IA Brand Audit: Applying the 3 Cs of Brand Positioning

At Ivor Andrew, we call our deep dive into the beginning of a client relationship the Brand Audit. It's a chance to really get to know their company and figure out everything it does well with its marketing-and everything that needs improvement.
During the audit, we make sure to get a full picture of the 3 Cs: their Customers, Competitors and the Company itself. With that intel, we have what we need to shape our marketing strategy and execution for years to come.
In this video, Brian Kelly, President of Ivor Andrew, talks with Jack Baker, Digital Marketing Strategist, about what this looks like.
Learn more about the process at ivorandrew.com.