More Value at a Lower Price? Why price value is not the same with online action figure collectables.
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- Опубликовано: 8 сен 2024
- Scott Toy Guru Neitlich from Spector Creative address why one brand's item can have so much more value at a lower price when offered online
Cool vid. I'd love to see you do more GI JOE content 😁👍
It's always been this way. I remember in the 80's some GI Joes came with one gun and others came with accessories that were practically small vehicles and everything in between.
I sure do enjoy seeing MOTU origins at retail.
Personally, I find it kind of silly when people try to assign an objective value to this stuff. To 99.9% of the general public, all of these items are a waste of money. If you can afford it and it makes you happy, that's as far as the "worth it" conversation should go IMHO.
The GI Joe franchise is the main toy line of my childhood. So yes I will tell you now as a GI Joe lover the classified series is literally the best thing out there.
I loved he-man as a kid as well, but I don't have near the nostalgia for the masterverse lines as I do for the classified line
Aren't a lot of online-only figures also produced in much smaller quantities than at retail? So they each need yo cover more of the total overhead proportionately.
Pretty much. Toys back when we were kids had the economy of scale working in their favor.
Could you please give us your thoughts on the MOTU Origins and Turtles of Grayskull line releases at SDCC?
Hi Scott, question for ya. The Classified Rattler should cost $60.67 when adjusted for inflation and scale. I know volume is lower and production costs are higher now, but exactly how much of that $325 price tag is profit? And how much could those cost increases be offset by advances in technology since 1984, home-assembly and greater volume with a decreased price?
@theJofurr, just curious where you got the $60.67 for the adjustment for inflation Haslab Rattler price? The 1984 Cobra Rattler was about $10-11 adjusting that for inflation would make a new 1984 Rattler around $30-33 with all things the same if it was released today.
I am guessing you just doubled the inflation cost because the Haslab one is bigger? Being the 1984 Rattler is very small in comparison to the figures and though not close to true 1/12 scale for the Haslab classified version- it is much closer and visually fits better in comparison to the figures then the ARAH's line did with its 1/18 scale figures (3 3/4) and it's 1/24 scale vehicles. In any case the Haslab Rattler is more then double the size of the original.
With that being said labour has gone up dramatically. Cost of raw materials has gone up dramatically. The value of the dollar has dropped dramatically. So, that, besides it being huge, is the 1st reason for the significant increase in the cost.
The second is the details, paint apps and adult collector quality. The Haslab Cobra Rattler is completely painted- the original 1984 is not-just unpainted plastic. It is highly detailed should be of better quality then a 1980s ARAH vehicle and made not a fragile. It has more figures, bombs, and features then the original. It has lights, which I don't care about and really aren't bringing the cost up that much, but it has them.
3rd it is produced in a much more limited quantity then the 1984 version. I am sure the Rattler had a run of close to 100,000 if not more. Haslab Rattler perhaps will have a run of maybe 25,000.
4th Hasbro is trying to get a bigger profit margin out of us, backers, then they get from retailers.
I will explain why I believe the Rattler is overpriced and how Hasbro gets better margins out of a Haslab product then sending it to retail. All the Haslab offerings are overpriced even if they are putting more paint, better design and detail. Hasbro is treating us still as the customer to a retail store rather then the "retailer" preordering inventory and buying in advance. If this was going to be sold at Walmart- Walmart would be buying it at wholesale. That means they would be buying it for less then half of what they sell it for and Walmart would not be selling this Rattler (base offering being exactly the same) for $650 it would be under $300 with just Wild Weasel (maybe even as low as $250). So Walmart would buy 25,000 units at around $140 a pop. Walmart has more then 5k locations so that is roughly 4-5 per store. 25k x $140= $3,500,000. Haslab has a buy-in of 10k units before this product is made 10k x $325= $3,250,000. At 20k units sold Hasbro will have doubled their profits off the Haslab while making 5k less units. They save on labour, materials, don't have to worry about any product going on clearance because every sell already has a home.
In my humble yet modest opinion, the Cobra Rattler could have been sold on Hasbropulse without being limited to the 20-25k backers for around $235-270 with Wild Weasel and the Air Viper. But I am guessing Hasbro really doesn't want to make 35-40,000+ units of this because of the time & manpower to make and assemble it. They also probably fear a certain amount of them sitting on shelves or the warehouse not being sold. With the Haslab every unit they make is a guaranteed sell and every Rattler they produce has a home to land at. And yes, they put greater detail, more paint and higher quality (for the most part) into a Haslab then they do into a retail release however they also jack up the price too.
