Who Killed Maruti 800 ? | Untold Maruti 800 Story | Business Case Study | Aditya Saini | Hindi
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- Опубликовано: 24 июл 2024
- Who Killed Maruti 800 ? | Untold Maruti 800 Story | Business Case Study | Maruti 800 Case Study |
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Video Introduction:
The Maruti Suzuki 800 is a small city car manufactured by Maruti Suzuki in India from 1983 to 2014. The first generation (SS80) was based on the 1979 Suzuki Alto and had an 800 cc F8B engine, hence the moniker. Widely regarded as the most influential automobile in India, about 2.87 million 800s were produced during which 2.66 million were sold in India itself. In the 1980s and early 1990s, the name "Maruti" was synonymous with the Maruti Suzuki 800. It remained the best-selling car in India until 2004 when the Maruti Suzuki Alto took the title. It was also exported to a number of countries in South Asia including Nepal, Bangladesh, and Sri Lanka, and was also available in Morocco and selected European markets often sold as the Suzuki Maruti. In an elaborate ceremony held in New Delhi on 14 December 1983, then Prime Minister Indira Gandhi handed over keys of the very first car to Mr. Harpal Singh S/O Haridas Singh, who won the ownership rights through a lucky draw. The original 800 was based on the Suzuki Fronte SS80, but a modernized aerodynamic version using the body of the second-generation Alto (SB308) was presented in late 1986. The introduction of this car did revolutionize the automotive industry in India. Right from its inception, it was considered the first affordable people's car, the first modern-era front-wheel drive and high speed small contemporary vehicle, and the only reasonably modern car available in India, the incumbent mainstay Hindustan Ambassador and Premier Padmini being based on long-obsolete 1950s designs. The delivery was against bookings done directly with Maruti Udyog Limited (A Govt. of India undertaking). The prospective owner would then have to wait for almost three years after booking till delivery. Such extended waiting times gave rise to some people indulging in black marketing and earning premiums of as much as 40%. Cars produced during the early years were essentially Suzuki OEM components imported from Japan and merely assembled by Maruti Udyog Limited at the Gurgaon plant.
Exports to neighboring countries commenced in 1987 and were followed by a shipment of 500 cars to Hungary, with the first car arriving on 24 October 1987. After successes there, and in spite of Suzuki's objections, Maruti Suzuki tackled more competitive markets and entered France in 1989, the Netherlands in 1990, followed by England, Malta, and Italy. In markets where Japanese cars had a quota, the 800 was sold as a Maruti, with all mention of Suzuki carefully removed - even the manuals were revised to not fall afoul of the quota requirements. The 800 continued to be sold in Italy and other Western European markets until 2004 when it could no longer be made to meet emissions and safety equipment. The Maruti Suzuki had never been equipped with seat belts until exports began, meaning that such parts originally had to be imported from Japan to be fitted to export market cars, as with everything relating to building left-hand-drive cars.
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Title Contents:
00:00 - Introduction To Maruti 800 Business Case Study
00:24 - Maruti 800 Untold Story
01:14 - How Maruti 800 Was Started
01:50 - Maruti 800 Success
03:25 - Special Things About Maruti 800
04:33 - Maruti 800 Failure
05:47 - Maruti 800 Business Strategies
06:25 - How Maruti 800 Failed
08:26 - Business Lessons From Maruti 800 Business Case Study
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#Maruti800 #Maruti800casestudy #Maruti800failure #Whymaruti800failed #Maruti800failure #Whymaruti800stoppedproduction #Maruti800story #Marutimarketing #Marketingcasestudy #Businessmodel #Businessstrategies #marketingstrategies #businesscasestudy #adityasaini
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Your themnell always reasd a question in my mind sir
Bro come to Meghalaya and see how many Maruti 800 here still now this vehicle is demanded in Meghalaya North East
Don't say for every video "who Killed" or like "How Failed"..
Kindly don't put some thumbnail. Your content is good. Don't stoop low for thumbnail.
Will you use landline telephone instead of smartphone nowadays? Kiya bekar ka video Hai
Video delete Karo bro ye failure nhi hai abhi iska new model agya hai
*Time kills Everything.*
*Btw Maruti 800 is not killed, this car retired gracefully.*
Abhi bhi Ghar Mai , thik thak karke chala raha hoon. Main baat badti traffic Mai 800 he thik hai
@@nabarungautam6995 sahi bhola
@@nabarungautam6995 ..sahi hai ..
Actually people kept buying maruti 800 even if Alto was launched. That forced Maruti to discontinue 800.
