WTF Happened to Movie Posters?
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- Опубликовано: 27 сен 2024
- I take a look at just how lazy movie posters have become.
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What's worse:
-the fact that I got reccomended a rant from 2013 in 2019?
-or the fact that it's still relevant?
What’s its worse is that’s its probably more relevant. Lol
Oh shit I didn't realize
The Jerry Show It has been relevant since the 2000’s at least.
This is recommended in 2019 :/ damn RUclips
Worse than ever, more and more sequels of the same goddamn franchises, star wars, rambo, transformers, harry potter, fast and furious, superheroes... it's just annoying at this point. I don't even go to movie theaters any more because it's not worth the money
The RUclips algorithm is doing it’s best work again.
I know right? Here we are.
Why is RUclips like this
Suggested 5 years later lol
Eh, there are other people I know who also deserve to be seen like this.
Louis Ramos ikr!
I'm not sure if you're a graphic designer or not but as someone with experience I can tell you that this isn't our choice, it's usually someone above us without a creative bone in their body who wants the poster done like every other poster out there, and if we want to keep our job then we have to do it that way, or be replaced by someone who will do it that way.
Believe me, if we had more creative freedom we'd have some pretty awesome posters other there.
We all know this. Nobody is blaming graphic designers. Maybe your agency directors for taking dogshit projects from dumbass companies.
That's why we make movie posters as an exercise in my university
@@LulaRu Oh yeah, I loved making my own posters. I even made a halo poster using the same design as the orginal star wars posters.
But yeah, I've worked with companies that took my great work and basically ripped it apart until it was a shell of was it used to be, and didn't show any of my skills as a designer, which is a problem because those companies stop me from expanding my portfolio with real world projects instead of my personal projects. Which makes a difference, and I'm not well known enough yet to pay all my bills with just freelancing
Preach!!! I've had so many clients reject some nice artwork and replaced with total shit lol
Sounds like some of Don Draper's clients...
2019 and now its worse than ever, every big movie has the same poster
Uri Yakov Seni Arteaga people start to care about the stars more than the stories, hence extremely cluttered posters that try to mash in every actor’s face possible
Really? can you give me examples?
Punched try all the marvel movies (the posters all look really cluttered and generic), though NO SHADE on marvel-i love all their movies :)
Sherry Zhang first of yeah you’re right but actually now that I think about it yeah most of what he said is still pretty true
Cuz posters don't matter they don't mean shit any more
As a kid in the 80's I remember people buying movie posters and putting them on the bedroom wall. What about now?
+flexor212000 Indeed, my mom is a big Arnie fan and she has this awesome Terminator 2: Judgment Day poster on her bedroom wall in which Arnold is on his bike, toting a shotgun. That poster is awesome.
vignette3.wikia.nocookie.net/terminator/images/1/14/Terminator_2_poster.jpg/revision/20110513040054
+Some One Awesome! Love that poster and remember seeing it when T2 was coming out.
+flexor212000 Now THATS how it's done.
finding artist who are doing better posters than official posters better
I love drew struzan's posters
This video is so well made I didn’t even realize it came out in 2013, oh how little we’ve strayed
I expected it to be made before 2015 lol
?? there's plenty of good youtubers still but ok
@@sneezu I didn't mean from youtubers, just movies and sometimes game covers and things. There's a big struggle for creativity in these departments.
i was trying to up the quality to HD, but there wasn't an option...(WTF?) oh yeah... this video is 6 years old.
Though now blue-and-orange seems to be less popular nowadays than blue-and-red (see captain marvel, dark phoenix, the last jedi, dumbo, greatest showman.....)
I’ve also heard that companies shy away from cool graphic or painted posters as they may potentially cause confusion over whether the film is actually animated or live action - so for clarity’s sake, they stick to clearly live action shots or floating heads, which really stifles their creativity.
Yulia Gabysheva that is the problem; nobody wants to take a risk on something anymore like back then, so nothing new is really introduced. We see the same going on with music and games as well.
Texture Of Couch That’s what happens whenever we choose comfort (money) over freedom (art), things are just bound to lose quality really :/ Not that I don’t get it of course!!
That’s why we should continue to support platforms where anyone can post the things they love to create like RUclips and such too. Big corporations can’t really risk so they produce the generic, what they know it will sell, but individual artists just do their own thing without a format to follow (and soon, the more we support and the more the technology advances, the more one single person could be able to produce things of the same magnitude, coasting less).
@Harry Engel Also the graphic would throw people off because people as a whole have been "dumb" down. Sorry if that sounds harsh, but it is true.
Texture Of Couch “back then” they weren’t taking any more risk than people do nowadays lmao. a couple decades ago film makers would’ve rather died than cast a black woman or a plus size woman next to a white actor. i dont get why someone would care more about the movie poster than the actual movie itself. thats like not reading a book simply because you don’t like the cover art.
