How To Turn Your Idea Into a Ready To Drink (RTD) Beverage Product: Case Study - Jocko White Tea

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  • Опубликовано: 12 сен 2024

Комментарии • 96

  • @STARTtoSOLD
    @STARTtoSOLD  4 года назад +1

    Thanks for watching!
    --------------------------------
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    • @adolphusblake6831
      @adolphusblake6831 3 года назад

      I enjoy watching you presentation would like to be in contact with you my email address is linkupdada876,gmail I am making a organic non alcoholic drink from herbs barks roots from Jamaica

    • @JBulsa
      @JBulsa 11 месяцев назад

      bad audio.

  • @nateyee
    @nateyee 4 года назад +7

    Great video. Thank you so much for taking the time to make this! This gives us real insight and advice into the beverage industry and beverage entrepreneurs.

    • @STARTtoSOLD
      @STARTtoSOLD  4 года назад +3

      Wow thanks Nate for leaving such a nice comment. I have a few more videos coming shortly about how to design packaging for your canned beverage and then one about glass packaging for a beverage. I'll be sure to share it once it's out in case it will help you. Have a great day!

    • @STARTtoSOLD
      @STARTtoSOLD  4 года назад +2

      Thanks Nate for leaving a comment. :) I hope it inspires whatever business you're running. If you liked this video I have a new one specifically about the packaging design and manufacturing process: ruclips.net/video/V2ZngqZ0zyE/видео.html. Have a beautiful day!

    • @tommythespitter
      @tommythespitter 3 года назад

      God bless

  • @EverCola
    @EverCola 2 года назад +6

    Thank you both so much! I am in this for Generations to come! I've got a story that will save many! Blessings to you both!!!

  • @marjoriew.rodriguez9944
    @marjoriew.rodriguez9944 4 года назад +12

    good content but the audio make is very hard to listen. do this over again
    How much do you need to launch a startup energy drink?

  • @dustinwhite6885
    @dustinwhite6885 3 месяца назад

    This is what I was looking for. So few videos on this subject.

  • @mayedean9578
    @mayedean9578 4 года назад +6

    Damn, I have a long road ahead of me, it's a little scary lol. I think I may cop your tea as I'm seeing the hard work that went into it. Thanks for sharing.

    • @STARTtoSOLD
      @STARTtoSOLD  4 года назад +3

      Thanks for your comment - yes it's a long road but worth it when you cross the finish line and win. Keep me posted!

    • @STARTtoSOLD
      @STARTtoSOLD  4 года назад +5

      Hi Maye: Since you're launching your own beverage, here is a fresh video about packaging design and manufacturing for your beverage. Its short, only 5 minutes long and explains it in 8 easy steps: ruclips.net/video/V2ZngqZ0zyE/видео.html. Keep me posted on your beverage launch!

  • @Ranksbanks248
    @Ranksbanks248 3 года назад +4

    Very interesting. Today I woke up and want to get into the tea business, but after watching the video I went back to sleep.

    • @STARTtoSOLD
      @STARTtoSOLD  3 года назад

      lol fair comment

    • @Ranksbanks248
      @Ranksbanks248 3 года назад

      @@STARTtoSOLD Yes I wanted to get into the tea business, I could come up with three different flavors, but don't know how much money I need to get started. Can 30.000, get me started?

    • @STARTtoSOLD
      @STARTtoSOLD  3 года назад

      @@Ranksbanks248 Hi Ranks Banks - are you wanting to start a DRY or RTD/LIQUID tea company? $30,000 can get you started for sure. It's easier in dry tea than RTD but the challenge is that as you grow you will need more cash! I think I'll do a quick video about this because I get questions constantly like this. If cash is limited - it's not a problem or reason to not start, it just means you need to plan to grow slower and scale carefully so you always remain cash and revenue positive. What are you thinking specifically of starting?

    • @YoTeezy
      @YoTeezy 3 года назад +1

      Its not easy im the west . In Africa u just get up and do it. And sell it on the street if u want no permit

  • @ajaxhncn
    @ajaxhncn 5 месяцев назад

    Pretty cool, Do you have a step by step process on how you created and packaged your product?
    Id' love to see that and learn from, I am sure many would too)

  • @tandi4201
    @tandi4201 4 года назад +2

    Thank you so much this is very helpful!

