The Changing Role of the CMO: A Panel Discussion Presentation

Carla Hassan is Chief Marketing Officer at JPMorgan Chase.
Marcel Marcondes is Global Chief Marketing Officer at AB InBev.
Antonio Lucio is EVP, Chief Marketing and Corporate Affairs Officer at HP Inc.
In this panel discussion, Antonio Lucio, Global CMO of HP Inc. is joined by JPMorgan Chase CMO Carla Hassan and AB Inbev Global CMO Marcel Marcondes for an in-depth exploration of the changing role of the CMO in today’s business landscape. The panelists reflect on the unique challenges facing CMOs today and offer insights on how to best utilize the marketing function to drive meaningful and transformative change within a firm.