@@laurak4739 well the difference today is the increased centralization and financialization of the film industry means that moneymen have more control than they ever had, many smaller budget movies are cost prohibitive and just do not get made, and the movies that *do* dominate tend to be blockbusters tied into massively profitable franchises, at the cost of originality and creativity, often with DoD oversight to help foot the bill (and insert propaganda).
It's a goddamn mess, and the fact that more diverse people are cast has much more to do with the hard work of organizers and movements than it does with the stifling mess that is Hollywood. Movies are still pretty fuckin racist and misogynist
This is a trend because movie posters don't sell films anymore. In an age where we have instant access to trailers, behind the scenes footage, on set photos, behind the scenes drama, plot summaries, and the release date of films not even in production yet, a simple poster at your local cinema does not have the same importance as it once did. They still have an impact certainly, but way back when, when people may have known little more about a movie then what they saw on the poster, they were far more important than they are today.
+Polaroid Pam Yeah but a shitty poster can make me want to abandon a movie. It's the reason I didn't watch Tommorowland.
+Polaroid Pam Movie posters are still a big part of promoting a movie. You can still walk into many stores and buy a poster for a new release. The problem is, not many of them are posters you're going to want to proudly display on your wall if you're older than 13. There are still many people who hang up posters for movies such as Alien and Friday the 13th, because they're fantastic posters for fantastic films. Now, you're not going to want to display a lot of these posters because they aren't interesting to look at.
And beyond that, they're also what gets put on the DVD cover. If I'm browsing movies at my local FYE, and I've never seen a movie before, I'll be more inclined to get it (or at least read the synopsis) if it has a cool cover, than something incredibly generic. If I took five random action movies from the past ten years, and removed the title and any actors' names from the cover, could you honestly tell which was which? If not, then why bother even promoting the movie if you're not going to make it stand out?
+Polaroid Pam i think the posters are still important, albeit less for marketing these days than it is for a relatively small revenue stream. where we can't have a video, we can still see the poster for promotion and derive a lot from it, which, imo, is important for those of us that don't pirate our movies and shouldn't complain for not putting our money down on a bad movie.
good, bad or indifferent, we can still learn a lot about the production just from in promotional artwork. we see these things at the cinema and remind ourselves to check it out.
but, beyond that even are the other kinds of promotions you find while at the theatres, such as the giant vinyl banners and huge cardboard standies (or whatever the trade term is, lol). i think those things are taking over movie posters in terms of prominence in the studios' minds.
so, i agree that posters aren't as important, per se, but they are still relevant and some care should be put into them beyond the formula. and when someone comes up with something cool, different and *works*, they'll start ripping that off, lol. as it is now, literally anyone can be given the formula on a couple pages of work instructions and bang them out all day. or spend seven minutes and twenty-nine seconds watching something like this video, get the gist of it and run with it after five additional minutes of internet research of like movies, lol.
CurtisAlfeld If that is true then how do you explain films like 'Dredd', which had a shitty poster, performing poorly in cinemas, but being a big success on home release (Despite maintaining the same poster)?
+Polaroid Pam
1. Upvoting your own comments doesnt make your point more legit
2. Just because the movie poster isnt the one and only factor of success, doesnt mean its no factor whatsoever.
3. You think its coincidence that studios always use their worst covers for the first DVD release of every movie and bring out a better edition with a better cover later on?
80s horror movie posters were the best. Creative and fun designs. These days posters all look the same.
Ok boomer
@@axelssantoso5667 ok roblox kid
@@perke7456 OK, whatever-todays-thily-veiled-insult-is.
You obviously put alot of detail and research into making these, and it really shows. It's funny how I never even noticed these overused templates we often have for movies nowadays.. Cheers for the insight :)
Thank you! I used to work with graphic designers and you tend to notice certain trends when exposed to them enough.
PhantomStrider oh my good, phantomstrider i love your videos !
PhantomStrider MarsReviews will take you down
MY ASS happened to them
Cheers mate.
Optimus Prime is my favourite actor
I loved him as Shia Laboof.
Why are people replying seriously to this comment ?
I bet Megatron was pissed that Optimus got top billing. Everyone remembers the villain right?
Megatron is mine
This is one of the first comments ever to make me laugh out loud XD
U aren’t lying I mean almost every mcu poster is the exact same
The ant man posters were pretty unique if a little obvious
Yeah it's brand of course they'll do it
@@person43 If you could simp movies, you would be a big ass simp
@@feliox_ Yup. I really love the MCU but the posters are all pretty much the same. They just barely started getting creative with posters and they need to do it more
@@Greigames I've never seen all the poster for 'Ant-Man', just the version on the Wikipedia page, and I thought it ranked among their laziest.
