We asked MKBHD about his 'devastating' reviews
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- Опубликовано: 16 май 2024
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We talked with MKBHD Marques Brownlee about his largely negative Humane AI pin and Fiskr Ocean reviews.
Do Bad Reviews Kill Companies?
• Do Bad Reviews Kill Co...
00:00 MKBHD’s negative reviews
01:10 Our interview with MKBHD
15:55 Our thoughts on the situation
Watch MKBHD's reviews
The Worst Product I've Ever Reviewed... For Now
• The Worst Product I've...
This is the Worst Car I've Ever Reviewed
• This is the Worst Car ...
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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on RUclips. We also interview creators and try to get to the bottom of what’s working on RUclips and where the creator economy is headed.
Imagine being roasted by the public for providing honest reviews. Thanks Mkbhd for all you do.
Lose-lose for him. Recommend a bad product to people and you'll get called out, tell people not to buy a bad product and it's "bad for the company"
Came in to say this, damned if you do damned if you don't.
Wasn't really roasted by the public. More like a few botted accounts with bad takes that went viral with everyone shitting on them.
people are so soft nowadays
Anyone releasing a product should consider what an honest reviewer like Marques would say. Your marketing department may try slick presentation but it can't hide incompetence from a critic.
This whole affair is deeply stupid. Companies that don't want bad reviews can avoid said bad reviews by creating products that aren't badly reviewed.
It feels like deeply stupid is the only way to refer to it. Call a spade a spade. The moment you push reviewers to stop being honest because "someone worked hard on that", you get things like gamespot and IGN with almost entirely meaningless reviews.
Most importantly they must not invite bunch of reviewers to test and create content without reflecting on the issues they have.
Love the term “deeply stupid.” Also, totally agree.
$700 + $24 a month for that piece of crap. Does nothing revolutionary... sounds a horrible deal to me. Yeah a bad product made by a greedy company.
@@FaultyWirestvtrue. You can't review a product based on a future promise.
Gotta love that guy, fascinating to hear the behind the scenes of the process (and reassuring that no one else pre plans their titles 😂)
I seriously just came here from your enshittification video
@Mrwhosetheboss We need another MKBHD COLLAB!
You both provide great quality reviews. Keep using honest words and avoid soft language.
your reviews were so great and honest too.
I think that your videos also feel very authentic. You’ve assured us in the past that your opinions are your own and that no companies have control over your non - sponsored videos!
People are treating this like we're roasting a Girl Scout selling cookies and not a world-class team that raised 200 MILLION FREAKING DOLLARS.
SO on point. Launch it for 200 and accept the loss and the burns for a less-than-half assed product, then learn from it and go to the drawing board again. And then REPEAT until the reviews get good.
230 Million. 30 Million $ is a lot of money.
It would be gross to do this for some pre-launch product that's not asking for consumer money but the moment you want to sell a thing, PvP is enabled
To take the positive view, this will be a perfect case study for future start-ups on what NOT TO DO.
@@gustavosaliola I imagine it'll get discounted to high hell anyway lol, if not discontinued.
“You could review a cheese grater”
_Marques thinks about the Mac Pro review_
😂😂😂😂
underrated 😂😂
Can't wait for the MKBHD vid titled, "Reviewing Peoples Reviews about my Reviews" lol
*"These are the worst reviews I have ever seen."*
While reading this comment MKBHD notification popped up, “Do bad reviews kill companies?”
Its there
The review is out, about reviews 😅
@@Csongor_Radai ... for now
For a product that cost $700 plus $24 a month for membership; I think that product needs to be ready in every sense of what it supposed to do. Bad products get bad reviews.
Yeah, it's one thing if your product is in an alpha preview and you're not charging anyone.
💯
On point
100 agree. When a product is not ready (not fully baked) I appreciate reviewers for calling it out. If we going to pay premium the product should be premium.
The point of tech reviews is literally to save people from making bad decisions.
Including investors.
There are a lot that give great reviews for terrible products because they have an affiliate link.
💯
He gave his honest opinion. The facts he pointed out substantiated the idea that the product was terrible and shouldn't have been launched. The developers were so eager to attract attention at this time, when most AI products are still in development, that they didn't care the product wasn't finished. And that's the only disrespect I see here: disrespect for the consumer, out of greed.
