How To Shoot A Commercial | 9 Easy Steps to Film Beer & Drinks

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  • Опубликовано: 26 ноя 2024

Комментарии • 329

  • @khambu53
    @khambu53 4 года назад +632

    But..I'm always amazed in what they keep saying "you can literally do this with nothing" and they keep on adding all these lights and equipment : D :D

    • @FlippytheMasterofPie
      @FlippytheMasterofPie 4 года назад +23

      Dipu Rai All of the principles they’re discussing can be applied to a shot no matter what equipment you have. They’re using nice lights from Aperture because that’s what they’ve got, but you can rig up an equivalent with stuff from the hardware store. The point of the video is mostly to show you how to use the lights you have

    • @namesurname624
      @namesurname624 4 года назад +18

      @@FlippytheMasterofPie try to shoot it on a 200$ consumer phone with no custom lighting other than what you have

    • @FarhanKamdar
      @FarhanKamdar 4 года назад +2

      Aputure lights are so cheap in comparison to the lights they use on pro sets. The 300 D ii is equivalent brightness to a 575 W HMI which are cumbersome to use, have heavy ballasts and header cables, too hot to handle, and can cost up to 10 grand to get everything to have it function. Meanwhile the most expensive Aputure light which is just as powerful and much easier to use, costs about $1100

    • @FarhanKamdar
      @FarhanKamdar 4 года назад +7

      Still expensive for the consumer and the hobbyist but if it’s something you do for work it’s an investment that’s gotta be made. People pay for you to shoot their products they expect you to use high end equipment that can get the job done easily and quickly. You can use cheaper lights, but they’re unreliable, the aren’t as color accurate, etc. They will work to get you those lower paying gigs, then once you’ve done enough of those and mastered using cheap lights you can upgrade to the heavier duty more expensive equipment that will in turn let you produce higher quality stuff on a faster and bigger scale

    • @SeanofAllTrades
      @SeanofAllTrades 4 года назад +11

      @@namesurname624 You fucking children need to stop whining when anyone spends money on equipment. Yes. Some equipment makes things look better. No, your lack of equipment isn't what's holding you back - it's the fact that all you do is comment on RUclips videos instead of getting shit done.

  • @DANAMIONLINE
    @DANAMIONLINE 4 года назад +110

    I like how Ted is so engaged in receiving the information when I'm sure he already knows half of the insights.

    • @cestmoi4153
      @cestmoi4153 3 года назад

      more than the half im sure he knows everything

  • @isjoren8083
    @isjoren8083 4 года назад

    You dont realise how helpful you are. I am a 17year old that has just became interested in photography and cinematography, and your videos always teach and show me so much! Helps me experiment and develop a better knowledge of camera and lights. Thankyou!

  • @kolecava
    @kolecava 4 года назад +4

    Indy Mogul, Studiobinder, Aputure, CookeOptics are some of the best RUclips channels to superpower your cinematography. Thank fuck for you guys, making our lives easier. Anyone starting out has zero excuses, all you need to do is dedicate some time!
    (and obviously loads of smaller individual channels out there too).

  • @SunDevilThor
    @SunDevilThor 4 года назад +31

    More of this please. I love seeing content that can be re-produced at home with high quality results if done right.

  • @curtisjudd
    @curtisjudd 4 года назад +117

    Well that was both educational and entertaining!

    • @ThisWayUpTravel
      @ThisWayUpTravel 4 года назад

      I aspire to having Curtis comment on one of my videos 😅

    • @sanjacobs6261
      @sanjacobs6261 4 года назад +1

      @@ThisWayUpTravel HAHA HE DID IT THE MAD LAD

    • @ThisWayUpTravel
      @ThisWayUpTravel 4 года назад

      @@sanjacobs6261 I KNOW RIGHT!!!! 😂

    • @LoiselsPhotography
      @LoiselsPhotography 3 года назад

      I'm glad you are a brown nosing fool that finds entertainment in seeing your wallet being sucked completely dry and with all things considered, this is supposed to work with "any budget".

