Hi Ben, I am a huge fan of your videos. Would it be possible for you to make videos on the following as would love to hear your thoughts on these: 1. Weekly optimisation checklist for Facebook Ads 2. How long should you wait/spend before optimising ads? 3. How to use dynamic creative? 4. How to use automated rules for Facebook Ads? 5. Should you use ‘Get Offer’ for Facebook Ads? 6. Facebook Ads results reporting 7. How to plan a Facebook ads campaign
I am not, you take too long to get to the point of the video, and then you throw a bunch of answers up into the wall for your viewer to see what works. Every video just drags.
Hey Ben, King James from Ghana here and want to say you're doing really great service to humanity with such awesome content. Honestly sometimes when we get the point where our ads aint working any better again, it becomes really frustrating and mostly makes one feels like giving up but watching your videos always reinvigorate me to go out there and get that ads working. Thanks and wish you a Merry Christmas with in advance with much love
Thank you Ben for all these valuable information! I did exactly what you said and it worked! But I have to do this every second day because it goes bad again. So, one day good one day bad
I'm honestly embarrassed to ask for help because I am a digital marketer myself (SEO/SEM/PPC) but I am very new to Facebook Ads - and it's very different than Google Ads. Plus, I have certifications. I am honestly a newbie in Facebook Ads. I am running them for my own business. I only started 2 weeks ago. But this seriously helps me out. Thank you, Ben. :)
Hi Ben, thanks for your info, totally a different subject, i am running facebook ads for instagram feeds and story. i use Dynamic Creation. I can see in analytics that people have left comments. But where can i find their comments so that i can answer those? i can't find them anywhere. thanks
Hi Luigi, good question. That's because can be more specific with the targeting. If they are just advertising to 1,000 people - Facebook will find the best 1,000 people to advertise to. As you spend more, you advertise to more people and not all of the will be as good prospects as the initial 1,000.
Awesome video. I agree with Ziggy31337, "you da man". I'm in the service business. However, I'm helping a restaurant owner friend with what I've learned... ? Should he pause a Facebook ad when he isn't open? Thanks Ben.
Hey Ben. Thank you for the great content as always. My account keeps getting banned by Facebook although I have not violated any policies, its getting pretty frustrating as I cant run any ads . I have already appealed, no luck there, and the contact Facebook live support isn't available for me. What should I do in this scenario?
Thanks a lot. If you can't contact support and you don't have a rep you are going to have to wait to hear back from Facebook I'm afraid. It really sucks but I don't think there is much else you can do.
@@bdufrene27 yes I am selling a weight loss product, but I am adhering to their policies, with no unrealistic before after pictures, no attempt to generate negative self perception. My ads itself were appproved and ran for a few days, but my account keeps getting banned.
Have just started a home bakery business. Found the right interest marketing my cake as a birthday cake. found interest that people look for birthday cake and friends of upcoming birthday. Using messenger objective at $15. saw a consistent sales coming in. slowly scaled to $20. Saw a proportionally increased in sales. But suddenly this week the number of message dropped. hence sales has dropped and cost per result increased. Not sure if the issue is really because of ads wear out. Or maybe i just havent scaled my ad spent enough. Im going to try increase my ad spend slowly to $30-$50 to see if it works. Do you have any advice? This video helps me understand and prepare for myself if my ads stopped working. Thanks very much.
I have done Facebook ads since July and it worked so I scaled up but now it’s slowing down and I have been getting more add to carts and less purchases. This has been happening for 3 months now. I tried doing new ads and everything and it still didn’t worked. I’m going to take your advice and go back to what worked before and lower my budget.
Thank you so much all the information you are sharing. But please keep your videos short cut all the extra stuff so we can watch and get information quick. Because sometimes we are stuck somewhere and not be able to sit for an Hour and watch complete video for one small information. Although your work is great. Try to create videos on small topics and short. Thank you
Thank you ben . And i want to ask that i create fb ads campaigns withs several ads and got no result no impression no sales nothing this for 2 products what should i do
Thank you, Ben!!!! Lookalike Audience Question - CSV FILE (FOR A BJJ GYM) Look, Ben...I have a customer list of over 1.000 people for a Jiu-Jitsu gym. They have the names,, emails and phone nr of the people. Anyhow...problem is...they have the last name, middle name, and middle name and first name all mixed up. Sometimes it starts with last name, sometime with first...etc. When I upload the csv file to create a Lookalike audience...FB asks to match the colums.... Now, how should I go about this? I tried to create additional columns, but then I realized the names are all mixed up.
