Are you concerned about the impact running all these sales may have on your brand image? Kinova made a good point today. Running a sale indicates that is how much a breeder would take for a snake at any other time, and it shows how much they actually value their animals. Just curious your take on that.
It's true that running constant sales can sometimes create the perception that the animals are overvalued at their regular price. However, my approach is driven by a few key factors: Market Dynamics: When I offer unique or rare snakes that are in high demand (a lightning pied for example), they tend to sell quickly at or near full price. However, for more common morphs where there's competition, I need to adjust pricing to remain competitive. Inventory Flow: As a small business, maintaining cash flow is crucial. Holding onto animals for extended periods ties up capital and limits my ability to acquire new stock or invest in the business. Periodic sales help ensure a healthy turnover of inventory. Accessibility: Sales also allow me to make certain animals more accessible to a wider range of buyers. Not everyone can afford top-tier prices, and occasional discounts help me connect those buyers with the snakes they desire while gaining new customers and building relationships. Kinova has built an exceptional reputation over decades, and his position in the industry allows him to command premium prices with less reliance on sales. That's an aspirational goal, but as a smaller breeder, I need to employ different strategies to achieve success. But even established breeders like Kinova utilize different avenues, like Patreon, to offer deals or exclusive opportunities to their community. They're just not as public facing as breeders that have less of a footprint.
That's a fair explanation. I appreciate you sharing your thoughts. A follow up question I have. Do you feel like running sales like you do, hurts the value of those projects as a whole in the eyes of the customer or other breeders? Thereby accelerating a drop in prices across the board as other breeders in similar or the same projects try to keep up? For the record, I'm not against sales. Especially if they're periodic as you say to move inventory, or for events like Black Friday. Cash flow is crucial. But I'm just struggling to understand the reasoning to have animals constantly marked down in an effort to get them to sell. I feel like that's damaging for the market as a whole, but just my opinion.
![Digital Circus Episode 4 [TRAILER]](http://i.ytimg.com/vi/abZtsmMUbJo/mqdefault.jpg)
www.morphmarket.com/us/c/all?seller=snkeltd&state=for_sale&ordering=price
I have no idea how that's too confusing for anybody LOL but okay😊
I'm guessing you haven't had a MorphMarket store ? lol
Are you concerned about the impact running all these sales may have on your brand image? Kinova made a good point today. Running a sale indicates that is how much a breeder would take for a snake at any other time, and it shows how much they actually value their animals. Just curious your take on that.
It's true that running constant sales can sometimes create the perception that the animals are overvalued at their regular price. However, my approach is driven by a few key factors:
Market Dynamics: When I offer unique or rare snakes that are in high demand (a lightning pied for example), they tend to sell quickly at or near full price. However, for more common morphs where there's competition, I need to adjust pricing to remain competitive.
Inventory Flow: As a small business, maintaining cash flow is crucial. Holding onto animals for extended periods ties up capital and limits my ability to acquire new stock or invest in the business. Periodic sales help ensure a healthy turnover of inventory.
Accessibility: Sales also allow me to make certain animals more accessible to a wider range of buyers. Not everyone can afford top-tier prices, and occasional discounts help me connect those buyers with the snakes they desire while gaining new customers and building relationships.
Kinova has built an exceptional reputation over decades, and his position in the industry allows him to command premium prices with less reliance on sales. That's an aspirational goal, but as a smaller breeder, I need to employ different strategies to achieve success. But even established breeders like Kinova utilize different avenues, like Patreon, to offer deals or exclusive opportunities to their community. They're just not as public facing as breeders that have less of a footprint.
That's a fair explanation. I appreciate you sharing your thoughts.
A follow up question I have. Do you feel like running sales like you do, hurts the value of those projects as a whole in the eyes of the customer or other breeders? Thereby accelerating a drop in prices across the board as other breeders in similar or the same projects try to keep up?
For the record, I'm not against sales. Especially if they're periodic as you say to move inventory, or for events like Black Friday. Cash flow is crucial. But I'm just struggling to understand the reasoning to have animals constantly marked down in an effort to get them to sell. I feel like that's damaging for the market as a whole, but just my opinion.