Gucci Pre-Fall 2017 Campaign: Soul Scene - The Director’s Cut

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  • Опубликовано: 28 окт 2024

Комментарии • 177

  • @lauriehill_jpg
    @lauriehill_jpg 7 лет назад +151

    Such a wonderful time warp of clothing; 50s, 60s, 70s, 80s, and even some 90s all wrapped up into a gorgeous feat of fashion. This new Gucci has so much to offer.

    • @jackthebest1112
      @jackthebest1112 4 года назад +2

      this is soo true, like theres cheap gucci and then theres the high end

    • @patsparks8731
      @patsparks8731 10 месяцев назад +1

      Totally agree, so sad that the genius of Alessandro Michelle is no longer driving Gucci’s Creative team. It’s not the same. This era was the best!

    • @surrealdreams6841
      @surrealdreams6841 7 месяцев назад

      Same I'm re-watching all these videos from Alessandro's Gucci and it makes me sad that the magic and wonder he brought to Gucci is gone now.

  • @kogaman4229
    @kogaman4229 7 лет назад +119

    God I saw a 10 second ad of this on insta and I thought it was the best thing ever. Then I realized there was was a 3 minute video and it's a lot more satisfying.

  • @BLXYDE
    @BLXYDE 7 лет назад +122

    gucci is a dream

  • @daniellecox6534
    @daniellecox6534 7 лет назад +14

    Alessandro Michele’s Gucci has all of me. I love his vision for this brand so much

  • @capsizebrian
    @capsizebrian Год назад +10

    Not only did my viewing of this video in 2017 allow me to discover this particular song, but it also led me to finding out about Northern Soul music so thank you very much! Great joyous video.

    • @garysimcox345
      @garysimcox345 Год назад +4

      This and the SS16 video are my all time favorite things 🤩 I still come back to admire them 5+ years later. Alessandro did wonders for the brand ❤️❤️

    • @garysimcox345
      @garysimcox345 Год назад +3

      Also, well-deserved shoutout to Glen Luchford, another creative genius. The choice of music for these campaign videos is impeccable

    • @jojo7943
      @jojo7943 Год назад

      ❤️👍🏻

  • @marciofocaccia
    @marciofocaccia 7 лет назад +25

    Vintage is ART!

  • @whocares3259
    @whocares3259 7 лет назад +110

    so beautiful

  • @butzee
    @butzee 3 года назад +9

    Reminds me of the anticipation when entering a club just after a TUNE has started! Straight onto the dance floor! Brilliant!

  • @MrJavierEQ
    @MrJavierEQ 5 лет назад +10

    Amazing, incredible, truly sensational. Almost two years since the campaign was launched and it still vibrates so much energy.

  • @blipblopification
    @blipblopification 7 лет назад +62

    Gucci for president!!!

  • @gilltaylor6891
    @gilltaylor6891 2 года назад +3

    It’s a representation of the underground northern soul scene in the 60s/70s. We went to dumps to dance all night or all day to the music .It became commercialised because of films Soul Boy & Northern Soul snd in the 70/80 bands like Wigan’s Chosen Few ( who were crap ) .
    Glen Lurchford did this video for Gucci
    He worked for ID & Knew NS .
    I love Alessandro , everything he does ❤️
    Thx for my glammed up dream of Wigan !

  • @liodiaz975
    @liodiaz975 7 лет назад +22

    So great! Full of life and energy! 👏🏽💖🌴🌺

  • @malikkuku5694
    @malikkuku5694 7 лет назад +12

    This is and will forever be my favourite video of all time.

  • @karina7217
    @karina7217 7 лет назад +56

    Wow this is so cool, stylish and creative
    Spirit of vintage✌🏽

  • @FeliciaConnie
    @FeliciaConnie 7 лет назад +27

    wow gucci actually hired pretty good dancers instead of regular models for this campaign

  • @gilltaylor6891
    @gilltaylor6891 2 года назад +1

    If only Wigan Casino had been this GLAM
    when I was a soul girl in the 70s & early 80s .
    Think that’s why I moved onto p funk and jazz funk / disco 😊

  • @dominickfrancis9808
    @dominickfrancis9808 7 лет назад +12

    Bring more like this Gucci please , and more black models please definitely a good look 😇😌

  • @simonecapone1923
    @simonecapone1923 7 лет назад +26

    Alessandro Michele and Glen Luchford i'm in love with you

  • @Galliano-we7xl
    @Galliano-we7xl 7 лет назад +7

    Gucci steppes up the fashion game this is so artistic I'm shook

  • @christians7944
    @christians7944 6 лет назад +44

    Louis Vuitton would never have this much diversity..

