CommerceNext
CommerceNext
  • Видео 486
  • Просмотров 57 141

Видео

The Z Suite on Brand ValuesThe Z Suite on Brand Values
The Z Suite on Brand Values
Просмотров 234 дня назад
In this interactive session from BCG’s The Z Suite, a panel of Gen Zers share how they shop, their brand preferences, customer experience likes and dislikes and more. Wondering what motivates or irritates Gen Zers? Find out directly from the source during this session, where you can ask questions directly to the panel. Make sure to arrive early, as this has been standing room only for the past ...
From Insights to Action: How Newton Baby Uses Incrementality Experiments To Maximize Their ROIFrom Insights to Action: How Newton Baby Uses Incrementality Experiments To Maximize Their ROI
From Insights to Action: How Newton Baby Uses Incrementality Experiments To Maximize Their ROI
Просмотров 84 дня назад
In this discussion, Newton Baby explains their success with integrating incrementality testing into their measurement stack and prioritizing their experimentation roadmap to optimize marketing and ad spending. They will walk through several experiments from test ideation to actual business impact, explaining how they uncovered the halo effect of TikTok and Meta campaigns on Amazon sales and why...
Breakout: Cracking the Code: Mastering Podcast Advertising MeasurementBreakout: Cracking the Code: Mastering Podcast Advertising Measurement
Breakout: Cracking the Code: Mastering Podcast Advertising Measurement
Просмотров 84 дня назад
Explore the art and science of podcast advertising measurement in this session. From tracking listener engagement to optimizing ROI, discover key strategies and tools to effectively measure your campaign's impact. Whether you're a seasoned marketer or new to podcast advertising, join us to unlock actionable insights that will elevate your advertising efforts and drive tangible results for your ...
Breakout: Resilient Retail: Advanced Ecommerce Strategies for Unpredictable TimesBreakout: Resilient Retail: Advanced Ecommerce Strategies for Unpredictable Times
Breakout: Resilient Retail: Advanced Ecommerce Strategies for Unpredictable Times
Просмотров 115 дней назад
Join Hani Batla, Chief Information and Technology Officer at Adorama, and Elizabeth Garry, VP of eCommerce at Pandora, for an insightful discussion on how to survive and thrive in a volatile market. Specifically, the importance of shifting your focus from conversion to maximizing customer lifetime value; leveraging technology for growth; creating exceptional online experiences; personalizing cu...
Breakout: Data-Driven Scaling: Leveraging The Five Pillars of Data Mastery For GrowthBreakout: Data-Driven Scaling: Leveraging The Five Pillars of Data Mastery For Growth
Breakout: Data-Driven Scaling: Leveraging The Five Pillars of Data Mastery For Growth
Просмотров 295 дней назад
Being a truly data-driven company is more than just collecting vast amounts of data; it's about integrating analytics into decisions. In this session, we will explore the five foundational elements essential for evolving into a data-driven organization: robust infrastructure, insight generation processes, resource allocation, governance, and a supportive culture. Executives from Harper Wilde an...
Breakout: Driving Growth: Maximizing Your Social Strategy With AI-Driven PrecisionBreakout: Driving Growth: Maximizing Your Social Strategy With AI-Driven Precision
Breakout: Driving Growth: Maximizing Your Social Strategy With AI-Driven Precision
Просмотров 135 дней назад
In this session, you'll discover how to make all media accountable for business outcomes by connecting people, passions, proximity, and performance. We will explore the differences between generative and predictive AI, their impact on media, and methods for segmenting and scoring first-party data. Gain insights into audience and creative strategies, create new audiences linked to offline conver...
Content Breakfast: Personalizing Not Just for the Moment But for the Entire Customer JourneyContent Breakfast: Personalizing Not Just for the Moment But for the Entire Customer Journey
Content Breakfast: Personalizing Not Just for the Moment But for the Entire Customer Journey
Просмотров 165 дней назад
In today's dynamic landscape of consumer preferences and digital interactions, personalization has become a cornerstone of effective customer engagement. From tailored recommendations to customized user experiences, businesses strive to deliver personalized interactions that resonate with individuals at every stage of their journey. However, achieving true personalization that extends beyond fl...
Breakout: Beat the Algorithm! Manual Media Bidding Tactics for Cost Efficiency and GrowthBreakout: Beat the Algorithm! Manual Media Bidding Tactics for Cost Efficiency and Growth
