23:47 I'm collecting Ninjago! The reason that set is doings so well is because it was one of that wave's flagship sets and it's the only set to come with the main villains for that wave (Krux and Acronix). That's comparable to them releasing like 10 sets for the Phantom Menace when that movie first comes out but only 1 set had Darth Maul. And then they never released another Darth Maul again, that is why this set with these 2 villains is so sought after. And it's not the 10 year olds collecting old Ninjago sets. Ninjago came out in 2011 and has a continuous narrative. That narrative is so continuous and engaging that many of the original fans never stopped being fans and have stuck around until 2023, 12 years entire years later. Ninjago did something remarkable, it _retained_ a huge portion of its fans and grew up with them. If you were 10 when you first started watching you'd be 22 now and suddenly posess the two greatest assets of any Lego collector: Nostalgia and a disposable income! So now many modern Ninjago fans are young adult age range and have the cash to back up their desire for old sets. I'm not one of the people willing to shell out 400 dollars for an old Ninjago set but I do know other fans who are trying hard to collect every single old set (or at least their favorites) and there's more of these fellows out there than you realize. 10 year olds obviously aren't getting the old sets (they weren't even born when Ninjago started!) but rather it's hardcore older collectors that are trying to get them. By this point, Ninjago has secured a passionate adult fanbase similar (albeit a bit younger) to other franchises like Star Wars. And like with Lego Star Wars, the bulk of Ninjago's customers are still kids. But there's now a significant number of adult customers who are willing to buy the most expensive sets (Ex: UCS sets for Star Wars and City Gardens for Ninjago) and pay aftermarket prices for retired sets that are nostalgic to them. They are the proverbial "whales" of Lego's customers and trust me, Ninjago has its whales.
I'd love to see a video on how you manage shipping some of these larger sets or what selling outlets you use if you don't ship. One of my issues has always been finding boxes that could fit some of the Lego I invest in, specifically the modular buildings.
I absolutely love love love this video! Very informative with a lot of energy and some humor. Also, this video definitely helps me realize to hold on to sets as long as I can. Thank you for this video, this was a great one!!
Got the Lego Minecraft mountain cave back in 2017 and I'm equally shocked that my used and complete set is worth 3x what I bought it for. I suppose it is one of the few minecraft sets that actually truly captures the franchise
Regarding the Nexo Knights, big bad guy sets tend to do well. Bad guys tend to be under represented or under powered. For play, it works when the good guys are the underdogs. By the way, regarding the Chicago tile, I'm the guy on Bricklink selling one for $15 :)
Hey Jake, great video. some surprises in there for me too. I still have 3 sealed Chicago sets and a sealed fishing store which is my favourite set in the last 5 years for sure. I was so disappointed they didn’t extend that range because the designer of that set put through a few more ideas set which matched perfectly with the fishing store. I’ve been collecting for about 9 years and have also sold sets before they’ve rocketed.. there are an increasing number of Architecture set which have exploded in price, in particular set 21026 Venice £24.99, I bought 10 @£18 on sale and they now go for between £175-£250. With regards to the mickey & Minnie brickheadz I remember missing out on them because they never stayed in stock long enough on LSAH.. kept selling out instantly. I still have a room full of sealed sets I’ve collected over the years but trying to guess what will be the best investment is even harder now Lego release a greater amount of sets every year. We should remember that just because a set isn’t popular at the time it may just end up being the rarest.. I don’t believe many bought the cloud city remake or the Minecraft mine because they were over priced and now they’re hard to find. Like you’ve mentioned in your videos, short shelf life and rare parts in sets seem to do well. Just wondering when you may do a collection tour?
I know it might be shocking, but 14 year olds that grew up on Minecraft are 26 now :P Perfect age to go for a full collection of something you care about.
Aw man. My biggest regrets, I had a Town Hall, UCS Super Star Destroyer, a Death Star 20188, and a UCS Imperial Shuttle. I doubled my money as I sold each one at least. But yeah, look at the prices now ... 🤦😂
Hey Jake, I am new to your channel. I would like to see you give the Lego sets more screen time, instead of just giving us a quick peak and then having to look at your mug. lol Thanks.
Ive just rekindled my love for Lego. I have those 2 flower sets behind you and they have been the most enjoyable and satisfying builds so for. Built straight after 42154 ford GT. 👍
Number 2 on your list will decrease in value likely after disney + release ashoka or mandalorian future season due to possible appearance of the general thrawn because Lego will make the character again in different variant.
With three kids i can tell you Minecraft is hugely popular with them. In 10 years when all these kids are grown up, Minecraft is the property that would sell the most
Jake, I believe you are right about Jedi Starfighter. I remember seeing it for $70 towards the end of it's life. I only have one built in my personal collection.