    • @kbb6678
      @kbb6678 4 года назад

      Diversity? There's only one race in this video lad

    • @christians7944
      @christians7944 4 года назад +3

      @@kbb6678 Well I said the company not the video.

  • @gordondawson8576
    @gordondawson8576 Год назад +1

    Just love it when they all clap on beat

  • @anthonybianchi8253
    @anthonybianchi8253 7 лет назад +3

    oh my what a beautiful campaign I'm in love again

  • @asmorobangoen1234
    @asmorobangoen1234 7 лет назад +15

    nice song and great creatures clothes

  • @chewysmith6448
    @chewysmith6448 5 лет назад +4

    Me pone feliz este vídeo 🥰

  • @mimpiholland
    @mimpiholland 7 лет назад +6

    If i was famous i would have my closet full with Gucci...
    love to meet the designer

  • @adjoaosei87
    @adjoaosei87 7 лет назад +11

    Amazing and beautiful - truly a work of art

  • @jaidacarazo6844
    @jaidacarazo6844 7 лет назад +2

    Such an beautiful and exliherating video. It shows so much power and creativity!

  • @Houlty
    @Houlty 7 лет назад +3

    Such awesome dancers!

  • @Lisa13245
    @Lisa13245 7 лет назад +12

    This is what I imagine heaven being like.

  • @diffeomorfo83
    @diffeomorfo83 6 лет назад

    Alessandro Michele is a master of the fashion world congrats!!!!!!!!!!!

  • @jakesoto906
    @jakesoto906 7 лет назад +1

    I need an entire movie

  • @qinlee5091
    @qinlee5091 5 лет назад +3

    I miss this old gucci era.

    • @TheEduardopoke
      @TheEduardopoke 5 лет назад +1

      I think this was Alessandro best times... fall winter 2017 so extraterrestial and this one full of colors and tigers heads lol now I thinks he is getting boring :/

    • @qinlee5091
      @qinlee5091 5 лет назад +1

      @@TheEduardopoke his old collection were so fun, he was experimenting with a bunch of textures and colours. but now he is getting boring, i totally agree with you. i now shop at the gucci outlet to get his past collection items because his new collections are depressing.

  • @1969schnen
    @1969schnen 4 года назад +1

    Awesome song, awesome dancing, awesome clothes !

  • @Alixe-r2v
    @Alixe-r2v Месяц назад

    Alessandro michele we will never forget you

  • @patsparks8731
    @patsparks8731 Год назад

    These guys and gals can dance! Wow

  • @nicanoralbornoz2082
    @nicanoralbornoz2082 7 лет назад +18

    pure gold

  • @kelkelz8
    @kelkelz8 4 года назад +2

    This is a treasure😘🥰💯

  • @pascalbarrague5910
    @pascalbarrague5910 6 лет назад

    my favorite piece of content of 2017 !!!

  • @beckettmarshall1168
    @beckettmarshall1168 7 лет назад

    We need these guys down at the Hooch! What fab dancing!!

  • @MySpeedy5
    @MySpeedy5 7 лет назад

    So hypnotizing Gucci vibes.

  • @mitchellattwood
    @mitchellattwood 7 лет назад +6

    So much swag in one place

  • @JoseFlores-jf9bf
    @JoseFlores-jf9bf 4 года назад

    How does this not have more views?

  • @dshawnrichardson4314
    @dshawnrichardson4314 7 лет назад

    One of the best commercials.......

  • @makedablaxkwood1455
    @makedablaxkwood1455 7 лет назад

    simply sublime

  • @smartone1938
    @smartone1938 4 года назад

    Was so fitting for Alton to do this campaign because of his dance background

  • @pilardeandres7690
    @pilardeandres7690 7 лет назад

    This commercial is soooo great! Congrats!!

  • @AndreaAltahona
    @AndreaAltahona 7 лет назад +1

    FAV CAMPAIGN

    • @AndreaAltahona
      @AndreaAltahona 2 года назад

      Volví a ver esta joya de pieza publicitaria.

  • @leskenne
    @leskenne 7 лет назад +5

    Northern Soul getting stylish again at last!!

