As someone who lived in London at the time, the Olympics and Paralympics themselves were great that year organisationally, the landscaping and stadiums were spectacular, even the opening ceremony was actually entertaining. The paralympics had their highest viewing figures and in-stadium audiences ever. But oh god the branding was atrocious, the logo, the mascots, even the incredibly unattractive purple and orange colour scheme they went with for all uniforms of staff and attendants.
no no, the petal cauldron thing was great and a beautiful part of the opening ceremony. Couldn't agree more that the branding was bad but the torch was not part of this.
The mess that was the London 2012 logo actually helped lower the UK's already low expectations for the Olympics. The fact that both 2012 Olympic and Paralympics were regarded as arguably the best ever, and the opening ceremony an unexpected triumph, it was almost overwhelming to our cynical British minds. Strangers even spoke to each other on public transport! What an amazing few weeks they were.
for real, we had the branding and mascots for a while, then a newspaper tried to leak the opening ceremony and made it sound terrible, then it was brilliant and so was everything else. Just not the stupid ass logo.
An interesting thing that could be reviewed are the FIFA World Cup Logos/emblems. They're kinda all over the place, but the last three have developed a more consistent visual appearance.
I remember as a kid getting excited when I could find like a 5 minute segment of the paralympics on TV. My brother and I were in and out of wheelchairs growing up, so it was always so cool seeing people with similar limitations competing on that level.
@@acat3772 I'm going to quickly try to describe how it feels, if this comes across in any way snarky or rude or condescending, please understand that I do not mean it that way, I just want to try and use a metaphor to highlight how it feels to see something like this. DISCLAIMER: I do not claim to speak for other disabled people, only myself. To start with, let's imagine a race of Giant purple aliens that possess incredible physical strength, and 8 entire arms. Now imagine all the incredible things these aliens could do with their giant bodies and many limbs, and how that may affect the way they work, play sports, and generally live their lives. Now imagine being born human sized, and only having 2 arms in this world. The first and most obvious thing here is all the things you physically cannot do that others can, this means you need a lot of help to do things that others do daily and easily. Imagine how hard it would be to feel confident in yourself compared to all these giant, impressive people who can do all these cool things so easily compared to you. Now imagine all the cool, admirable people who would appear on this worlds TV, be they sports stars, celebrities, or fictional heroes, and notice how *none* of them are like you, because they all have their 8 arms, how could you possible hope to be anything like that when you only have 2. Imagine spending years and growing up like that, with a shortage of actually relatable heroes or role models to inspire you, only reminders of what you don't have. And then you turn on the TV one day to a sports competition of the highest level, gold and world glory on the line, and the winner has 2 arms. For the first tine, you are seeing someone *like you* doing the impossible and actually being cool. Finally, for perhaps the first time in your entire life, you have what others take for granted, a hero that's actually like you. Perhaps you could do that too. Hopefully this helps you or anyone else who reads this understand things just a little better.
@@acat3772 Sorry I didn't respond before. For some reason RUclips never notified me that anyone responded to my comment. My brother and I have a disability that causes our joints to dislocate a lot. When we were growing, this meant that a bad day could have upwards of 100 dislocations.
The torch rally logos hit their stride. Which makes london squatting in the middle of a run of bangers all the funnier. You could feel that "C'mon Man". Even Sochi impressed.
The London 2012 logo was Britain's Monkey's Paw. We got that plate of ass slapped on everything in exchange for the actual games beingour most successful and least problematic venture in our modern history. If I remember right, it was literally designed by children (or else that's just a storythe actual designers made up to avoid charges for Crimes Against Graphic Design).
You know once you've done the Olympic mascots, there's gonna be a sizeable amount of peeps who are gonna ask for you to look at the Football/Soccer World Cup logos and mascots too.
This feels like a real "If you give a mouse a cookie" scenario. Eventually we'll make our way into the depths of obscure mascotry for fictional teams & events in media.
@@kevinelliott5140 "Hey everyone. Graham here with Episode 24 of Corporate Judging, where this week we're looking at all the mascots used for BBC2 television..."
As a grandson of a paralympic medalist ('76 Toronto), it's pretty cool to see the paralympics get this kind of spotlight too! Although, gotta say that both the emblem and the name "Torontolympiad" look quite.. horrid. It's always bad, when you think that you genuinely could do better job than the professionals.
One thing you didn't mention about the Rio logos is both of them also represents landscapes of Rio. The Olympics logo is the Sugar Loaf (and the logo also spells the word Rio). The Paralympics is the Lake(Lagoa Rodrigo de Freitas) in the middle of Rio city that kind has a heart shape depending the angle you are seeing it. Out of curiosity, this lake was the place the Paralympic logo was revealed to the public I was there and it was just beautiful.