Breakout: Beat the Algorithm! Manual Media Bidding Tactics for Cost Efficiency and Growth
Просмотров 45 дней назад
Discover the innovative counterbalance between manual bidding techniques and automation that can significantly reduce CPC costs, boost ROAS and drive revenue growth in competitive markets. We will discuss the testing methodologies used to decrease brand CPCs gradually, a robust monitoring plan to evaluate the effectiveness of these strategies, and the important considerations to help you decide...
Breakout: How $700M+ Tilray Brands Boosts Brand Impact and Revenue in WellnessBreakout: How $700M+ Tilray Brands Boosts Brand Impact and Revenue in Wellness
Breakout: How $700M+ Tilray Brands Boosts Brand Impact and Revenue in Wellness
Просмотров 225 дней назад
Discover how Manitoba Harvest, a Tilray brand, established a robust foundation for a full-funnel tactical approach that significantly boosted brand awareness and revenue. We'll explore strategies derived from understanding consumer needs and shopping behaviors that effectively target markets to drive brand recognition. Additionally, we'll cover how Manitoba Harvest managed marketing challenges ...
Content Lunch Workshop: Maximize Sales and Loyalty with Seamless Omnichannel ExperiencesContent Lunch Workshop: Maximize Sales and Loyalty with Seamless Omnichannel Experiences
Content Lunch Workshop: Maximize Sales and Loyalty with Seamless Omnichannel Experiences
Просмотров 96 дней назад
In this session, our panel will discuss the loyalty strategies they use to enhance customer retention and drive repeat purchases by personalizing interactions across all touchpoints. We will also explore essential technology for scaling these strategies, highlighting how a composable commerce platform swiftly adapts to market dynamics and ensures seamless experiences, utilizing rapid fulfillmen...
Breakout: Innovate, Iterate, Grow: Redefining the Omnichannel Customer JourneyBreakout: Innovate, Iterate, Grow: Redefining the Omnichannel Customer Journey
Breakout: Innovate, Iterate, Grow: Redefining the Omnichannel Customer Journey
Просмотров 136 дней назад
In today’s commerce landscape, omnichannel is not an option; it’s an imperative. Join leaders from BigCommerce, and HOUZER as they discuss how to take advantage of the most current tools and technologies to uplevel your omnichannel strategy. Melissa Dixon Senior Director, Brand and Content Marketing, Big Commerce Michael Challinger CEO, Houzer Amera Khalil Senior Strategic Account Director, Fee...
CommerceNext 2024! #marketing #ecommerce #businessCommerceNext 2024! #marketing #ecommerce #business
CommerceNext 2024! #marketing #ecommerce #business
Просмотров 416 дней назад
Breakout: Make Efficiency Your New Superpower: New Paths to Retail ProfitabilityBreakout: Make Efficiency Your New Superpower: New Paths to Retail Profitability
Breakout: Make Efficiency Your New Superpower: New Paths to Retail Profitability
Просмотров 317 дней назад
Product launch delays erode margins significantly; every day a product sits in the warehouse without selling decreases its value by 2%. Let's empower ourselves to revolutionize product management and drive towards unparalleled success Felecia Boccuto Director of Creative Operations, Victoria Secret Vanessa Marko Director of Ecommerce, Harry Rosen Ranjana Sharma CXO and Co-founder, Sweft
Breakout: Beat the Algorithm! Manual Media Bidding Tactics for Cost Efficiency and GrowthBreakout: Beat the Algorithm! Manual Media Bidding Tactics for Cost Efficiency and Growth
Breakout: Beat the Algorithm! Manual Media Bidding Tactics for Cost Efficiency and Growth
Просмотров 167 дней назад
Discover the innovative counterbalance between manual bidding techniques and automation that can significantly reduce CPC costs, boost ROAS and drive revenue growth in competitive markets. We will discuss the testing methodologies used to decrease brand CPCs gradually, a robust monitoring plan to evaluate the effectiveness of these strategies, and the important considerations to help you decide...
Breakout: Conversational Commerce: Harnessing AI for Seamless Customer InteractionsBreakout: Conversational Commerce: Harnessing AI for Seamless Customer Interactions
Breakout: Conversational Commerce: Harnessing AI for Seamless Customer Interactions
Просмотров 427 дней назад
Explore the impact of harnessing advanced AI-powered technology to enhance customer engagement, increase conversions, and fuel limitless e-commerce success. Don’t miss this opportunity to learn how leveraging a conversational commerce strategy at scale with generative AI can power sustainable growth in the digital retail landscape and delight your customers with personalized experiences. Amanda...

