Dragons' Compete Over This Sweet Deal | SEASON 18 | Dragons' Den

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  • Опубликовано: 26 сен 2024
  • Jack Nyber is pitching a sugar alternative called erythritol. It's healthy, natural and now approved by The Dragons! He's seeking a £75,000 investment in exchange for 5% of his company, Pure Sweet Naturals.
    Season 18, Episode 9
    An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
    #DragonsDen #PureSweetNaturals #FoodPitches

Комментарии • 309

  • @ashleybrooke2087
    @ashleybrooke2087 Год назад +386

    Still one of the most positive pitches & responses I've seen in the Den. Very sweet but not too sugary.

  • @ing9545
    @ing9545 Год назад +233

    Touker’s facial expressions are always priceless

  • @CouldBeSaladFingers
    @CouldBeSaladFingers Год назад +517

    Pure Sweet Naturals is now worth around £13.5m since filming this episode

    • @yvie9627
      @yvie9627 Год назад +7

      I can’t seem to find their website, id love to purchase from them.

    • @AScaryOrange123
      @AScaryOrange123 Год назад +32

      @@yvie9627 How can you not find their website? I copy and pasted the name of the company into google and it was the first result.

    • @hellegennes
      @hellegennes Год назад +3

      Where did you find that info?

    • @wekabird886toktown7
      @wekabird886toktown7 Год назад +4

      Thank you for the update, I've been scrolling down to find one. Awesome.

    • @vader745
      @vader745 Год назад +1

      @@hellegennes lol

  • @kokoBuSiLiCa
    @kokoBuSiLiCa Год назад +111

    This is probably the best product, pitch, feedback, outcome, and entrepreneur I've seen in the den.

    • @thedappercook
      @thedappercook Год назад

      I've watched them all. This one isn't bad but there are better. This show is fantastic

    • @samirait-kaci-gf3bn
      @samirait-kaci-gf3bn 10 месяцев назад +3

      Levi roots?

    • @NWGNMUSIC
      @NWGNMUSIC 9 месяцев назад

      ​@@samirait-kaci-gf3bndefinitely

  • @deborahdennehy9937
    @deborahdennehy9937 Год назад +127

    The look on Touker's face was sad but funny too! 😅. Well done Jack, just amazing having Peter & Taj - just brilliant!!

    • @david9180
      @david9180 Год назад +2

      Tej and peter are a good duo for the business ' Tej has vitamins in over 40 counties so placement is quick '' ironically Touker is worth 200 million compared to Peter's 11 million and tej 50 million ''

    • @Tom-zq6um
      @Tom-zq6um Год назад +12

      Peter Jones is a BILLIONAIRE

    • @Transformita
      @Transformita Год назад +9

      @@david9180 Peter Jone is not worth 11 million, having an absolute laugh..
      Peter is worth over a billion. To put that into perspective - 1 Million seconds is 11 and a half days, 1 Billion seconds is 31.71 years

    • @deborahdennehy9937
      @deborahdennehy9937 Год назад

      @@david9180 I thought Peter was the richest out of all of The Dragons, that's amazing!!

    • @david9180
      @david9180 Год назад +4

      Touker has offices buildings in the centre of Knightsbridge worth half a billion

  • @redaragorns
    @redaragorns Год назад +132

    In the time I spent watching this video, Touker had got me into his office and locked it from outside.

    • @jesletkuriakose
      @jesletkuriakose Год назад

      Damn 🤣🤣😭

    • @thealien_ali3382
      @thealien_ali3382 Год назад

      He pentrated me and gave me touker time 😂

    • @seanparsons5905
      @seanparsons5905 Год назад

      😂

    • @izzu_1003
      @izzu_1003 Год назад

      😂😂😂😂😂

    • @Isleofskye
      @Isleofskye Год назад +1

      In the time I spent watching this video, Touker had got me into his office and sold me some Office Space...

  • @Joesharpp
    @Joesharpp Год назад +191

    Tej and Peter didnt seem super excited to do a deal together😂

    • @AScaryOrange123
      @AScaryOrange123 Год назад +53

      I think it's quite apparent that Peter only likes doing deals with Deborah.

