Facebook Dynamic Creative (Should You Use It?) - FLEXIBLE AD
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- Опубликовано: 5 окт 2024
- Facebook - Dynamic Creative is now called 'Flexible Ad' / 1207773513713945
56% of all Facebook ads performance is driven by creative, which is why you must learn about Facebook Dynamic Creative, and introduce it into your campaigns today.
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Absolute gold. One thing that your website is offline the links are not working from the description
It is working now :)
What if I am using a carousel type that has 5 images that should be shown to users in order? Will this mix and match of dynamic creative ruin it?
That is s different functionality, also, the format has now been updated to be called a 'Flexible Ad Format'
@@MarketHustle thanks, yes I know, I mean I can't use it if my images should be in order
Excellent stuff Zaryn. Will it stop the learning process if I take out the images, copy and headlines that aren't working? Cheers!
Yes, it does.
What's the difference between Dynamic Creative and Ads? Where can we input our own creative and where does it pick from the catalog/website?
Please help solve this query.
Similar solution, one pulls information from your catalog, and the other version is assets you provide.
Do you find dynamic creative ads more effective than building out multiple different ad sets to test different creatives, ad copy, etc? Thanks!
I do both -- I would not say one is better than the other, each approach has its pros/cons. Using both enables you to benefit from DCO to drive performance, and non-DCO to generate learnings around creative.
Using the 3:2:2 Method doesn't need to be measured since we are finding what is working
Method is a good framework, but for those who want to maximize the platform's value -- you want to take advantage of learnings to inform future creative testing.
Great explained, I just wanted to know for the video views which objectives you have chosen and how it gets charged, CPM, clicks or views?
All buys on Facebook are CPM billed
What is the 3:2:2 method ?
@@zeyadwahid9986 3 images or videos - 2 headlines - 2 primary texts. This seems to be the best combination for Dynamic Ads
Thanks Zaryn. I had a doubt I run ads for coaches and I have found one of my competitor is running same ad 16 times in a single campaign with same copy for his webinar lead generation is it any strategy or something else I don’t know about please enlighten me.
Typically when I see something like that it is due to creative testing, if each video is a different variation (i.e. changes the intro hook or the value prop, or other element).
Is there a format that you can recommend?
Ideally you want a mix of video, static, carousel. But the format with best longevity is video for most DTC brands.
@@MarketHustlethanks, I meant 1:1 or 4:5 or 9:16 or 16:9
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Thanks!