$4m in 30 days with ecommerce | How to run google ads in 2024
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- Опубликовано: 28 авг 2024
- $4m in 30 days with ecommerce | How to run google ads in 2024. How to grow your ecommerce brand in 2024 using google ads.
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This video will show you how to run Google Ads in 2024 that helped achieve us an astounding $4M in 30 days. This video is a comprehensive guide for both beginners and experienced marketers and ecommerce brand owners looking to maximize their Ecommerce results with Google Ads.
Google Ads Overview: I'll start by giving an overview of Google Ads, discussing its evolution and what's new in Google Ads 2024 compared to Google Ads 2023. Understanding these changes is crucial for effective ad campaigns.
Google Ads Tutorial for Beginners: If you're new to Google Ads, this section of the video will walk you through the basics. I'll cover Google Ads for beginners and provide a step-by-step Google Ads tutorial.
Google Ads Strategy for Ecommerce: Discover advanced strategies for using Google Ads for Ecommerce. Whether you're running a Shopify store or another Ecommerce platform, these strategies will be pivotal.
Google Ads Course: I'll share snippets from my Google Ads course that focus on creating winning ad campaigns specifically for Ecommerce businesses.
How to Use Google Ads Effectively: Learn how to use Google Ads to your advantage, including detailed guidance on keyword research, campaign setup, and optimization techniques.
Google Shopping Ads Explained: I'll delve into Google Shopping Ads, providing a detailed Google Shopping Ads tutorial. Understand how to effectively use these for your Ecommerce business, especially if you're using Shopify Google Ads.
Google Ads Keyword Research: Keyword research is a critical component of Google Ads. I'll show you how to do Google Ads keyword research effectively to target your ideal customers.
Fantastic video. One thing I want to call out is that "Presence" vs. "Presence or Interest" does matter. This doesn't apply to all e-commerce brands but "Presence or Interest" can show your ads to people who aren't physically in your targeted location. It can show your ads to someone across the globe who has shown "interest" in the United States for example. This user could be a waste of money for the advertiser if they are only looking to sell to US based customers.
Spot on! Appreciate your note.
@@SamPiliero No worries! Love your content, man. Would love to connect sometime and talk Google Ads/ECom
Hey sam got some great info and thnks for that, btw I think that you deserve to have great thumbnails in your videos and I could help you with that......
Finally someone who looks like knows what he is doing and legit
Appreciate the recognition!
lmao. loved the sarcasm!
😅@@nonefvnfvnjnjnjevjenjvonej3384
Thanks for value content, Sam!
Could you quickly explain the division of campaigns? Because you said that you divide the campaigns for ticket but at the same time you have a catch it all campaign. But in Google Ads if you put the same product in 2 different campaigns, it will spend in only one
Ah great catch, you are a step ahead. the catch all campaign excludes the other campaigns products. we do not have the same products in any duplicate campaigns
Hey @sampiliero great video! When you make the Catch All Campaign should you exclude the bestsellers to prevent overlap? Or keep them in?
Exclude for sure. Great comment
Are you using business ad account
very interesting thank you !
Glad you enjoyed it!
Do you recommend we use Image and Video assets? If so it, would be great if you could put out a video on best practices for each asset format and which campaigns to use them on :)
Absolutely use both image and video assets. Great suggestion on the video, I have a lot in the works but I will add this to my list
This is impressive and I've seen a lot of accounts. Awesome job. How did you scale the PMAX spend so high? Just by setting a 300% tROAS and increasing your spend once you reached your goal?
Thank you and yeah once we found the correct products groupings and the structure was properly setup then small tweaks got us much much further
What's your take on the feed only P-max and dynamic search for ecommerce?
Definitely depends on the client. If the business is aesthetically pleasing and has a variety of products and I would recommend including assets in your pmax campaign. However, if the business does not have strong photography or is a limited category than a feed only campaign would be great.
To add a little more context: a feed only campaign will limit your retargeting and therefore your overall conversions but the benefit is that most of your conversions will be net new to the business.
@@SamPiliero Thanks! Quick question - in another video you mentioned running standard shopping along p-max - what bid strategy you recommend for the standard shopping campaign?
Hi sam, in p max campaigns what are the audience signals used??
Is there any feed only p.max?
You should have mentioned that too..
Sometimes we use feed only but it’s not 100% needed. The audience signals are case by case but generally all existing purchasers is the key.
Can you recommend any Google ads courses on the market?
thank for share
Silly question, this brand breaks even at 2x, what would be a reason to break even at all?
After shipping & packaging and other expenses, they will surely loose money
Break even and targets fully account for all expenses including shipping, packaging, etc.
Are you l max campaigns feed only or do you add creative assets as well?? Thank you 😊
Both!
great work however context is very important in these videos - what was the inital budegt spend to recive $4M in 30 days? becasue you didnt just make 4M in 30 days out of organic reach
241k he mentions it
All is covered in the video
does these work on new product, new pixel? Or they only work coherently with fb ads?
Yes 100%
Is this a general store or niche with multiple categories? Wonder how they get a $170 AOV with 500 products.
Niche with multiple categories
im a reseller . should i still run brand search?
If you are reselling other brand names then yes I’d probably ONLY run brand search,
Great video @sampiliero. Would you still recommend this strategy for a smaller brand doing under 50k per month?
100% Less ad sets and campaign breakdowns but otherwise the exact strategy works
Do you have instagram or Facebook? How you reach out to you?
For sure - you can apply to work with us here: themoonlighters.co/