    • @logitech2010100
      @logitech2010100 Год назад +7

      @@xx8575 I noticed the final couple of seasons that Peter kept trying to partner tej

    • @dopamine-87
      @dopamine-87 Год назад +12

      @@AScaryOrange123 Tej and Peter have several businesses together, I think they would rather split than take the risk of either ither taking the deal

    • @danquaylesitsspeltpotatoe8307
      @danquaylesitsspeltpotatoe8307 Год назад +1

      @@AScaryOrange123 LOL GET A LOAN! 🤦‍♂🤣
      Go with the guy who already sells to supermarkets! Dont waste time with the others!

    • @maxvdg8395
      @maxvdg8395 Год назад +1

      they are bluffing a little to make it seem like a difficult decision, so he doesn't think about lowering the %%%%

  • @HaA-s
    @HaA-s Год назад +138

    Touker caught off guard with that legitimate question from
    Peter ….
    made Touker’s blood boil for not being able to even answer and just mumbles to pete’s question 🤦🏽‍♀️… knocked Touker down a few pegs! 😆
    What a power move by Sir Peter.. Love it! 🤣

    • @dnah02
      @dnah02 Год назад +4

      He had to BS the answer since he had no food connections.

    • @Zzz-fz7wb
      @Zzz-fz7wb Год назад

      Hahahahhaa init love him

    • @rugbyrants7991
      @rugbyrants7991 Год назад +1

      haha, couldn't name one food brand !!

    • @david9180
      @david9180 Год назад +3

      Touker has a net worth of 200 million next to peters 11 million '' peter is clever in the Den but if push came to Shove Touker could buy him out and not even feel it

    • @danielbooth5035
      @danielbooth5035 Год назад +9

      @@david9180 Peter is worth over a BILLION....

  • @Petep87
    @Petep87 Год назад +26

    Poor tuka face everytime he gets a knock back 😂

  • @Staggercfc
    @Staggercfc Год назад +16

    If Jonesy mentions Levi Roots one more time...

  • @odysseusnissan
    @odysseusnissan Год назад +17

    At the very start when he said who his favorite Dragons were...I shook my head sideways. I think they should keep quiet just in case they get a different dragon and they see it later. But Jack hit the lottery with his 2 favorites. I was happy to see the others weren't disrespected. I'm gonna do a Google search now and see if I can buy some.

  • @tudorDaDefender
    @tudorDaDefender Год назад +6

    Candy that doesnt mess up your health and are actually good for your teeth?In the shark tank he would’ve gotten at least 500k, this is revolutionary.

  • @xsirdavidianx
    @xsirdavidianx Год назад +32

    I just bloody love this show. Addicted!

  • @glenfield9199
    @glenfield9199 Год назад +6

    Not one of them said it was over valued, yet they wanted double the equity…greedy pigs 🐷

  • @shaunohagan1491
    @shaunohagan1491 Год назад +40

    Peter not moaning at him for not wearing a suit?

  • @commanderkeen3787
    @commanderkeen3787 Год назад +23

    He had great numbers, but it just goes to show you, Dragons invest in an entrepreneur first and not just the business. The fact that he was humble, friendly and good-looking too, made him instantly likeable to all the Dragons

  • @noelht1
    @noelht1 10 месяцев назад +3

    2:03 100% I thought Peter was going to start walloping it up his nose and rubbing it into his gums😂

  • @AR9ify
    @AR9ify Год назад +19

    Peter's pitch was gold

  • @canag0d
    @canag0d Год назад +22

    This was maybe the best pitch ever on the Den or the Tank. It’s not necessarily the best business, but it’s certainly one of the best if not THE BEST business plan and well thought out future. This is exactly what the Dragons want and you could tell by their enthusiasm. Even Sara who went out was still excited.
    Also their was no crying or feel sorry for yourself bs here.
    I haven’t Googled what happened yet, but I wish all involved good luck!

  • @captpicard6894
    @captpicard6894 Год назад +7

    Maybe if Touker had offered him his free office space?

  • @gilbertdaroy6080
    @gilbertdaroy6080 Год назад +6

    You could sense from the beginning that the entrepreneur, despite the expected jitters, is a winner.