    • @STARTtoSOLD
      @STARTtoSOLD  4 года назад

      Really glad this was helpful Tandi. I will be posting a follow-up video to talk about the packaging element of beverage. If there is anything else you'd like to hear about let me know.

  • @balancepointmassageandbody1310
    @balancepointmassageandbody1310 Год назад +1

    Hi Emily! Came across your video and appreciate the insights. Just getting started on researching putting a drink product on the market. Of course, one of the biggest challenges is funding. I will keep looking to see if you have any guidance on how to establish relationships for investment capital with existing co-packing or other drink companies who are already in the space and want to add your brand to their line. I like the idea of receiving royalties on product sold rather than building the company from the ground up. Are you aware of companies or resources that are interested in this kind of arrangement? Lastly, how does one go about protecting their intellectual property rights which I believe would be your recipe etc. if and when you are able to establish such a relationship?

    • @ELECTRICEYEMEDIA
      @ELECTRICEYEMEDIA Год назад +2

      Established co-packers don't care about your beverage ideas, they are there to make money off of you as a client through co-pack contracts. You won't find any real investors who will take you seriously either unless you already have something tangible in place (finished product) or a product already in stores. You will need to have a 5 year business plan as well. Most accredited investors will want equity in your company and generally they prefer hard assets as a guarantee to their associated risks for lending. I'm 5 years in the food & beverage industry and know this all too well. Cold hard truth!

  • @STARTtoSOLD
    @STARTtoSOLD  4 года назад

    **NEW RELATED VIDEO: **ruclips.net/video/vfeAEFqFo4c/видео.html** "How To Design and Manufacture Your Canned Beverage Packaging"** Alright ya'll - many people have requested MORE information on launching a beverage because this interview has GREAT information, but poor audio. I am going to film smaller pieces and re-post here so you can get the update. This new video covers the MANUFACTURING side of designing the can for your your beverage.

  • @WishfulProject
    @WishfulProject 10 месяцев назад

    I am looking for information on how to get started. I have the idea and recipe for the drinks, but how much capital is needed to get started? What are the first steps? Thank-you!

  • @tranisegoodlow5795
    @tranisegoodlow5795 3 года назад +2

    Hi there! I have 2 questions: do you have any advice for someone looking to break into ready to drink alcoholic drinks? Also do you have any recommendations for connections in Texas (Dallas/Ft. Worth if possible)?
    Thanks for your time and expertise.

    • @STARTtoSOLD
      @STARTtoSOLD  3 года назад +2

      Hi Tranise: It's a hard to break into this category - you need a specific type of distributor. With alcohol it's a great idea to focus LOCALLY - in one region OR one large store chains so that you can start to get brand awareness. I hope that helps you start your adventure! Keep me posted! Thanks again for the question.

    • @ELECTRICEYEMEDIA
      @ELECTRICEYEMEDIA Год назад

      Rob a bank! What you seek will require a lot of upstart capital. Right now banks aren't loaning out crap and the interest rates are absurd if you find one willing to lend.

  • @Shayvideos1
    @Shayvideos1 Год назад

    Great video!! Question, so say you do begin working with a manufacturer and get your product into a grocery store, what happens if all of those cases aren't selling? Is there a time frame giving by the store and will future shipments be put on hold until the previous cases starts to move?

    • @STARTtoSOLD
      @STARTtoSOLD  Год назад

      Hi @Shayvideos1 The retailer will tell you the "terms" what happens if it wont sell. But the process is usually this: 1) force you to give discounts (meaning you loose money on your original PO... they charge it back to you as a fee) or 2) they will charge you to dispose of it or return it. Disposal is usually cheaper.
      You can ask them up front their desired turn rate. There usually isnt a fixed one like a written number, its based on their category expectations.
      This is why it's SMART to grow slow. Start in smaller retailers... learn how well you sell and where. And then get into larger retailers. It helps you minimize losses and know when to say NO to a retailer that wouldnt be a good fit.

  • @solimehta
    @solimehta Год назад

    Emily very informative but how does one find a good formulator. does this gentlemans firm does formulation as well as co packing? also is it possible to find out who a formulator is for a beverage currently on the market. thanks

  • @LakshayGrover
    @LakshayGrover 5 лет назад +18

    Good content but gosh his mic quality is very poor. Can’t understand half the stuff.