Practically a ripoff of the 'Iron Man' poster and what bugs me the most is how *huge* the _Ant-Man_ is on it. Seems ironic.
Of course, sometimes the first poster of a trend was actually amazing until it got copied to death. When I first saw the Trueman Show poster mosaic, it blew my mind - the technology that did that was brand new. And it makes sense for the film.
Exactly
I actually still like that poster and would totally have it on my wall
I love the posters of Once upon a Time in Hollywood, Han Solo, John Wick 3...there are some sick posters coming out these days and great fucking movies, we are lucky!
420 likes
I agree. Little Miss Sunshine was a brilliant minimalist poster for Wes Anderson that still actually captures the spirit of the movie.
"I like Jennifer Lawrence"
2013 was a different time.
I thought the same thing😂
what's wrong with jennifer lawrence?
+emoAnarchist Over the years, she's had a string of (mostly mild) controversies and some tone deaf actions and remarks. I don't personally hate her, but she's certainly not the darling of the internet that she used to be.
@@kaileewalden3586 Who the hell cares what movie stars does in their private lives? On screen, they're there to do a job and the only thing that matters is if they do it well. Other than that, I can't be bothered to even remember their names, much less their life details.
Hannodb1961 Lol Harvey weinstein, Chris brown, etc. I don't agree with Jennifer Lawrence criticism, just pointing out that logic tho
The "Unstoppable" poster looks really cool without the floating heads. It's crazy how much they damage the artistic integrity of a poster.
Optimus Prime, Megatron, and Bumblebee are definitely more believable actors, at least.
ransax they certainly show more emotion lol
brainsyndicate.files.wordpress.com/2010/10/borat.jpg
That's because they're the main characters of the Transformers franchise.
Creativity is scary.
Creativity doesn't sell.
Creativity is hard.
All "valid" reasons to abandon it.
@Boris Sitnikoff dont the quotations already denote that...
Kanye is here to prove that wrong
Why do you think they shit out remake after a remake, that and copyright extension.
R/i'm14andthisisdeep
cika blyat wtf are you talking about??? R/ihavereddit
hey, at least we got some hope with the joker movie. joker dancing on the stairs is nothing flashy/crazy/overdonee. it’s just perfect.
This
pichito Meh
nigga stfu
Sadly, Joker is a part of this crap. The newer poster is just his face behind a black background with half his face cut off.
It's not that creative though. Just a scene ripped straight from the movie. Zero effort.
I gotta say, as a kid that Truman Show mosaic poster blew me away. You look closer to see a bunch of movie scenes. I don't think that had ever been done prior, so that should be pointed out.
Couldn't agree more about today's lazy posters. I really miss Drew Struzan posters.
This doesnt explain why most book cover art has suffered the same dull faith.
This is terrible
ruclips.net/video/HOr5ALigmHA/видео.html
This video kind of covers about book covers
The reason for that is because books are also becoming less popular. People are renting books on devices such as ipads, which means that the covers matter less because you will most likely find the book by filtering for title, or reviews or genre instead of spending time looking at covers.
6:45 "minimalist posters are overdone"- was that an intentional joke?
Carlos Almonacid some are FLAT out awesome 😂
I think he meant they are too smart, picking an element from the movie that is too small.
oh look a falafel yeah, true but since minimalist and overdone are near antonyms, I wonder if he was trying to make a joke
@@carlosalmonacid8958 It does sound strange, but I'm sure it wasn't a joke.
@E This video came out 2013 so minimalist posters are older than that
I mean, the posters are perfect as they represent Hollywood: mass produced, generic trash.
Wait until you see Joker
This is why the Netflix tactic is working, what they do is, since they have limited titles they put different thumbnails for films you've seen before to make it look different and make you watch it again. I mean it definitely worked with me so many times. Like Inception, it had a thumbnail of Cobb in a Blue Kitchen with a silenced pistol, it was a great thumbnail but like the shot was like 2 seconds and it wasn't even a scene
I'm 35. I remember being a young kid in the video store and being simultaneously drawn to and terrified by the horror section. The art work on those tapes was amazing.
I genuinely thought you were joking about the Xmen: First Class poster
Neven I wish he was.
I really miss cool hand-drawn posters. There's just something about drawn artwork that can capture a movie's theme and soul better than any photo and photoshopped image. I really hope the new Star Wars and Indiana Jones movies will have drawn posters, since the original movies had some really great and iconic posters.
haaaaaa! Drew Struzan was the best!
Max Payne Well the prequels had hand drawn posters, and the shitty poster era had alredy begun so there is hope
bakujonhy1025 that was because drew struzan's posters are part of star wars and indiana jone's DNA. But I never saw any new film series that used handdrawn posters in the 2000's.