  • @david9180
    @david9180 Год назад +13

    The business is already profitable without a dragon with very healthy profit margins ' Tej will place the sweets very quickly into international placements and peter will accompany the production expansion ' it's a no brainer

  • @sheildstrike1845
    @sheildstrike1845 Год назад +13

    09:34 Debra's priceless reaction to Peter's comment 🤣

  • @jim077
    @jim077 Год назад +10

    touker fuming hahaha

  • @worldcitizen2030
    @worldcitizen2030 Год назад +7

    This must be the one of the clean cut deals and really enjoyed watching 👍🏻

  • @WillDeconca
    @WillDeconca Год назад +8

    I love this show.. especially when they are fighting for an entrepreneur 😅

  • @vinnyvincent2862
    @vinnyvincent2862 Год назад +2

    Jenny just called in to tell the producers she's out ! 🤯

  • @namrofni6236
    @namrofni6236 Год назад +16

    Feel sorry for Touker, that was a bit harsh.

    • @david9180
      @david9180 Год назад +2

      Just a business decision '' peter and tej are the perfect duo for this particular product '' touker is very successful but specialises in clothes more '' tej already has vitamin supplements in 30 countries '

  • @darius-rospinning
    @darius-rospinning Год назад +7

    The energy level in that room was sooooo high... btw...erythritol was on the market for a loong time :D

  • @Isleofskye
    @Isleofskye Год назад +3

    So THIS is what Jermaine Jenas does in his spare time....😀

  • @alexcalhoun1382
    @alexcalhoun1382 Год назад +15

    I accidentally ate an entire pint of ice cream that used erythritol instead of sugar, and it turns out people with IBS cannot digest that compound. I had extreme gas pains for literally 2 days.

    • @M4nvrs
      @M4nvrs Год назад +5

      Thank you for this! I suffer from both diabetes and IBS, so was going to try it. Not anymore!

    • @scienceevolves4417
      @scienceevolves4417 Год назад +4

      Because it's disgusting artificial crap... There's your answer. Nobody should be eating this

    • @shaddersshadwell4941
      @shaddersshadwell4941 Год назад +18

      “Accidentally ate a pint of ice cream” 😂

    • @Will-ge7ri
      @Will-ge7ri Год назад +10

      Maybe don’t eat a whole pint of ice cream?

    • @jay-dubb.dubb.68
      @jay-dubb.dubb.68 Год назад +1

      😲🗯🗯🗯

  • @anthonyjohn3202
    @anthonyjohn3202 9 месяцев назад +1

    That was bloody exciting!!!

  • @quitethevoyeur
    @quitethevoyeur Год назад +3

    Diplomatic minefield - he played it brilliantly

  • @BostonPower
    @BostonPower Год назад +8

    I think the only reason Debra made him an offer is because she thought he was making a play for her when he said the bag was 100% recyclable...

  • @eh4372
    @eh4372 Год назад +42

    Because this guy makes good money and good business I guess Peter didn’t want to slate him on not dressing professional when he does that all the time.

    • @dac8939
      @dac8939 Год назад +2

      Can dress how you like when you make that Kind of money

    • @beckyhxlden
      @beckyhxlden Год назад +1

      I know right! I think when he turns to those reasons to rip into someone...it's to deter the other dragons but there's times when he's just rude to be rude. Like dude...just be genuine and not play mind games.

    • @aa4488
      @aa4488 Год назад

      Mark zucc and the ghost of Steve jobs laugh at Peter jones

    • @DavidL1986
      @DavidL1986 Год назад

      yeh i made a similar comment, dont understand. unless he "forgives" when its a good investment

    • @OperaJH
      @OperaJH Год назад

      @@beckyhxlden business IS mind games - especially when you have to give you money away to strangers. And on TV at that, for the whole world to see.