As bad as the London logo is, and it's terrible, I think all the branding surrounding it (like the general design of the games/tickets/stadia etc) was actually really good and kinda made up for the mess the logo made. You should also do a video on each games' pictograms, some of them are really cool!
Seconding the Linus Boman recommendation, it's very similar to this format, chronologically going though and rating the pictograms, descriptions of what the contexts were.
Agree, the logo was not great but the branding of the games were amazing, very solid and elegant and futuristic in a way, you can instantly recognize that those games were in London, great choice of color like rose, purple, and red
@@DNeonLamp I actually clicked on Graham's earlier video about the Olympic logos because I thought it was a Linus Boman video. That's one way to discover a RUclips channel.
As a Dutch person I think the 1980s logo is the flag of the Netherlands at the top and also it forms a wave as the Netherlands is very much associated with the sea.
Waving dutch flags are a very common design element in the Netherlands. especially in the '80s. Mountains are not. (I thought the dutch flag was reasonably well known around the world due to it's historical significance (and all the red-white-blue flag designs that descended from it)
@@swampertdeck American of Dutch immigrant descent, I've seen both sides of this - and that's exactly why it's not well known, is it looks like all the flags that took inspiration from it. France, Russia, everyone who said "no coats of arms." Maybe if it had stayed orange instead of red, it'd be more identifiable, who knows?
Sochi's graphic designer was off doing some amazing work, far away from whoever designed the logos. The official look of the Sochi Games was a patchwork quilt made up of traditional and folk patterns from each of Russia's regions. It's absolutely gorgeous and probably my favorite Olympic graphic design.
As a Swedish language nerd I will now attempt to transcribe "Örnsköldsvik" in a way that will give an English-speaker a rough idea of its pronunciation. "Urnshuldsveek" The name is a composite of several words. "Örn" means eagle, "sköld" is shield and "vik" means bay (as in, the body of water). So roughly "Eagle-shield's bay". Language nerds of all stripes, feel free to critique. Any one else for that matter too. Not like I can stop ya :).
London 2012 could adequately be summed up as "everything was awesome, apart from the logos". Having lived in London before, during, and after those Olympics and Paralympics - they went really, really well! I even liked the mascots, although they took a while to get used to. Just a shame about the branding. Can we have "Every FIFA World Cup and Women's World Cup" at some nebulous point in the future?
The person in the Lillehammer logo is in the style of bronze age (I think? possibly stone age) petroglyphs, which can be found pretty much all over Norway, and whose style was also used for the pictograms for the Lillehammer Olympics (and presumably Paralympics). Pictograms is another one you should do btw :p
Snidley. I am 100% dead now. I had to stop the video and go back because I was laughing so hard I was missing what you were actually saying. Then I saw it again and it was still funny.
I can't get over the font of the "Olympic Torch Relay" beneath. It hits my eyes something painful what with its weird angles and alignment. It does have the least offensive colour scheme for a London Olympic logo though, I guess.
Yeah, I didn't get the "person/barrier" symbolism in the Sydney logo either. I thought it could possibly be some arrows sticking into a target, maybe hearkening back to the archery roots of the thing, but you're right, I didn't get it until you pointed it out.
The fact that they actually managed to make the London one even worse is pretty damn impressive. And it looks straight out of the year 1992 rather than 2012
I can’t find a primary resource on the “there are no invalids in the USSR” quote. I think it was a mistranslation of something to the effect of “there are no teams of invalids in the USSR”.
I’d really like to see you critique flags, Graham. Maybe the Canadian Provincial flags, or U.S. state flags. Alternatively, some national flags you have strong positive or negative feelings about.
There is a whole segment on the Desert Bus for Hope channel where they go through all the Canadian provincial flags. ruclips.net/video/w1-Bb1U4SZI/видео.html
I loved the Mexico '68 logo! I felt like I had seen this before, then I remembered the 1970 World Cup in Mexico. It seems they liked the style of the '68 Olympic logo so much that they had to use it twice
About The Rio's Emblem : The emblem has a heart with a certain special energy. To materialize the soul, we use universal symbols to bring people together: the spiral as an icon that translates overcoming; the infinite, which represents the energy translated into the claw; and the heart, fundamental sign, the vital center of every human being. The main message is that inside we are all the same. The emblem is very sensory and the idea is for it to be experienced, something people can interact with
I think the logo for the Paralympics in Innsbruck at 6:32 might be a play with the olymic rings to at the same time show a bridge (from their coat of arms) and the water flowing underneath it and the bridge being reflected on the water.
It makes me giggle to think how certain everyone apparently were that the London 2012 logo was so amazing when it in reality just encompasses everything that went wrong in the early 2010s
I do love the ever devolving spelling of Sydney, just cherry on top for this video. As for mascots, seeing as the 2022 Bejing Winter Games are right around the corner in like what 6 months, if your want to take a break from the graphic design/branding world of the Olympics as the topics of your video, the wait isn't to long and you'll get to add a couple more to critique.
