Google Search Ads Masterclass by Mr.Charit - DMM Amazon Prime Videos | Kallada Academy - Part One

Google Search Ads Industry Expert Masterclass by Kallada Academy
Host : Mr. Charit - Digital Marketing Manager, Amazon Prime Videos
List of Topics Covered
-----------------------------------
Introduction to SEM & Basics of Paid Search
Working of search engine and Google AdWords terminologies, Google Network
Basic overview of targeting, bidding, optimizing
Types of campaigns & objectives
Introduction to Google search
Keywords & match types, Negative keywords, Reports
Creating search ads (Full funnel deep dive)
Ad extensions
Search campaign types & organization
Ad groups organization