  • @nashdapistolshrimp8641
    @nashdapistolshrimp8641 Год назад +3

    Touker could have bagged the deal if he offered his free office space in London. 🤦

  • @scottyk200
    @scottyk200 9 месяцев назад +4

    No questions beyond the most perfunctory when it comes to “the numbers”, and nothing on who else owns the brand, who makes/extracts the sweetener, the “green” credentials of growing water melons under plastic and/or in warm locations in order to extract the stuff. 🤷

  • @dancutd
    @dancutd Год назад +4

    Wish the titles didn’t give away the outcome of the pitch. A Dragons Den video should be like unwrapping a Christmas present, you shouldn’t know what you’re going to be getting until the very end.

  • @longq5198
    @longq5198 Год назад +2

    Really nice guy, so happy for him.

  • @mtd4577
    @mtd4577 Год назад +4

    Peter got Touker with that Salvage question. Tej took it personal thinking Peter & Deborah will win the deal.

  • @TatoDek1999
    @TatoDek1999 Год назад +13

    7:50 - can anyone identify if Tuka was laughing or dying there? 😂

  • @teatimetel174
    @teatimetel174 Год назад +2

    does it have laxative effect though

  • @robbret
    @robbret Год назад +1

    When Dragons start pitching themselves to the entrepreneur.

  • @billybollockhead5628
    @billybollockhead5628 Год назад +8

    Im also questioning the "zero calorie" claim. Normally that means "low amount of calories - Per serving".. I'd want to go do more research if i was a dragon. The only thing I know of that's actually zero calories is water.

    • @scienceevolves4417
      @scienceevolves4417 Год назад +2

      Zero calorie claim meaning you gonna eat this crap but you'll still need calorific value ie. energy to function eh? Energy from somewhere else. So you'll be craving other foods sooner. Which defeats the whole purpose because you'll end up eating more. Not too bright is it? But that's what happens when people take their advice not from nutritionists but manufacturers, marketers and (sic) "experts" like the eu or the who (LOL)

    • @billybollockhead5628
      @billybollockhead5628 Год назад +3

      @@scienceevolves4417 chilll.

    • @logitech2010100
      @logitech2010100 Год назад

      What a about diet coke? I know it's full of other awful stuff but it does state zero calories and surely it must have been tested being the size they are

    • @jamesmate7716
      @jamesmate7716 Год назад

      Apparently it can be up for 5 calories per serving to be labeled 'zero calories'.

    • @logitech2010100
      @logitech2010100 Год назад +1

      @@jamesmate7716 ah wow. Ok fair play.

  • @kellingtonlink956
    @kellingtonlink956 Год назад +1

    One of the best. Thanks for the video.

  • @witchwaynow7572
    @witchwaynow7572 Год назад +1

    They didn't shake on it..

  • @seanjosephhayes
    @seanjosephhayes Год назад +7

    Anyone know how this went after filming? Did the deal go through? If so is it known how well things grew? Really wanted things to go from strength to strength for the guy. I’m no use at finding the right info when I google stuff like that and find the documents on company-related websites absolutely useless and not revealing.

    • @Cmon_
      @Cmon_ Год назад +4

      Worth 30 mil now

  • @pamelamckenzie2685
    @pamelamckenzie2685 Год назад +3

    Fantastic I see it going all around the world

  • @maxmadanmax
    @maxmadanmax Год назад +6

    Feels sweet seeing Dragons almost salivate at chance of investing in an already made up and doing well company. There was no, 'i wouldn't get of of bed for 5%' from touker this time.

  • @BB8enjoyer
    @BB8enjoyer Год назад

    12:15 peter probably thought Tuca had the upper hand. until the hand is revealed at the river

  • @mtd4577
    @mtd4577 Год назад +1

    Touker couldn't pitch with the question from Peter. Mumbling and a bit of anger...

  • @DD-dr4dn
    @DD-dr4dn Год назад +4

    Excellent, Tate and Lyle will buy them out 🎉🚀💥👍🏼

  • @sandeepsolase15
    @sandeepsolase15 7 месяцев назад

    The most positive thing is he looks so cool

  • @TechDATheGadgetChannel
    @TechDATheGadgetChannel Год назад +1

    Is it safe to eat it?

  • @Goku9000
    @Goku9000 Год назад +1

    I'm Very very certain he could have negotiated and gave away 8% rather than 10, 4% each to the 2 dragons if he tried. Could've easily kept 2% more for sure.

