Building a Bigger Appetite for Pork

Watch the latest update from Al Wulfekuhle, the newly appointed National Pork Board president, as he shares valuable insights on the Pork Checkoff's strategy to drive domestic demand and build a bigger appetite for pork. Learn how the Pork Checkoff invests your dollars into research that uncovers consumer behavior and purchasing motivations, focusing on long-term nutrition strategies and short-term retail successes. Get to know Al as he discusses his leadership style and the Board of Directors' dedication to enhancing the pork industry's future.