    • @STARTtoSOLD
      @STARTtoSOLD  5 лет назад

      I'm so sorry, you're right. We need to buy him a microphone! I'll do that for the next video. So sorry for the audio quality.

  • @CHill-nl4zn
    @CHill-nl4zn Год назад

    What is the cost estimate for an initial test batch for packaging and delivery?

  • @melodiestewart7838
    @melodiestewart7838 5 лет назад +10

    Great interview, too bad the audio was poor

    • @STARTtoSOLD
      @STARTtoSOLD  5 лет назад +1

      Thanks for letting me know. We will work on making a new revised version!

  • @davidmoryossef2573
    @davidmoryossef2573 2 года назад

    I am looking to start a hard seltzer company, I will be working with formulators but how much after that should I be looking to pay? Like copacking/distribution.

  • @NwoDispatcher
    @NwoDispatcher 3 года назад +3

    How about probiotic drinks?

    • @STARTtoSOLD
      @STARTtoSOLD  3 года назад +1

      Hi! Do you mean you want a video about how to make and manufacture probiotic drinks?

    • @NwoDispatcher
      @NwoDispatcher 3 года назад

      @@STARTtoSOLD I'd like to learn more about the legalities surrounding drinks with live cultures in em yea and a shorter shelf life, dunno i have a few revolutionary ideas but they may be illegal. I'd liken it to yogurt or apple cider

    • @STARTtoSOLD
      @STARTtoSOLD  3 года назад

      @@NwoDispatcher OK thanks for the input. I will see what I can do to help get you some data.

  • @salalivelovejoy
    @salalivelovejoy 3 года назад +1

    Emily, thank you!

  • @ELECTRICEYEMEDIA
    @ELECTRICEYEMEDIA Год назад

    I went ahead and researched Nor-Cal Beverage. They have a zero star rating on Google and Yelp. The comments from truck drivers and former employees says it all. I would never give this company my business based on what I read about them from others. Much better companies that can provide co-packing.

  • @RenaldMusic
    @RenaldMusic Год назад +1

    I'm sure this video could be shorter. Ma'am please get to the point !! I'm busy I just want the valuable infos 😩😣😓

  • @MrBijupvarghese
    @MrBijupvarghese 4 года назад +6

    huh lol
    Good content but gosh his mic quality is very poor. Can’t understand half the stuff.
    Great interview, too bad the audio was poor

    • @STARTtoSOLD
      @STARTtoSOLD  4 года назад +1

      Thanks Biju. I added Closed Captions (CC) so you can see the text. I hope that helps? I'll also be adding more videos to address these steps in a more clear way. Thanks for the feedback.

  • @thingsweneedtochange1595
    @thingsweneedtochange1595 2 года назад

    Hello Emily. I really need some help to produce iced tea in Bangladesh. I had a couple of subway store in NYC which I lost during the Covid-19. Please let me know what is the best way to cooperate ? Thanks again

  • @lildrippa1759
    @lildrippa1759 4 года назад +1

    Planning a product for the market in the UK. Would like to stay in touch with you. How can I contact you personally?

    • @STARTtoSOLD
      @STARTtoSOLD  4 года назад +1

      Great work Aron! Can't wait to hear more about it. Be sure to post here the website - I'd love to check it out. You can add me on LINKEDIN to stay in touch: www.linkedin.com/in/emilypage/. If you're ready to launch and grow you're business and you want consulting to make it effective and fast sign up for consulting with me here: emilyannepage.com. Last but not lease be sure to check out the video I did recently about how to design and manufacture your packaging for this project: ruclips.net/video/vfeAEFqFo4c/видео.html. I hope it all helps! Rock it!

    • @dagostunion8263
      @dagostunion8263 4 года назад +1

      Thinking of doing so in Cameroon as well.. maybe we could contact and share ideas

  • @Tshaynyb1
    @Tshaynyb1 4 года назад +1

    How much do you need to launch a startup energy drink?

