How To Break An Artist (With Less Than 10 Steps)
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- Опубликовано: 28 янв 2023
- Breaking an artist is easier when you build out a plan.
No Labels Necessary is a Weekly Podcast unveiling the world of marketing from Indie Artists to Major Labels.
Watch Episode 22:
• The Reason For Artists...
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This channel is ran by the founders of ContraBrand Agency, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. ContraBrand Agency is a music-first marketing agency that helps artists impact culture through digital content and marketing.
Want to run a marketing campaign? Apply at www.ContraBrand.agency 
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-Make good music
-Get them to believe
-Get to improve their visual image by posting good pictures on the gram etc
-know how to create impactful content that will pass the brand message. Have a look that will translate well visually.
to everyone on they artistic journey watching this, good luck, keep yo head up it’s gon be straight
Something most artist don’t think about, is exactly what Sean said, see the void in the marketplace… very important words for musicians to understand.
Sounds terrible
@@persona8991 explain?
Gems 💎
The void in the market place. Is a place that is missing. Trap, gangster, stripper rap, boombap, (Void), rage,.
It’s something completely different from the normal. It took me 12 years to figure it out but I did.
omg yes believe is so key.. i still need a lot of it to finish my songs.. like in moments when its gone its so hard to create and vice versa
The content, both great visions, the environment they’re recording the podcast, the way they explain things… this video is perfect
I’m definitely on the proof part first , in my career I’m at the step of getting mad music out , getting social proof and starting to make money myself before I go for the “industry” stuff
im glad yall clipped this from the main podcast, going back to this to make sure my artist career is in the right track, focusing on making the best music and content, thank you Brandman Network!
Kohreys strategy is built for genuine longevity, he understands steady legitimate growth and how real fans build sustainable artist careers. I likeyyy
Thank you 😌
Facts
What's his IG I can't find it
Really great video I’ve been following you guys for years congratulations on the growth and consistency. I look forward to working with y’all this year keep up the good work.
Yow gang!
Just an appreciation comment . I’m an indie artist from Zimbabwe 🇿🇼 who has just rebranded . What y’all doing here is beautiful . Been binge watching “No labels necessary “ series.
Thank y’all 🙏🏾❤️🍀
🔥🔥🔥🔥🔥 brandman content go crazy timing on point
Would love to have someone like kohrey as a manager man his game plan with flawless. Def spoke to my situation
Facts!
I wish y’all were both apart of my team we could go up easily . The one thing you gave me advice on worked too btw 📈
This is gold , thank you family
i’m embarrassed that i been sleeping so hard on y’all’s youtube 😫 i’m really bout to go down the rabbit hole!
Really appreciate this content! 🙏🏾 Gotta watch it again and take some notes.
Perfect timing, thank you 🖤
Very informative, I wanna work on my music and who I reach but it doesn’t mean nothing if I can’t expose my music but I know it’s ganna happen, Devine timing 💪🏽
Stream- day shift by jus Chris
I think I have these things you mentioned in place. I have been performing live since I was 16. Then started my modelling Instagram page in 2017 that has been steadily growing organically and now I’m at 13.5k followers thanks to collating on photoshoots, and being a plus/curve model.
I am now preparing to release music. Your page is helping me out a lot. Right now I’m trying to figure out myself as a brand before releasing that music. 🙏🏽
Cheers and much love from Canada 🙂🙏🏽
Great video, had to come back to this one!
I need to link in with you guys y’all definitely know what y’all talking about
@brandman I think you should both take on an artist each with your respected way or list of blowing up a new artist. Do it for 1 year and see what strategy is most effective. You both have great concepts and approaches. I wanna see which one would work best. You should post the content on your channel. Of course, you would need to have what you would consider successfully blowing up a new artist. Like first one to 100,000 followers and 1 million total streams or something of some sort. Hell, I even have an artist in mind. 🙏💯🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥✌️
Great clip and advice.
who knew damian lillard knew so much about managing artists
😂😂
Definitely want to run a campaign w/ yall
What does it mean to break as an artist? Is it 1 million followers on socials? Is it 1 million streams? Is it hitting the billboards top 100? What's a hard metric you would use to define the "breaking point" for an artist?
a couple hundred thousand monthly listeners and over 50k followers. from what ive seen
It's not defined by one singular metric but generally, labels look at the total amount of "mainstream media" attention the artist is getting. So, social media presence + streaming platform currency (streams & coverage, for example, being the face of a major hip hop playlist) + amount radio & tv airplay + cashflow (number of shows, endorsements or merch sales). All this data will give you a good standpoint on whether you're an A, B or C-lister.
Think about current artist in the “attempting to break” . Ice Spice , Lola Brooke , Kali ….artists that have “broke” - Cardi B , Meg the stallion
Good question 🤔
I think it's when the artist has enough earnings to live on for life.
Thank you to Brandman Network y'all teaching me a lot as an independent artist 🔥🔥🔥🙏🙏🙏
yay gotta show me the wayyyyyy keep goin lbs
Good shit 🥂
What’s the strategy to get a 100k streams w/o playlisting?
I put on a few mane MKF, KiingRod, ALLBLACK, Lil Sheik, Quadeca, Saviii 3rd and more
Fasho heard you from Nate Diesel n Rich Wayne I’m up now🔥 been putting on…let’s work I fuck w/ the beats n music
Fire guys
You really put me one
Mindset have to be right!
Maaan 🔥🔥🔥
Definitely paused to sign up. Now I’m finishing the video. LoL
I feel like the content I see in the music space is so mediocre. It's a good opportunity as long as it still feeds into the music appropriately.