  • @BasicFilmmaker
    @BasicFilmmaker 4 года назад +48

    Say it again - LOVE these setups and shots using lower end gear - makes it so everyone can learn and do. Thanks! 👍👍👍👍👍

    • @JaaProductionss
      @JaaProductionss 4 года назад +6

      lower end gear? the slider setup costs more than the camera and the basically was their crutch to make this decent

    • @BasicFilmmaker
      @BasicFilmmaker 4 года назад +1

      Joseph I’m talking about using the camera, the Canon instead of the Red mention in the beginning.

    • @jesse.vr6
      @jesse.vr6 4 года назад +1

      @@JaaProductionss you could always do the towel slide trick, though if you can afford the lighting equipment to even start with this shot you'll probably have a good ass camera and slider anyways

    • @Krakenborn
      @Krakenborn 4 года назад

      @@jesse.vr6 could you show me your towel slide shot of any product video like this?

    • @Krakenborn
      @Krakenborn 4 года назад

      Only the camera body which is small part of the gears is considered low-end. Do you know how much those lights and modifier cost? And the slider? This is easy tips not low-end tips.

  • @fredgebhardt5992
    @fredgebhardt5992 4 года назад +1

    Daaaaang. That cutting diffusion and putting it on the back trick.... so good!

  • @TheInfluenceStudios
    @TheInfluenceStudios 4 года назад +80

    The final sequence was great till you see the beer that Ted poured 😂nothing wrong with the shot just way to much foam 😂
    Great video thanks for the content

  • @wit6665
    @wit6665 4 года назад

    wow so this is how Indy Mogul evolved what an amazing thing to come across after probably 9years. glad to see it evolved and is still making cool content.

  • @nicoa.levicki5773
    @nicoa.levicki5773 4 года назад +3

    Guys, you make it look so easy :D The trick with the diffusion on the back of the bottle is insane. Thanks for all the insights!

  • @JunDBant
    @JunDBant 4 года назад +2

    Another fantastic video; educational and fun

  • @ladyloove09
    @ladyloove09 4 года назад +4

    Please make more content like this, I learned so much from this. This kind of content is amazing. Thank You so much for bringing this useful content to us.

  • @LiveFireCulinary
    @LiveFireCulinary 3 года назад

    Holy smokes! Every video you release is a wealth of information, presented in the most engaging and fantastic way. This a HUGE help. Thank you!

  • @RSpudieD
    @RSpudieD 4 года назад +20

    Nice! That's pretty interesting and I would have never thought of the piece of paper on the back to make the bottle glow more! Good job!

  • @HernanCortesYip2011
    @HernanCortesYip2011 4 года назад +1

    man, it's the first time I saw your content and I love this one

  • @OlympiaStudiosProduction
    @OlympiaStudiosProduction 2 года назад

    Ahhh the paper behind the bottle trick!!! Wow, the things you learn 👏🏽👏🏽👏🏽

  • @drmatthewhorkey
    @drmatthewhorkey 4 года назад

    Some super practical stuff here like putting the paper cut out behind the bottle to diffuse light

  • @videotechxplained
    @videotechxplained 4 года назад +8

    “Evoking emotion of a person saying I need that in my life” well that must be a hell of a beer

  • @logicfrogmedia
    @logicfrogmedia 4 года назад +6

    can we just take a moment to appreciate that he has a timer for the sponsored segment?

  • @TulsaMotoClub
    @TulsaMotoClub 4 года назад +9

    Man I really enjoy your recent tutorial videos that you've been putting out. I like that they cover specific fields of our craft like shooting products, music videos, or a commercial. Would be cool to see a video on how to shoot vehicles with different budgets. Keep up the good work!

  • @K1LL4Cam
    @K1LL4Cam 4 года назад +1

    Another tip to prevent that overflowing and foaming is to use food coloring in water and dish soap, this will keep the look of "beer" without the carbonation adding to the overflow and over foaming, so you get a longer pour, see more "product" or fluid than foam.

