The Gucci 100 Campaign: Celebrating the House’s Centennial
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- Опубликовано: 12 сен 2024
- Jazz, Psychedelic, Japanese Punk, Disco, Hip Hop, Afrobeat: these musical genres serve as the backdrops to the new #Gucci100 campaign-a century-long journey in which a cast of characters moves through an evolution of sounds, harmonies, movements, tastes, and styles. Shot by Joshua Woods under the creative direction of Alessandro Michele, the campaign channels love for life itself, the pleasure of conviviality, the beauty of dance, the overwhelming energy of music, the thrill of performance.
Art direction: Christopher Simmonds.
Music Credits:
“Zombie”
Artist: Fela Kuti and Afrika 70
Music and lyrics by Fela Anikulapo Kuti
© BMG Rights Management Italy (Srl) o/b/o BMG Rights Management (France) S.A.R.L.
EMI Music Publishing Italia Srl o/b/o EMI Music Publishing France SA
Licensed courtesy of Knitting Factory Records / Partisan Records
“I Love The Nightlife (Disco 'Round)” - Single Version
Artist: Alicia Bridges
Music and Lyrics by Alicia Bridges and Susan Hutcheson
(P) 1978 Universal Records, a Division of UMG Recordings, Inc.
© Bike Music C/o Concord Music Publishing
Licensed courtesy of Universal Music Italia Srl
“I'll Chase The Blues Away” - Single Version
Artist: Chick Webb And His Orchestra featuring Ella Fitzgerald
Music and lyrics by Edgar Sampson and Ken Harrison
(P) 1935 UMG Recordings, Inc.
Licensed courtesy of Universal Music Italia Srl
“It Was A Good Day” - Album Version
Artist: Ice Cube
Music and lyrics by A. Goodman, M. Isley, R. Isley, R. Isley, O'Kelly Isley, E. Isley, O'Shea Jackson, C. Jasper, H. Ray, S. Robinson
(P) 1992 Priority Records, LLC
© 1992 EMI Music Publishing Italia Srl o/b/o Bovina Music Inc and EMI April Music Inc
© by Gambi Music Inc. / Sugar Hill Music Publishing / Budde Music Publishing
Original Publisher: Universal Music Corp. - Gangsta Boogie Music
Contains samples of “Footsteps In The Dark” as recorded by The Isley Brothers and “Sexy Mama” as recorded by The Moments.
Licensed courtesy of Universal Music Italia Srl
“Time Limit”
Artist: The Nurse
Music and Lyrics by Neko
(P) 1984 ADK Records
© 1984/2017 La Vida Es Un Mus Discos Ltd o/b/o Nurse
Licensed courtesy of La Vida Es Un Mus Discos Ltd
"You're Gonna Miss Me"
Artist: 13th Floor Elevators
Music and Lyrics by Roky Erickson
(P) 1966 International Artists
© 1966 Charly Publishing Ltd.
Licensed from LicenseMusic.com ApS, Courtesy of Charly Acquisitions Ltd.
Marketing done right. This is something that speaks to me as a young consumer in my twenties. It adds value. Not all that “buy buy buy” glossy, noisy marketing you see everywhere.
Very much so. I think most marketeers think they need to target us with OTT adverts but this is very well done whilst discretely selling the products at the same time. Absolutely love it.
One of the reasons I've always loved Gucci is that all their pieces carry this Magnificent air / sense of the past, as read and presented in art books. Gucci is a time capsule and an infinite source of inspiration and creativity. Keep pulling from the past! I absolutely ❤️ it!
gucci is literally the coolest. i love alessandro hope he stays foreverrrr
Same here!
Gucci wouldn't be Gucci without these amazing campaigns
And Alessandro Michele. 😌
So glad Gucci mentioned 80s Japanese art and culture That era cannot be ignored
marketing is entirely about storytelling. gucci has mastered that.
♪きっみがぁ〜まいにちぃ〜くっくるぅのわっくっくるぅのわっかんかんからっからぁぁぁぁああぁああ♪
I cannot hit the like button enough! The content I needed today! Pure genius intergenerational culture bop. Bravo!
best campaign i’ve ever seen
Can Gucci do any wrong? The fact that you did a retro style show with selections of music like The 13th Floor Elevators and the outfits for each song were perfection. You have solidified my love for you, Bless Alessandro Michele and Long Live Gucci 🤍
This advert is so beautifully done. Dreamscape. 😍
this is....beautiful
And this got me introduced to the nurse! An epic campaign and got me introduced to an epic group that didn't get their due
the way he says “cranking up the volume” sounds so familiar…. I don’t know why
I loved it!!!!! Top of the pops...
Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion.
GUCCI is the BEST company in the WORLD !
One of the best ads I’ve seen in a long time tbh 🔥🔥🔥 support
Who at Gucci knows who The Nurse are? This is quite a shocker seeing a Japanese band who only put out 2 7”s in the early 80s then split. I’ll have to ask Neko about it.
Those Afros rule!!!!! Stunning
wow this is iconic.
Looove the vibe a lot!! 😍😍
Love this!!!!
the looks 😍
Where's Dapper Dan? Dude, you redeemed yourself by adding Cube to the mix!!💞💞
Where's Dapper Labs?) We are waiting for the Genies.
Amazing Gucci. Well done 😍👍🏼
gucci e a elegância eterna de ser jovem.
Omg love it good job
LOVE IT
who's the guy in green in the first scene?!
Beautiful
Wow,...just wow 👏
This is 🔥
Love it love it love it 😍
I love this..! Who IS this guy??
"evoloution of sounds...styles..." yea sure everything evolved in 100 years except his hair. His hair defied evolution. His hair beat their evolving styles. His hair is the winner and his hair is all I will remember about this campaign in the future.
Gucci is iconic how can you not love Gucci🤷😀⭐🌠🛍wish I could go on a shopping spree one day I just lost all my clothing,purses furniture and everything I own due to a total disaster at my condo I was stupid not to get renters insurance🤦
YES !!! #gucciforever
Well done! Value. Thank you 🙏
Gucci campaigns is so amazing ✨
Que linda a coleção do Agostinho Carrara
Me encanta todo de gucci
I love gucci
Awesome 😎
First and only advertesiment I enjoy seeing
when they said Lagos I was so happy
I wanna take all
2:47 His side profile looks like John Lennon 😯
Gorgeous.
Amazing 🤩
good good so good gucci 👍
Shout out to the West Coast!
Dear House of Gucci... This viewer loves the magical music of Jazz & Pop Vocalist - Ms. Angelina Jordan - Must have her as New Cloths Model...
Fela Anikulapokuti🔥
As a 90s baby, this marketing is why Gucci is one of the only luxury houses that will see my hard earned money.
IM SORRY, I DIDNT MEAN TO LAUGH AT THAT PART 1:03
HYPE.!
이거 왈도님이 다뤄주셨으면 좋겠다!!!
❤️
Love the chlvgu bag
Plus size models? Loved the video.
WOW #GUCCI100
Wowowowowow speechless🫀❤️🧡💛💚💙💜🤍🤎
😍😍😍😍😍😍
I was in the Gucci store in NYC, doing security, for the store, and I saw this video on mute. To hear it for the first time, it takes away from the cringy cheesyness, lol Cute though.
Hello Gucci🤟🏻
Mình rất thích chương trình này
Who is the MC guy?
❤️❤️❤️❤️
너무좋다...
Gucci😍
I don't know much about the fashion world: is this an equivalent to spring 2022, or will they have a spring 202w collection separate from this?
Are there not models who can also play instruments, the miming, particularly at the start, SO BAD!
The trumpet and drums tho hahaha
@@FlowingFilms Hahhahaha I screamed
13th floor elevators!!!
Alessandro ❤️
BUENA MUSICA.
⚡
Ok Spotify I’m watching this, now stop with the ads.
This video feels like purgatory.
Tầm nhìn cái đẹp trong sự thể hiện đau đau bệnh bệnh của trào lưu hiện hữu qua từng thời hèn gì thỉnh GaGa vào Phim vì Artpop , Alejandro , Bad romace ! thời nào cũng là hot khủng !
Still
💪
Fashion circulation
1:23 the flinch makes you wonder what has this terrifying host done behind the scene
wow
🥰🖖
Nizhoni times will celebrate in your Fashionable ways...
Claire Delozier I love youuuu ❤️
👍
🕊️🎇🕊️
Nice
А где же Гудков?!?!🤭
They made a copy of Russian television special "ciao italia 2020" 🤣
3:12 🥰🥰🥰🥰🥰🥰🥰🥰
thats cool! but i think they mistook japanoise for 70s jp punk
Where is plastic Love from Japan?
0:58 the nurse 🤔🤔🤔
💥👁🇸🇬
who is that beautiful man on the saxophone????? my friend needs his snap/insta
Çok eski olmuş 😂🤣
I loved all the Gucci campaigs, but these is a little bit artificial.Fashionist too much... lost the Art . Most the “models”, there are nothing in comum of the real singers.
Eww, its giving Jimmy Savile from Top of the Pops
😆😆