"Niche interest in particular graphic design" is my favorite Graham Stark solo video genre. I believe this is the fourth time I watch through this series on Olympic designs.
From a branding perspective, I am personally in favour of it being called Snidley from now on. It sounds like the name of a cuddly, yet weirdly big, puppet/mascot from a children's tv show, like: "Let's go and see what Snidley is up to today, come along!"
well, to me that was obvious ... but then again I am Dutch ..... didn't much like the kinks in te circles myself .... (O, and it's Arnhem .... Arnheim is the German spelling)
@@remko2 was about to comment on the spelling of Arnhem. But this time G got goozled by the branding; no idea why it's spelled like that on the emblem.
If there’s a mascot video coming, it has to include the running battle between the Sydney 2000 mascot (Fatso) and the pretenders to the throne (Syd, Ollie and Millie.) Sydneysiders will know the story. :)
Speaking of enterprise software, I'd love to see a graphical analysis of like, operating system and/or other prominent software packaging/covers over the years (Windows, Mac, Office, Adobe, etc).
I like the Atlanta one. The star having one of its points in negative space reminds me of an amputated leg, and if that was an intentional design decision, I think it's a cool one.
Looking forward to the mascots episode! I don't have any suggestions, but honestly as someone who came into both these videos with no particular feelings or interest in olympics OR logos I feel confident that I'll tune in to almost any graphic design breakdown/critique/commentary you decide to do in the future
I see the previous one did well and I also know Graham isn't necessarily trying to optimize for The Algorithm but I can't help but wonder if these would go viral if they were named "Graphic Designer REACTS to Olympic Emblems"
32:32 it was at this point that he realised the London 2012 logo was actually the numbers…… 2012. I always just saw them as random squiggles with no reasoning.
I think the shapes in the Torino logo (31:15) are meant to represent the portici in the city, which, well, google "portici Torino" ‘cause it’s easier than explaining it :) Portici are very typical for Italian cities and Torino has the second longest Portici, with a length of 18 km, after Bologna, which has 40 km of them.
The Lillehammer logo reminds me of the LucasArts logo of the 90s. And I love the Athens Paralympics logo just as much as I loved the Athens Olympics logo; organic and serene.
The London 2012 Torch Relay logo is probably the best one of the set because the fire gradient sort of fits with the random angular nature of the London logos
The right asterisk on the 2018 logo is literally the same colors in the same order and orientation as the WUBRG color wheel on the back of a Magic card. There, now you can't unsee it.
Unrelated to much of anything - but I can't hear "Innsbruck" without hearing "Nsburg" and trying to imagine what the Olympics would look like in that universe.
I thought, within 5 seconds of seeing the innsbruck paralympics logo, "it's the Olympics but broken?" I don't think the graphic designer knew, or he *did* know. I hope it was the former.
The shape of the turin torch relay logo makes sense if you know turin. The city center is full of covered walkways with arches like the ones in the logo, and turin is known for them. So... yeah, makes sense
I found your channel through the last Olympic video, you got a sub! super hyped for this, can't wait for the Mascot one. I Find graphic design interesting especially the cultural differences that you get with these logos. Please keep these kinds of videos up, not just Olympic stuff but other Logos and historical emblems etc. that'd be awesome. P.S I don't comment much on anything but felt compelled to let you know you're onto something
This was really fun. It's nice to just sit down and listen to people talk about things they are informed and passionate about. I think this fills some of the same social hole... I regret that word choice but I don't know how to phrase it better... That rewatch with love was filling.
I would like to see a series on different fonts. I never cared about font selection before so long as they were legible before watching LRR content. Ps. My favorite font is Goudy Old Style in bold.
I'm so glad you did another one of these - I'd watch a whole series of videos of you judging and talking about the history and meaning behind various logos, emblems etc.
@11:00 we are absolutely playing this at the next family party. We already do archery and throwing knives/axes and a nice big target of a dart board makes so much sense.
I mean these Emblems videos aren't exactly movie podcasts in the vein of "From Rewatch With Love", but there's still something to be said for hitting a topic most people aren't going to actively research themselves. EDIT: The reactions to London's logo were on-point
Hello. These three videos were a blast. I don't have a design background but I really wish you whole channel was like this. As for suggestions, over in Europe there's a thing called Eurovision. Every edition has to have a logo, an overall style, a slogan and a unique stage. The logo also has to be able to change color to represent every participating country and both the slogan, the stage and the logo often synergies. It would be fun for you to research. I honestly look forward to them no less than to the actual songs.
Wow the Stoke Mandeville hospital is like 1/2 an hour from me, and my dad made use of their specialist spinal department a couple years ago when he fractured his spine(hes fine now). What a surprisingly close to home piece of trivia that was. Also explains why my area was so into the paralympic games during London 2012
I never knew Graham misspelling Sydney in increasingly absurd ways was something I needed in every video.