  • @RussLyman
    @RussLyman 4 года назад +2

    I don't drink at all, but this was still informative. Love it guys

  • @AmritaBhortake
    @AmritaBhortake 4 года назад +3

    Love some of the tips you both gave in this video, especially the one with glycerin and the paper pasted on the back of the bottle. Fantastic! I am definitely going to try those out!

  • @Bo_Yang
    @Bo_Yang 4 года назад

    the paper behind the bottle is GOLD!

  • @Yes2LifeShow
    @Yes2LifeShow 4 года назад

    These types of videos are absolutely gold. Thank you Ted :)
    Greetings from Germany

  • @TheSureShannonShow
    @TheSureShannonShow 4 года назад

    This was very educational. It gave me a better idea how to light a bottle. Plus the camera settings were a plus.

  • @TheLoftySloth
    @TheLoftySloth 2 года назад

    this video inspired me 10 fold. wow I just took so many banger photos, thank you for the video!!!!

  • @rabbani1200
    @rabbani1200 4 года назад

    cool side info. i am a foodstylist and for actual beer commercial i am not specialized enough. there actually are beer stylists who get paid A LOT OF MONEY just to get that beer perfect. That actual money shot. Cool video guys thanks for the content

  • @JohnOsCreations
    @JohnOsCreations 4 года назад

    My new favourite channel for learning videography. Learnt so much from this one video. 🙂👍

  • @JordanBrothersRacing
    @JordanBrothersRacing 4 года назад +2

    If your not listening to the Podcast that goes along with these Indy Mogul videos your missing out.

  • @autocrow
    @autocrow 4 года назад

    I don't drink either. Well, not until I saw this commercial. Now I'm craving a frosty cold one!

  • @TheHypeEngine
    @TheHypeEngine 4 года назад

    That turned out great. I think that white diffusion on the bottle was a great trick to make it glow.

  • @nicholasmartin4559
    @nicholasmartin4559 4 года назад +1

    Ooooooooooooohhhhhhhh! that diffusion paper at the back bro... :)

  • @alexmansell8385
    @alexmansell8385 3 года назад +7

    "So we do have this slider here" was the moment this turned from reasonably inexpensive and doable to straight up taking the piss.

  • @whothetechknows
    @whothetechknows 4 года назад +3

    That's great :-) I love it. I definitely drink and I might actually make one for my next drinking party

  • @MustangGT715
    @MustangGT715 4 года назад +2

    Love how you did the "cold" look with the water and glycerin! :-)

  • @BigJyeTV
    @BigJyeTV 4 года назад +1

    I'd love to see you guys do a challenge where you make a commercial using the same shots & lighting but with 3 separate cameras- an cheap camcorder, inexpensive smartphone, and DSLR.

  • @ahack210
    @ahack210 4 года назад +2

    Really well done Ted and crew. I took a great commercial photography class back in the day and we did a lot of these same tricks and tips. This was a great refresher and added some new dimensions (pun intended!) Keep up the good work. Loving the content as of late.

    • @indymogul
      @indymogul  4 года назад

      Very cool! What else did you learn in that class?

    • @ahack210
      @ahack210 4 года назад

      @@indymogul The neatest tip was to put a scrim behind the table/bottle (just out of camera view, so low) and a light positioned right at the back of the bottle, JUST peering over the scrim. It gave the bottle a nice glow and rim light.

  • @Johnny_frost
    @Johnny_frost 4 года назад +18

    Please, do an episode about how to shoot a cosmetic product commercial(powders, different bottles, liquid stuff...). White background, not dark!
    How to light it, different technics?

    • @Valuiskihh
      @Valuiskihh 4 года назад +1

      You can watch "workphlo" RUclips channel, there he makes photos with times cheaper camera and flashes, so everyone can make it. Not like these guys, who talk "make from scratch", but use several thousands $ stuff :D

    • @Johnny_frost
      @Johnny_frost 4 года назад

      Roman, ordinary Estonian rescuer thanks!