  • @angelinawalton4082
    @angelinawalton4082 7 лет назад +2

    Reminds me of Soul Train; go Gucci!

  • @angelinapavlova6694
    @angelinapavlova6694 6 лет назад

    Brilliant ad, nothing more to say

  • @MrAccidia
    @MrAccidia 7 лет назад +3

    Northern Soul culture & Mods phenomenon belongs to Fred Perry.

  • @noufaineyfilafila8923
    @noufaineyfilafila8923 11 месяцев назад +2

    ❤❤❤

  • @mrandmrscorona8658
    @mrandmrscorona8658 2 года назад

    This video merits an 1hr long version upload

  • @ernestino5363
    @ernestino5363 7 лет назад +2

    AMAZING!!!

  • @iftekhar77
    @iftekhar77 7 лет назад

    i miss the good'old days

  • @justingonzalez2035
    @justingonzalez2035 3 года назад

    GUCCI the magical island

  • @pascalbarrague5910
    @pascalbarrague5910 7 лет назад

    I love it sooo much

  • @helloharmony_01
    @helloharmony_01 5 лет назад

    wow do i love this or do i love this

  • @eurochoni
    @eurochoni 7 лет назад +1

    Increíble

  • @carolinesimpson9400
    @carolinesimpson9400 4 года назад

    This is amazing!

  • @ThePionorio
    @ThePionorio 7 лет назад

    Splendid !

  • @MrOllieman10
    @MrOllieman10 7 лет назад

    AMAZING!!!!!!

  • @umbertotedeschi9143
    @umbertotedeschi9143 7 лет назад

    so unreal as so amazing as well!!

  • @neliciousss
    @neliciousss 7 лет назад

    BRILLIANT

  • @jtaylor829
    @jtaylor829 5 лет назад

    I used to go to Wigan
    If only it could have been this chic !

    • @patsparks8731
      @patsparks8731 2 года назад

      I Figured there is about $200k in GUCCI clothing here....each look is a touch of cool spanning 3-4 decades of fashion chic w a modern edge....brilliant....still almost five years later

  • @psicologiacpce2732
    @psicologiacpce2732 7 лет назад +9

    marvelous!!!

  • @halfgirl2010
    @halfgirl2010 7 лет назад

    wonderful!

  • @TFGcine
    @TFGcine 4 года назад

    Great Video. Very different from what Gucci usually does with their fashion films.

  • @Dadalupe
    @Dadalupe 5 лет назад

    Esto es un descubrimiento buenísimo!

  • @nickspyropoulos3704
    @nickspyropoulos3704 5 лет назад

    Love this!

  • @jbruce8093
    @jbruce8093 6 лет назад

    love this

  • @merinfraser8957
    @merinfraser8957 7 лет назад +1

    awesome fun

  • @myri0731
    @myri0731 7 лет назад

    lovely

  • @josephlhomme9377
    @josephlhomme9377 6 лет назад +1

    EXACTLY WHAT I THOUGHT SEEING THE DEFILES...I WANT TO PARTY WITH PEOPLE IN THESE CLOTHES...THEN I SEE THAT VIDEO !!!

  • @pups8184
    @pups8184 6 лет назад

    ilove thisss

  • @Maatization
    @Maatization 3 года назад

    love it

  • @xgraciechadwick
    @xgraciechadwick 6 лет назад

    this video is ILLLLL

  • @MarkMStruck
    @MarkMStruck 7 лет назад +1

    beautiful and full of joy, this video brings more to the world than an speech by any politician (Merkel....).

  • @h2d127
    @h2d127 5 лет назад

    Alton is love bless his parents and all he loves

  • @J.MichelleArt
    @J.MichelleArt 6 лет назад

    Yes Beautiful! ❤❤❤

  • @manashidas407
    @manashidas407 7 лет назад +9

    GUCCI is the new cult!

    • @gunandbomb4637
      @gunandbomb4637 7 лет назад +5

      Manashi Das and you have to be a millionaire to join 😭

  • @georgespooney
    @georgespooney 7 лет назад

    this is my dream

  • @techclubmix4712
    @techclubmix4712 6 лет назад

    Década de los 70s

  • @oricray5164
    @oricray5164 6 лет назад +1

    Everthing is here...remind me on 1970 1980

  • @soulbeancafe
    @soulbeancafe 7 лет назад +47

    White diretcor, white rock (not soul) band. Black directors and voices deserve a platform, not just platform shoes.

