How to Shoot a Commercial | 7 Easy Techniques on a Budget
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- Опубликовано: 27 май 2024
- Connect with Ted Sim
Instagram: / aputure_ted
Twitter: / aputure_ted
We are back in action with cinematographer Justin Jones, who will show us the basics of shooting products. To make this as indie as possible, we use a DSLR and only three lights to make the best image that we can. During the shoot, Justin and Ted give their best advice for product cinematography and dealing with brands and clients.
Follow Justin on IG: / justinjonesdp
Beam LA Studios: / beam.la
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Timestamps:
0:00 - Intro
1:23 - Find Location
3:01 - Camera Placement/Settings
4:21 - Main Light
6:18 - Backlight
7:31 - Color Contrast
9:25 - Visual Interest/Haze
11:30 - Do Your Research
12:51 - Camera Angles
13:23 - Demo Commercial
14:02 - Outro
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#Cinematography #Lighting #Products 
Кино
Ironically, I'm shooting 4 ads for a headphone company this month, one of which is gonna be a product ad just like this. Perfect timing guys!
AronBagel don’t you love when that happens?
Ironic is when there is a contradiction like an ambulance crashing into savilyons
you are getting 4 gigs from companies and you dont know such simple workflows ?
@@erikkrakauskas1239 LOL, yeah he meant "Coincidentally". I do this all the time.
Lucky you. Pick your pen up and write down the tips
How to film a commercial with zero budget... "pulls out huge light"
Ikr.. And a full frame camera too.
Need lights...no way around it. Get some Home Depot lights or rent if you can't buy production stuff.
tbh, all of that set up costs arround 2k, which is very accessible by most that have the basic skills required and some infrequent clients. Its not like you are buying them to play with for a week and then sell them for half the price.
It maybe expensive or out of reach, if you dont believe in it enough, to go through the trouble of finding/earning/grinding for the necessary funds, to purchase the most basic stuff for commercial videography.
Btw, crop sensor cameras might actually be better for products, as you want more dof, than less
@@atistiltins6163 Not really, the camera and lens alone costs over 2k if you buy it new. With that being said, you can use the methods in this video without using the same equipment!
@@JohnSoh No! Never use Home Depot lights. Using work lights almost always creates unwanted wavy lines!
Yes, perfect! Even though the channel has changed, you still haven’t lost your magic!
This Video:
"Shoot products without budget"
Me:
"Why dafuq r u using pro lights, C-Stands and a smoke machine?!"
Bro he said smoke was xtra. Just bring your vape friend if you cant rent a machine. Don't tell me you can't hang lights without a c stand. Either way, the info in this video is dynamite.
For real, used vape as a fog machine before, it'll get the job done! As for lights, home depot work lights work great when you are starting out!
Just the camera they are using is not a budget camera hahaha
@@mazister for another budget reason just use your mom phones camera or your phone as camera
since phone camera nowdays is as good as pro cam
you should already have invested in lights. they dont have to be expensive, but if you havent bout any at all, you cant be that serious to begin with.
Yalll low budget does not mean "how to do it for free." Sometimes you need to make an investment for the final result, especially when working with clients. Most of the items mentioned can be replicated using household items, like using your phone to film or black fabric instead of a black wall - It's about being resourceful. Thank you Indy Mogul!! Helpful video as always
Yeah but low budget also doesn't mean a Canon 6D Mark II, expensive-ass lenses, c-stands and huge lights, a spinner and so on.
The advice is nice but at the end of the day, they didn't SHOW how to do it with a low budget. They just told us how to do it with a low budget and proceeded to make a commercial with a mid-range budget.
Not at all on a budget, but still very valuable content. Thanks to the photographer for all the tips ✌️
Super helpful and informative! Thanks Ted and Justin! Will incorporate some of these into my videos. 👍
Love the practical details. Keep it up!
Very cool! I like hearing someone professional talk through their process and explaining even the basic things.
Thank You for picking up the Indy Mogul ball and running with it. You've been great.
Other than, the consciousness of dust presence, this was Super inspiring! Loved every moment of coming to know the techniques and demonstrations outlined. Thank you for this tutorial!♡♡♡♡♡
Awesome video again. Such a great job sharing the experience of real professionals. Thanks a lot!
Thank you Justin, and you too Ted. That was most likely the most valuable and informative tutorial I have seen on youtube. It is most definitely film school quality. I hope your viewers realize how lucky they are to be getting this type of content for free.
Excellent topic and tips. Perfect timing as I was just looking to add something like this to a project I am working on.
Absolutely loving this video please please please do more like this, product photography and fashion photography
Great episode. Justin always give great advice and insight.
These are the headphones I use on my shiddy podcast setup! Dead-ass I love them.
Despite a lot of people whining about the "budget theme" & stuff, i think they really demonstrate a great example of the shooting concept they're doing and trying to explain. Some stuff might not be that "budget" but it's just a concept, be creative and try to find a way to replicate what they do! Thats what its all about in the end right?
They don't know enough to know what they don't know. Trust the professionals making the video, its budget.
Teds energy is always worth the watch
How to film a commercial with zero budget... "Pulls out a $1,400 Canon 6D MK2, Pro lights and a Giant warehouse to shoot in"
And don't forget the lens that is equally or even more expensive than the camera xaxaxaxa
@@nikolas_stratigos I crack up at all the click bait on youtube now.
"A Budget" ≠ "No/Zero Budget"
The assumption is that you already own the basics. All these items are basic and no higher than intermediate.
ikr ...
