Luke O'Neill's tips on effective science communication and building trust with your audience

In this video, Luke O’Neill, member of the ERC Scientific Council, encourages ERC grantees and researchers to explore science communication and emphasizes its rewarding nature, highlighting the joy of explaining complex concepts and giving hope to the public. Trust, clarity, humility, and storytelling are key in effective communication. As digital and AI-driven communication advances, the human element and narrative storytelling are becoming increasingly important to engage audiences effectively in the future.
Interested to read more, check out our webpage on communicating your research:
erc.europa.eu/...