    • @rodshard8605
      @rodshard8605 7 лет назад +15

      The ad is a take on a particular time and place in the history of the UK rare /Northern soul scene - mid 70's at the Wigan Casino allnighter. It was 99%, if not more, a white working class underground scene based on dancing to and collecting obscure American soul music from 60's and 70's. The track featured is Frankie Valli which was released by Motown and was popular at the time. It had the right tempo and feel but in no way is it a classic of the genre. Unfortunately a good example of the music played is featured in the ad as the punters walk toward the club. Duke Browner "Crying over you". You can hear it on YT.The scene is still in existence and I guess we are all a little bemused by exposure such as this but then what we thought of as our music is now used to sell eggs, Weetabix and KFC.

    • @Majesticon
      @Majesticon 7 лет назад +5

      I don't disagree with you but also like..white clothes? that are playing off of Asian imagery?

    • @gigihadid3745
      @gigihadid3745 7 лет назад +1

      but Asian is not trendy

    • @ginawilliams2081
      @ginawilliams2081 7 лет назад +5

      Wait I'm sorry Is there a certain assigned color to what's "soulful" and what's not? It doesn't matter if there's a white band playing or a white director...or the platform shoes. But it matters about what makes it soulful...

    • @leoj7478
      @leoj7478 7 лет назад +10

      Your complaining is nonsensical. Good art deserves a spotlight because of its intrinsic quality. The color of the performer shouldn't be taken into consideration. A platform or more exposure for black artists just because they are black is condescending bigotry.

  • @Wanderlustwaltz
    @Wanderlustwaltz 7 лет назад

    Errrrrythang!!! ❤️❤️❤️

  • @aghazadehn
    @aghazadehn 7 лет назад

    perfect

  • @aebraadams1603
    @aebraadams1603 7 лет назад

    Alessandro Michele encourages every neighborhood recreation center to hold at least 12 dance contests a year inspiring employment education and appropriate housing occupying communities!.ada

  • @brayansanchez1524
    @brayansanchez1524 7 лет назад +3

    Song??

    • @psicologiacpce2732
      @psicologiacpce2732 7 лет назад +4

      Brayan Sánchez The Night - Frankie Valli & The 4 seasons.

    • @mikemcnulty520
      @mikemcnulty520 7 лет назад +1

      Song on the way into the club was Duke Browner, Crying over you on the Impact lable.

    • @anthonybianchi8253
      @anthonybianchi8253 7 лет назад

      its actually Soft Cell The Night

    • @leskenne
      @leskenne 7 лет назад

      Wrong, obviously not a soulie

    • @leskenne
      @leskenne 7 лет назад

      Frankie Valley...The Night

  • @vanessasaint-victor1271
    @vanessasaint-victor1271 7 лет назад

    whoah!!

  • @iluv.Abelmoschus.esculentus
    @iluv.Abelmoschus.esculentus 2 года назад

    The outfit

  • @quinnmurph2750
    @quinnmurph2750 3 года назад

    Am I the only one distracted by the fact that the models are clearly not dancing to the song being used for the soundtrack? It's highly improbable that so many good dancers would be dancing so off beat, or even to that song. 😏

  • @Brasileirosdaqui
    @Brasileirosdaqui 7 лет назад

    WOOOOOOWWWWWWW

  • @Schmidthorst69
    @Schmidthorst69 5 лет назад +1

    Oh cool - I throw away all my Fred Perry and Ben Sherman clothes and will only wear my new gucci stuff on the northern soul dancefloor! True subculture!

  • @paulcazley4808
    @paulcazley4808 2 года назад

    Wow

  • @oricray6900
    @oricray6900 5 лет назад

    1970s and futuristic

  • @helloharmony_01
    @helloharmony_01 5 лет назад

    i can’t get over that guy w the long hair somebody tell me his name 1:21

  • @penzo0816
    @penzo0816 7 лет назад

    LOVE

  • @andrewwhithouse982
    @andrewwhithouse982 2 года назад

    Dig it

  • @isaacthomas1533
    @isaacthomas1533 7 лет назад

    Good

    • @samsonsoboye9430
      @samsonsoboye9430 5 лет назад

      Captured, choreographed and styled so well. I love the casting and art direction. Such a feel good clip. I wish I was in it!!!