LEARN 13 Golden Rules Of Logo Design! (MUST KNOW)
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- Опубликовано: 11 июл 2024
- Do you know the 13 SUPER important golden rules of logo design? Find out in todays video by Satori Graphics.
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We likely all know that the logo design needs to be a vector, but what about dynamic design for motion graphics, and the logo being appropriate for the target market? There are many things to take note of when you are designing a logo, and this video explores the multitude of 13 things you should keep in mind when designing your next logo.
If you want to see more videos based around logo design, do let me know with a comment and a like on this video. Subscribe to stay updated to all of my uploads and until next time, design your future today, peace
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The work is protected by copyright. This is applied to the video recording of itself as well as all artistic aspects including special protection on the final outcome. Legal steps will have to be taken if copyright is breeched. Music is used from the RUclips audio library and or sourced with permission from the author
• LEARN 13 Golden Rules ...
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🔥 Take Your Logo Design Process To New Heights here: logodesignprocess.com/
or on Gumroad here: satorigraphics.gumroad.com/l/logoguide
😎 Over 55 MILLION Design Resources: 1.envato.market/c/1360642/298927/4662
▶ Check out this playlist on logo designing in graphic design: ruclips.net/p/PL-c9Rq56P4Kk7GHLNic7GCEPTSv6aFtj5
1- dynamic applicate
2- logo appropriation
3- question to the clients
4- aim to be different
5- not too literal
6- strive for memorability
7- have a strict process
8- design in black & white first
9- logo design is not brand design
10 - get a second opinion
11- logotype & mark in harmony
12- always remember the target market
13 - make sure is your logo is vector
Thanks buddy :)
thank you
thank you.
bro just ratioed the owner in likes
Thank you 🎉🎉🎉
No longer a graphic designer as I've moved on to another career. I just stumbled upon your channel and.... I'm simply blown away with your content. The knowledge you're sharing is AMAZING. I wish I had this years ago while learning. The countless classes were never this good. Subscribed, just to see. Truly fascinating to hear your thoughts and theories.
If you don’t mind me asking, why did you leave your career as a graphic designer?
Something I learned in school was to not use gradients in logos. But clearly a lot of logos have gradients. I was told we shouldn’t use them because they don’t translate well to black and white. I’d be curious to know what others think on this topic
I've expressed my distaste for them in logo design before. The main reason is that often a brand will need their logo on say, metal, wood, fabric etc, and so a gradient will not translate. I also think in most cases they look dated. There are exceptions though
@@SatoriGraphics thank you so much for your feedback. I agree with your points here. It just surprises me that I see them so often, despite the limitations.
good tip for a beginner who used gradient in their first logo. Luckily, it's not done yet lol
I think in apps or websites logos in gradient might be okay.
A second opinion is the most important thing IMO. You can be a beginner or an experienced expert but you should always seek a second opinion.
The key thing is who do you choose to ask. I have a friend who's also a graphic designer specialized in package design, but he has a unique talent: an eye that 'sees 10 steps ahead'. I even paid him a few times despite him not wanting to take money from me, he sees it just as help to a friend, but to me his opinion is game-changing.
Yeah I agree, and you're lucky to have such a friend lol
I recall some time ago that you were learning motion/video design. I must say I am rather impressed by your command of the art in your presentations.
Most impressive also is how your narration follows the presentation.
Truly spot on!
Oh and, yes, these rules should be followed to a T - no exceptions. Great content as always, my friend.
Stay well.
I totally agree with his motion graphics point. Times are changing and alot of organizations are embracing motion graphics for online purposes or electronic billboards
One thing I would add would be the “Story” of the brand...When I was in the Craft Beer business, one thing I discovered in the process of logo design was illustrating the story of the beer and brand through the logo and name. Once people were intrigued and involved in the story, the beer became something they could support and be enthusiastic about...they felt it was more meaningful too.
Thanks a lot for this wonderful video.