Frank Frazetta an actual artist, did pretty much all the covers for Conan books and I remember as kid that they always drew me in even though I got tired of book halfway through and quit, I would say he did some of covers for dune books but I could be wrong, if I am please tell me was mostly in charge of that.
I was wondering when someone would mention Struzan. I had a teacher who got to attend a seminar by him and adored his work. He is one of the most skilled artists I've seen in the technical sense and still produces artistic work. You know when you're seeing one of his posters and when it's someone mimicking the style. The mimic may be good, but his is well nigh perfect.
i was wondering why he didn't add the recent avengers movie posters and then i realized
this was 2013
Worth watching & i agree of his opinion.
The mcu posters I think are really good
6 years later and the trend would be every character floating around dividing the pôster in a red side and a blue side. it was nice the first time, but i say we should get over with it now
The saddest part is these videos the more they age the more everything stays the same today
What happened? The internet happened.
Nobody looks at posters anymore to decide which movie to watch. They either read reviews, or listen to their friends, or choose whatever they are playing when they go to the movies... and some just look at how many stars a movie is rated on their favorite movie rating platform.
So in that case, why not just go with the more creative versions if it doesn't matter anyway? At least they'd stand out more.
Sayada Ramdial They would have to pay someone to design the movie poster.
Octave Marchal which costs exactly like 0.00001% of the total budget of the movie
EqualsDeath For a movie like Transformers, with a budget of only $150 million, the 0.00001% would be... $15.
Nobody is going to design a movie poster for that, and of course not a good one.
Jaroslaw Filiochowski
Come on ,they could add a zero on it and ask for some talented fan to do it and make it seem like a "favor" to the him.
The tagline for Nightmare on Elm Street is so good. "If Nancy doesn't wake up screaming she won't wake up at all."
06:33 'The thing' from 1983 poster is one of my favorite of all time.
The guy that made that poster did it in one night and when it shipped the paint was still wet, its on a behind the scenes documentary on youtube somewhere. I remember thinking how cool it was that he basically got his wife to take polaroids of himself in a parka and painted from them and he was only told that the film was a remake of the thing from outer space and he just did it there and then and shipped it without a second thought.
I remember when the Aladdin live action came out and I saw the poster at my cinema almost thinking that endgame was still showing
You would think they decided to screen Star Wars The Force Awakens again
The Aviator poster looks like Leonardo DiCaprio's trying to destroy a plane using telekinesis.
Have u seen the rejected marvel poster, their so nice and creative. But we end up with the stereotypic poster
Link please
Was it a poster that was rejected or was the film named "Rejected"? Your statement is too broad.
@@Sean12248 nah it's really not, you are literally the only one that thinks this in the entire of existence.
@@Anipixelz What's your problem
@@Sean12248 Why do you think i have a problem? I was just pointing out that the comment wasn't broad and that everyone else understood it perfectly except you.
"Guy standing with his back turned facing an obstacle he must overcome is bad" shows exorcist poster
It's not that it's bad, it's just overused. The exorcist gives a better perspective.
Holy shit, "It's a Wonderful Life 2"?!?!?! That's sickening. But your tag line "Life Harder" is exceptional.
RandomTXDude210 :)
Although on the plus side it seems the Wonderful Life 2 has been scrapped for now.
+GoodBadFlicks Good.
+GoodBadFlicks Thank fucking god.
Thank fucking god what?
+Jonathan Holland Can't a person simply take the time to publicly thank their god? Sheesh!
Things you just don't realize are so cliche until you see them side by side one after the other. Get more creative Hollywood!
In year 9 / 8th grade I had a lesson dedicated to choosing a genre and then making a poster using these tropes. This is literally what we were made to do. When I didn't make my poster have a huge floaty head with diagonal writing I got told to re do it...
This is the greatest video in the world.
Much appreciated!
And this is just a tribute.
GoodBadFlicks
my good late friend Sean Harrter and I used to spend hours talking about this a few years ago. he always went the extra mile in making his posters. he did a nice run and lobby cards for our film. over on his site he has posters that he invented.
the film he did for us is at thelastgirlmovie . com
excellent vid and post.
Thanks. I wish sean was alive so that I could show this to him.
Iskandar lol
RIP Sean Harrter
Movie posters be like:
Characters faces in sky with tons of action and a cheesy tagline
I've noticed this for years, I especially hate the GIANT PICTURE OF THE ACTOR'S FACE posters. For example - Cast Away. A great movie, but, okay, I know Tom Hanks is in it and that's because his name is on the poster so it would be okay to have the poster be something other than a GIANT PICTURE OF HIS FACE.
Check out poster for Ad Astra.....yup, giant picture of Brad Pitt's face.....(sigh).