Hot take
We're they "eager to attract attention" or just needed to raise funds to support their company? You've clearly never run a business. You can't just spend spend spend on R&D and never release anything to make money back.
@@gladitsnotme Come on, don't be naive. Humane is run by a former director of design at apple and has raised more than 240 million dollars already. This isn't a small startup, it's a money grab.
@@gladitsnotme If you get into this much of a situation in terms of venture capital funded R&D, you better be able to deliver a product or youre screwed. A quater billion is a lot of money, and the product just isnt that attractive for the consumer. Releasing this has nothing to do with running a business, its only done to deliver something to investors, not users...
@@CleanPickleRelish Thanks for agreeing with me. Investors aren't going to abide year after year with nothing to show for their investments. They had to release something even though it's not perfect.
Marques can say what he wants, it’s his channel.
It’s that simple.
He did a great job of reviewing products by actually using it and learning it and bring facts of the product to inform people.
That's how all the review should be, no bias nor opinion that you should keep them to youself
Yes, He can review RUclips as a negative review so me can see the impact of that!
As he himself put it, he owes it to the viewers, and the viewers alone, to be honest.
If it's an honest review then why should it matter?
Free speech imo
😮
It's more than just about free speech. Trying to act like it's Marques' "fault" that a company made a bad product is SO insane.
Until Marques starts lying on his reviews this whole topic is irrelevant.
@@Oncopoda I agree
Ferg? never imagined I'll see you here my little pug champ broski🤣🤣🤣
‘Free speech’ only applies to government restrictions. Not applicable in the least.
This is a man of integrity. Nobody should punish that. We have too little of it in journalism as it is.
Just your opinion…
@@stefanjohansson2373 Wow is it really this guys own opinion on their account? what a weird thing to comment im sorry but why?
@@fornavnefternavn208 Welcome to the reality where butt licking doesn’t work anymore…
You're very correct 100 percent
I personally think MKBHD had really good takes in the video and if you want to support a company or get the product then go ahead
That's why he's partnered with a company that makes plastic wallets
@@TeganBurns What's your argument?
as someone who studied journalism in college, we should all be appaulding Marquez’s honesty and integrity. it’s really something that other creators should take note of.
Is he really honest towards big guys like Google and Apple?
He can afford "honest opinion" only for small companies.
What you studied doesn’t matter. You have your opinions and everyone doesn’t sync with those. The honest part shrinks when Apple Pay’s you well…
@@bravesonly calling a small company a startup full of ex-apple veterans that raised 200M easily it’s reductive
@@benitocanfora7667 200M is not a lot, when you compare it to Apple. Also, why dont you watch his review on the $700 Mac wheels. In the review he calls it "The Best computer wheels he has ever seen"
Well how many personal computer wheel attachments have you ever seen
Exactly 💯. He's one of the few with a large platform who just still gives his honest thoughts and opinions on products. Far too many creators these days just say what the companies tell them to say and aren't actually giving honest opinions. Basically defeating the purpose of a review.
This is what I miss about Colin and Samir’s older videos hopping on what’s currently trending 😎 the best part is now that they are more famous they can just call a big creator like MKBHD to get the inside scoop. Great work C+S team!
Humane AI had raised 240 million dollars before the product had even come out. Don't be sorry for them. They knew exactly what they were doing and they knew exactly how flawed the product was. They decided to launch it anyway.
PIN this!
I'm mind-blown by the fact they got so much funding for such an inherently flawed concept.
Like imagine the concept was executed perfectly. If the AI was actually perfect and not the flawed slow mess they actually are shipping. It's always listening and knows your voice so you don't even need to press anything and just talk to it like you would a human personal assistant and they could do everything a personal assistant could do with the use of a smartphone or computer, but faster. It doesn't connect to a server and processes everything on the device for both speed and privacy. That software could be done and probably faster with a larger smartphone with more processing power while at the same time the AI being able to pull up visual content on the screen for me to check out that the pin would just suck at. What does their concept have over the same software running on a smartphone and using that directly or with a smartwatch as a terminal?
MrWhoseTheBoss reviewed the same product and rated it poorly.