Yeah me too
Snidley Sidney Squiggly
The running gag of London using the same awful design for _everything_ is fun. Loved this!
Top-tier British humour.
They could have made a better torch logo just by putting the characters in a tapered vertical chain.
@@RoryGlynn Oh yeah, that would have looked pretty good!
As someone who lived in London at the time, the Olympics and Paralympics themselves were great that year organisationally, the landscaping and stadiums were spectacular, even the opening ceremony was actually entertaining. The paralympics had their highest viewing figures and in-stadium audiences ever.
But oh god the branding was atrocious, the logo, the mascots, even the incredibly unattractive purple and orange colour scheme they went with for all uniforms of staff and attendants.
The yellow also doesn't help with THAT comparison.
After the mascots, the next thing you have to do is the actual torches themselves.
(Spoilers, the London one’s horrendous again.)
no no, the petal cauldron thing was great and a beautiful part of the opening ceremony. Couldn't agree more that the branding was bad but the torch was not part of this.
@@sirprintalot i meant the actual gold mesh thing exclusively.
Oh my god why does it have so many holes
I don't know why, but "Snidley" made me laugh a lot harder than I expected.
Me too -- and I *live* here. BRB, going to file a petition to change our name.
Should have committed 100% and snidely written Sydney as Snidely
Also “Squiggly” 30:06
Did he do that on purpose?
@@ariccua6101 yes
The mess that was the London 2012 logo actually helped lower the UK's already low expectations for the Olympics. The fact that both 2012 Olympic and Paralympics were regarded as arguably the best ever, and the opening ceremony an unexpected triumph, it was almost overwhelming to our cynical British minds. Strangers even spoke to each other on public transport! What an amazing few weeks they were.
London was the best host in modern era no doubt
Why did London used Big Ben as the logo?
It felt like Christmas in summer in terms of collective spirit.
@@JulioGA14 NUH UH THAT WOULD BE VANCOUVER SIR
for real, we had the branding and mascots for a while, then a newspaper tried to leak the opening ceremony and made it sound terrible, then it was brilliant and so was everything else. Just not the stupid ass logo.
An interesting thing that could be reviewed are the FIFA World Cup Logos/emblems. They're kinda all over the place, but the last three have developed a more consistent visual appearance.
And the mascots
Also I just checked. London doesn't have the 2012 olympic logo somehow, so that's good.
He gotta rank them on a tier list
Also other international sports events
ZABIVAKA NO
for what its worth, I'd totally watch an entire youtube series of Graham critiquing various logos and graphic designs
Ah that Australian city Squiggly, great place to hold one of these events.
need to visit sneedly one day
@@veryinactiveukmapping yes squiddly sounds like such a nice place!
I also wanna go to Slidneigh
@@veryinactiveukmapping You should definitely visit the Surrey Opera House
I want to visit sidni some time
I remember as a kid getting excited when I could find like a 5 minute segment of the paralympics on TV. My brother and I were in and out of wheelchairs growing up, so it was always so cool seeing people with similar limitations competing on that level.
Can you answer why
@@acat3772 like they said,it’s cool to see disabled people (Like him and his brother) compete.
@@acat3772 I'm going to quickly try to describe how it feels, if this comes across in any way snarky or rude or condescending, please understand that I do not mean it that way, I just want to try and use a metaphor to highlight how it feels to see something like this.
DISCLAIMER: I do not claim to speak for other disabled people, only myself.
To start with, let's imagine a race of Giant purple aliens that possess incredible physical strength, and 8 entire arms.
Now imagine all the incredible things these aliens could do with their giant bodies and many limbs, and how that may affect the way they work, play sports, and generally live their lives.
Now imagine being born human sized, and only having 2 arms in this world.
The first and most obvious thing here is all the things you physically cannot do that others can, this means you need a lot of help to do things that others do daily and easily.
Imagine how hard it would be to feel confident in yourself compared to all these giant, impressive people who can do all these cool things so easily compared to you.
Now imagine all the cool, admirable people who would appear on this worlds TV, be they sports stars, celebrities, or fictional heroes, and notice how *none* of them are like you, because they all have their 8 arms, how could you possible hope to be anything like that when you only have 2.
Imagine spending years and growing up like that, with a shortage of actually relatable heroes or role models to inspire you, only reminders of what you don't have.
And then you turn on the TV one day to a sports competition of the highest level, gold and world glory on the line, and the winner has 2 arms.
For the first tine, you are seeing someone *like you* doing the impossible and actually being cool. Finally, for perhaps the first time in your entire life, you have what others take for granted, a hero that's actually like you.
Perhaps you could do that too.