You know what really gets me about the floating head posters? The cast listed NEVER matches with the heads. The individual names floating above the people are different than the heads below them. When it comes to clarity of message, they're a nightmare.
Good point. They usually want the star front and center but they list the actor names from left to right.
in 2019 still true, nothing has changed that much
older movies posters do have so much more creativity, especially in the horror genre
At 5:05 look at the seed of CHUCKY poster. CHUCKY has sperm in his eye. I've seen that poster in theaters but never notice it, until now.
Makes sense, since sperm is a human seed and the movie is called Seed of Chucky.
Kylo Spencer fuck
Oh god....
1:39 That looks blue to me not purple...
You might be slightly colorblind.
Looks blue to me too. Hopefully this is one of those "black and blue vs. White and gold dress" situations, our civilisation barely survived the last one.
+Sharky McShark do you want our civilization to fail because you are a shark and you feel your species has the best chance to rise up and fill the vacuum left by our destruction?
+The Bacons (Yoda) Heh heh... NO!! Sharks can't use computers, silly. And what do you have against sharks anyway? You...you.... SHARKIST!!
(Damn It the humans are on to us, shut it down, lads, we need a new scheme, Operation "colourblind dresses" has failed.)
ONE OCEAN
ONE RACE
ONE SPECIES
ONE PLACE
SHARK POWER!!
What monitor do you have?
Unless you have a decently calibrated IPS monitor (or OLED if you are rich), you are not seeing colors as they are meant to be showed.
Maybe your monitor is not capable of displaying that shade of purple, so it does for the closest one that seem blue to you.
I think IT 2017 and IT 2019 had great posters. They gave me a "classic movie poster" vibes with updated technology. But yeah, I agree. Movie posters nowadays are utter garbage...
IT 2017 had a really nice poster but maybe they should've gone with a different one since the movie is not even about Georgie and he's only there for like 2 seconds lol
@@YuLi_R. I think They put Georgie on it because it all started with him. If Georgie hadn't disappeared, Bill wouldn't have been motivated to hunt down pennywise. Wasn't Bill believing that he could get Georgie back one of his motivations?
Have you not seen the 1990 IT cover?
That is the definition of creepy. Cmon man
sgillman16 did they say the 1990 poster was bad? no they didn’t.
Another 3 years later and this video is still relevant. Thoughts?
Its gotten worse. Every recent marvel movie have the SAME POSTER except with a different color palette of course.
Okay. That was my thoughts. Ill hop off my mini soapbox now.
Literally just copied a comment. Loser.
I think you should stop copying comments. Likes are worth nothing man, you know that?
@Harry Engel Jesus! lighten the fuck up man!...captain obvious over here! I was being ironic!...that and good timing
@@HugeAndy lmao another captain obvious! The irony's just lost on you isn't it..here's a clue about culture, ain't nothin original, just spun around 360 and sent out to the crowd with a different paint job on it's ass
That Evil Dead poster is framed in my room.
this came out 9 years ago and is still relevant today, all around great well put together video
Thank you!
The Truman Show poster was original when it came out and the others aped it.
Not to mention that there's a meaning for the poster in the context of the film: the mosaic made up of multiple screens represents all people who are watching the main character.
"In the early days movie posters were something that would grab your attention," he says while showing us the poster for The Rocketeer, which came out in 1991.
This guy clearly knows nothing about design history, he is simply regurgitating the internet meme of the various movie poster "templates" while expressing his nostalgia for the '80's like it's undisputable evidence of a superior age.
He also ignores obvious instances of parody and doesn't even explain his dislike for most of these designs beyond showing that they're variations on a theme.
I can;t agree more with you, i scrolled down all the way just so i could see if someone else realized this.
The head thing is an exception when it comes to Star Wars .
I legitimately thought I was the only person who felt this way. Thank you, sir.
You are welcome!
OH, I actually know a tidbit about this. If a poster is devoid of live action elements than focus groups report that audiences think its animated, alienating the live action market. Everything I didn't know and am thankful for the learning experience. Your video was superb
Thanks!
7:04 Boi how much i love District 9
Ahem, 3:06 back in 2007, just about everyone knew who Shia LaBeof was, because he starred in Eeven Sstevens, and also in the rather good film Holes.
The Transformers should have been about the Transformers though.
To me that's just false advertising.
Everything about the Micheal Bay Transformers movies is a bad advertisement. Just look at all of the promotional material for The Last Knight, they hyped the hell out of Optimus turning evil and him fighting Bumblebee. I was honestly excited and wonder how they are going to explore that. Sadly they didn't, they could have honestly just explored the psychology of Optimus becoming Nemesis, but they don't do that.