Great video Ben! I am looking forward to test these recommendations and see how they will perform. Quick one. I have an e-commerce selling toys. Using Sales campaign, small budget, 2-3 ad sets, nice creative, using open targeting as population is only 1 mil. also using warm audiences, have the meta pixel on web and all these stuff. I had an ad that generated 12 sales with the above strategy but then stopped performing well.( Important, it was Easter)What your advice would be on that? Should i give more chance to this campaign? It's quite confusing cause it was Easter time and people were getting gifts and stuff but then went dead. I am looking forward what do you think 😊
ben had a weird issue this week ... i ran my best selling baby product on a cbo [timed 6pm to midnight] campaign for 2 days and got zero sales. market was usa women 25 to 55. i also dropped the price by 25% to boost conversions. .... so to test again .... today i duplicated the campaign and moved it to daily budget as per normal , and it began converting at the higher price .... i was testing 10 different hyper relevant interests ..... any idea why it didn’t convert , for even 1 sale
I ran 3 ad campaigns for two days, but didn't get any sales. 😢 Cpc also high. I also changed the creatives. Before this, I had run five campaigns for the same product with 0 sales.and cpc also high😢. My ad account is new, as a few competitors have been running ads for 2 months.means product is winning. What should I do to get sales?😢
"And I think... you don't necessarily need to use a puppy, right? " 😂😊 Seriously, jokes aside this was a very useful video! I can relate to both scenario because I never was fully satisfied with my ads performance but still it sort of worked and then the more i tweaked the worst it got. I need to get a puppy now. Or maybe a gorilla costume will do. Thanks for the video
Hi ben thank you so much for this video . Ive recently signed a new client but the ads we run for them keep saying learning and learning limited at the end of the ads schedule. What do you recommend to do?
You are very welcome :) You are just going to have to be patient with that one I'm afraid. You can increase the budget but I wouldn't recommend doing that just to get out of the learning phase.
Hi Ben I run a page on FB where I advertise handmade furniture. Sales are usually made whereby a customer messages me on FB. If a sale is agreed I arrange delivery and payment is made on delivery. So far all my campaigns had the messaging object but in the last few days have stopped showing stars on cost per message conversation. What can I do? Thanks.
Hi Ben.. Amazing insights. I have a question. I sell online courses that are hosted on a learning platform with the help of Facebook ads. It used to perform well extremely well previously.For the past few weeks have noticed that these ads are performing very poorly however best i try. The purchase sales numbers does not match with the particular campaigns/adsets/ads which triggered the sales. I have installed the FB pixel manually Could it be an issue with the LMS platform or some error in facebook code? Pls share your valuable advice.
@@BenHeath Doesn't that work super slow. I can invite a thousand people after my add. that will take days. Does the limit count organically aswel? Im also gonna check on your course
If a product has brought me 10K fof revenue from nov 12-30 and has really stopped performing on fb ads for the past 2 days, would you suggest trying to make it work? I want to walk the fine line of being emotionally attached while also being real w the prod.
my problem is when im doing a facebook ads for my insta page ...all works good except when i want to publish it ,,,then it says error the call in action is missing ,,,but i already chose learn more and u can see it on my video ,,,, any help there ? thanks...
Hey Ben! Great content. Just wondering, you always say that we should test the SAME ads alongside all of our adsets so we can isolate variables. It makes total sense. But being different adsets, ads will have different performance even though they are the same across all adsets. So, it may happen that one ad performed best in one adset and worst in another. What should we do then? We can't mantain the "all same ads across adsets" structure, right? Hope it makes sense! Thanks!
