7 Secrets Behind Chick-fil-A’s $50B Empire
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- Опубликовано: 17 янв 2023
- Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
Your editor deserves a hefty salary for this work. Spot on with not only catching attention every couple of seconds but with amazing editing that makes sense. Great content too Alex 💪🏼
Pretty sure they’ve mentioned somewhere that they (Alex and Leila) spend around $40k per month on their video editing.
Their editor used to work for Gary Vee, he probably gets paid at least 20-30k per month I’d guess.
Yeah, his editor is extremely good at their job. Worth whatever money Alex pays them.
Kkkkk
They've mentioned on another podcast that they spend 20K/mo on producing/editing.
it actually drives me crazy, I hate the editing...
Love this. Apart from the editing (which definitely adds), this feels like classic Alex. Taking a business, or a concept, analyzing the hell out of it, and teaching the lessons. More of this.
After I got upto 900k trading with expert cathie wood .I bought a new House and I'm now able to send my kids to a better school in the states When someone is straight forward with what he or she is doing people will always speak up for them.
Her good reputation already speaks for her last month i invested over $100,000 with her and I've already made over $850,000 profit.
She’s an awesome person I’ve made $2,125,000 trading with her I’m blessed to meet her
How can I get in touch with her I’m in need of her assistance
+1518
I am personally not a big fan of Chick-fil-A, but I completely agree with Alex regarding their pedigree for service. The 1st time I went to one was back in 2007 just to see what all the fuss was. All I remember is the guy behind the counter was very friendly and personable. I went ahead and ordered a grilled chicken meal and I told him that this was my 1st time there and I was just checking it out. I kid you not, the guy basically told me that the meal was on the house because he wanted to make me feel welcomed. Now that's a 1st impression because I'm talking about it 16 years later. McDonald's, Subway, Burger King… No such memories either in the service or the food.
And by the way, give your editor a raise Alex! He does a good job.
Yea but mcdonald's subway and burger made money from you. Chik-fil-a not only lost money by giving you free shit but you never went back lol. If I was that guy that lost money on you I would find you and beat your ass for not coming back and I would tell you "you broka my heart" in the God father voice.
BK has the worse service! It’s definitely the people they hire. The one by my home cuts all the lights off like they are closed and the employee said it’s because they are short staffed and won’t be working like crazy!
We have been friends with the Cathy family for over 20 years . . . better people than business people. I once asked Truett if he EVER considered opening on Sundays. He just looked up and said, "NOPE!"
I spent over $1k on Chick-fil-A last year and i don't regret it.
They are one of the only fast food restaurants that actually deliver on what they promise and I've learned so much about service by simply interacting / watching them.
What do you mean deliver on what they promise? All ive ever know fast food places to promise is food…which they all deliver on
@@DezzFreeman 0 iq take
@@theguyonyoutube4826 so can you elaborate on how ALL others do not deliver ehat they promise? What promises were bot deliveree by mcd, by burger king, by subway?
Chickfila is nasty
@user-ni6jc4xf2u how about burger kings entire menu being dog shit? How about mcdonalds selling 10,000 different items even though they have maybe 4-5 popular items?
I’m implementing these same principles in my food truck business. We own a gourmet slider truck , Slide on By and our motto is “ we don’t do a lot, but we do it well” Good stuff hormozi
As a future owner operator of a Chick-fil-A everything he said was true but only allowing operators to run one franchise. The current franchise cap is 3 stores per operator.
Interesting
Only for the top performing operators and it’s extremely uncommon. The vast majority are one store operators not “owners” chick fil a owns the store and everything in it.
Do you not feel that you’re setting yourself up only to be a glorified employee for someone else’s dream? Why not start your own business?
@@jamaico96 its not as easy as you'd fast food is one the highest risk hardest businesses too operate you could make a non branded chicken fil a but it's tough too match their revenue per store or food cost I've run retail stores most 711 franchisees make more and live better than a non 711 franchisee more rules n bs which they hate but in retail or fast food I'd recommend a franchise especially if you plan on owning 1-3 locations
Yeah my uncle has 2
this editor is hitting, he accents the words at literally perfect intervals and really fills in the black space with color audio and video
Phenomenal video, Alex. Well done on such a thorough explanation and kudos to your editing team for making the whole video so engaging as well. Thanks!
Thank you so much for this! Spoke volumes about sticking to one thing and not deviating from your core values. This really spoke to me. Grateful for your content.
Great video, Alex! I love the way you broke down the success of Chick-fil-A into actionable insights. Your points about the importance of strong values and customer service really resonated with me. It's clear that these principles have played a huge role in the company's massive growth. Thanks for sharing your thoughts and keep up the great work!
I'm a fan of Chick-fil-A's sandwiches, but what I really love about Chick-fil-A is that no matter how busy it looks, I never have to wait in the drive through for longer than 10 minutes, tops! Their drive through game is top notch and I see others just now trying to emulate it. The problem is that other FF Restaurants have a complex menu and it's the cooks and line workers that slow it down.