    • @TonyRush21
      @TonyRush21 4 года назад +1

      It's all about being creative..let your creative juices flow. Nothing really hard and fast to it. Who knows, maybe you can come up with something that could wow Indie Mogul..Right, Ted?

  • @Joey.Alford
    @Joey.Alford 4 года назад +6

    This is excellent content and super inspirational for people that have the space, gear etc. I know you used an old DSLR but the other equipment fell into the “entertainment” category for me pretty quick. I’d be interested in seeing a video like this with a complete beginner or intermediate setup! I try and make videos like that on my channel but I don’t have the expertise that you guys do. Anyways, liked the video nonetheless thanks for keeping me entertained on a Monday!

    • @SeanofAllTrades
      @SeanofAllTrades 4 года назад

      Besides the slider what are they using that isn't completely beginner equipment?
      You can buy a kit with 2 softboxes online for like $100.
      I'm not sure HOW MUCH CHEAPER you want everything to be. Not every video can be someone shooting video on their iPhone with a bunch of home depot lights and foam-board reflectors.
      You can still apply these principles with any equipment you currently have.

  • @konukuauleki
    @konukuauleki 4 года назад

    best tutorial on drinks EVER!!!!! AWESOME!!!

  • @LukeEdwin
    @LukeEdwin 4 года назад +1

    So good love it!! the piece of paper on the back of the bottle is something I'd not thought of before great tip👍

  • @ovmediagroup5243
    @ovmediagroup5243 4 года назад +1

    This is great stuff always love your guys content!

  • @CriticalEatsJapan
    @CriticalEatsJapan 4 года назад

    Great episode, guys!

  • @maramh5137
    @maramh5137 4 года назад

    This was amazingly helpful!!! So much value there, thanks guys! ❤

  • @thriftingsifting6709
    @thriftingsifting6709 4 года назад +1

    Good Video On Lighting Technique. But ya missed out on using a circular polarizing filter on the lens especially with the light reflection on glass/liquids. Unless your client is wanting reflections.

  • @Murat_Sizhazhev
    @Murat_Sizhazhev 4 года назад

    Subscribed because of the preview)

  • @FARADISProduction
    @FARADISProduction 4 года назад +2

    Amazing INDY MOGUL

  • @omarabu2562
    @omarabu2562 Месяц назад

    You guys are Genius!

  • @brock_calliou
    @brock_calliou 4 года назад +2

    The word "cool" has a new definition: Justin Jones

  • @nemisis4804MaddLabsTv
    @nemisis4804MaddLabsTv 4 года назад

    Great video and content as usual guys!!!!!

  • @christianleo3135
    @christianleo3135 4 года назад

    The way Justin looks at him is so affectionate ❤.

  • @TechDiveAVCLUB
    @TechDiveAVCLUB 4 года назад

    More Videos like this please!

  • @haroldvillegas17
    @haroldvillegas17 4 года назад +1

    My tip for lighting a reflective object is to Bounce your light.
    If you use light meter to a reflective object with direct light the meter cant read it.

  • @aaroncline7714
    @aaroncline7714 4 года назад

    Great video Tim!! This shoot is pretty close to how I set up my shots. The one take away, I love the idea of using paper on the back to diffuse the backlight!! That's awesome!! Thanks, man!!

  • @mayamax3d
    @mayamax3d 4 года назад +1

    Great lesson. Thanks mate.

  • @teambutingting7759
    @teambutingting7759 4 года назад

    tnx indy mogul very educational video, been learning

  • @SplashDesignworks
    @SplashDesignworks 4 года назад

    Dude, you are awesome and we love your very helpful video tips. Only 2 things that would make it MUCH better to address: 1) MOST of the actual equipment used on many videos I've watched, when you speak of low or no budgets, are NOT something that the no or low budget peeps can actually afford or would even have on hand! 2) You never talk about the ADDITIONAL cost of the actual producer/film maker's rate of pay! No one would be doing this for free, but in your low / no budget tips, the items may add up to the amount, but how much is the film maker / producer making on TOP of merely just the items used? Other than that, your vids are totally off the chain. The real challenges you provide are very helpful, and esp. the step by step, "showing" exactly how things are done. Plus, you totally remind us of Tadashi from Big Hero 6. \o/ Thanks!