@@bigshotmeshach Yeah, but by doing that I won't be able to test the adsets anymore, cause there are different ads inside of them, right? So I won't be able to determine which targeting is better
@@tomisuarezok yeah different ads may work better for different ad sets/targeting. You'd test with the ad in all ad sets at first, then keep the top performers.
Great question. I think it's fine to adjust ad mix according to ad set but only AFTER you know which performs best in general. So initially we will have the same ads in each ad set, but once we know which targeting options win and are going to be used for the long run, we will pause ads accordingly.
@@BenHeath Thanks Ben! Will do that. Would you consider doing a video on how to test & scale, and when to do one or the other? Or is there any video of yours already out there?
I've created a new account and a new page I created an ad it says Active but its not doing anything everything's at 0 I'm.trying to advertise dietary supplements weight loss pills
PATTERN INTERUPT! Is what u are talking about! Omg Ben thats where I'm at I can't get freak in traction man I spent so much money between paying $3300 for a course that I thought was the one to get my FB ads to really breakthrough but they teach us to promote weight loss because the audience is so big and they have some pretty good offers on click bank that they teach as these people are showing up a $40000 days $10k $20k days and shit man I just need to get to $200 a day and if be in heaven!
Hi Ben! Hope you are doing well and thanks for the valuable video. However any advice on this situation? First day (4th DEC) of testing, 6 adset $5 each, I got 2 sales. Second day (5th DEC), 5 sales. 3rd day (6th DEC) 2 Sales. 5/6 initial adsets were profitable. Things were looking good! I started Horizontally Scaling 4th day (7th DEC) by duplicating the winning adset and launching 3 new audiences related to the winning interest at $5/adset and 2/3 of the new adsets launched got me 1 sale each. But that’s when I realised all of the original 6 adsets stopped getting sales and FB just keeps spending money for no results. 5th day (8th DEC) I decided to expand 3 new interest at $10/adset. None of the $10 adsets ever got me a sale! Also my 3 NEW interest at $5 budgets stopped performing and received NO SALES. This is the 6th day (9th DEC) and none of my ORIGINAL 6 ADSETS have gotten me a sale for 3 days now. My $10 adsets have been running for 40 hours NO SALES. What could be wrong and how to fix this situation? Thanks again.
Best channel on BM advice and tutorials hands down. You da man!
I appreciate that!
Thanks for watching guys! Let me know what you think in the comments :)
Hi Ben, I am a huge fan of your videos. Would it be possible for you to make videos on the following as would love to hear your thoughts on these:
1. Weekly optimisation checklist for Facebook Ads
2. How long should you wait/spend before optimising ads?
3. How to use dynamic creative?
4. How to use automated rules for Facebook Ads?
5. Should you use ‘Get Offer’ for Facebook Ads?
6. Facebook Ads results reporting
7. How to plan a Facebook ads campaign
I am not, you take too long to get to the point of the video, and then you throw a bunch of answers up into the wall for your viewer to see what works. Every video just drags.
Hey Ben, King James from Ghana here and want to say you're doing really great service to humanity with such awesome content. Honestly sometimes when we get the point where our ads aint working any better again, it becomes really frustrating and mostly makes one feels like giving up but watching your videos always reinvigorate me to go out there and get that ads working. Thanks and wish you a Merry Christmas with in advance with much love
Awesome, thank you!
You've always been an inspiration... I can't respect you less... You're the boss
Thank you so much 😀
Thank you Ben for all these valuable information! I did exactly what you said and it worked! But I have to do this every second day because it goes bad again. So, one day good one day bad
I really like your videos! It’s an island in a sea of confusing information!
Happy to hear that!
i was thinking of that exact same cadberry add
I'm honestly embarrassed to ask for help because I am a digital marketer myself (SEO/SEM/PPC) but I am very new to Facebook Ads - and it's very different than Google Ads. Plus, I have certifications. I am honestly a newbie in Facebook Ads. I am running them for my own business. I only started 2 weeks ago.
But this seriously helps me out. Thank you, Ben. :)
Don't worry about that - I ask for help all the time!
super useful - the second point hits me right in the guts... Going to think it that direction and implement.
Thanks!