Are you for real? I’ve never had to wait more than 3 mins at Mac Donald’s drive through. 10 mins 😂
@@CabinetFramingUK even 10 minutes was an over exaggeration. Usually it’s just a few minutes. But as for your wait time, I can obviously be time and location dependent. With all things being equal, including the number of cars in the drive-through, Chick-fil-A is always faster. In my own personal experience.
Fast food and fast money
This video was so great. Your editor, you, and production team crushed it. Especially that emotional ending.
Having served as a director in a Chick-Fil-A FSU and having visited their headquarters in Atlanta for a Talent Summit to meet many of their leadership, I am convinced that they are who they say they are. They truly desire to have a positive impact on all who come in contact with them. Thank you, Alex, for this overview... well done, bro!
Also, their customer service is impeccable… and they hold conservative values. Huge success
Thank you for this video. We were about to go all over the place with our business but this video helped us to center and focus on what we know and do best 🙏
This is great. I was one of the very fortunate individuals that tried out for a video editing gig with the hormozi's on this video. This Editor Hit a home run. Great Work. Encore.
With the amount of Information on your Vids,, I don't understand why you don't have 5 mil followers already,,
Keep Going Man,, love your Vids
Gosh….I just love your content. Genuinely thankful for you. 🙏
I’ve worked as a contractor at chick fil a corporate office in the past. The company culture there is unparalleled. They hire very good people. Also idk how they could be close 56 days a week 😂
Video went deep some of those business lessons are great life lessons as well! Thanks for this video Alex!
Mr. Hormozi, Amazing video!! Thank you for sharing these insights! Bryan
This is one of your best videos my brotha, I walked away from bodybuilding because of something bigger! Values are invaluable!
Alex, I really can’t tell you how much value I get from your videos.
Each and every single video of yours always contains pure, solid gold nuggets.
That being said, I am one of the many who does not appreciate any background music and sound effects in videos.
It interferes with the delivery of your content, which is why we are here.
Great video, simple yet concise analyzation thank you Alex
Bro even the editing is a 10/10. This content is incredible!
Such a great video, thank you.
Amazing video. Definitely getting saved and listened to times again. 🔥🔥🔥
I don't watch much RUclips nowadays but this is one of the few channels where I click on the videos straight away. The knowledge and value I get from watching this guy is incredible. One day I will start my own journey.
You obviously haven't watched enough... He is always saying stuff like "most people say someday... That's why they don't succeed. Successful people start NOW"... Shit like that... So take action on what you are watching and start now, not someday
Great video Alex, I admire what S. Truett Cathy established for the coffee he bought for each restaurant.
I know a little about that operation, my wife´s family owns a coffee farm in my country (Guatemala). Many years ago S.Truett Cathy visited and started a personal relationship with them. He agreed to pay a premium price to several latin american farms so they could have the means to export the best coffee beans for Chick-fil-A. It´s really amazing how one individual can bless so many people, and not just want the best Coffee price for his business but the best quality and long-term relationships with each farm. Greetings from Guatemala! Love your content.
Coffee??
Love you man. You say it all, while only saying what really matters.
Very interesting video. You really had my attention the whole way through. Thank you for doing it.
Super fast drive through!
Great points on their success.
I needed this. Thanks
So glad you did this! Many people forgetting the basics
GREAT Video!!!! Thank you, Alex!
Love these videos, great presenting, great editing!! Maybe for the next vids put the teleprompter under the camera, so it doesn't look like you're "reading from the left". Just a small detail, but since you strive for excellence, I thought i'd share
So well spoken! Love you videos! And also nice pythons my dude 💪
I love chic fila and this video is awesome! Really enjoyed it!
Chick-fil-A was my first job and the values I gained from working there has carried me far. Customer interfacing and going above and beyond was made easy because of the expectations that were instilled in me even during the interview procecss! By far one of the best places to start working at for sure!
Good stuff.
Agreed. Been there 3 years and never thought I’d stay. I left Coca Cola before starting at cfa for a internship for school. Fell in love with it and working my way to operator now. Hoping to apply within the next year
Mozi is changing my life everyday I watch him
This was great, thanks.
Honestly, my favorite fast food restaurant! BRILLIANT business model and the food is amazing! God bless!
I've been thinking about values a lot lately so it's good to hear someone else talk about them here
Love these types of videos. Like the menchies one
Your videos are incredible bro!
I remember the video editor tryouts for this vid,Congrats to the new editor ,This is 🔥🔥
This is the most solid info yet!
Loved the video! I found it so educational about how Chickfila and its logistics. This made me incredibly aware of its incredible growth and how it’s such a profitable long term business. Btw I make videos to help this upcoming generation learn and develop fundamental and life changing wisdom! Let me know what you think! Thanks in advance
Love to see a video similar to this about In-N-Out Burger
amazingly well made video!
The 🐐! So many takeaways
Great breakdown and case study
running with the style of editing since the chatgpt video i like it!
Don’t overlook the fact that it’s a company run on Christian values in deed and not word. Too many so called Christian companies have it the other way around and end up needing to rely on conventional methods for success
Gus fring will be proud
This
That was the case in the past, they seem to have changed since then :/
1:09 52 days a week they are closed. . . i still love this guy its so information dense
Short summary:
Focus on what you do best and continually improve it.
