as he doesn't know what he speaks of at all.