Welding Yourself to Early Customers with Marqeta's Jason Gardner

In a new episode of My First 16, a16z partner Seema Amble talks with the founder and current executive chairman of Marqeta Jason Gardner about what it means to be welded to your customer and how to expand in multiple verticals.
My First 16, a new video podcast from a16z, features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way.
Stay tuned to a16z’s RUclips channel (and this dedicated playlist, My First 16) for more episodes, coming soon!
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Topics Covered:
0:00-1:10 Intro
1:10-6:01 Marqeta's beginning
6:01-9:15 First customers
9:15-16:25 "Magic" product market fit
16:25-24:58 Building customer relationships/Pricing
24:58-32:18 Advice for founders

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If you're starting a business now in fintech, what are some new areas like Jason's BNPL pivot that are ripe for establishing a new vertical?