    • @STARTtoSOLD
      @STARTtoSOLD  4 года назад +14

      To start (if you want it in cans) you will need approx $100k but Pete Grego (interviewed here) is of the opinion that to scale quickly you need $500k. Because as DEMAND increases (i.e. if you get an order for a big retailer) you need MORE inventory. So imagine you spend $100k on the first run... you put that money upfront and it takes 1-3 months to make the packaging and get your product run... then you have $100k in inventory and need to sell through it (meaning you have no cash). If it takes 6 months to sell through then you need to place another order BEFORE you have received all the cash so you need another $100k to do another run before you run out.
      Product business (being launched in a large scale into retail) is a cash flow game.
      The other option is start on a smaller scale - with factories that will take smaller minimums but be more expensive. And plan to grow slower in smaller stores regionally. Once you're selling well there you can raise the extra money to launch in a bigger way.
      I hope that helps.

    • @obsidianstang6296
      @obsidianstang6296 3 года назад +3

      @@STARTtoSOLD Thanks for being one of the few with these types of videos who doesn't say, "Contact us for a consultation," lol. I think you gain more credibility by putting the pricing info out there directly. I was just watching the guy speak deliberately and slowly and said, "Yep, no less than 100k" haha. Glad to see my instincts are on point.

    • @STARTtoSOLD
      @STARTtoSOLD  3 года назад +2

      @@obsidianstang6296 Thanks @ObsidianStang for noticing that I do that. I agree with you - I prefer people who say things up front about pricing too. Makes me trust they will be honest all the way through. FYI there are some beverage manufacturers that will make product runs for less but they obviously charge a lot more so your finished product is harder to make money on. The best bet is to search "small run contract beverage manufacturer" - closer to your area so you can actually visit the factory will be best for you in terms of QA and getting what you actually want. I wish you good luck on your project!

  • @andredefrancesco7111
    @andredefrancesco7111 3 года назад

    Is the drink Ready owned by Aaron Donald going nyse

  • @ghostdiaries369
    @ghostdiaries369 4 месяца назад

    can't even understand half of the words he was saying, even the you tube captions can't be able to pick his lines. can you provide captions?

  • @pradeepjhariya652
    @pradeepjhariya652 2 года назад

    ma'am please help how to extend the life of coconut barfi for small business
    thank you

    • @STARTtoSOLD
      @STARTtoSOLD  Год назад

      Ok sure- the main question is are you making it in your kitchen in small batches for your family OR are you trying to sell it in stores.

  • @jaycho4002
    @jaycho4002 2 года назад

    Hello. This video was a bit difficult to hear. My wife started a tea business here in DFW area. So far for the 1.5 years open, she has scaled to a few locations here locally. I was trying to figure out how we can scale this even further. We do everything. She's been featured on Dallas Observer and another Dallas article/news source. This has helped but I'm trying to come up with a solution where if we are not there it'll still function.
    Is it possible if we connected via email?
    Thank you!

    • @jaycho4002
      @jaycho4002 2 года назад

      I found your website on LinkedIn! Disregard about connecting via email.

  • @MissPiggy92
    @MissPiggy92 Год назад

    I have a product idea that gives a solution to one reason why consumers don't finish their drink. I am reaching out to companies just to see if they would like to apply my idea.

  • @JBulsa
    @JBulsa 11 месяцев назад

    start @ 21.44

  • @3Polenzmotorsports
    @3Polenzmotorsports Год назад

    Your mic is great but 5 mins in had to move on cant hear a thing he says, and sadly im super interested

  • @chris-p-Bacon836
    @chris-p-Bacon836 4 года назад

    Do you have a trademark video ? and contract video.

    • @STARTtoSOLD
      @STARTtoSOLD  3 года назад

      Hi Chris - I don't have a SPECIFIC video on those two topics but I'll add them to my list of things to work on. I DO have this article which is about "How to Keep Co-packers From Stealing Your Manufacturing Ideas""
      www.emilyannepage.com/post/article-product-poachers-how-to-keep-copackers-from-stealing-your-ideas. What topics do you have questions on regarding contracts? Are you talking about licensing?

  • @digtechtechnoservises8698
    @digtechtechnoservises8698 6 месяцев назад

    ❤❤❤❤❤

  • @theghostflame
    @theghostflame Год назад +1

    Audio on his side makes this video unviewable. Be conscious of audio levels as an editor.

  • @ahmetyigiter3799
    @ahmetyigiter3799 4 года назад +2

    How much do you need to launch a startup energy drink?
    Good content but gosh his mic quality is very poor. Can’t understand half the stuff.