18.6 Million subs Vs 18.3 Million subs.
Their audience size is comparable.
The product ultimately speaks for itself.
TechLinked was also critical.
MrWhoseTheBoss actually has more total channel views.
@@Oncopodahe also spoke to the owner as well..
Yeah it's crazy that Marquez is being dragged and Arun isn't. Both shouldn't be but just crazy!
@@Gingermycat
I don't perceive it as "dragged" so much as being questioned regarding his influence on the market.
@@Technik500 yupp. he was in a weird position but did an honest review still. that's great.
such good timing and packaging on this! excited to watch it
W
Hats off to Marques! I just can't believe that his interview camera was shaking with all the tech he has in the studio 🤣
I think he just chose to do it on his phone
It was definitely a phone, that’s why he was able to show himself editing a video
FaceTime call tho...😁😁😁😁
I have always bought smartphones based on Marques's reviews & never regretted my purchases.
The one time when I didn't heed his review & went ahead was with the Nothing phone 2.
Marques said something golden in the Humane pin review - " buy the product for what it is NOW, not on the promises of future updates"
I didn't follow that wisdom & am stuck with a phone I'm dissatisfied with. And the future updates haven't materialised.
At the same time time as MKBHD's review, another very well known reviewer praised the NP2 to the skies!
I've learnt to respect honest reviewers like Marques even more, there are so few of them.
What was wrong with the NP2?
Imagine getting a device for review and you know that it does like 10% of the things your phone can do but worse, has a terrible battery life, will not work without subscription and costs 700$. Respect to MKBHD for even trying to find positives and creating a balanced review.
I don’t know why people are infantilizing these companies when someone says something negative about their products.
Those criticizing him are bots
If MKHD is too powerful as a content creator then Facebook, RUclips, X/Twitter are wayyy too powerful and unaccountable as they do more damage to any firm than this one creator could.
The users ain’t the issue it’s the system that’s at fault
Facts. It’s a skill issue.
So what do you recommend
@@shosho4realOnly release tech products to the public that have been tested and vetted for high quality and performance and passed through multiple rounds of third-party reviewers. Otherwise, why waste the consumer's time and money with an item that is not durable, functional, nor reliable?
@@letsdomath1750 These aren't mega corps, these are start ups. They don't have the resources for that. So what, just don't release your product then? That stifles innovation. I don't want Apple, Google, and Facebook to make all the products.
@@WHALEx3 It's not wise to defend trash. Innovation still needs to actually show promise to be considered innovation. You don't need to be Apple, Google, or Facebook to manually check whether the new gadget you are using is working as it is supposed to be or not. If it is still glitchy and unreliable, it is a prototype at best, and if you want to sell that while promising full operational features, it is vaporware and a scam to hundreds of people. If the owners of this company and all of the people who worked on developing and testing the device are not doing their due diligence to have a minimum viable product ready for mass market consumption, table it. Plain and simple. Now, if you personally want to continue to support hucksters who are making big promises and simply underdelivering, I have a few charities that will gladly take your money.
I'm so glad you guys jumped in on this one. Having the opportunity to see creators thoughts before a big video is awesome.
Actually the title was interesting to me enough that I watched the whole video and ended up impressed by what the pin is aiming to achieve in a few future iterations :)
Does that mean you would buy it today at the current price and believe they will really deliver on the update promises?
Not at that state and price no, next iterations maybe yes, i am thinking about it like for example a GoPro, we can make the same argument that our phones take better video but nothing beats a GoPro at what it is created for, when it first came out it was horrible compared to phones but in multiple iterations it became very good and unreplaceable even, if everyone said it is shit and dismissed the new idea then wr wouldn't have a GoPro now, to be honest i felt they were very hard on the product, they can maybe say don't buy it now but keep an eye on it in a few iterations, otherwise we are killing innovation.
I admire the videos he creates, such as those for the Humane AI pin and the Fisker car reviews. They have a impact on businesses. I see this as his job; he not only highlights the negatives but also showcases the positive aspects. He is an honest reviewer who produces amazing quality tech content! 😊
He makes amazing content and videos that people would actually watch!
Love the content Marques!