At least "It's a wonderful life 2" still hasn't happened
I hate to be that guy, but there's actually a little known TV movie from 1990 called "Clarence" that is a sequel to It's a Wonderful Life, with Clarence as the main character. So technically it has already happened.
as someone who's currently studying to be a graphic artist this shit drives me absolutely insane I'm glad somebody else understands
I agree with this video but you have to understand that simplicity is what this modern time is more about. We oldskool guys love great to see great artwork but it doesn't belong in this time. Whenever we get one of those epic painted posters it is usually films like Grindhouse or Hobo with a shotgun which arent really movies to take seriously. Like the game Blood Dragon which was a Farcry 3 DLC. It is an ode to the 80's and again, nothing to take seriously but just good fun.
When Joker has a Generic poster but is a genuine masterpiece of a movie
"A small price to pay for salvation"
Tbh posters aren't rlly that relevant now. If you have a good trailer but shitty poster no one's gonna care about the poster.
@@carlos.fesc. Of course it is. If you know cinema and art you will recognize that.
Felipe Cortés funny you mention taxi driver since joker is pretty much it’s rip off
Unfunny delete your account
5:36 Eternal Sunshine's poster actually makes sense though because the movie is about memories being taken away one by one forgetting someone.
Current posters I really liked (plus more YOU liked):
*Mine*
- Your Name
- The Lighthouse
- How to Train Your Dragon
- The Nun (movie was crap though)
- Midsommar (first poster)
- Hereditary
- Cloverfield
- American Horror Story (like all of the posters.)
- Parasite
*Yours*
- Brave
- Tomorrowland
- When Marnie Was There
- Get Smart
- Overlord
- Pretty much everything A24
- Glass
- mother!
- Spiderman: Into the Spiderverse
- Bumblebee
- Blade Runner 2049
- The Lego Batman Movie
- Spiderman: Homecoming
- MonsterVerse posters!
- Joker
- Yesterday
- Melancholia
- Gravity
- Ladybird
- Wes Anderson films
- Whiplash
- Garden of Words
- The Killing of a Sacred Deer
- Brick
- Meek's Cutoff
- Wolf Children
- It Follows
- Train to Busan
- Enemy
- The Shape of Water
- Sicario
- Green Room
- Okja
- The Neon Demon
- A Single Man
- A Serious Man
- Fargo (dvd covers)
- Looper
- Cabin in the Woods
- Crimson Peak
- Tyrannosaur
- The Artist
- Exam
- The Hurt Locker
- Like Crazy
- Thoroughbreds
- Big Eyes
- The Painted Veil
- Moon
- Baby Driver
- Song of the Sea
- I Want to Eat Your Pancreas
- The Wind Rises
- An Education
- Phantom Thread
- The Princess and the Frog
- Metropolis
- Chinatown
- Forbidden Planet
- Jaws
- Attack of the 50 woman
*Reply with more and I'll update!*
Brave
Tomorrowland
When Marnie was There
Get Smart (I thought the visual gag to have each character obstruct another was a brilliant way to show the bumbling nature for this spy agency)
@李伊涵 I thought the poster was cool, the movie was terrible though.
Overlord, that WWII horror movie from last year, has some good posters. One appears to be blood splatter but if you look closer its a bunch of paratroopers.
The GLASS posters were good, especially the Alex Ross one.
The Mother! poster (the painted looking one) was really amazing too!! I also loved Suspira remake, The Farewell, First Reformed, High Life, and Good Time!! I guess that’s mostly A24 movies haha. I think they’re making the best posters for movies today!!
Omg AND THE LOBSTER!! That one is amazing
I love superhero movies but every superhero movie poster is EXACTLY the same
But every superhero movie is the same. =)
Yeah, characters floating in the sky doing dramatic poses with serious faces while a bunch of weird explosions and shit happen in the background, oh also the background also has a certain colour tone, usually Orange.
@@timeisupchannel The Dark Knight and Guardians of the Galaxy, Avengers: Endgame and Logan, Avengers: Infinity War and Iron Man. Sure buddy, aLl ThE sAmE mOvIeS
@@glitchyx6995 It is not MOVIES for me. So yeah. It's the same thing.
Not for the DCEU, their posters actually have range
Le manque d'originalité des posters de films expliqué dans une vidéo :
Just another symptom of Hollywood's dumbing down. The movies are all generic too.
Director: put more people on the cover
Designer: sir the entire cast is already on the poster
Director: did I stutter?
_"even video games had these amazing handpainted covers…"_
* me is reminded of mega man 1 (US) and shudders *
This was refreshing. A well researched spot on analysis on movie posters. Great change of pace, totally dug it.
Movie posters used to mean so much and now it's really such a bland shame. It's been said that Kubrick went to painstaking lengths to ensure the artwork for each of his films were well thought out, often adding subtle details into the actual movie itself didn't explain. Also I read that Beyond the Black Rainbow's director Paul Cosmatos was influenced by cover art and movie posters of the 80's into making that film. Makes you think how many other directors were influenced from cover artwork and posters.