Even if you drive those two now. 800's steering feels so perfectly weighted offering precise feedback when compared to Alto
The one you called 800 is actually an early Mk1/Mk2 Alto 0.8litre car which is based on the Fronte, typically a 796cc 4-stroke Fronte named as "Alto", it's just that those alto 800's were renamed as "Maruti 800" in India in 80's, although the renaming stopped at one time, and the Mk5 Alto(1st gen alto for India) got its rightful name in India, so Alto and 800 are just the same cars, just that they're from different generation, and one(M800 in India)is a predecessor of the other. So, talking about Indian's Maruti 800's, it technically still exists and sells but being improved and with it's new form, which is the "Alto 800".
Edit :- I guess the Alto 800 with the old school "F8D" motor got discontinued due to the new Alto K10 in India.
It was so bcz 800 had a non assisted steering
Just like Vespa and Bajaj scooters.
Chalti ha chalti ka nam gari
The 800 we call in India is an alto0.8 ltr in Japan . Originally it is alto in Japan and European Countries but only in India it was named800.
Every good things come to an end. Maruti 800 didn't fail. It did it's time and was quite a success.
Maruti 800 ek model he . Company nhi he... Jis car ne ek dasak tak raaj kiya usko failure bol rahe ho.. lagta he Content nhi soch paa rahe ho aaj kal vai...
Akdam sahi baat
Yeah 🤣
2 dasak*
Yeah exactly, Vo model ki jo ye bat kar rha hai vo bhot purana ho gya, naya vala model alto 800 ka to aaj bhi bhot acha chalta hai
Ab toh yeh kuch bhi video bana deta hai 👀
My dad still drives his Maruti 800. He is 80+ but loves his M800
Dude I have two XUV 500 W10 one Skoda and one Wagon R bt still have kept our 800 alive and trust me dude the fun in driving 800 is something else🤩
diminishing marginal utility.
@albion kon dekhne ja rha hai bhai kuch bhi bolo
@albion are bro, joint family h, uncle ka construction company h aur apna transport business.
@@DanishKhan-bw9vu are gawar, sb ek din me hi thodi na kharidaya h, tere khandan me tu 1st generation hoga jisko education mila ho ya wo bhi nhi, mere great grandfather hi Patna me Bihar gov k auditor the, baaki log k to kya hi bole, duniya bohot bada h beta, kabhi apne kuan se bahar nikal k dekh
@@nirmalchaturvedi5614 I was just studying this chapter ! and you commented this 😂😂
Come to the Northeast especially Shillong Meghalaya if you want to see the magic of Maruti 800. Maruti 800 is here to stay for at least another 30-40 years or more.
Because m800 can be driven downhill without engine on....no power steering, no power brake
@@birshu1234 any car can be driven downhill without engine on, you just need to know how to do it, steering and brakes will still work even if it is Power Steering and Power Brakes.
Right bro
@@LoLYouSayWhat oh...in kodaikanal too.
video title should be how did maruti 800 ruled 21 year's in indian market
My father also bought second hand maruti 800 in my school days and you are right bro we can never forget it's craziness in our indian society but everything is temporary in this world
I still own a 2004 maruti 800 runs perfect and didnt disappoint me at any cost...
My grandfather still have our ambassador...love ambassador ❣
badlaav prakriti ka niyam hai. 800 ruled for 2 decades in Indian market. But everyone wants their product to be upgraded and offer something better to customer. That's what MS did. Alto offered more space, better milage and better looks. In 2004 MS was still growing and it didn't have that much capacity to manufacture both 800 and Alto.
It would be wrong to say Maruti didn't upgrade 800 with the time. Infact, introduction of Alto could be seen as a Maruti's strategy to phase out 800 eventually. If Alto was launched as 800 plus then we would have said that 800 got an update rather they chose to launch Alto while 800 was still being sold. Let's also acknowledge the fact that preference of people changes over time with the rising income and the availability of alternate global brands to choose from.
For me it's a car of Excellence designed to thrill at every corner you drive. Nothing can match it's road presence and elegance. Head Turner forever. People never forget the roots which you come from, Maruti 800 is a symbol of perfection. It's just not a car. It's part of family. It did extremely well than what it was built for and it will continue to do so.
Rolls Royce, Lamborghini, McLaren, Mercedes and all others bow towards Maruti 800. They are never a competition to such a car like Maruti 800. The one and only, undoubtedly unbeatable.
In the future there is no car which can be ever built or born that can beat Maruti 800 because Legends never die.
All hail Maruti 800. A car not built but born in the name of excellence.
You sound like you were born to ride that excellence.
@@gllyprakash412 Yes. 😈😈😈😈
Who says it's a failure it's a car that ruled almost 35 years in the market
maruti 800 didn't fail, just its era ended.