This sounds AI generated but I promise its not 🤣❤
If it was $100 with no subscription fee it’d still be trash. $700+ with $25/month fee is criminal.
Agree
So, if negative reviews are not allowed, what is the point of reviews?
Marketing.
Thank you for covering this 🙏
wont somebody please think of the venture capitalist??? 😭😭😭😭
Love your channel guys it so fascinating to see how far you have come
Wait you interviewed him before he got the backlash 😭
Yeah I could imagine they could see it coming. That's why they referenced another review he did so the discussion stemmed from a general point. Then probably after filming the backlash came and so makes the discussion even more relevant. Coz for some reason tech bros always have a go at the reviewers instead of having a go at the companies being called out or the products being called out. So MKBHD wasn't even the only major reviewer who gave this product a bad review there was a whole bunch of creators with similar honest thoughts about the pros and cons of it.
The backlash are all bots
Very timely topic, well presented. Also loved the smooth CTA at the end 🙌🏻
MKHB is the Walter Cronkite of tech review. Hands down the most thorough and balanced reporting that I’ve seen.
👏🏻👏🏻👏🏻 for recognizing the story and doing this timely interview!
I love how you guys caught this before the video was published!
Props for getting this out so fast
2:07 i love that marques just thought about making a review on cheese graters just to see how many people would actually watch it 😂
always love your videos thank you everyone on your team
The video title was not clickbait, but it definitely worked the algorithm
Next April 1st, I want a full MKBHD review of a cheese grater.
To be fair if Apple doesn’t invite him, it’s not a good look on them.
Yeah, not inviting Marques because he dropped a bad review would just be worse PR for Apple.
well, he shouldn't be going.
@@cacogenicist Not trying to hate on MKBHD, but don't people say he likes Apple a lot? I just doubt he'll make a negative review on Apple
This is the dumbest question to ask in my opinion. The real question should be, why aren’t these companies making good products!! Companies need to stop prioritizing market share and actually make a good product!! (This will be the downfall of Apple and many other Silicon Valley companies) These companies need to take some responsibility for what they put out and make the product better! They need to stop putting blame on their down fall on other people for their incompetence and lack of awareness
Because Colin and Samir aren't really honest themselves. Sure they are nice guys, but are marketing puppies for youtubers and the youtube brand. There is something insidious about being real nice and then calling somebody out that has a different opinion or going against the driving narrative of the platform.
Bruh, this whole hubbub was cause by people watching the review not the company. Humane took all the reviews well but some people apparently couldn't understand a good reviewer has to say it's bad when it's bad and it's good when it's good.
It seems as though some folks think that if your review/critic platform grows to a certain size your job must then shift to platforming and advertising products, rather than what you've build your entire platform on (namely, reviewing and critiquing).
i know it's been here for a few episodes, but the new intro is sooo much better
Great interview and super insightful the last part of you three talking about everything. Marques is true to himself and very honest, far from damaging his image this “negatives reviews conspiracy” only makes us trust him even more. Always on the MKBHD side of history.
Marques is right that there aren’t really bad reviews for a good product. I’ve seen RUclips reviewers dislike some features of a product they may fully love otherwise but they almost always follow it up by “if that’s not a big deal to you, you may love this product”
You guys seem very level headed and keep it a buck. Appreciate you all
I like Marques and I'm glad he's not afraid of criticizing products. And let's be honest here - that Humane pin is sh*t and everyone knew that from when they made their first presentation.
He thought so much about the title and ended up putting one of the most controversial titles, lol. Great review, by the way. Thank you for being honest.
Great interview and follow-up. Companies need to continue burning the midnight oil.
speaking of influence, you two are pretty much The Reason I learn about any big content creator. The amount of times that I get recommended a new large creator and I see their thumbnail and I judge it harshly and just ignore it because it feels too click-baity (literally me two days ago with Marques' video) only to find out that you guys interviewed them and I see them as the person behind the video and start trusting them and wanting to watch their content is crazy. Like I think there's been over 10 now. Crazy to think these huge content creators are still not reaching *everyone* even when it feels like they already do. Thanks for all the interviews and I really liked this chill zoom version for something time sensitive!
