Such a wonderful time warp of clothing; 50s, 60s, 70s, 80s, and even some 90s all wrapped up into a gorgeous feat of fashion. This new Gucci has so much to offer.
God I saw a 10 second ad of this on insta and I thought it was the best thing ever. Then I realized there was was a 3 minute video and it's a lot more satisfying.
Not only did my viewing of this video in 2017 allow me to discover this particular song, but it also led me to finding out about Northern Soul music so thank you very much! Great joyous video.
It’s a representation of the underground northern soul scene in the 60s/70s. We went to dumps to dance all night or all day to the music .It became commercialised because of films Soul Boy & Northern Soul snd in the 70/80 bands like Wigan’s Chosen Few ( who were crap ) . Glen Lurchford did this video for Gucci He worked for ID & Knew NS . I love Alessandro , everything he does ❤️ Thx for my glammed up dream of Wigan !
I think this was Alessandro best times... fall winter 2017 so extraterrestial and this one full of colors and tigers heads lol now I thinks he is getting boring :/
@@TheEduardopoke his old collection were so fun, he was experimenting with a bunch of textures and colours. but now he is getting boring, i totally agree with you. i now shop at the gucci outlet to get his past collection items because his new collections are depressing.
I Figured there is about $200k in GUCCI clothing here....each look is a touch of cool spanning 3-4 decades of fashion chic w a modern edge....brilliant....still almost five years later
The ad is a take on a particular time and place in the history of the UK rare /Northern soul scene - mid 70's at the Wigan Casino allnighter. It was 99%, if not more, a white working class underground scene based on dancing to and collecting obscure American soul music from 60's and 70's. The track featured is Frankie Valli which was released by Motown and was popular at the time. It had the right tempo and feel but in no way is it a classic of the genre. Unfortunately a good example of the music played is featured in the ad as the punters walk toward the club. Duke Browner "Crying over you". You can hear it on YT.The scene is still in existence and I guess we are all a little bemused by exposure such as this but then what we thought of as our music is now used to sell eggs, Weetabix and KFC.
Wait I'm sorry Is there a certain assigned color to what's "soulful" and what's not? It doesn't matter if there's a white band playing or a white director...or the platform shoes. But it matters about what makes it soulful...
Your complaining is nonsensical. Good art deserves a spotlight because of its intrinsic quality. The color of the performer shouldn't be taken into consideration. A platform or more exposure for black artists just because they are black is condescending bigotry.
Alessandro Michele encourages every neighborhood recreation center to hold at least 12 dance contests a year inspiring employment education and appropriate housing occupying communities!.ada
Am I the only one distracted by the fact that the models are clearly not dancing to the song being used for the soundtrack? It's highly improbable that so many good dancers would be dancing so off beat, or even to that song. 😏
Oh cool - I throw away all my Fred Perry and Ben Sherman clothes and will only wear my new gucci stuff on the northern soul dancefloor! True subculture!
Such a wonderful time warp of clothing; 50s, 60s, 70s, 80s, and even some 90s all wrapped up into a gorgeous feat of fashion. This new Gucci has so much to offer.
this is soo true, like theres cheap gucci and then theres the high end
Totally agree, so sad that the genius of Alessandro Michelle is no longer driving Gucci’s Creative team. It’s not the same. This era was the best!
Same I'm re-watching all these videos from Alessandro's Gucci and it makes me sad that the magic and wonder he brought to Gucci is gone now.
God I saw a 10 second ad of this on insta and I thought it was the best thing ever. Then I realized there was was a 3 minute video and it's a lot more satisfying.
Eraseallsims settings mergersimspuk
gucci is a dream
so sorry for u ......my dreams are not branded;((((
Alessandro Michele’s Gucci has all of me. I love his vision for this brand so much
Not only did my viewing of this video in 2017 allow me to discover this particular song, but it also led me to finding out about Northern Soul music so thank you very much! Great joyous video.
This and the SS16 video are my all time favorite things 🤩 I still come back to admire them 5+ years later. Alessandro did wonders for the brand ❤️❤️
Also, well-deserved shoutout to Glen Luchford, another creative genius. The choice of music for these campaign videos is impeccable
❤️👍🏻
Vintage is ART!
so beautiful
who car
Reminds me of the anticipation when entering a club just after a TUNE has started! Straight onto the dance floor! Brilliant!
Amazing, incredible, truly sensational. Almost two years since the campaign was launched and it still vibrates so much energy.
Gucci for president!!!
of what???
It’s a representation of the underground northern soul scene in the 60s/70s. We went to dumps to dance all night or all day to the music .It became commercialised because of films Soul Boy & Northern Soul snd in the 70/80 bands like Wigan’s Chosen Few ( who were crap ) .
Glen Lurchford did this video for Gucci
He worked for ID & Knew NS .
I love Alessandro , everything he does ❤️
Thx for my glammed up dream of Wigan !
So great! Full of life and energy! 👏🏽💖🌴🌺
This is and will forever be my favourite video of all time.
Wow this is so cool, stylish and creative
Spirit of vintage✌🏽
wow gucci actually hired pretty good dancers instead of regular models for this campaign
If only Wigan Casino had been this GLAM
when I was a soul girl in the 70s & early 80s .
Think that’s why I moved onto p funk and jazz funk / disco 😊
Bring more like this Gucci please , and more black models please definitely a good look 😇😌
Alessandro Michele and Glen Luchford i'm in love with you
Gucci steppes up the fashion game this is so artistic I'm shook
Louis Vuitton would never have this much diversity..