Комментарии

  • @m_g_tek5525
    @m_g_tek5525 День назад

    its funny how the audience seems to ignore the speaker, minding their own business. Which is a shame, as the talk is actually very good and interesting.

  • @PaidPro-ot3vp
    @PaidPro-ot3vp 2 дня назад

    I'm a regular viewer of your RUclips channel and have seen all your videos. Your content is excellent, and I've learned a lot from you. However, I noticed that despite the great quality, your videos aren't reaching the right audience. This is likely due to some SEO issues. Focusing on SEO could help you build a larger fanbase and get your content the attention it deserves. If you ever need any advice or assistance with this, feel free to reach out. Thanks for all the valuable content you share!

  • @miguelangelsomoza1
    @miguelangelsomoza1 4 дня назад

    Yo Nome e suscrito y me están cobrando

  • @PaidPro-ot3vp
    @PaidPro-ot3vp 11 дней назад

    You know what? I am a regular viewer of your RUclips Channel. I have seen all your videos and your content qualities are very good. I learned lots of things from you. Your channel has great quality contents but still it is not delivering its right audiences due to SEO problems. You should focus on your SEO so that You can get a big fanbase. Thanks

  • @Grow.YT.Views.639
    @Grow.YT.Views.639 13 дней назад

    you should do some colabs for sure

  • @PaidPro-ot3vp
    @PaidPro-ot3vp 19 дней назад

    You know what? I am a regular viewer of your RUclips Channel. I have seen all your videos and your content qualities are very good. I learned lots of things from you. Your channel has great quality contents but still it is not delivering its right audiences due to SEO problems. You should focus on your SEO so that You can get a big fanbase. Thanks.

  • @OmaBek-gd3tm
    @OmaBek-gd3tm 27 дней назад

    Good

  • @gravoc857
    @gravoc857 Месяц назад

    Sigh… We’re already at this with automated help lines for corporations where it’s IMPOSSIBLE to bypass the robot to get to a human. Something tells me early chatbots are going to be a cluster f**k.

  • @Portogass
    @Portogass Месяц назад

    було б цікаво подивитися відео де описують майбутні плани компанії.

  • @Portogass
    @Portogass Месяц назад

    було б цікаво подивитися відео де описують майбутні плани компанії.

  • @user-mn4gx8gv5l
    @user-mn4gx8gv5l Месяц назад

    Интересно будет посмотреть: как начать быстро развиваться на проекте!)

  • @sirijantey
    @sirijantey 5 месяцев назад

    Love it ❤

  • @davidsiffer4374
    @davidsiffer4374 5 месяцев назад

    Had to comment twice, this short is really bad

  • @davidsiffer4374
    @davidsiffer4374 5 месяцев назад

    Lame, wrong, and terrible shirt… stop trying to sell to people you don’t understand

  • @BrianaSchlecht
    @BrianaSchlecht 6 месяцев назад

    I recommend that for any person in a domestic situation as well.....that what I found I needed in order to wake the realize what was going on and didn't realize I had kids and it had been 10 years since I actually had taken a minute to myself by myself with no one needing anything or talking to me or distractions.....10 years that's when it hit me and that's when I took my kids and left.

  • @GabrielAwan
    @GabrielAwan 7 месяцев назад

    Excellent video 😉

  • @HarryJoiner
    @HarryJoiner 9 месяцев назад

    This guy is the poster child for talented, relatable CMOs

  • @brunaspc6349
    @brunaspc6349 9 месяцев назад

    It's ironic how he claims that his tool will eliminate A/B testing, when in reality, his tool is designed to enhance experimentation, which is essentially the same as A/B testing.

  • @bethra.flowers
    @bethra.flowers 10 месяцев назад

    Wow not the 'Gifting Economy' i was looking for.

  • @charlesduncan910
    @charlesduncan910 11 месяцев назад

    ✔️ Promo'SM

  • @Thebiologyguy
    @Thebiologyguy Год назад

    Very informative. Nice jeena❤

  • @rdsharma8087
    @rdsharma8087 Год назад

    Nice Jeena. A satisfied customer became a brand ambassador of any product. If the customer is satisfied with the quality and its value in this competitive market, there is no need for product owner to try for retention.

  • @ShashiSharma-th8qy
    @ShashiSharma-th8qy Год назад

    So nice 👍

  • @dougjensen956
    @dougjensen956 Год назад

    @CommerceNext panels are great!

  • @user-dg7je3vl2y
    @user-dg7je3vl2y Год назад

    nice

  • @winifredconley6659
    @winifredconley6659 Год назад

    Nice video!! Very engaging from beginning to end 👍👏👍👏👍👏!! #1 spot to increase your channel's engagement Promo'SM!

  • @nathantsai1328
    @nathantsai1328 Год назад

    Is the audio working?

  • @ace11235
    @ace11235 Год назад

    Thank you for the lovely discussion and valuable insights!

  • @rayford8675
    @rayford8675 Год назад

    😭 𝕡𝕣𝕠𝕞𝕠𝕤𝕞

  • @donothinghk
    @donothinghk 2 года назад

    Multiverse!

  • @dougjensen956
    @dougjensen956 3 года назад

    So proud of you, Marisa! Doing amazing work, post Estee Lauder Companies!

  • @BruceWayne-pm6co
    @BruceWayne-pm6co 3 года назад

    💎🙌🚀

  • @BETAjourneys
    @BETAjourneys 3 года назад

    What an awesome project. My definition of corporate responsibility.

  • @TheClubPlazma
    @TheClubPlazma 3 года назад

    I like your channel there is quality content ..

  • @jamesglaschek697
    @jamesglaschek697 3 года назад

    Miki was awesome. This was a great speech and very inspiring. This was 100 percent worth the watch.

  • @thepalmerstongroup
    @thepalmerstongroup 3 года назад

    Great discussion!

  • @thepalmerstongroup
    @thepalmerstongroup 3 года назад

    Fascinating session!