Cracking the Code: How Consumer Insights Fueled DoorDash's Newest Brand Evolution - Alanna Shipley

Alanna Shipley is Head of Audience Insights at DoorDash.
Today's "always on" consumer is consistently connected, presenting more opportunities for brands to engage on different occasions and touchpoints along the journey. This shift in behavior has also led to a change in consumer expectations, requiring brands to reinvent their marketing efforts to drive more personalized solutions and meaningful connections. In her talk, Alanna Shipley touches on the role of insights and data in the evolution of DoorDash as the company looks to expand its brand and reach new audiences in new spaces.