This is great advice! Thank you Ben!
Excellent video, keep them coming. Down to earth, authentic and easy to understand. 💪
I appreciate that!
Hi Ben, thanks for your info, totally a different subject,
i am running facebook ads for instagram feeds and story. i use Dynamic Creation. I can see in analytics that people have left comments. But where can i find their comments so that i can answer those? i can't find them anywhere. thanks
Hi Ben, "lower budgets in general produce a lower cost per conversion", what's the reason behind this?
Thanks!
Hi Luigi, good question. That's because can be more specific with the targeting. If they are just advertising to 1,000 people - Facebook will find the best 1,000 people to advertise to. As you spend more, you advertise to more people and not all of the will be as good prospects as the initial 1,000.
thanks a lot bro , that was very helpfull
You're welcome!
This is such a valuable lesson, tks and have a great weekend 😊
Thank you! You too!
Well done! Ben
Thanks a lot
Awesome video. I agree with Ziggy31337, "you da man". I'm in the service business. However, I'm helping a restaurant owner friend with what I've learned... ? Should he pause a Facebook ad when he isn't open? Thanks Ben.
Thanks :)
Yes I'd pause those campaigns when he's closed
Hi Ben, can you talk about opening target without internet and how it’s work ?
Hi Bader, I'm not sure what you mean here - how would you target people without the internet?
@@BenHeath Hi Ben , I mean in in targeting without interest?
Can you do a video talking about conversions api?
Good idea :)
Hey Ben. Thank you for the great content as always. My account keeps getting banned by Facebook although I have not violated any policies, its getting pretty frustrating as I cant run any ads . I have already appealed, no luck there, and the contact Facebook live support isn't available for me. What should I do in this scenario?
Thanks a lot. If you can't contact support and you don't have a rep you are going to have to wait to hear back from Facebook I'm afraid. It really sucks but I don't think there is much else you can do.
Alright i guess i can only wait.. thank you for the help!
@@thewyn6393 are u running weight loss offers?
@@bdufrene27 yes I am selling a weight loss product, but I am adhering to their policies, with no unrealistic before after pictures, no attempt to generate negative self perception. My ads itself were appproved and ran for a few days, but my account keeps getting banned.
Practical is better than much speech
Have just started a home bakery business. Found the right interest marketing my cake as a birthday cake. found interest that people look for birthday cake and friends of upcoming birthday. Using messenger objective at $15. saw a consistent sales coming in. slowly scaled to $20. Saw a proportionally increased in sales. But suddenly this week the number of message dropped. hence sales has dropped and cost per result increased.
Not sure if the issue is really because of ads wear out. Or maybe i just havent scaled my ad spent enough. Im going to try increase my ad spend slowly to $30-$50 to see if it works.
Do you have any advice?
This video helps me understand and prepare for myself if my ads stopped working. Thanks very much.
I have done Facebook ads since July and it worked so I scaled up but now it’s slowing down and I have been getting more add to carts and less purchases. This has been happening for 3 months now. I tried doing new ads and everything and it still didn’t worked. I’m going to take your advice and go back to what worked before and lower my budget.
Best of luck with it :)
Thank you so much all the information you are sharing. But please keep your videos short cut all the extra stuff so we can watch and get information quick. Because sometimes we are stuck somewhere and not be able to sit for an Hour and watch complete video for one small information. Although your work is great. Try to create videos on small topics and short. Thank you
Thank you ben . And i want to ask that i create fb ads campaigns withs several ads and got no result no impression no sales nothing this for 2 products what should i do
I'd probably try selling something else, or changing the offer around those existing products substantially.
Great one!
Thanks :)
Awesome video Ben.
Thanks!
If Ben Heath has a course, Ill be the first to buy this
Glad to hear that :) Here it is: heathmedia.co.uk/facebook-ads-insiders
Thank you, Ben!!!!
Lookalike Audience Question - CSV FILE (FOR A BJJ GYM)
Look, Ben...I have a customer list of over 1.000 people for a Jiu-Jitsu gym.
They have the names,, emails and phone nr of the people.
Anyhow...problem is...they have the last name, middle name, and middle name and first name all mixed up.