Hopefully this helps you or anyone else who reads this understand things just a little better.
@@canisgladus2382 I think he asking about the wheelchairs not why he liked the paralympics
@@acat3772 Sorry I didn't respond before. For some reason RUclips never notified me that anyone responded to my comment. My brother and I have a disability that causes our joints to dislocate a lot. When we were growing, this meant that a bad day could have upwards of 100 dislocations.
The torch rally logos hit their stride. Which makes london squatting in the middle of a run of bangers all the funnier. You could feel that "C'mon Man". Even Sochi impressed.
I see what you did there.
Seeing that logo come up again like that struck me the same way.
IT'S YELLOW. THEY MADE IT YELLOW.
HOW IS IT ANYTHING BUT?!
The London 2012 logo was Britain's Monkey's Paw. We got that plate of ass slapped on everything in exchange for the actual games beingour most successful and least problematic venture in our modern history. If I remember right, it was literally designed by children (or else that's just a storythe actual designers made up to avoid charges for Crimes Against Graphic Design).
it has one pixel of symbolism that’s how it says 2012
You know once you've done the Olympic mascots, there's gonna be a sizeable amount of peeps who are gonna ask for you to look at the Football/Soccer World Cup logos and mascots too.
This feels like a real "If you give a mouse a cookie" scenario. Eventually we'll make our way into the depths of obscure mascotry for fictional teams & events in media.
@@kevinelliott5140 "Hey everyone. Graham here with Episode 24 of Corporate Judging, where this week we're looking at all the mascots used for BBC2 television..."
@@SalmirFilms best BBC 2 Mascot is the Dalek 2
@@kevinelliott5140 I fail to see the problem
And paralympic mascots
The sequel I didn't know I was hoping for
Exactly
The sequel that I had to triple check that it was a sequel because I wasn't expecting a sequel but I realized I kind of wanted a sequel.
As a grandson of a paralympic medalist ('76 Toronto), it's pretty cool to see the paralympics get this kind of spotlight too! Although, gotta say that both the emblem and the name "Torontolympiad" look quite.. horrid. It's always bad, when you think that you genuinely could do better job than the professionals.
That's cool, what event did he win?
We in Australia are just happy to be noticed.
My favorite city in Aus is definitely Squiggley.
Australia: ⤵️⤵️⤵️
Best mascots
One thing you didn't mention about the Rio logos is both of them also represents landscapes of Rio. The Olympics logo is the Sugar Loaf (and the logo also spells the word Rio). The Paralympics is the Lake(Lagoa Rodrigo de Freitas) in the middle of Rio city that kind has a heart shape depending the angle you are seeing it. Out of curiosity, this lake was the place the Paralympic logo was revealed to the public I was there and it was just beautiful.
I am so glad I read this comment. Thank you for that little bit of light and beauty.
It spells “Rio”? *pulls up image* Hmmm, seems like a stretch..
frfr@@lrgogo1517
Please do this with every event with logos EVER, no matter how random or famous 🙏🏻🙏🏻
Com
Mon
Wealth
Games
Please
Scholastic book faire logos
World Cup Logos
Sports teams logos. Including the multiple logos the same team has used over the years.
He'd have to do American sports at some point... including the WFT.
As bad as the London logo is, and it's terrible, I think all the branding surrounding it (like the general design of the games/tickets/stadia etc) was actually really good and kinda made up for the mess the logo made. You should also do a video on each games' pictograms, some of them are really cool!
agreed the rio ones were my favorite pictograms with the designs of them using the letters from the font and the shape of them as pebbles
Linus Boman has made a video on the pictograms if that's something anyone wants to see :)
Seconding the Linus Boman recommendation, it's very similar to this format, chronologically going though and rating the pictograms, descriptions of what the contexts were.
Agree, the logo was not great but the branding of the games were amazing, very solid and elegant and futuristic in a way, you can instantly recognize that those games were in London, great choice of color like rose, purple, and red
@@DNeonLamp I actually clicked on Graham's earlier video about the Olympic logos because I thought it was a Linus Boman video. That's one way to discover a RUclips channel.
The pained “c’mon man” at the London torch relay logo was genuinely hilarious.
London 2012 was so good, i think the only thing they fumbled was the branding (mascot designs and logos)
"Please do some Graphic Design."
"Not like that."
Perfection XD
12:18 (Context 11:22)
As a Dutch person I think the 1980s logo is the flag of the Netherlands at the top and also it forms a wave as the Netherlands is very much associated with the sea.
agreed, waves and the flag is the most likely inspiration
The "80" is also kinda made of three ovals or circles, which might reference the three wheels?
