From Insights to Action: How Newton Baby Uses Incrementality Experiments To Maximize Their ROI

In this discussion, Newton Baby explains their success with integrating incrementality testing into their measurement stack and prioritizing their experimentation roadmap to optimize marketing and ad spending. They will walk through several experiments from test ideation to actual business impact, explaining how they uncovered the halo effect of TikTok and Meta campaigns on Amazon sales and why it’s essential to retest advertising channels during promotional periods.
Aaron Zagha
CMO, Newton Living
Zach Epstein
CEO and founder, Haus