I really loved the fact that he gave his honest opinion on the product. Sometimes.....THE TRUTH IS ALWAYS BITTER....
Listen to this man! He takes multiple steps to ensure he stays objective and accurate. He is the best man for the job!
people on Twitter are butthurt because there's like an overlap between AI heads an people obsessed with early adoption that really wanted that product to work, but it simply does not.
and that's okay.
not every product is going to be a 10/10 in their first iteration, and they gotta be ready when called out about their misses and errors
All I can say I choose who I follow very closely for Years and if I want Honesty and truthful opinions I know who to follow. Thanks so much for sharing. 💯✌️
The 'Apple' question is very valid. It's not that you can't critize their products, it's that Apple really likes their products portrayed in certain way - or you don't get access to them early. For example they dislike Linus Tech Tips a lot, even though they are fair in their criticism.
I am a tiny kayak review channel, kayak reviews is a super small niche, whenever I say something remotely negative about certain brands I get attacked and label a hater, I say anyways lol
I love the honesty honestly, I believe the bad reviews more than I do the positives.
Why forgetting "for now" in the title in the title discussion.. the "for now" gives context about how he sees the glimpse that it might be up to something..
Absolutely, this post/interview was well balanced but it did leave that vital bit off their "critique". After all it focussed mainly on title impact but they didn't fully cover those two vital extra words. - rightly placed at the end as a sort, "let's be kind, patient and wait see"
I would listen to MKBHD review anything, even though he has a clear niche that he is tremendous at.
Honesty is the best currency. And he is extremely economical and thoughtful with his commentary.
That's me at 23:33 lmao I hope marques saw it 😜
Awesome discussion! It hard to know the brand from the person. I see it in my students all the time.
Master class in modern product review process 🤙🏽😎🖤
The way they made this interview before the release, damn colin and samir always one step ahead
To be fair, I really don't see the point of this video. He seems honest, and that's the most important thing. I appreciate that he's constructive rather than destructive.
These independent and unbiased reviews are so important for the customers. They balance out those sponsored reviews and ads.
I often find it hard to trust reviews because a lot of companies pay reviewers to only produce positive reviews.
Damn! You're so quick!!!
Dang that was quick.
Interesting how no one seems to quote the whole title of the review and discuss the implications of the last two words. To me it's proof that people are trying to see what they want to see as regards Marques and his influence. MrWhosTheBoss has near as many subs as MKBHD and had the same opinions more or less but didn't get near the same pushback as Marques has. I think that should be discussed as it would give some insight as to each reviewers' perceived influence.
The little detail of the sign in the background about blank space is such a silly little piece of set dressing, I love it so much
Really digging this format of being very timely with what's happening. The podcast is great because you guys are pretty much spot on with time, but the fact that this came out like the day after or 2 days after his humane review came out and his own video came out was incredible. Because of course Colin and Samir should have that news for us
This thing is like saying bad reviews on movies are making them flop in box office rather than accepting the movie is bad
Same same but different 😂
I like how Mrwhoosetheboss also released a negative review about the same product a few days ago. 2 mil views vs mkbhd's 4 mil but a lot of that was from this controversy.
Bascially Mrwhoosetheboss doesnt have that much less reach than mkbhd but only Marques is getting blow back 😂
MKBHD at this point is much more than a RUclipsr. he's become a "figure" or rather "An authority" and Kudos to him for sticking to quality, seriousness, integrity and honesty.
I'm interested to see where this power he has accumulated takes him.
Great Interview! Marques is such a unique super big content creator. Alot of Integrity that's rarely seen at that scale of popularity.
How as a company nowdays do you have a bad product? You have testers in house. Why are the testers clearing this to go in to production?
Because sometimes first to market is the goal even with an inferior product and many times it works.
Because the business plan says so and PE's are impatient by their nature.
Nobody says Mr. beast is too powerful or the Logan brothers or Casey Neistat. But I have recently heard the question of if these reviewers are too powerful with two very popular Black reviewers - Keith Lee and MLBHD. Why is that? Many movies, food, and technological products are excoriated by large influencers but no one questions their size. So why did you choose to word the question as such? (For reference, I am a 53yo Black woman who watches many channels and I do notice the differences that some creators experience than others.)