    • @STARTtoSOLD
      @STARTtoSOLD  4 года назад +1

      Hi Ahmet - we just added closed captions if you wish to watch it again? So sorry the audio was poor. An energy drink should have about $250,000 all in if you want to do a large retail launch. That will pay for inventory, packaging, ingredients, branding, packaging artwork etc. I hope that helps! Best of luck on your project.

  • @HustlerNation
    @HustlerNation 5 лет назад +4

    good content but the audio make is very hard to listen. do this over again

    • @STARTtoSOLD
      @STARTtoSOLD  5 лет назад

      Great comment - you're right! We should do another interview with better audio. Thank you for the feedback Dr. Jackson 360

  • @clubcardpoints
    @clubcardpoints 3 года назад

    Had to switch off after 4mins. Audio was doing my nutt in!

  • @dydegfrgua4246
    @dydegfrgua4246 4 года назад +3

    huh lol
    Good content but gosh his mic quality is very poor. Can’t understand half the stuff.
    Good content but gosh his mic quality is very poor. Can’t understand half the stuff.
    huh lol

  • @Doctagreedy1
    @Doctagreedy1 Год назад

    bad audio.. super annoying because I NEED this information!😢

  • @jimijones9732
    @jimijones9732 3 года назад

    Should've asked him to fix his audio

    • @STARTtoSOLD
      @STARTtoSOLD  3 года назад

      I did a few times! We even did a practice call a few days before. So sorry it's hard to hear Jimi. Thanks for letting me know.

  • @michaelpaul2353
    @michaelpaul2353 3 года назад +1

    Horrible video quality. Lots is missed even with closed captioning.

    • @STARTtoSOLD
      @STARTtoSOLD  3 года назад

      So sorry about that Michael. I tried so hard to get a good video but they didn't have a mic on the other end. besides the build in one to their computer. I didn't realize until AFTER it was filmed and I couldn't get a re-do. But I have heard this complaint a lot so clearlyI need to do a re-film. I'll add it to the filming que. Thanks for the feedback.

  • @MONSTER-sf5il
    @MONSTER-sf5il 4 года назад +3

    I don’t feel like this interview is very genuine I feel like you got paid for it in someway

    • @STARTtoSOLD
      @STARTtoSOLD  4 года назад +4

      I wish! That would be nice. I paid him to make my beverage over 6 figures. Maybe email him and see if you can get me a sales commission for getting so many views on a video about him?

    • @bwp2bruce
      @bwp2bruce 3 года назад

      I think you meant somebody got paid, but it wasn't her.

  • @waynefilkins8394
    @waynefilkins8394 2 года назад +1

    He sounds like he's trying to overcomplicate it to sell his services.

  • @kirkpatterson4037
    @kirkpatterson4037 4 месяца назад

    I have a product that is in demand but not out there. The audio is driving me crazy. Sounds like talking into a cooking pot. Sad I am out of here

  • @fabreezem8174
    @fabreezem8174 Год назад

    You really need to get your audio under control, its absolutely terrible. I had to click away after 5 minutes it was that bad. 😅
    Thanks for trying

  • @YoTeezy
    @YoTeezy 3 года назад

    I'm africa its easy the west very hard

  • @MONSTER-sf5il
    @MONSTER-sf5il 4 года назад +1

    I do not understand anything he is saying

    • @STARTtoSOLD
      @STARTtoSOLD  4 года назад

      Thanks for the comment MONSTER2020. We added closed captions incase that helps at all. We also will have a TRANSCRIPT on my website next month in case reading it will help. If you have any questions feel free to leave it here in the comments and we can answer it.

  • @monkeyd3700
    @monkeyd3700 11 месяцев назад +1

    😂 are you guys scaring people not to do it bullshit

  • @mangamukiz7477
    @mangamukiz7477 4 года назад +1

    huh lol

  • @edwardtheodore1427
    @edwardtheodore1427 Год назад

    Audio is terrible so im leaving and cannt watch this shame im sure it has great info.

  • @MIMDMD
    @MIMDMD Год назад

    Horrible audio... almost unbearable

  • @mnithishmnithish3781
    @mnithishmnithish3781 2 года назад

    I have an idea to start an beverage. So how can I contact you to start our discussion