Waving dutch flags are a very common design element in the Netherlands. especially in the '80s. Mountains are not. (I thought the dutch flag was reasonably well known around the world due to it's historical significance (and all the red-white-blue flag designs that descended from it)
@@swampertdeck American of Dutch immigrant descent, I've seen both sides of this - and that's exactly why it's not well known, is it looks like all the flags that took inspiration from it. France, Russia, everyone who said "no coats of arms." Maybe if it had stayed orange instead of red, it'd be more identifiable, who knows?
Sochi's graphic designer was off doing some amazing work, far away from whoever designed the logos. The official look of the Sochi Games was a patchwork quilt made up of traditional and folk patterns from each of Russia's regions. It's absolutely gorgeous and probably my favorite Olympic graphic design.
As a Swedish language nerd I will now attempt to transcribe "Örnsköldsvik" in a way that will give an English-speaker a rough idea of its pronunciation.
"Urnshuldsveek"
The name is a composite of several words. "Örn" means eagle, "sköld" is shield and "vik" means bay (as in, the body of water).
So roughly "Eagle-shield's bay".
Language nerds of all stripes, feel free to critique. Any one else for that matter too. Not like I can stop ya :).
being pronounced like /ʃ/ is wack
@@jan_Eten Correct! Swedish will just be wack like that occasionally.
London 2012 could adequately be summed up as "everything was awesome, apart from the logos". Having lived in London before, during, and after those Olympics and Paralympics - they went really, really well! I even liked the mascots, although they took a while to get used to. Just a shame about the branding.
Can we have "Every FIFA World Cup and Women's World Cup" at some nebulous point in the future?
Graphics design is unironically his passion, probably will watch this 15 times as well.
The person in the Lillehammer logo is in the style of bronze age (I think? possibly stone age) petroglyphs, which can be found pretty much all over Norway, and whose style was also used for the pictograms for the Lillehammer Olympics (and presumably Paralympics). Pictograms is another one you should do btw :p
Linus Boman’s history of Olympic pictograms is a must. I found Graham as a recommendation on that video.
Snidley. I am 100% dead now. I had to stop the video and go back because I was laughing so hard I was missing what you were actually saying. Then I saw it again and it was still funny.
Same here. I honest to god thought there was a place in the world called Snidley before I realised that was the year it was in Australia again.
It pains me that London 2012, considered one of the best ever Olympic Games, presented that tosh of a logo. Not once, but THREE TIMES
Dang, the torch relay emblems are so good that even the London 2012 one is almost bearable!
Is it though?
@@hiimemily I personally feel like it's the best colours of the three
@@kat2kool I do know man, it's quite overdisigned if you ask me. And that magenta color is actually greatly poppy, I really like it.
@@hiimemily it's the best of the london logos (but still bad)
I can't get over the font of the "Olympic Torch Relay" beneath. It hits my eyes something painful what with its weird angles and alignment. It does have the least offensive colour scheme for a London Olympic logo though, I guess.
Yeah, I didn't get the "person/barrier" symbolism in the Sydney logo either. I thought it could possibly be some arrows sticking into a target, maybe hearkening back to the archery roots of the thing, but you're right, I didn't get it until you pointed it out.
Yeah I though it was a wheel going threw something
I got the "breaking through the barrier" bit but I never would have guessed the shapes were supposed to represent a person.
I thought it sort of resembled a torch
i wouldve loved it if it was in the same style as the sydney olympic logo
The fact that they actually managed to make the London one even worse is pretty damn impressive. And it looks straight out of the year 1992 rather than 2012
Maybe that’s why I actually really like it. It’s so loud and bright!
@@Solaceongasp
@@Solaceonhonestly same, i love the vibe of london 2012 in general because of how chaotic it is
Courtney: "Do aeroplane butts, Graham!"
Tail designs on planes from around the world, that's what she means.
Fun fact: the right “ice crystal” in the pyeongchang logo is organized the same as the magic the gathering color wheel
I think you should do a random selection of 90s enterprise software logos.
I love how the Sochi torch relay logo was significantly more effort than their Olympic and paralympic logos combined.
Next bonus round: Olympic medal design! It's mostly the same in the summer, but some REALLY interesting designs in the winter games over the years.
When you review Olympic mascots, don't forget Springy, the Springfield Spring. I know he didn't make it, but he deserves a shoutout
dammit i got reminded of ðat one scene near ðe end of iii 14 where springy ðe spring gets #####
I can’t find a primary resource on the “there are no invalids in the USSR” quote. I think it was a mistranslation of something to the effect of “there are no teams of invalids in the USSR”.
I’d really like to see you critique flags, Graham. Maybe the Canadian Provincial flags, or U.S. state flags. Alternatively, some national flags you have strong positive or negative feelings about.
There is a whole segment on the Desert Bus for Hope channel where they go through all the Canadian provincial flags. ruclips.net/video/w1-Bb1U4SZI/видео.html
I really hope this could become a series, because this is unbelievably entertaining and relaxing to watch
Ooh ooh, next can we have prospective city bid emblems? Or... pictograms? There's so much potential for Graham-Olympic-crossover content!
