Breakout: How $700M+ Tilray Brands Boosts Brand Impact and Revenue in Wellness

Discover how Manitoba Harvest, a Tilray brand, established a robust foundation for a full-funnel tactical approach that significantly boosted brand awareness and revenue. We'll explore strategies derived from understanding consumer needs and shopping behaviors that effectively target markets to drive brand recognition. Additionally, we'll cover how Manitoba Harvest managed marketing challenges in a restricted category, collaborating strategically with platforms to deploy precise, compliant campaigns that engage wellness consumers effectively.
Sam Garfinkel
SVP of Commercial Operations & Strategy, Fresh Hemp Foods
Amanda Zajac
SVP, Client Strategy, Stella Rising
CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Join our events to meet other industry leaders and learn the latest ecommerce and marketing strategies: commercenext.com