  • @billybollockhead5628
    @billybollockhead5628 Год назад +3

    by it's chemical name "Erythritol", I'm guessing it's a sugar alcohol? So I'm now wondering if this gives you the squits like over sugar alcohols do.

  • @JONACAN
    @JONACAN Год назад +1

    He made it sound easy, if only it were.

  • @noelht1
    @noelht1 10 месяцев назад +1

    I have gone Touker and Tej, 10% each, 75 grand each, and open up two separate channels. That seems the way forward. Double your investment give away twice the equity, but send it down two separate channel simultaneously. Double the chance of success.

  • @mrpullafastone
    @mrpullafastone 6 месяцев назад

    One year on and I've not heard of this brand until just now

  • @raalaa121
    @raalaa121 Год назад

    What a cuss ... " By the time Toukers finished saying that i'd have you selling at Sainsburys " ...

  • @noelht1
    @noelht1 10 месяцев назад

    Being diabetic I’ve just gone on his website to have a look at this product with regards to purchasing some. But at £9.49 per kilo, that’s way over the top of what sugar would cost. I’m not paying that unfortunately. I tend not to eat sugar anyway due to the diabetes and I thought oh maybe I can start having it again, but I’m not paying 600% of what a bag of sugar would cost for this. However I wish him all the best because it’s a very good product. Just a bit rude on the pricing.

  • @mercychibundu9424
    @mercychibundu9424 Год назад

    This guy is composed

  • @naidol
    @naidol Год назад

    Sneaky Debra got nothing. Sarah gobbles up the snacks but never invests. And poor Touker got left out. Well done to entrepreneur in dismissing sneaky Debra lower equity offer.

  • @弥彦-g4v
    @弥彦-g4v Год назад

    Those who failed to make a deal: *We got roasted for nothing!!*

  • @JohnMmbaga_
    @JohnMmbaga_ Год назад

    Man Jack you are a super negotiator.

  • @Isleofskye
    @Isleofskye Год назад +4

    To Sarah....."Are You Jenny In Disguise?" 😀

  • @eCs0y41iuD
    @eCs0y41iuD Год назад

    erythritol was proven to have “major adverse cardiovascular events” recently...

  • @deanmatters5739
    @deanmatters5739 8 месяцев назад

    Artificial sweeteners and sugars are 3 times more harmful than natural cane sugar. Food for thought

  • @retroworld1971
    @retroworld1971 Год назад +1

    I’ve got office space in London

  • @youngma5296
    @youngma5296 Год назад

    haha...tej is funny...dissing peter one sec then complimenting on the next...gota love the editing 😅

  • @murilogoulart4935
    @murilogoulart4935 Год назад +1

    Lucky Jack, lovely tv show.

  • @keithpp1
    @keithpp1 Год назад

    At no point does he say why he needs the money or what it will be used for.
    He claims high turnover, thus has the capital for investment.

  • @wintersunshine2012
    @wintersunshine2012 Год назад

    I would say poor negotiation on the founder He didnt negotiate down the equity despite all dragons except sara gave offer. He is already making hefty net profit , he could have negotiated down equity after they get their money within 24 months which is quite prudent.

  • @daudahussaini7629
    @daudahussaini7629 Год назад

    Great pitch 👌

  • @jumble-1238
    @jumble-1238 Год назад +18

    Feel sorry for Touker sometimes. Always seems to be the last choice.

    • @BDogs10
      @BDogs10 Год назад

      Yes. It seems he has to fight for his share. Feel sorry for Touks 😢

    • @user-hp4gl8vx8e
      @user-hp4gl8vx8e Год назад

      @@BDogs10 I wouldn’t feel to bad for him he already has a net worth of £200 million. I’m sure he’s not crying over losing out on a £75k investment

    • @BDogs10
      @BDogs10 Год назад

      @@user-hp4gl8vx8e ..just being a human V4

    • @user-hp4gl8vx8e
      @user-hp4gl8vx8e Год назад

      @@BDogs10 Compassion and empathy is great all I’m saying theirs no need to feel bad for a man worth £200 million pounds losing out on a 75k investment that is literally pennies to him

  • @maximusandsenecagloballlc1209
    @maximusandsenecagloballlc1209 3 месяца назад

    Why not $250K for 20%

  • @techtitanuk5609
    @techtitanuk5609 Год назад +3

    peter looks rough

  • @achipinthesugar
    @achipinthesugar Год назад +4

    Why didn't they get up and shake his hand!? Covid?