  • @AstroSirrus
    @AstroSirrus 4 года назад

    Gotta say... "That looks so refreshing!!!!" 👍👍👍👍👍

  • @imgrori5435
    @imgrori5435 4 года назад +1

    I highkey needed this video !! Great job 🔥 oh and that’s not how you pour beer smh 😂🤦🏾‍♂️ but still, great video ✨

  • @simomonster
    @simomonster 4 года назад

    that piece of paper in the back of bottle changed the game

  • @SidsDrakon
    @SidsDrakon 4 года назад

    This was great. I have to try this. It does make you want to get that beer. its all in the details

  • @GagasRasa
    @GagasRasa 4 года назад

    very nice shot, thanks for sharing.

  • @Tricumulairdesigns
    @Tricumulairdesigns 4 года назад

    Great informative video guys! Keep it up ❤️

  • @ahmadkhan-kd7gz
    @ahmadkhan-kd7gz 4 года назад

    Make one explaining a car commercial. It would be terrific

  • @davidmejia4993
    @davidmejia4993 4 года назад +19

    More of these, this guy is great. And with equipment we actually have, every youtuber now has a red and good for them but we have 6d, a6300, gh4 and it's really discouraging when they teach things but have a massive studio, 10 lights, 3 reds, robotic arms, I mean cool and all but come on.

    • @footballfrenzy5990
      @footballfrenzy5990 4 года назад +1

      David Mejia lol so true. So many of these ridiculous titles out there like “Arri Alexa mini vs 473 red montro 8k’s on our 16k screen” exaggerated but ya get the point :p

    • @allenjames4808
      @allenjames4808 4 года назад +1

      That’s because it’s for different viewer. If budget is a factor, I think it would reflect in the title. I don’t have any of this equipment, but I have an idea of what I can do to make something work.

    • @Joey.Alford
      @Joey.Alford 4 года назад

      Agreed man! Not typically the kind of person to self promo but I make videos that try and hint that exact niche where “regular” people can follow along. I’d love to hear your feedback if you do check out any of my stuff

    • @davidmejia4993
      @davidmejia4993 4 года назад +1

      @@Joey.Alford cool stuff man, you have a new subscriber, I liked the sushi video and it's the only one I have seen. Keep on the good work.

  • @BhaswarYouTube
    @BhaswarYouTube 4 года назад

    This was very helpful!!

  • @johannmuster9726
    @johannmuster9726 4 года назад +1

    I was more surprised by the fake but crazy real looking brick wall than of all the rest

  • @ThisWayUpTravel
    @ThisWayUpTravel 4 года назад

    LOVE this video, more please BTS and how to shoot different types of video 😁

  • @jonathangolgota
    @jonathangolgota 4 года назад

    i learn much from all your video .... thanks you sir 👍👍👍👍👍

  • @12gatesfilmsservices30
    @12gatesfilmsservices30 4 года назад

    Nice! My friend Lars from Thundershot Studios made it in the video!

  • @BumbleBeeProductions
    @BumbleBeeProductions 4 года назад +1

    Best video ever :D It was like been on location shoting, and a 100% explane on why we do it. Love the light-set up, like to know more about lighting. I have many times problems with blacklevels, not getting enough lights for the grading... how to adjust it with a blackmagic camera?

  • @dariusryankadem
    @dariusryankadem 4 года назад

    Lads! This was very informative! Cheers!!

  • @dylandrye7369
    @dylandrye7369 4 года назад +1

    Seriously LOVE the video!! But someone PLEASE link me or tell me the diffusion they cut out? Diffusion paper? Fabric? Nylon? Sheet? Backdrop? Size? I literally bought baking parchment paper because I don’t know what to use. Thanks!!