As a Chicagoan who thinks our prospective bid emblem was really good, I second this.
2 hour video of every bid emblem ever
I loved the Mexico '68 logo! I felt like I had seen this before, then I remembered the 1970 World Cup in Mexico. It seems they liked the style of the '68 Olympic logo so much that they had to use it twice
About The Rio's Emblem : The emblem has a heart with a certain special energy. To materialize the soul, we use universal symbols to bring people together: the spiral as an icon that translates overcoming; the infinite, which represents the energy translated into the claw; and the heart, fundamental sign, the vital center of every human being. The main message is that inside we are all the same. The emblem is very sensory and the idea is for it to be experienced, something people can interact with
The Sydney logo is like FedEx where you don’t see the arrow until someone points it out.
I think the logo for the Paralympics in Innsbruck at 6:32 might be a play with the olymic rings to at the same time show a bridge (from their coat of arms) and the water flowing underneath it and the bridge being reflected on the water.
It makes me giggle to think how certain everyone apparently were that the London 2012 logo was so amazing when it in reality just encompasses everything that went wrong in the early 2010s
I do love the ever devolving spelling of Sydney, just cherry on top for this video. As for mascots, seeing as the 2022 Bejing Winter Games are right around the corner in like what 6 months, if your want to take a break from the graphic design/branding world of the Olympics as the topics of your video, the wait isn't to long and you'll get to add a couple more to critique.
Torino…every techno and dance album cover of the mid-00’s.
Love to hear a Graphic Design breakdown of the different set emblems from MTG (and/or Guild logos from Ravnica)
"Niche interest in particular graphic design" is my favorite Graham Stark solo video genre. I believe this is the fourth time I watch through this series on Olympic designs.
From a branding perspective, I am personally in favour of it being called Snidley from now on. It sounds like the name of a cuddly, yet weirdly big, puppet/mascot from a children's tv show, like:
"Let's go and see what Snidley is up to today, come along!"
Graham, I believe the Holland Emblem is supposed to evoke The Netherlands' flag waving in the wind.
well, to me that was obvious ... but then again I am Dutch ..... didn't much like the kinks in te circles myself ....
(O, and it's Arnhem .... Arnheim is the German spelling)
@@remko2 was about to comment on the spelling of Arnhem. But this time G got goozled by the branding; no idea why it's spelled like that on the emblem.
@@gijswelten well, it's extra weird as the English spelling is just Arnhem, and Market-Graden makes it pretty well known in the UK I presume
i believe so as well.
This is great. More of this content: Suggestion: Maybe like the World Expos or something? I have a soft spot for the Expo '86 logo.
Ooh, I went to expo ‘88 - which I have now learnt was the last one featuring west Germany and the USSR!
The dutch logo for '80 is a stretched downward dutch flag
edit: amazing video, great work, subbed
If there’s a mascot video coming, it has to include the running battle between the Sydney 2000 mascot (Fatso) and the pretenders to the throne (Syd, Ollie and Millie.) Sydneysiders will know the story. :)
19:50 The star with a missing point, specially with such an emphasis on the negative space, clearly evokes a missing limb.
Speaking of enterprise software, I'd love to see a graphical analysis of like, operating system and/or other prominent software packaging/covers over the years (Windows, Mac, Office, Adobe, etc).
I like the Atlanta one. The star having one of its points in negative space reminds me of an amputated leg, and if that was an intentional design decision, I think it's a cool one.
Looking forward to the mascots episode! I don't have any suggestions, but honestly as someone who came into both these videos with no particular feelings or interest in olympics OR logos I feel confident that I'll tune in to almost any graphic design breakdown/critique/commentary you decide to do in the future
I’m still waiting for the Olympic cauldron, pictograms,torch and the fifa World Cup logos
ooh, a pictogram episode would be good too
I see the previous one did well and I also know Graham isn't necessarily trying to optimize for The Algorithm but I can't help but wonder if these would go viral if they were named "Graphic Designer REACTS to Olympic Emblems"
I think Graham is going "Wait, you want me to do these? hot dog!"
yup, according to veritasium, one should try to rename and "rethumbnail" videos to reach futher
Ooh you're probably right
As someone who lives in London, attended and absolutely loved the 2012 games, the logo and mascots huff serious ass
So glad I discovered your channel from the LAST emblem video. Pumped for this!
32:32 it was at this point that he realised the London 2012 logo was actually the numbers…… 2012. I always just saw them as random squiggles with no reasoning.
I think the shapes in the Torino logo (31:15) are meant to represent the portici in the city, which, well, google "portici Torino" ‘cause it’s easier than explaining it :)
Portici are very typical for Italian cities and Torino has the second longest Portici, with a length of 18 km, after Bologna, which has 40 km of them.