    • @ChicDead26
      @ChicDead26 Год назад +5

      yes, actually. season 18 is from 2021

  • @BDogs10
    @BDogs10 Год назад +1

    Feel sorry for Touks 😢.

  • @Bergsen_Bun-sense
    @Bergsen_Bun-sense Год назад +2

    The gentleman commentating the dragons den is so funny with the jokes

  • @anmg2024
    @anmg2024 Год назад +1

    holly cow ...erythritol and it causes heart attacks

  • @fishingdandan4788
    @fishingdandan4788 Год назад +3

    No handshake after the deal?

    • @randeepsomel3079
      @randeepsomel3079 Год назад +1

      Covid

    • @fishingdandan4788
      @fishingdandan4788 Год назад

      @@randeepsomel3079yea, thought we were past that

    • @fishingdandan4788
      @fishingdandan4788 Год назад +1

      @@randeepsomel3079 just seems very weird not to have a handshake after a deal, covid or not

    • @randeepsomel3079
      @randeepsomel3079 Год назад +1

      @@fishingdandan4788 it’s the reason the samples were in the table next to the dragons and not for them to come and get them. This is from 2021.

  • @darktrongaming6665
    @darktrongaming6665 Год назад +2

    21.5€ in the Netherlands for 100g...yeah, no :)

    • @ing9545
      @ing9545 Год назад +1

      There is a health cult and people will buy it .

  • @gaminscorpio3260
    @gaminscorpio3260 Год назад +3

    The product was too healthy for Sarah to invest in...I get it...

  • @spyk_316
    @spyk_316 Год назад

    Haha Cuban would've been over the product like a rash.. He'd have said 75,000 pounds for 8% and we do the deal NOW!

  • @simonjohnson9055
    @simonjohnson9055 8 месяцев назад

    Poor Touker 💔

  • @SandraRees
    @SandraRees Год назад +6

    Dragons den is not the same without a business hand shake, it takes the personal side out of it. All by design ofcourse🙄

  • @doggy13
    @doggy13 Год назад +11

    Peter is a savage 😂

  • @will2410
    @will2410 11 месяцев назад

    Anyone know how this business is doing now? October 2023

  • @BB-wx9gd
    @BB-wx9gd Год назад +1

    It’s obviously not what’s he’s been eating

  • @xx8575
    @xx8575 Год назад

    Respectfully, I reaaaaaally want to be a fly on the wall when Deborah and Peter have a meeting. 😵‍💫😮‍💨

  • @johnnyserdon9694
    @johnnyserdon9694 Год назад

    Did it fall true

  • @JP-ci4sh
    @JP-ci4sh 8 месяцев назад

    Does Touker ever win on Dragons den? I swear he's only ever chosen if he's teamed up with another dragon or if he's the last choice!😂I do feel for the guy.

  • @johannakipliski
    @johannakipliski Год назад

    well done to the lad

  • @asimally9468
    @asimally9468 Год назад

    I FEEL FOR TUKA ....

  • @neilarmitage6632
    @neilarmitage6632 Год назад

    With this type of turnover why does he need to loan money from a dragon? The banks would give you a much better deal. And you could employ specialist distribution agents if you need a bigger market spread. And you wouldn't need to give shares away.

    • @angryboxingfan
      @angryboxingfan 9 месяцев назад

      Even going on this show brings publicity

  • @JRGRAY-33
    @JRGRAY-33 Год назад

    What a tough decision

  • @simonjoseph4783
    @simonjoseph4783 Год назад +1

    Hello dearest Peter ☺️ goodnight dragons,I know you won't make any offers✌️

  • @will-i-am-not
    @will-i-am-not 7 дней назад

    Sorry but watermelon contains calories and he said no calories

  • @aprowse3
    @aprowse3 Год назад

    Take Peters offer every time