Real life💯
Anywhere to find the actual full conversation? Both peoples 10 steps and the convo around it
i disliked it so other people don't see this gem :) much love love the content
Bro 😂
💯
The dread guy’s vision is exactly my vision lol
B vj
Interesting af
I knew it when I seen this video, “you gotta look like someone I’d want to listen to”, bro that’s most definitely not true. I mean in a sense, but that’s the problem though, people in general judge the person first and then let that judgment dictate how they feel about the music.
Do you know how many diamonds get left in the rough because they know they don’t fit the image of a mainstream musician? You know how much potential is just sitting there for someone to do something with?
If you want to create a wave, you have to do something that hasn’t been done. Be innovative. Is there a way to tap into those unfounded diamonds? There most definitely is, if you have a plan. But it’s easier to have them reveal themselves to you, and all they need is hope. They need an example, someone to show them that it can be done.
The most successful people in the world, look at a problem and find the solution. They pick a niche that’s unoccupied and fill the gap. I just told you what the gap was how can you fill it? I know I can lol.
The industry wants people to take the conventional route, and that goes without saying. You guys detail the conventional route. There’s nothing wrong with that, but the competition is fierce. Why fight traffic when you could take a side street and still end up at the same destination?
I think you misunderstood what we said
Would be dope to have some help with content development I got the music part just trying to get to it in front of the right people 🔑
I’m going global #GG☔️✝️🌎
If you sign a deal would a label supply you with doctors for your hearing health or sinus health since all that can affect your longevity making music? If youre not healthy then you’re time doing what you want will be cut short. I have fears of going deaf or losing a SHIT LOAD of my hearing from music. Funny thing is (not really) I lost a lot of low bass frequency sounds from a ear nose and throat doctor. It definitely scarred me lol and now I got anxiety since I only hear the low sub bass sounds in my normal ear. I also have tinnitus and I have sensitivity to sounds at a certain level or certain frequencies kinda sting.
I always want to leave music because of my sinuses/ears but then I’m like idk what else I really like to be able to create. Then I go through mental health challenges because of the path I took to try and make music workout.
I know this is very confusing but y’all. Did you know beethoven got supremely deaf I think from making music. It was to the point he would use a pencil or something and put it to his jaw I think! And he would put the pencil on one of the keys on the piano (something like that) and decipher the note or some shit like that. I’m also just tryna inspire y’all to be healthy or to find a way to reduce hearing loss and find a cure for tinnitus lol. (Ringing in the brain)
You can get it from loud sounds or from sinus issues or injuries or even stress I think.
Really here to find answers if making a living by doing music and putting out a song like once every 3 months is a good idea? Cause I got ear issues OH and also, again, do labels supply high grade doctors to help you maintain your health, like pro athletes sign deals and get some good medical assistance, I know I can make some good tracks, some fire fucking tracks, I jsut want to be taken care of, mentally, and physically. Not saying I can’t do that on my own but I’m not no damn doctor and YES I’m looking for a ENT doctor with a good rating to help me with my issues lol.
On some realness though, labels or people should sign people not just for their music, if they stream, or are funny, or have other types of creative ideas, or are into holistic stuff, they should them for that alone as well, if anyone is passionate about something, we should have a helping hand to spread awareness of stuff that isn’t even music related. We should all be making a good amount of money and live our best fucking life . I don’t know why we shouldn’t get paid for tryna make a positive difference ya feel me!
Btw I only saw 4:24 before commenting all this.
Perhaps try painting.
I'm rare cases. Also some artists go under the labels heath plan
How do u start ur own record label sign artist
so much valuable info you guys give out ! I'm really grateful this was shared.
Thank you I’m 2023 is my year i appreciate y’all and NLE Choppa
W
And I just hit 100k streams too
Congrats
U make money from music?
I tried to join dang what I do wrong
"I can't want it more than you"
Break an Artist with those 10 steps and I'll believe it.
Or do it yourself, this kind of negative thinking is toxic. You won’t know if you’ll sink or swim unless you jump in that water
So they are speaking in hypotheticals…
''het I run label (scam) u wanna be part of it?''
Hit me up Up bro
"oh content that reflects my brand," ? Oh. Huh. Never thought of THAT. Holy smokes you're a giddamnfugginGENIUS, SCABMAN.
Scabby & his collection of bots. References reaching from Bieber to... Ice Spice... The two GODS of rap.
Its like just put in a laugh track ASAP whenever SCABBY starts vomiting hollow nonspecific buzzwords and references to little kids in pop music. Yea. Dope.
Red shirt Dude-- u should've brought a coat rack. That coat rack would be more helpful in adding to your points than SCABBY McARBITRARY, intereupting and don't every single point. Srop interrupting, or is that your brand. SCAB.
Right there with you. He's just repeating what he heard and thinks sounds good enough to pass on as effective knowledge
Would yall be interested in managing an artist i have
Brandman once again regurgitates buzzwords without any real substance or concept. His reason for releasing a second track was hilarious.
The rap game is much easier. Simple cheap music with loops done on a laptop at home. Shows where they dont have to being instruments or lights. As to us real musicians it takes us hundreds of dollars to make a proper songs at a real studio and have to bring thousands of dollars of equipment to perfom live.
what's the guy with the lock name or instagram would love to follow his campaign
PHENOMENALLY AWESOME 😎 INFO ℹ️!!!🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥😎😎😎👍🏾
I'm in the process of breaking myself.. come catch it out of u wanna see how it's done in the beginning stages 📈✅🩷🩷🩷😎