Sometimes it starts with last name, sometime with first...etc.
When I upload the csv file to create a Lookalike audience...FB asks to match the colums....
Now, how should I go about this? I tried to create additional columns, but then I realized the names are all mixed up.
good man!
Thanks Vincent.
Great video Ben! I am looking forward to test these recommendations and see how they will perform. Quick one. I have an e-commerce selling toys. Using Sales campaign, small budget, 2-3 ad sets, nice creative, using open targeting as population is only 1 mil. also using warm audiences, have the meta pixel on web and all these stuff. I had an ad that generated 12 sales with the above strategy but then stopped performing well.( Important, it was Easter)What your advice would be on that? Should i give more chance to this campaign? It's quite confusing cause it was Easter time and people were getting gifts and stuff but then went dead. I am looking forward what do you think 😊
what was the solution in the end?
Nice!
Thanks!
ben had a weird issue this week ... i ran my best selling baby product on a cbo [timed 6pm to midnight] campaign for 2 days and got zero sales. market was usa women 25 to 55. i also dropped the price by 25% to boost conversions. .... so to test again .... today i duplicated the campaign and moved it to daily budget as per normal , and it began converting at the higher price .... i was testing 10 different hyper relevant interests ..... any idea why it didn’t convert , for even 1 sale
I ran 3 ad campaigns for two days, but didn't get any sales. 😢 Cpc also high. I also changed the creatives. Before this, I had run five campaigns for the same product with 0 sales.and cpc also high😢. My ad account is new, as a few competitors have been running ads for 2 months.means product is winning. What should I do to get sales?😢
Nice sir...🙏🙏😘😘..thanku
Most welcome
"And I think... you don't necessarily need to use a puppy, right? " 😂😊 Seriously, jokes aside this was a very useful video! I can relate to both scenario because I never was fully satisfied with my ads performance but still it sort of worked and then the more i tweaked the worst it got. I need to get a puppy now. Or maybe a gorilla costume will do. Thanks for the video
Haha - no puppy required :)
Glad to hear it was useful.
Hi ben thank you so much for this video . Ive recently signed a new client but the ads we run for them keep saying learning and learning limited at the end of the ads schedule. What do you recommend to do?
You are very welcome :)
You are just going to have to be patient with that one I'm afraid. You can increase the budget but I wouldn't recommend doing that just to get out of the learning phase.
@@BenHeath thanks!
We did the same with our puppy with an app which makes the dog talk...
The AD went through the roof! And beat all our other AD's...🙈😆
Awesome - glad to hear it :)
Is there a minimum budget we should spend so that ads start working?
Not really. The minimum I usually recommend is $10 per day.
Hi Ben
I run a page on FB where I advertise handmade furniture. Sales are usually made whereby a customer messages me on FB. If a sale is agreed I arrange delivery and payment is made on delivery.
So far all my campaigns had the messaging object but in the last few days have stopped showing stars on cost per message conversation.
What can I do?
Thanks.
Hi Ben.. Amazing insights.
I have a question.
I sell online courses that are hosted on a learning platform with the help of Facebook ads. It used to perform well extremely well previously.For the past few weeks have noticed that these ads are performing very poorly however best i try. The purchase sales numbers does not match with the particular campaigns/adsets/ads which triggered the sales.
I have installed the FB pixel manually
Could it be an issue with the LMS platform or some error in facebook code? Pls share your valuable advice.
Hey Ben, how many people can i invite to like my page after i do an ad? Last time i got banned! What is the maximum of people you can invite safely?
Facebook don't give us an exact number unfortunately but I haven't had problems inviting 20 a day or so.
@@BenHeath Doesn't that work super slow. I can invite a thousand people after my add. that will take days. Does the limit count organically aswel? Im also gonna check on your course
I ran brand awareness for a week now and the metrics wouldn't show, I can't see the spending or anything, yet the ads are active what should I do ?
Are you looking at the right timeframe? Top right in ads manager
@@BenHeath yup, the right timeframes, the ads are approved and active yet the spend is still 0 and all the metrics aren't show
hello sir need help my ads always rejected ads cannot run update website url
Message officialcentethic he'll help you.