Great tips! thanks for sharing your vids :)
part-time logo designer here! I work fulltime as a valuer for a property valuation company. I always ask where do you intend for your logo, printed or digital only. If printed, what are the materials. And logo design has its own trend that changes every year. And yeah, dont forgot to give logo concept to your client. Logo concept with mockup ideas are like cheat codes. Its easy for them to visualize how the logo gonna look like on their merchandise or websites. I have this quote that i stick by which is “ simplicity is the modern day complexity “
the petcloud animation was too adorable!
what i like about ur videos is that u go directly to the subject and make it brief
keep doing the god stuff
you are so important to logo industries
Really appreciate the feedback, and I'll keep doing what I'm doing
Thank you for the information❤️
Any time!
thank for sharing free information!❤ I love it💖
Really happy you love it:)
thanks for the videos.your videos have helped get inspired to start this channel as well.thanks Satori
Love your videos and hard work brother ❤
Thank a lot :D
Amazing! So informative
I always use this RUclips video whenever my clients want a logo. Coz clients in Africa want all their services on their logos in picture form 🤣🤣🤣🤣
worth watching ^_^ thank you Sir Satori,
Satori, I always look forward to your tutorial. I am gleaning so much from your tutorials. You are a doyen of Graphic Design and have a flair for teaching.
Wow, thank you for these kind words :)
@@SatoriGraphics My pleasure. I have watched many tutorials and you are one of the finest designers it's been my fortune to meet. I am a budding designer and I want to learn from the best like you. I am really inspired. Kudos to you
thankyou for sharing this expertise very thankful !!!!
It's my pleasure
Fantastic tips and video!
Happy to make content
I just discovered your channel, and I don't have enough words to thank you. English is not my first language, but your diction is so impeccable so I do not need any subtitles. Please, can you tell me what kind of software do you use for making the animations in your video? Thank you.
Great advice as always. Several of these I haven't heard mentioned in my studies at design school.
Happy to have helped
Thank you for all your videos. I went to the link in the description to check out framer, but it does it exist anymore? Wanted to relay that back to you.
I can't even imagine how you made the video animations so smooth, but damn, well done.
thanks :)
After effects plug-ins.
Especially MR horse plug in
Love the use of Myriad pro
Lol ty
But sometimes client choose rules less logo to stand out their brand.
truee
Your every video is super helpful 😍
I would like to see more of 'RULES' videos (:
I do have a few more that you can search on RUclips 👍
Hi sir. Can you also give some information about the standard size of a logo, banner or advertisement design? I think there are some standard sizes. like if I start practising, which size should I start with?
Thank you. very good content.
Glad you liked it!
the second opinion is really helpful 🔥🔥
Yeah it is important I feel
Thanks for the videos.You're my favorite youtube channel. I would like to ask you What software do you use to make your videos?
Thanks a lot for the kind words! I use Davinci Resolve and After Effects
Essential tutorial... Thanks a lot.
Glad you liked it
Thank you this information
My pleasure!
Great 🔥🔥🙏🙏
Excellent
Hi Satori! What software do you use to animate all these graphics and what software would you suggest I use to animate logos? Thanks for reading :)
Thanks for the video! I was wondering about one thing: An .svg file is also a vector right? So, basically, if I can export any kind of drawing from Photoshop as an .svg file, does that mean that this can be used as a vector logo? I'm talking about complex, realistic drawings done with Photoshop. The reason is I had a client who wished for a realistic drawing as a logo and I thought this would be too complex for a logo and would not work. If you have time to share your thoughts on the matter, I would highly appreciate.
Yes SVG is a vector file that is typically seen for web use. If you use the SVG export option from PS you will effectively been exporting a vector
HOW MANY HOURS YOU SPENT MAKING THIS ONE VIDEO ALONE? COZ THE QUALITY BLOWS MY MIND.
this is really helpful for my journey as a designer
great to hear it :)
Thank you so much
No problem 👍
you are dynamic sir !
Thank you so much Tom 🖤💙🖤💙
Not a problem
ty ty
Bro, I want to ask. How do you present a logo to clients and how do you find a good meaning for a logo?
You’re my professor...damn thanks for all your help
Hey thanks for the lovely feedback
Logo Marh 🤣 Great video 👍
My god..that's great animation
Thanks man🙂
No problem 👍
i just found your channel sir, and it feels great
can you tell me what app you use to make a presentation video like this video? and what keyword i should use to find a tutorial to make video like this?