“Yes because Optimus Prime, Bumblebee, and Megatron are all MAJOR PLAYERS!” Well, Yeah, they are, the movie is called transformers, and Optimus is the leader of the autobots, likewise Megatron is the main bad guy, and Bee is the most popular character, so of course they would be major players and have their heads at the front
Something about the Evil Dead remake poster got me thinking: how come every fucking horror movie feels the need to advertise that it's the "scariest movie, ever"? Most modern horror movies aren't even good, let alone scary. Speaking of which, why do so many horror movies now get tv spots that are mostly just a narrator saying how scary it is, followed by clips of an audience screaming? The movie isn't even scarier than the occasional slight jump (usually because of a cheap jump scare, and not because it's actually scary), what are these people screaming a throwing popcorn at?
+CurtisAlfeld thats mostly for cheap films lol. mostly
Kind of parallels the state of music today.
I think it parallels most types of media today lol
and Video Games.
There is a simple explanation..
Posters used to be their own independent art. But business and psychology research changed the rules. These seemingly "lazy" works are mindfully created. They start with an eye catcher element and then they are structured to be read from top to bottom in a Z-formed path (the most comfortable way for the eye) with all the basic interesting information. From the actors' names to their character faces to the movie scene. Everything is squeezed there in a certain order to sell the product. Just like commercial posters for everything else changed. It might look lazy but its psychologically structured advertisement.
Everyone who creates posters as their job learns the newest psychological tricks to catch the customers. Its no longer art, its smart business.
they are not think they are important anymore, cause we always watch trailers before film.
Because movies are high-risk monetary investments, marketing departments are pushed to be conservative. There's too much at stake not to go with a layout that is perceived to be tested and true. Very often, the marketing department can be blamed if a picture doesn't do well at the box office, so they have to follow the marketing template of similar films that did well previously so that they can point to precedent and cover their butts.
Maybe, or maybe the "suits" are just arrogant F#(ks, I just wrote on another post about Del Toro's Hellboy debacle. He had as a caveat to directing the film, that Drew Struzan do the poster. Long story short, Struzan sends them like 10 different and really unique design comps, the "suits" pick the blandest one and pay him for his freelance art services. They DON"T use the poster he painted (and they payed for) and as a further way to show how unoriginal and arrogant these F#(ks were, they had THEIR marketing department make a Photocraped poster, based on one of the really cool comp design sketches Struzan gave them. My point, they get several cool designs, have him (Drew) make a painting to placate the director, THEN these @#$%^^ @#$$%^ing @#$% turn the design they like, over to be photocraped into a theatrical release poster (rather than having Drew PAINT a piece of poster ART from that design).
It is unfortunate that studio executives tend to be overly conservative. It's hard not to rein in creativity when there are millions of dollars at stake and you don't want to be the one blamed if a film tanks.
It's 2019 and this is still just as relevant
4:31 these are the worst kind of movie posters. They are too dense with so much going on that it looks blurry that no part of it stands out or grabs your attention. It's the equivalent of a photoshoot out of focus, bad lighting and a distracting background.
Alita Battle Angel just totally turned me off with its cover art. It's all greyish blue and the characters arent even arranged well in composition.
Just because they were hand painted doesn't mean they were original...
Minimalism in graphic design is the huge trend right now and I just hate it. The amount of professors I've gotten telling me to tone it down on the illustrative elements in my work because it's, "too complex," or, reminds them of, "Norman Rockwell art," is RIDICULOUS. Being more elaborate and decorative doesn't mean the design can't work the space available well. That's on the designer.
Ppl are just too scared lately to take that leap for fear having "old-fashioned" things in their portfolio.
"To show that she's really the one in charge!"😂😂😂
Back here 10 years later! Would love to see an updated one!
The Silence of the Lambs poster is one of the best. It was years before someone pointed out the Salvador Dali reference to me.
The cool thing is, the movie is filled with references to artworks/ paintings. The title itself is based on a painting. :)
+mabusestestament Which painting is the title based on?
I honestly think this is one of the most creative RUclips videos I have seen.
This is still so relevant. Honestly if the max quality hadn't been 480p I probably wouldn't even noticed that the video's made in 2013
What about the actor with a traumatized looking face?
I've seen movie posters with just a face and no expression what so ever, or a "how did I get on this poster?" expression.
"I wonder how accurate this is. Let's check with the next big movie coming out"
*google "doctor strange poster"*
"Damn"
Let's not forget that old animated film favourite: main character's face below the movie title on a brightly-coloured background.
Very enlightening and extremely well done. I'm a collector and as appreciate such insight.
