etsy's new gift mode... ? (how to use it to increase etsy sales)

(What to do to optimize for Etsy's gift mode, to make more sales)
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[@AddToCartEtsySuccess]

Love it or hate it, alot of customer will use it! So deff make sure you're optimizing for gift phrases. Have a great day!

[@HeatherBoydWire]

Great tips as always Dave. Thank you!

[@AddToCartEtsySuccess]

Of course, thank you Heather!

[@Om-gg5tk]

Hi Dave.. I have an Etsy Ads question and would really appreciate your response. At what point, in terms of views and clicks, should I turn off Etsy Ads for a listing if it hasn't resulted in any sales? I currently have my Ads turned on for all of my 510 listings on my POD store since last 3 months with budget of $500/ day wherein my budget usage never crosses more than $35 per day. I have 119 sales so far.

[@AddToCartEtsySuccess]

most times, you dont turn it off until it spends more than your target cost per purchase.