Our family still has an 800 apart from other cars. It was my father's first car and it's still good on road
Bechna mt bhai....its a relic
@@sanurawat1651 Never ever. It's not just a car, it's an emotion.
@albion 1998. Next year will be a Silver Jubilee
Same here
@@SomBharadwaj bekar car and yera ye emotion kitna pollution karta hai pata hai tughe india me logo ko faltu ka adat hai bekar emotions banane ka 😂foreign me maruti 800 chalake dikha 4000$ ka fine to lagega car ko scrap kar demge vo alag
Its just an end of era, not emotions.Proud owner of Maruti 800..
Which kind of end ...It is now known as ALTO 800
Hi dear I am still driving maruti 800 since twenty two years i am still loving it 🥰
May be definition of 'fail' is different for you...but we are still seeing maruti 800 on road, so we can't say it fail
Edit: Now Thumbnail is changed
yea 800 still there
Pehle kya thumbnail tha?
Maruti 800 was a true success. Maruti's best update of 800 was its 5 gear version, which performed better than Alto. However, sensing that it could cannibalize the sales of Alto Maruti discontinued the 5 gear version and sold only 4 gear one
I am waiting for your video on 'iphone 2 ' failure 🤡
They should bring back Maruti 800 with bigger size, better build and safety features
No they should make an electric version under 4 lakh for just city use
@@bhaisahaaab7297 That’s a good option too
That suzukis decision to call his team and make the deal of partnership final was his best decision today maruti suzuki is the top brand in india 😍🔥
Maruti 800 changed India's automobile history for ever. It was never a failure. Like every good run it also came to end but still runs on the road.
There something called product cycle Maruti 800 has crossed the last change and was replaced with a new product of the same company.
This video is a case study on how you can stretch and convert a video, having content of 1 minute into over 10mins!
Love your content bro.. Go on!🔥
Absolutely Perfect Video,God bless u🤗🤗
Yaar mastt video thi 👍 good luck for future Bhai ❤️ lov u
One of the most popular and yet hated car in Pakistan for the reasons it was liked were the affordabllty and mileage and easy service facilities.It was not liked because of lack of any safety features.The earlier models of Suzuki 800 was launched as Suzuki FX and later it was changed to Suzuki Mehran ,now the production of these models have been discontinued since 2015 in Pakistan but still are running on the roads
Great research work & presentation. All the very best 👌
Exellent case study Brother
Alto is the new M-800 . The Company itself upgraded the brand & changed the name to Alto . Poor analysis & misleading thumbnail !
Thankyou for making video kn this gem. Tomorrow i am going to buy this little beast and today you made this thankyou so much. 💕🎉
Maruti 800 is replaced by its successor "The Alto 800" 🔥
Maruti 800 in not fail ..u have to corrects ur words before mentioning..Maruti 800 is highest selling car of the century..the no of 800 model sold is still a record...now Maruti upgraded to more furistic car..800 model is now pioneer in market. ..you don't have much knowldege
Kindly watch the video properly and then make any statements. With love - Aditya saini
@@theadityasaini I love how you deal with such comments. :p
Har ek product ka life cycle hota hai bhai, Maruti Suzuki ka apna different era tha jisme it ruled like anything. Same model ko company updated in the form of new cars which they produced but this doesn't mean that Maruti Suzuki failed.
Everything goes with the time.
Yes, true
Aditya great job my man!
Keep it up.
Very informative
Correction*
Maruti 800 (Suzuki Mehran) has been discounted in Pakistan since 2019 after launch of New Alto 660cc.
My grandfather still has his maruti 800 in the colour blue and it is good on road till date.
Thank you indiraji....aapki vajah se aam aadmi ko gaadi mili.....lekin aaj petrol ki kimmat se chala nahi pate
we still have maruti 800, still working fine, but maintenance pretty High 🤣 since it's pretty old. Had her for more than a decade ❤️ our first car...
Trash car 🚗 abb bahut hogaya es car ko pata hai kitna pollution create karta hai 12 14 sal purana car kangus bolte hai usko pyar nahi delhi government ne band kardea hai 12 sal se jada purane cars ko kuki ye pehli car india me bahut chali kuki india addhe loog garib hai srif delha dedkhi gari lete hai or ek car ko 20 sal tak chalate hai and environmental ki lanka laga dete hai
@@_SaikatBanerjee_ we don't use that car for long drive or daily purpose we have another vehicle for that & yes we check the pollution every 3 month it's still safe. As i mentioned it's very high maintenance vehicle currently, we have to change the engine oil every month.
It depends on how you maintain your vehicle 10+ years and the pollution level is still save.