@@Chris23513 I used the measurements of both Rattlers to determine the size difference then adjusted for inflation. The Classified Rattler is out of scale with 6" figures by nearly 2 feet(based on the A10 inspiration.) Ramen is making tanks and stuff for much, much less than Hasbro.
@@TheJofurr Yes, the scale is not true 1/12 because a 59" wing span would be ridiculous- it's toy scale 1/12 not real scale 1/12. But if you scale this Haslab Rattler to 1/18 scale the wing spand would be 21.3" and the length would be slightly over 22" long. While the original 1984 had a wing spand of 17" and a little over 17" long. If they made a true scale 1/18 Cobra Rattler (assuming it had the same dimensions as an A-10) the wing spand would be 40"- that's 8 inches longer then the Haslab.
$61 for the Rattler would be an insane price for today's toy market... Even the Ramen Hunter tank is $199 (early bird $140) not $61. Sure, Hasbro is overcharging for this Haslab and treating us not as the retailer ordering 20,000 units for inventory but rather as the customer paying over retail price.
@@TheJofurr I like what Ramen is doing and ordered the Hunter Tank for the presale price of $140 ($50 deposit). The Tank would normally cost $200 but if you buy it early you save 30% great deal Hasbro should be giving us a discount like that too on these Haslabs.
The Ramen Tank is not really any cheaper then the Haslab when the Ramen Tank is purchased at it's retail price of $200. Haslabs come with 4 figures roughly $100 if the Ramen Tank came with four figures it would be well over $300 because a ramen action figure costs more then a GI Joe (Ramen 1/12 action figures are $60+)... The Hunter has 548 pre-orders needs 1,500 to get the cool blast effect so if you did not preorder yet do so.
Action figures are expensive, comparatively speaking, then the vehicles because the labour it takes in making them and amount of paint apps and parts on these super articulated figures. Ramen isn't selling 25-50k of each figure so they are going to cost more per unit then Hasbro who sells much much more. They got to the preorder amount of 1,500 for the desert Tank will they make it to 1,500 for the preorder on the Green Tank- I hope so.
@@TheJofurr the Ramen Hunter Tank is 18" long and 22" long when including the Gun. Just for size comparison on the tank. An Abrams Tank in 1/12 scale would be 26" long and when including the Gun 32" long... The toy is massive and I don't want or need a true 1/12 scale vehicle just one that looks right with the action figures in their toy scaled 1/12
We all know GI Joe is the better toy franchise.
If nothing else, I got a sense the Joe fans were a bit starved for the big impressive vehicles, as there wasn't anything like the HISS in the classified scale. And the online offers that aren't Haslab seems to have crept up some too, with the Jeep being a midsized vehicle that's not locked behind a Haslab.
That's a nice story about royalties, but we all know that Cobra offers greater employee benefits than the Empire. You're gonna get more from jet engineers and weapons manufacturers who have 401K, dental plan, and PTO options than you'll get from the Empire's wage slaves.
😂
Help me with the math.
So in a cost breakdown video, it looked like Hasbro made $1 actual profit off every figure.
If the licensor is getting 22%, is the licensor making more in the end?
Also, is Star Wars still worth the cost? Still hoping to see the ROM / Micronauts/ MASK universe in my lifetime.
@@machineman6498 buy the MASK vehicles from Ramen Toys... Sure it will take over 10 years to complete but the wait is sometimes part of the fun.
@@machineman6498 Yeah, the 22% sounds way too high- even if it is 22% of the profit per figure. A figure at retail is $24.99- I assume Retail pays Hasbro a wholesale price of about $8-to-$9 a figure because that is what they clearance them for. Manufacturing and all other costs probably averages about $4 a figure depending on the run size. So Hasbro profits $4 a figure subtract the royalties of 22% so about $2.88 per figure?
I don't know what to say about that Scott.
Talk about sdcc heman toys or else
Scooter is still trying to convince you guys that he actually knows how the industry works. 😂😂😂😂😂
And we should trust you that you know better right? Why cant trolls like you stop posting so mucn negative stuff. Why don't you get yourself a live. Start with getting a gf, then go out travel the World, be more positive. Im here becuase I love toys and to hear input about it from someone who has inside information and e genuine passion for action figures. .
@@berkajr3685yes I’ll go get a LIVE. 😂😂😂😂. if you think scooter has inside information, then it’s you who should get a LIFE. get a gf? What are you 12?