Breakout: Driving Growth: Maximizing Your Social Strategy With AI-Driven Precision

In this session, you'll discover how to make all media accountable for business outcomes by connecting people, passions, proximity, and performance. We will explore the differences between generative and predictive AI, their impact on media, and methods for segmenting and scoring first-party data. Gain insights into audience and creative strategies, create new audiences linked to offline conversion data, and align creative content with specific audiences and objectives. Finally, learn to leverage generative AI to enhance relevance and use social precision to drive better commerce outcomes.
Justin Garvin
SVP, Media Strategy, Rise, a Quad Agency