Diversity? There's only one race in this video lad
@@kbb6678 Well I said the company not the video.
Just love it when they all clap on beat
oh my what a beautiful campaign I'm in love again
nice song and great creatures clothes
Me pone feliz este vídeo 🥰
If i was famous i would have my closet full with Gucci...
love to meet the designer
Amazing and beautiful - truly a work of art
Such an beautiful and exliherating video. It shows so much power and creativity!
Such awesome dancers!
This is what I imagine heaven being like.
Alessandro Michele is a master of the fashion world congrats!!!!!!!!!!!
I need an entire movie
I miss this old gucci era.
I think this was Alessandro best times... fall winter 2017 so extraterrestial and this one full of colors and tigers heads lol now I thinks he is getting boring :/
@@TheEduardopoke his old collection were so fun, he was experimenting with a bunch of textures and colours. but now he is getting boring, i totally agree with you. i now shop at the gucci outlet to get his past collection items because his new collections are depressing.
Awesome song, awesome dancing, awesome clothes !
Alessandro michele we will never forget you
These guys and gals can dance! Wow
pure gold
This is a treasure😘🥰💯
my favorite piece of content of 2017 !!!
We need these guys down at the Hooch! What fab dancing!!
So hypnotizing Gucci vibes.
So much swag in one place
How does this not have more views?
One of the best commercials.......
simply sublime
Was so fitting for Alton to do this campaign because of his dance background
This commercial is soooo great! Congrats!!
FAV CAMPAIGN
Volví a ver esta joya de pieza publicitaria.
Northern Soul getting stylish again at last!!
Reminds me of Soul Train; go Gucci!
Brilliant ad, nothing more to say
Northern Soul culture & Mods phenomenon belongs to Fred Perry.
❤❤❤
This video merits an 1hr long version upload
AMAZING!!!
europe
i miss the good'old days
GUCCI the magical island
I love it sooo much
wow do i love this or do i love this
Increíble
This is amazing!
Splendid !
AMAZING!!!!!!
so unreal as so amazing as well!!
BRILLIANT
I used to go to Wigan
If only it could have been this chic !
I Figured there is about $200k in GUCCI clothing here....each look is a touch of cool spanning 3-4 decades of fashion chic w a modern edge....brilliant....still almost five years later
marvelous!!!
wonderful!
Great Video. Very different from what Gucci usually does with their fashion films.
Esto es un descubrimiento buenísimo!
Love this!
love this
awesome fun
lovely
EXACTLY WHAT I THOUGHT SEEING THE DEFILES...I WANT TO PARTY WITH PEOPLE IN THESE CLOTHES...THEN I SEE THAT VIDEO !!!
ilove thisss
love it
this video is ILLLLL
beautiful and full of joy, this video brings more to the world than an speech by any politician (Merkel....).
Alton is love bless his parents and all he loves
Yes Beautiful! ❤❤❤
GUCCI is the new cult!
Manashi Das and you have to be a millionaire to join 😭
this is my dream
Década de los 70s
Everthing is here...remind me on 1970 1980
White diretcor, white rock (not soul) band. Black directors and voices deserve a platform, not just platform shoes.
The ad is a take on a particular time and place in the history of the UK rare /Northern soul scene - mid 70's at the Wigan Casino allnighter. It was 99%, if not more, a white working class underground scene based on dancing to and collecting obscure American soul music from 60's and 70's. The track featured is Frankie Valli which was released by Motown and was popular at the time. It had the right tempo and feel but in no way is it a classic of the genre. Unfortunately a good example of the music played is featured in the ad as the punters walk toward the club. Duke Browner "Crying over you". You can hear it on YT.The scene is still in existence and I guess we are all a little bemused by exposure such as this but then what we thought of as our music is now used to sell eggs, Weetabix and KFC.
I don't disagree with you but also like..white clothes? that are playing off of Asian imagery?
but Asian is not trendy
Wait I'm sorry Is there a certain assigned color to what's "soulful" and what's not? It doesn't matter if there's a white band playing or a white director...or the platform shoes. But it matters about what makes it soulful...
Your complaining is nonsensical. Good art deserves a spotlight because of its intrinsic quality. The color of the performer shouldn't be taken into consideration. A platform or more exposure for black artists just because they are black is condescending bigotry.
Errrrrythang!!! ❤️❤️❤️
perfect
Alessandro Michele encourages every neighborhood recreation center to hold at least 12 dance contests a year inspiring employment education and appropriate housing occupying communities!.ada
Song??
Brayan Sánchez The Night - Frankie Valli & The 4 seasons.
Song on the way into the club was Duke Browner, Crying over you on the Impact lable.
its actually Soft Cell The Night
Wrong, obviously not a soulie
Frankie Valley...The Night
whoah!!
The outfit
Am I the only one distracted by the fact that the models are clearly not dancing to the song being used for the soundtrack? It's highly improbable that so many good dancers would be dancing so off beat, or even to that song. 😏
WOOOOOOWWWWWWW
Oh cool - I throw away all my Fred Perry and Ben Sherman clothes and will only wear my new gucci stuff on the northern soul dancefloor! True subculture!
Wow
1970s and futuristic
i can’t get over that guy w the long hair somebody tell me his name 1:21
LOVE
Dig it
Good
Captured, choreographed and styled so well. I love the casting and art direction. Such a feel good clip. I wish I was in it!!!