MrBeast, Logan and Jake Paul and Casey Neistat are not reviewers and don't make content around product reviews, like Keith Lee and MKBHD. People have many options for food and tech products why would they want to spend their money on something's that bad. The Humane AI Pin is bad, every single review from RUclipsrs to the press have been critical. MKBHD isn't not an outlier in his assessment, he just has a larger following.
Bad Take. This has nothing to do with skin color.
I see your point, several reviewers have been negative about humane and none of them have been attacked like Marques.
Hear, hear!
There is totally a double standard! White people are not at all comfortable with POC wielding cultural soft power (speaking as a white guy)
Well done and well said.
Thanks for sharing it. ✌️
Such a soft way of thinking trying to be too sensitive. The market will decide. Keep it up MKBHD
The title and thumbnail is being taking so seriously because he’s not one to clickbait and it looks like clickbait but it’s accurate to what the video is just like all his other videos are
What did you all use to record this interview? It's done really well and it's one of the few interviews over the phone I've seen that you can both see and hear clearly!
Very good questions 🔥
Hes got the empire jersey lessgo.
Who loves MKBHD
👇
Don't translate...
ฉันจะสมัครรับข้อมูลใครก็ตามที่สมัครรับข้อมูลฉันและชอบความคิดเห็นนี้😮
I review products, but, obvs, not on the scale of Marques, but one interesting thing that I note is that my negative reviews always have lower CTR and retention, than positive ones. This is something I think about quite a bit, and I try very hard to make it a useful video for people whilst doing the PSA type work that MKBHD talks about.
It's very interesting to me what you say that as a reviewer "trust is your product." Thanks for defining something that I have been thinking through for some time. ;-) Great content as usual.
I’m glad for the honest reviews. There are too many creators who review projects, good or bad, and they plug their affiliate link. It’s BS.
I get why Marques is the Goat for tech reviews, but I've seen MrWhoseTheBoss review one day earlier than MKBHD and it has almost 2M views too. It was also negative .... they have approximately the same number of subscribers... and MrWhoseTheBoss had also the creators of the pin in the video... So why is MKBHD's video so much more impactful? I genuinely want to understand ...
i think is because MrWhoseTheBoss is a bit likethe buzzfeed of reviews, with some videos in which he buys random silly stuff, Marques on the other had is always serious.
@@ezydoesit993 indeed there’s that, but he has also in-depth reviews. I think that the track record and the recognition that Marques Built is also a huge contributor.
5%. His race, possibly?
@@june_keke well, if that was the case, Mr Whose the boss would be a target too… he published first and negatively …
MKBHD can destroy an entire company in 1 video😂
😂
Only if the products they sell are actually terrible & trying to rip off the public with miss truths.
He makes the market more efficient.
So much power!
Really interesting that this was done before the Review dropped. Shows awareness of how certain people would respond to it.
Collin and Samir are the greatest ass kissers in RUclips history. It’s their whole networking concept at this point. No critique just straight up glazing.
The line of questioning was suspicious too
I'm glad we have him. He is honest, and that's what we need.
Keep up the great work
I think you guys made a great point about consistency. And Marques has always been consistant. Even with his Auto Focus channel he aims for all the same deliverables that people are looking for, but does it in a fashion that everyone can understand. I have always enjoyed watching Marques' videos, so when he mentioned it was the "worst product ever... for now", I wanted to find out why. And now it's in Humane's court to see what they will do with their product, and will they succeed or buckle?
As someone who reviews wildlife photography gear, I feel obligated to my followers to give the most honest review possible so that they can spend their hard earned money properly. It blows my mind that people would want him to sugarcoat things for the sake of the company.
You hit a gold mine w this one!
Thanks Marques for being honest with reviews. Granted most are positive but the negatives need to not take umbrage and fix the problem!
It would be unethical NOT to call it for what it is. Imagine thousands of people buy the overpriced product, only to be completely ripped off. Not everyone is a multi-millionaire who can afford to throw money at bad products. So letting the public know that it's bad is a PSA that needs to exist.
Great interview!!
The amusing thing is Arun from Mr Whose The Boss also released a scathing reviews that went mostly under the rather.
He eviscerated that product. Its such a shitty product 😅