This was a great video! Very hands on, practical application. Thanks a bunch!
This was awesome. I'm gonna have to use these techniques with products around the house to play with my new *used* Sony A7.
This video was pure gold! Thanks for sharing this
Great video. Brief and chocked full of good ideas for filming products. Thanks.
Very helpful, great breakdown and questions asked throughout
Epic! Suuuuuuper helpful and informative!
Used these exact techniques to shoot some promotional stuff last week! Great stuff. Keep it up guys.
Noah Goodman-Claire too
So SICK!! Lovin' the content as always.
Great video guys. Good to see the process of tinkering to get the right shots.
The amount of success u can get with this kind of skills..... You could potentially upsell this to high end clients who'd pay LOTS, this is so awesome. I can't believe this was done for fun when there are actual professionals who struggle with it as their day job. Just, amazing.
THANK YOU! so well explained, easy and yet detailed information. SUPER
Great stuff!!! Thank you.
Indy Mogul, I have learned so much from you guys back in like 2011 or something when i was new in the game. Just saw this video pop up today. Thanks a lot for all the free knowledge.
Thank u for this information
Justin is a boss as his job
👏🏾👏🏾👏🏾👏🏾
Thanks guys! Appreciate this much!
Love your videos, truly new and useful profi info!
You guys are amazing! Thanks a lot 👍🏼
That final edit is SICK! Really cool vibe for basic cheap headphones haha
Thanks! Loved the video/tips/knowledge
This was an awesome episode!
That was Dope!!🤘.. Thx Guys😊✌
very very good video, many explanations, this is very rich for anyone starting product videos ! Good job guys
Great Video on lights! Love that red
Thank You for sharing this info. it's very useful, especially for a newcomer.
First time i watch your video man i was amaze..and helpful to get idea...😊😊keep it going man salute👍
INDY MOGULLLLLLLLLL!!!! Love you guys and this is a great video. I finally figured out how to view those channels I subscribed to all those years ago using the new RUclips Studio Beta. Glad i found this video so i can try it with my hobby shop products. Thank you from Monster Hobbies in High River, Alberta, Canada.
Nice work seeing how the pros make it look easy. Cant be experience.Learned a lot thanks
Awesome tutorial. 😊🙌🙌
I love the change of lights
Amazing content zero budget commercial mind-blowing and Justin Jones is one of the best DP in the game kudos to you both Mogul and jones
more entertaining than I expected!
Thanks for sharing! I tried ideas in the video and it really works!
Excellent, tks for the video and the tips
I've made a product turntable from an old record player works a treat! Cheers John
What a great idea!
I like this tutorial a lot thanks guys for your time and tips!
Justo lo que estaba buscando!
Love this, get inspiration
We appreciate the tips. Thank you.
Thank you so much for making these videos. They motivate me to starting my own business. Signing up fro film school for videographer.
Keep up the great work even though this is 3 years ago lol
Indy bro you just got a new subscriber! Keep going my man!
Good content! Keep it up!! Thank you!!
Damn good, Ted -- keep 'em coming.
That was FANTASTIC! I did my first product shoot at the home studio two years ago, andf it presents challenge you never think of when shooting people.
That said, the MOSt important takeways are what is presented in this video. YOU NEED SPACE. You need the hardware. And you need HELP. As a solo photographer from NYC, land of the attitude and dog eat dog mentality, if you dont have help, you better be superman. TBH, I'm having trouble right now with studio shoots, because having a (convenient!!) space is just so critical, and they costs will add up very quickly.
But again..space, space, space...If you dont have it, you're not able to do the work, period.
So true it hurts.
So Informative!!
Great video with lots of examples. I like the post processing tip on having multiple “layers” of lights to play with.
One thing I wonder is whether the reflections would look better without a grid on the key light. It seems like you have the space to where a grid isn’t really important for controlling spill as much, so I would think the smoother reflections would be a better trade off.
Excelente!!! Gracias!
Thank goodness they cleaned the black acrylic. It was killing me being so dirty.
These guys are awesome.
great job guys thx
whaaw great learnings ...realy uplifting my mood after seen to much video's on R5 and S5 's..
leaving me thinking i have to update my GH5 .. comes this dude with an Canon 5DII and amazes everybody :D *well done sir* !!!
A camera spinner on a budget: take out the plate and wheels out of the microwave... and don't forget to thank me😉
very good tutorial. thanx a lot sir
This is so dope!!!!!!
Pro tips here! Thanks 👍
Great video! Would love to have seen a comparison with the footage you guys (appear to have?) shot on the BMPCC4k, seen briefly at the start.
Another killer episode.
I got the same headphones as thumbnail. Dope sound. 👌🏼
I learnt a lot from this guys. Thanks
This is amazing
This would be a great video to revisit using highly reflective products, but this video still had some great take aways.
* Starts painting my walls black *
Mum - “What are you doing?!?!”
Me - “They said all I need is a black wall!” 😂
Love it👍
i have learned a lot!!1thanks guys
amazing!!
Excelente!!! Congrats! Do you have a video showing the edition process? Thanx!
Awesome!!!
lovely content!
Very educational. Now I just need the gear and a gigantic studio!
fantastico . gracias
I have the set of headphones in this video. They're amazing.
awesome content
so wonderful
Solid clip thanx
Gotta try this asap
great job!
Lol haha im here because my friend told me to make a short introduction about their products. By the way well detailed tutorial thank you.
So dope 👌🏾
Thank you for video :)
awesome!
amazing information here, for free!