@@leokiri hey, which model do you have, I also have 1997 model, but I use it very rarely. It has fun element in it
@@leokiri oooo
1. No cult is forever,
2. Scarcity brings value.
3. Evolution is the game.
Bhai bht sahi video upload karta hai ye. But bat thoda kam speed main Karo!
Maruti upgraded 800 to alto which is better in looks and give you better ownership experience same with ritz that was car of the year but replaced with ignis as it is necesaary even in phone samsung divided j series into two parts m series and a series but that doesnt means j series is a failure
In Shillong (meghalaya) maruti 800 still runs as taxi...
Mahindra SUV is not Gypsy. They had three and four geared SUVs . And those days even Standard Herald also used to sell in small nos. And Alto 800 is actually Maruti 800.
boring things made interesting very easily understandable and awesome editing🔥🔥🔥
Best place to see maruti 800 is Meghalaya. Even the locals drive it on bad bumpy roads
Best car for beginners....
Good
Maruti 800 discontinued in the year 2014 not in the year 2004
Fun to drive city car to move from A to B. AC comfort. Happy to rev peppy engine ready for long drives.low cost maintenance. Purpose served.
Rest in peace legend todays kids cant understand your legacy
I am finding one for city drive .... 2010 mpfi
If u want to be in the market u have to be innovative and should mould ur product according to the need of the customer. Respect the customer because customer is the king💫💫💫.
Should rename this video as: The rise and fall of the legacy of Maruti 800.
Bhai Maruti 800 modified Karke bahut hi badiya Lagti h
Sir make video on online pharmacy startup business model like pharmeasy, truemeds
That time no other option was available for consumers
But now many of better options are easily available for consumers
That is the main reason
Our first car ❤️
Maruti 800 is gone but it still here in our hearts
Killed?
Best selling car ever in india hai wo bete.
Company has to keep on upgrading to survive.
Nhi toh iska haal bhi Ambassador jaisa ho jata
Waah bhai zordaar
so addictive channel is this
Maruti 800 was successful in it's time. Now it has gotten old and forgotten. This is life. It's time for new cars.
Start making seperate videos of all videos business lessons
For your kind knowledge Its been like a year since suzuki has discontinued suzuki mehran Aka Maruti Suzuki 800 in Pakistan
Maruti 800 was no doubt good. Abut I guess India always had a craze about Ambassador as a more dignified and status symbol and not Maruti 800
I m holding Mruti 800 model 2003 till now it is in running n good condition.
Bhai alto was launched in 2000 but 800 was still popular due which alto was not picking up sales. Due to which they stopped the production of 800.
Boss Maruti 800 was an outdated car and in fact the longest production small car in India, and safety regulations forced the company to adopt better and bigger structure resulting in a replacement with Alto
Tin can on wheels.yamraj of cars
Hey Aditya, I watch all your videos regularly.... great case studies.... only have one piece of advice... your videos are way too fast, pls make them a little slower... though I watch them at 0.75 playback speed...
Brother come to North East India, States like Mizoram, Meghalaya etc, you will see lots of Maruti 800 zooming around 👍😊.
Ad's revenue business model following by Aditya saini
We have maruti 800 at year 2010 . I love this car
They should bring it back In EV ..
Maruti 800E
Pak Suzuki also discontinued Suzuki Mehran (Maruti 800 in India) in 2019 in Pakistan and introduced Alto 660 cc which is also used in Japan.
Guys mere pass fortuner Scorpio Audi tak h lekin phir bhi mene Jo maruti 800 2k mai liya tha wo abhi bhi chalata hun....800 is love 😍❤️
Time Always Changes.......
Maruti 800 was my dream
And finally I buy it in 2021
White 800 ac 2008 model 😍😍
Come to Meghalaya,you can still see a lot of it.. some are modified into trucks, Ferrari etc..
Proud to be owner of Maruti 800❤
Hamara first car maruti 800 hi thi... That was of cherry red
My dream car
Come to meghalya where u can see maruti800 everywhere
I still own a 2005 model bro and it's still running fit and fine
Bhai mere pass maruti 800 hai ,kya ye zoomcar main jaa sakta hai.....?
Thumbnail is Kannada movie yester year actor Ramakrishna . heard he still has his Maruti car.
You maruti Omni van.
I have 20 years old maruti 800 with all original parts with 1lakh50 thousand running all original engine...in perfect condition
Nice
Maruti 800! Was a Legend that Never Die!
Alto is the same for all purposes and intent.
Can u talk about Danidata App
Our first car 🚗
This car's old model is known as Suzuki fx and newer model is called Mehran in Pakistan.
And btw it was discontinued years ago in Pak.
Bhaiya bgm ka naam batayo
Bhai aapke videos toh bohot acche hote hai lekin yrr audio ka kuch karo plz 🥺