Hi there, thanks for the feedback.
I use Davinci Resolve and also After Effects
thank you #creator for you tips and information. see ya
THOUSAND THANK YOU
No. 5 stood out to me..
👍👍👍
Thanku sir ❤️
Hope you find it useful
Great
thanks bro
Congrats
👍👍
did you post a job on upwork weeks before? I've seen someone looking to have a logo designed with the words satori. And in the reviews, a freelancer called the client 'tom'.
I'm not quite sure.. I might have been doing that for a video where I hire logo designers, like I did with font designers here: ruclips.net/video/oxf7CIu6wBA/видео.html
i just got my logo declined by a client and thought this might help and it did thank you so much!
I didn't watch the video but gave it a thumb up
I'm juct stuck here watching your videos
Haha thanks a lot and much appreciate the 👍
What software do you use to make your videos?
gold
Interesting
first comment 👍
which app did you use to make this video?
What software do you use in logo designing?
How did you create this video? what application
Hey there, I have some splendid news that you'll be thrilled to hear!
could you make a video about *"Framer"* please
l am a new subscriber.. from
Bangladesh..
Hello and welcome 👍
Hy any one tell me about rule no 1 dynamic application...?
Application of what type i don't understand?
Is framer compatible in adobe xd?
What do you do when your clients do not know how to answer the questions properly? There is often no depth to the answers, most want to have an impact and standout but do not know how.
the real problem is that the client almost never understand this, super complicated names, over saturation of simbols and colors, over sized letters and with no negative spaces, etc, etc... im just a photographer with graphic design as a hobbie, i cant imagine the frustration of professionals... 🙄
Haha the frustration is real
Thank you Satori. You're the best bro 🔥 You deserve more views 👏👏
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Can you pin me? Thank you 😍
Dattebayo 👍
I always want to go to design school. but for some reason, I don't. Watching your video help me learn about design without going to design school. Thank you for every knowledge you share in your videos.
Should include the example too
4:39 not sure what you mean by logo mark and logo type, can you expand on this? Are you just referring to the tagline?
Logo mark is the symbol, logotype is any typography that a logo has
@@SatoriGraphics thank you!
Professionally how much time needs to make professional logo ??? Means Quality Logo ?
👏👏
:)
Hey Satori how would you design this logo
Unable to upload photo
2:22
can you make tutorial logo?
Can someone explain to me why the Big Boy mascot is considered offensive?
I call you "My teacher":).
Thanks:D
Please add Persian subtitles 🙏🏻🙏🏻
I want to be don't have the language skills or time to do that, sorry :/
@@SatoriGraphics So I will study in English 🫠🫠
👍💖
:))
Hello Satori, am I gonna hire you for a logo or what?☝️😁
hey. That will depend on your budget lol. You can shoot me an email at thomascargill555@hotmail.co.uk
Does logo need to be more logical than asthetic.
How is aunt Jemima and land o lakes not amazing. I don’t see how having a persons face as the brand is hurtful or offensive. Seems more offensive to remove them.
Funny thing was that it was white people getting mad at it.
I live on a street of, 2 white families, 4 black, and 2 Nepalese. My white kids call the black neighbours aunt and uncle, its something that they pick up and it was them that started it. Their black kids call my wife aunt.
Golden Rules Of Logo design important
Yes and yes :)
how to make a video like this? we need a tutorial
What's inappropriate about the Big Boy logo?
Not sure.. my video editor put that together
An image of a person on a logo is offensive only if you see color first.
1:34 the point of these questions?
Anyway to reduce this to 3 steps?? Seriously, 10 less steps...?
Sell logos on Fiverr for $20
Don't "offend" people with your logos...gimme a break....those logos were timeless and perfectly fine before cancel culture was a thing. Spare me bro.
I don't make the rules. If you want to go against the common consensus of the times, you will likely meet a lot of hurdles in your design career, if you want to make money with ease, you need to think about these things.
How to promote fiverr gig
Why am i here
here a good logo designer available?