  • @tribalsoul49
    @tribalsoul49 4 года назад

    Man, that was truly amazing, and right about now, I'm dying for a beer. 🍺😎

  • @dinagalall
    @dinagalall 4 года назад

    The glycerin water trick is amazing! Will be trying it.

  • @seanholladay7915
    @seanholladay7915 4 года назад

    Incredible AD read man!!!

  • @PhillGraaf
    @PhillGraaf 3 года назад

    a very very good video guys :-)
    My biggest problem though is the amount off money you have to invest in good lights....

  • @Vukii92
    @Vukii92 3 года назад

    Now i wan't a beer.... shoot, why do i have to see this Video on a sunday -_-
    But it was insightful and entertaining, so thanks for the Video!

  • @AI-techGen
    @AI-techGen 4 года назад

    this is awesome bro

  • @osiasfinancesferreira2998
    @osiasfinancesferreira2998 4 года назад

    Really cool man love your channel

  • @kylerossi1381
    @kylerossi1381 4 года назад

    Tilt the beer glass at an angle for a better pour than pour upright to get better foam head

  • @ThorNation
    @ThorNation 3 года назад

    That was great!! Thank you for the tips!!

  • @TylerCinema
    @TylerCinema 4 года назад +4

    13:10 Bro you gotta tilt the glass to not over foam it and then as you get closer to the top you put it back and build up the head on the beer.

    • @SweBeach2023
      @SweBeach2023 4 года назад

      Or just let the beer go slightly stale.

    • @TylerCinema
      @TylerCinema 4 года назад

      @@SweBeach2023 Why waste perfectly good beer? Also to let it skunk would take a while.

    • @theflightclubworldwide9983
      @theflightclubworldwide9983 4 года назад

      He said they don’t drink beer.

  • @AdrianAye
    @AdrianAye 4 года назад

    My name is Ted and I've never drank a beer in my life. Thanks for coming to my Ted Talk.

  • @Storysium
    @Storysium 4 года назад +4

    Very interesting video! Thank you guys.

    • @deepj4389
      @deepj4389 4 года назад

      Would like to thank you for teaching me the basics of Adobe premiere🌼💖

  • @100xclub
    @100xclub 4 года назад

    Hi! Amazing tips, thanks! What do you spray on the bottle so it does not evaporate? What is Glycerin?

  • @tallpinesstudio
    @tallpinesstudio 4 года назад

    looking great!

  • @dirk9787
    @dirk9787 4 года назад

    Cool to see a beer from my country :-)
    Though I don't like Trumer Pils and prefer Stiegl, Zipfer and Wieselburger.

  • @alexdib3915
    @alexdib3915 4 года назад

    Great video! Thank you

  • @manuelp4179
    @manuelp4179 4 года назад +1

    Great info, Thanks Guys! BUT: You seem to cater to low budget crowd by using "cheap" camera, but then you have at least $4000+ worth of lighting equip. there...

  • @THesK8LEmoN
    @THesK8LEmoN 4 года назад

    really nice video! I'd like to see you do a video like this with JUST hardware supply, just to show it's about the concepts, not about the technical stuff

  • @padkirsch
    @padkirsch 4 года назад

    Very good and very cool!! ✅✅✅

  • @MeatTheBible
    @MeatTheBible 4 года назад

    Really good stuff. Thanks guys. LIKE & SUBSCRIBED.

  • @victorbart
    @victorbart 4 года назад +2

    Can I also have a Ted for in my studio!! 😍

  • @faresmejdi5216
    @faresmejdi5216 4 года назад

    thanks guys!

  • @MikeBrunner
    @MikeBrunner 4 года назад +1

    would love to see how justin and Ted would light a "Sunglasses Commercial Shot"

  • @shesothorny9892
    @shesothorny9892 4 года назад

    this is awesome!

  • @austineater992
    @austineater992 3 года назад +1

    "you dont need an expensive camera" -- just hundreds/thousands of dollars of equipment -- LOVE the video, just teasing slightly...