Something about the bonus round London 2012 logo just broke me. Comedic timing? Rule of three? I don't know but I was cackling.
The Lillehammer logo reminds me of the LucasArts logo of the 90s. And I love the Athens Paralympics logo just as much as I loved the Athens Olympics logo; organic and serene.
25:33
...
You nearly killed me.
Perfect description for the 2012 logo.
I'm all for this G, these videos have been great! Can't wait to see the discussion on the Scribney 2000 mascots.
the lillehammer one looks like the logo of a company that made educational video games to sell to schools in the mid to late 90s.
The London 2012 Torch Relay logo is probably the best one of the set because the fire gradient sort of fits with the random angular nature of the London logos
The right asterisk on the 2018 logo is literally the same colors in the same order and orientation as the WUBRG color wheel on the back of a Magic card.
There, now you can't unsee it.
Bro said he would make another part and then just disappeared 💀
What about console logos? That'd be real interesting to hear your views on. Also this is a great series, really looking forward to the mascot one!
+
Unrelated to much of anything - but I can't hear "Innsbruck" without hearing "Nsburg" and trying to imagine what the Olympics would look like in that universe.
You are not the only one!
Marathon in the rum tunnels
Figure skating commentated by Edith Slump and the torch relay is sponsored by Ball Hinkley. What a world this could be.
You should also do a video about the logos of the FIFA World Cup
I feel like, somehow, the London logo looks more 90s than any of the logos from the 90s.
I would love to see a video like this with the medal designs or the pictograms!
I thought, within 5 seconds of seeing the innsbruck paralympics logo, "it's the Olympics but broken?"
I don't think the graphic designer knew, or he *did* know. I hope it was the former.
The shape of the turin torch relay logo makes sense if you know turin. The city center is full of covered walkways with arches like the ones in the logo, and turin is known for them. So... yeah, makes sense
The World Cup logos and official posters would be interesting to look at.
I enjoy how the Tokyo 2020 torch logo still ended up in the design style of the original 2020 Olympic logo.
I found your channel through the last Olympic video, you got a sub! super hyped for this, can't wait for the Mascot one. I Find graphic design interesting especially the cultural differences that you get with these logos. Please keep these kinds of videos up, not just Olympic stuff but other Logos and historical emblems etc. that'd be awesome. P.S I don't comment much on anything but felt compelled to let you know you're onto something
Cheers!!
This was really fun. It's nice to just sit down and listen to people talk about things they are informed and passionate about. I think this fills some of the same social hole... I regret that word choice but I don't know how to phrase it better... That rewatch with love was filling.
I would like to see a series on different fonts. I never cared about font selection before so long as they were legible before watching LRR content.
Ps. My favorite font is Goudy Old Style in bold.
I'm so glad you did another one of these - I'd watch a whole series of videos of you judging and talking about the history and meaning behind various logos, emblems etc.
Even better than the first video. Legit lol'd several times, especially the first 10 min. Glad the last one did so well.
@11:00 we are absolutely playing this at the next family party. We already do archery and throwing knives/axes and a nice big target of a dart board makes so much sense.
Cool seeing this come up from it's VERY grassroots start to what it is now.
really strangely enjoyable to watch and listen to you talk about Olympics things. thank you
Can you do a video with Eurovision logos?
Oh, cool idea!
I had the worst day at work, came home exhausted - this literally saved my evening, thank you
I mean these Emblems videos aren't exactly movie podcasts in the vein of "From Rewatch With Love", but there's still something to be said for hitting a topic most people aren't going to actively research themselves.
EDIT: The reactions to London's logo were on-point
Hello. These three videos were a blast. I don't have a design background but I really wish you whole channel was like this.
As for suggestions, over in Europe there's a thing called Eurovision. Every edition has to have a logo, an overall style, a slogan and a unique stage. The logo also has to be able to change color to represent every participating country and both the slogan, the stage and the logo often synergies. It would be fun for you to research. I honestly look forward to them no less than to the actual songs.
Do all the MTG set logos and symbols next lol
i am unreasonably proud of myself for correctly guessing what the 2000 logo meant before you said it. i gave myself a high five and everything. 😅
The London Olympics and by extention, the Paralympics logos forever engraved the idea into my mind that "Modern art is an ugly mess"
Wow the Stoke Mandeville hospital is like 1/2 an hour from me, and my dad made use of their specialist spinal department a couple years ago when he fractured his spine(hes fine now). What a surprisingly close to home piece of trivia that was. Also explains why my area was so into the paralympic games during London 2012
Ok yeah the 2008 Beijing relay emblem absolutely FUCKS.
KEEP THIS FORMAT COMING. 😍😍😍
(Future video on the box design/branding for MtG products? Also maybe on popular Resturant/company logo designs?)