How Liquid Death founder, Mike Cessario, created a billion dollar water brand

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  • Опубликовано: 3 дек 2024

Комментарии • 39

  • @yourcreativeleader
    @yourcreativeleader 8 месяцев назад +17

    UNREAL!!!!!!!!!!!!!!!!!!!!!!!!! This, by far, is one of the very best videos and conversations I've ever seen, from a Founder, talking brand, sales, marketing, etc. Thank you for this!

  • @nonefvnfvnjnjnjevjenjvonej3384
    @nonefvnfvnjnjnjevjenjvonej3384 8 месяцев назад +3

    a fantastic interview and this is might be the only last remaining way of real entrepreneurship.

  • @gobelenrico
    @gobelenrico 8 месяцев назад +3

    Very inspiring. The bar distribution story remind me about Vitamin Water case in Cultural Strategy book, when they put Vitamin Water in gym instead of retail store.

  • @leadgenjay
    @leadgenjay 8 месяцев назад +6

    Unconventional PR stunts can often yield high returns on investment, especially when they resonate with your target audience's values and sense of humor. It's all about creating memorable brand experiences that sets you apart.

  • @litokoba9976
    @litokoba9976 7 месяцев назад +1

    Wow wow wow this interview was so perfect. This is the type of interviews I love about founders. They are so clear on what they are saying, they give examples and is just so easy to follow the conversation. Freaking brilliant 👏

  • @loftzonellc.5775
    @loftzonellc.5775 6 месяцев назад +2

    Shine Bright Always

  • @BryanZirkel
    @BryanZirkel 7 месяцев назад +6

    This was a really fantastic interview. I loved Mike's comment about ideas being worth zero dollars and it being the people who can execute on a vision that create the actual value.

  • @LesPaulGothic
    @LesPaulGothic Месяц назад

    Incredibly insightful, such a fan of what you’ve created with Liquid Death! Best examples of the Dos/Donts. Wish you even more success in the future!!!!

  • @thencarolinaman1934
    @thencarolinaman1934 6 месяцев назад +1

    Absolutely genius marketing!

  • @Kathryn2009
    @Kathryn2009 8 месяцев назад +2

    Amazing thank you! Lots of great points!

  • @MarkSmith-gd5nn
    @MarkSmith-gd5nn 8 месяцев назад

    Brilliant. Really enjoyed this and how Mike puts the building blocks for brands in place is a lesson to all that are embarking on a new brand launch. Also really enjoying the vids Jon.

  • @alexstevens9378
    @alexstevens9378 2 месяца назад

    This was a very, very high quality conversation

  • @elyseeojour47
    @elyseeojour47 3 месяца назад

    This interview is insane, so invaluable insight

  • @michaelw8047
    @michaelw8047 4 месяца назад +1

    Great listen. Always find Mike inspiring as Ive started a challenger coffee soda brand.
    I"ve subscribed!

    • @uncensoredcmo
      @uncensoredcmo  4 месяца назад +1

      @@michaelw8047 good luck with the coffee soda and thanks for subscribing 🙌🏻

  • @pitchbuckets2860
    @pitchbuckets2860 5 месяцев назад

    Such a phenomenal interview. Liquid death is such a great brand that will be studied in the foreseeable future for all studies

  • @sdf416
    @sdf416 7 месяцев назад +1

    Fantastic interview, really enjoyed that. New subscriber

  • @claudiamunson7904
    @claudiamunson7904 8 месяцев назад +1

    Very interesting approach to successful branding

  • @roscomisfit
    @roscomisfit 8 месяцев назад +1

    Great episode!

  • @clarke6808
    @clarke6808 6 месяцев назад

    Awesome interview. Love the channel.. never stop

  • @JoshMasrirtt
    @JoshMasrirtt Месяц назад

    Great interview.

  • @musicformypets
    @musicformypets 7 месяцев назад

    Legendary, thank you for sharing your story

  • @annabellebrownell2774
    @annabellebrownell2774 8 месяцев назад +1

    Great stuff!

  • @james.morris247
    @james.morris247 6 месяцев назад +1

    Awesome amazing video.

  • @bangerpickleball
    @bangerpickleball 8 месяцев назад +1

    great interview, he reminds me of a skinnier dan bilzerian

  • @tombrand236
    @tombrand236 8 месяцев назад

    Also amazing shout out to Hot Water Music! I'm seeing them for about the tenth time this weekend in London :)

  • @alizee19
    @alizee19 Месяц назад

    Amazing

  • @jeanphilippevl
    @jeanphilippevl 7 месяцев назад

    brilliant interview!

  • @SonyaPolyakova
    @SonyaPolyakova 8 месяцев назад

    So interesting!

  • @tombrand236
    @tombrand236 8 месяцев назад

    Such a cool guy!

  • @troshy
    @troshy 8 месяцев назад

    love this!

  • @TechOutAdam
    @TechOutAdam 2 месяца назад

    Wild to think he was working for Gary Vee and Gary invested in his business of out good will and is making bank of that investment now.

  • @neemlondon
    @neemlondon 8 месяцев назад

    Brilliant

  • @nonefvnfvnjnjnjevjenjvonej3384
    @nonefvnfvnjnjnjevjenjvonej3384 8 месяцев назад +2

    great questions too. subscribed. im shocked at this channel being so small. absolute garbage and scammers like tai lopez and alex hormozi get so many subscribers i dont know why.

    • @uncensoredcmo
      @uncensoredcmo  8 месяцев назад +1

      Thank you! I get far fewer subscribers here than on the podcast platforms. Need to up my RUclips game ;)

  • @zoomoutandin
    @zoomoutandin 6 месяцев назад

    "as long as it's healthy, premium, and funny"...I imagine them moving into AG1 territory "zombie death goo" and poking fun at the wellness industry