Prioritize long-term growth and sustainability over short-term gains.
Constantly strive for efficiency and cost control to increase profits.
Consider limiting operations to optimize costs and improve quality control.
Carefully select and manage franchisees to maintain brand integrity.
Be true to your values and beliefs, even if they are controversial.
Continuously improve, test and measure your core product/service to stay competitive.
Mafia Boss Gives Advice
That gave an idea
Its nice to see you show the lessons you teach in a solid example. The abstract language sometimes makes it hard to grasp the reality of applying what I learn from you.
Interesting. Thanks!
loving the 2023 video vibe. market has copied the original caption style, like that you’re a step ahead here with the editing!
Love this
Alex, man, your words should be written with a golden water 🔥🔥
lol I like part on not selling more things. I have a business partner/competitor who offers different sizes and grades of our main product while I only offer one. No customization, no overprocessing, no overproduction, no sorting, no separate inventory, nothing. It’s hard enough being good at one thing and if you’re the bottleneck in production and focus anyways, it often makes sense to stick to doing one thing well. Plus you can just refer customers to other suppliers for a profit too.
awesome video !!!
IDK what I love more Alex or Chic-fil-a. Both are life changing!
These videos are incredible
The editing is phenomenal.
6:00 that dude works at the chick fil a in my town and I gotta say he's amazing like that all the time. Very personable and kind
Thanks!
My pleasure
the editor is a master of retention editing
You're a good man Alex. Subbed.
This video was so cool. Not until I saw the shot at 12:15 did I realize the founder was originally selling things like Steak, Burgers and "Chick-Fil-A 'N Eggs" before he decided to double-down.
This is the first time I've seen Alex talk about Legacy in a positive way. Shoutout to Chick-Fil-A
Man I love your videos. I wish they were available in Hindi for my family to watch 😔
Anyways, awesome content as always!!
Well explained
W Editor 😂🔥🔥
Amazing content as usual, Is it just me or is that hat beside Alex edited in 🙄🤣 catches the eye
Thank you Alex
Another excellent video 🔥🔥
The Chick-fil-A stores by me are always packed. Drive through continues into the road 😅
It’s absolutely insane. I mean I like the food and I like the service but literally people won’t go one block away and get food just as good without clogging up the entire street
@@leetjohnson I’m sure it also never ever has anything to do with the religious right’s wacky idea of fighting armchair proxy wars by eating from “Christian” biz or virtue signaling for 🇮🇱 every chance they get
Alex hormozi is officially my unofficial business advisor
There’s always golden nuggets in his videos
Alex's editor be going hard af. I feel like I just got served in a dance battle or something
Thank you
Yes lol. The chick-fil-a near my house has people wrapped around the building twice at times and people waiting at stop lights to get in line. Craziness.
the editing in absolutely INSANE
Love it 🎉 let’s goooo 💯💯💯
Alex, my wife works at CFA and is preparing for the operator training program (LDP). You can, in fact, operate multiple locations. There are only a few operators worldwide that “own” more than one. The operator of my wife’s CFA is in the running for another location within the same city. Corporate gives local CFAs first dibs on locations they plan to open, but only if they think they are good enough through sales, customer satisfaction, and food safety. Also, corporate is coming in to this store and is grading the entire store from open to close. They are watching everything. If my wife’s operator doesn’t get the new store, there’s only one other operator in the area that might get it before they offer it to someone within CFA’s LDP. Hope this clarifies.
I think you can own up to 3. But "own" doesn't mean you own your franchise. You basically pay $10k to get the right to run the franchise. If you die your heirs don't get the franchise. So you own the cash flow only (net of costs).
For those interested in some of the things that make the system successful they run on similar lean manufacturing concepts used by companies like Toyota and Lexus.
Amazing business model and they do a fantastic job recruiting and training people that love to serve.
My pleasure...
I love your content
Bro your muscles keep getting bigger!!! Ever plan on just staying same? Not hating... Thanks for all your content!
I like those real-life cases, at the end of the day we learn better from reality and from real examples
Fascinating
Editor went crazy on this one 💯
Always love your video but a few corrections:
1. A operator is allowed up to 3 stores in their market BUT they have to apply and even compete with the other market operators for the store through a rigorous process. (I can tell you more if you want, my operator owns 2)
2. Applications have gotten in the 100k+ and other details I can’t share
I'm thinking the sandwich has more than 3 ingredients. Even besides the bun it's breaded. But still a great video 😊
Worked for them at one point and best there is!
Watching this while lifting and now I want chick Fil a! Post workout meal it is!
My father used to say “The rich can skip the winter season”whenever i complained about the boringness of the winter being nearby after summer. I didn’t knew what he meant until i saw Alex being half naked on yt thumbnails during winter.
🤣
Hahah
He also lives in Vegas
People love Chick -fil-A. There’s one near me and that place stays packed. Their drive thru lanes are crazy.
The master is not the one who completes his training. The master is the one who never stops.
Alex what do you think about Wawa’s business model?
Oosh thats mean, what a guy, i take my hat off to you sir People over Profit, You the man!!