ON Instagram
If a product has brought me 10K fof revenue from nov 12-30 and has really stopped performing on fb ads for the past 2 days, would you suggest trying to make it work? I want to walk the fine line of being emotionally attached while also being real w the prod.
From that data, it looks like there is more runaway in that for sure.
That Phil Collins Gorilla Ad you were talking about haha
That's the one!
You're so much handsome, smart, perfect in explaining EVERYTHING IN YOU IS < PERFECT> Ben thanks for being thanks for your existing
Wow, thank you!
my problem is when im doing a facebook ads for my insta page ...all works good except when i want to publish it ,,,then it says error the call in action is missing ,,,but i already chose learn more and u can see it on my video ,,,, any help there ? thanks...
That sounds like a glitch to me. I'd refresh the page and try again.
Contagious by Jonah Berger talk about this and many other points to make things viral, it’s an amazing book I’d recommend to everyone
Hey Ben! Great content. Just wondering, you always say that we should test the SAME ads alongside all of our adsets so we can isolate variables. It makes total sense.
But being different adsets, ads will have different performance even though they are the same across all adsets. So, it may happen that one ad performed best in one adset and worst in another. What should we do then? We can't mantain the "all same ads across adsets" structure, right?
Hope it makes sense! Thanks!
Adjust accordingly.
@@bigshotmeshach Yeah, but by doing that I won't be able to test the adsets anymore, cause there are different ads inside of them, right? So I won't be able to determine which targeting is better
@@tomisuarezok yeah different ads may work better for different ad sets/targeting. You'd test with the ad in all ad sets at first, then keep the top performers.
Great question. I think it's fine to adjust ad mix according to ad set but only AFTER you know which performs best in general. So initially we will have the same ads in each ad set, but once we know which targeting options win and are going to be used for the long run, we will pause ads accordingly.
@@BenHeath Thanks Ben! Will do that. Would you consider doing a video on how to test & scale, and when to do one or the other? Or is there any video of yours already out there?
Sir need a practical new tutorial :)
I've created a new account and a new page I created an ad it says Active but its not doing anything everything's at 0
I'm.trying to advertise dietary supplements weight loss pills
I've created the same ad and I put it as traffic and it's still showing 0 not doing anything... why is it like that? What should I do
PATTERN INTERUPT! Is what u are talking about!
Omg Ben thats where I'm at I can't get freak in traction man I spent so much money between paying $3300 for a course that I thought was the one to get my FB ads to really breakthrough but they teach us to promote weight loss because the audience is so big and they have some pretty good offers on click bank that they teach as these people are showing up a $40000 days $10k $20k days and shit man I just need to get to $200 a day and if be in heaven!
Hi Ben! Hope you are doing well and thanks for the valuable video. However any advice on this situation?
First day (4th DEC) of testing, 6 adset $5 each, I got 2 sales. Second day (5th DEC), 5 sales. 3rd day (6th DEC) 2 Sales. 5/6 initial adsets were profitable. Things were looking good!
I started Horizontally Scaling 4th day (7th DEC) by duplicating the winning adset and launching 3 new audiences related to the winning interest at $5/adset and 2/3 of the new adsets launched got me 1 sale each. But that’s when I realised all of the original 6 adsets stopped getting sales and FB just keeps spending money for no results.
5th day (8th DEC) I decided to expand 3 new interest at $10/adset. None of the $10 adsets ever got me a sale! Also my 3 NEW interest at $5 budgets stopped performing and received NO SALES.
This is the 6th day (9th DEC) and none of my ORIGINAL 6 ADSETS have gotten me a sale for 3 days now. My $10 adsets have been running for 40 hours NO SALES.
What could be wrong and how to fix this situation? Thanks again.
always need to spend a lot of money on Facebook ads what about the real profit money
oH, great "try new creatives" LOL
Ben. Can u do me a favor?
Can u please chat with FB support? It won't take more than 3 mins. I'll comment with my ad account ID's.
Thanks in advance!
Inbox SPYBRUNO on Instagram!