AJ Steele thanks!
I have a good idea is when trailers sell films more then posters most likely is when seeing trailer on the Internet know and know you know what movie your going to see more then people just walking in goodby flicks am I right
Are you trying to tell me Shia Labeouf, the star of Even Stevens and Holes, the best movie adaptation from a book in history, was not well known until Transformers in 2007?
Yes.
Why do you think that?
Holes was a very good movie but it opened in 2nd place and most people who went to see it, went to see it because they knew the book and not Labeouf. As far as Even Stevens, go ask any average person on the street about Labeouf and they would probably say they knew him from either Transformers or Disturbia. Those were the two movies that broke him into the mainstream.
You're right. I'm probably just being biased because a lot of my childhood revolved around him and I'd known him since I knew what movies even were.
He's a very good actor and it makes me sad that he kind of imploded.
"In Search of Darkness" definitely got the poster right! And I can't wait to hang it up on my wall! 😃
The sad thing they haven't realized is that if you created a truly memorable poster you wouldn't need to show it to TV viewers every 5 minutes for 6 months just to get them to notice it. Show them something completely unexpected and original and it will get more attention the first commercial break than showing a shitty poster 100 times.
Also, I am a poster illustrator for a different industry and I can tell you that true, original, creative works really do garner far more attention. The first couple of posters I did in this industry I made just like all the other posters in the industry because that is what my client asked for. Turns out, no one cared, the product didn't move, and it was like the release never happened. When I took the reigns and started doing more conceptually creative work that DIDN'T look like what everyone else was doing people went nuts and talk about the posters all the time.
Posting this as a reply because youtube wouldn't let me edit it into my original post.
Its so sad that posters have taken a backseat for the marketing. Its an afterthought, like they don't even matter but they have to make them. Just like trailers, the movie marketing machine has been churning out formulaic nonsense and they don't seem to understand why audiences have become indifferent.
GoodBadFlicks I agree. In trailers all you see now is who can show the biggest battle or army. Whatever happened to the plot?
Btw, Svankmajer's Alice and Rosemary's Baby posters are sooo beaulfiful
"the minimalist ones are a little over done"
ahahahahahahaha
Seth Rogen always looks like he doesn't even want to be on the movie poster.
Seriously, the quality of movie posters today surely can be argued with, but some of the points made in this video are just downright idiotic. For example: When you talk about the Transformers poster with the floating heads, you complain that the robots are the main part of the poster... well, duh, why SHOULDNT they? Afterall, the movie is called TRANSFORMERS. The robots seen in that poster - Optimus, Bumblebee and Megatron are the cornerstone of the entire plot of the movie and arguably more important characters than Sam and Micheala - of course they are the main part of the poster - additionally, its a very interesting choice to have the Transformers as the main part of the poster, suggesting that this is in fact, not your ordinary Blockbuster with your star class actors, but instead, is about something more magical. In all honesty, that poster is actually freaking great and serves the movie very well.
Additionally to that, you act like movie posters in the past were not generic, because they were. For every great movie poster there would be atleast 5 monster movie posters featuring the woman beeing carried away by the monster. Its the same today. They are great posters and not so great posters. This video is just alot of false nostalgia.
While your last paragraph is spot on, the first couldn't be further off the mark. The point of that demonstration is that all posters are based on the same few cookie-cutter molds. With damn transformers, they could have done hundreds of layouts and designs that other movies could never have used to make it a unique poster. But nope, it is just another heads poster, with the only exceptional part of it being that these aren't human heads.
This youtube video makes a lot of very valid points, and I really hope that movie posters will improve again at some point.
Because the movie was about an awkward teenager and his mom talking about him masturbating.
Optimus, Bumblebee and Megatron are the cornerstone of the movie and more important characters than Sam? Did we saw the same movie? Maybe you should tell this to Michael Bay, because he actually thought otherwise and gave Sam & his girlfriend way more screentime than your beloved Transformers. Also, looking like every other movie at the same time doesnt make it _"more magical"_ , it makes it ordinary as fck.
You think it's strange? Not at all sir... You've got thousands of graphic designer graduates from art classes all trying to get jobs in their industry so they end up getting hired in batches like factory line workers. You can find them on any given day making movie posters, posters for events at public libraries, making commercials for local t.v. and government, etc. They have absolutely no love or inspiration for their work. They just have to keep pumping out art for the machine, cause that's the job of their cog in the wheel.
Same thing with video game posters/cover art nowadays
At least sometimes you get a good collector's edition Steelbook with good alternate art (see Uncharted 4's special edition, it looks like a classic Star Wars poster)
You my friend are right but if the face of the Jennifer Lawrence has words like "Noise at the End of the Whore Street" I would definitely watch the movie.