Jake, your videos are just delightfully entertaining. Thank you so much! I would love to see your top 10 of sets that you really love and had high hopes for, but did not perform well.
About the obi wan starfighter ring: it is possible that many adults like myself who got back into lego within the last year or couple of years are driving up the demand for these retired star wars sets. I definitely want the obi wan ring but it was retired when I got back into lego last year. I will have to pay the price eventually given the low supply. Also on ninjago, I just started collecting these sets in 2023 only for the mechs and dragons, but I’ve grown to appreciate the theme as a whole. It has many similarities to bionicle, power miners, exo force, and other themes I built as a kid. Hope this helps.
I love ninjago as a 38 year old "collector". I have star Wars, DC, Marvel, Ninjago, Monkie Kid and Speed Champions collections along with other stuff that I pick up when interested. Don't own everything from each line and all have been open and built. The Star Wars, Marvel and DC are from my love of the franchises but I love Ninjago because of the mech's and vehicles. A lot of the Ninjago set designs are really cool and that's why I continuew to collect them. It helps its also a cooler version of Exo-Force which was an awesome line when I was a kid. But ninjago is awesome!
@@JakesBricks We are indeed. They have some of the best builds of any sets... plus mechs!!! What are your thoughts on the potential Star Wars Mechs coming in the summer? currently hated by a lot of the AFOL community but will that result in them being a good investment?
Thank you for another great video. I love your channel! I got back into lego in 2017, so it was fun to see you cover this period. I am mostly into buying and selling used lego, but around 2019 I picked up a few sets of Benny’s Space Squad because I thought it was way too cheap and I believed they would rise in value ( i had no idea that lego reselling was a thing at that time). In 2021 I went deeper into investing in lego, but that is another story. I held on to those benny sets until now. And haven’t resold many sets yet. when the brown space man was released I thought it was a good time to selle those Benny sets. And it was! I am raising the price 10$ for every set. I wonder what the limit is😊 we never know I guess. But today I sold a used copy of that set at the same price I was asking for a new set two weeks ago!
The pandemic is the cause of most of these going up in price. Soooo many people got into lego at that time and the lego collecting landscape changes dramatically
Minecraft are going to preform very well as future investment. Its the nostalgic effect. just wait until you see people who played minecraft as kids start making enough money to pay to collect
Maybe a better strategy is you buy multiples is to sell a third early, a third when you think it might have hit a ceiling, and then the last third for long term.
Ahhh here is all the scammers hoarding the Lego sets and raising the price ten times. I really would love to know who buys these sets? They can get the piece inventory and buy them all at Pick a Brick. Same exact set for the OG price. If u really want the mini fig then get them separate. Or do people buy these at crazy prices because they think they gonna sell them for more crazy prices?? Glad there are so many other quality building block brands. Hopefully people wake up and use their money for fair prices. Just got the Mould King Star Destroyer for $344. Absolute steal at almost 12K pieces!
A few thoughts here! --Why would someone want a sealed N64? At this point it is a collectors item event though you can't even play it. Some goes for collectible sealed LEGO sets I think. A lot of LEGO fans don't like the quality of off brand products although there certainly are some great options. Thanks for your comment love getting to hear other perspectives
I think you are getting old and don't fully realize it. What people are willing to pay the most money for are the sets that they feel the most nostalgia for. The sets people feel the most nostalgia for are the sets from the themes they played with as a kid (and perhaps couldn't afford back then). Minecraft has been around since 2011. Someone who was ~8 in 2011, will be ~20 years old now. At around 20 years old, people will often be earning a real paycheck. Often twenty-year-olds don't yet have to deal with a lot of expenses like housing or taking care of a family, so a lot of their income is freely disposable. For Ninjago, the exact same thing applies. Ninjago also launched in 2011. And btw, I am not sure how it is where you live. But where I live, 14 is about the age that people start to get jobs like paperboy; at a supermarket; or pizza delivery when they are a little older. Personally, I am much older, but I still feel by far the most nostalgia for the sets that I played with when I was around eight years old. I had a full-time job by the time I was 17.
If a 20 year old living in my basement and came home with a $1000 LEGO Minecraft set they would be kicked out the next day! Not sure what 20 year olds you know but they must be rolling in the dough ha!
I am an adult collector of the Ninjago theme. My appreciation for Ninjago began with the Ninjago City set and then I started to watch the Ninjago show and I was hooked. It is an original LEGO IP with deep lore, rich characters, and many sets with incredible builds (City of Stiix, Temple of Airjitzu, Destiny's Bounty, etc...). I purchased Dawn of Iron Doom sealed new in box in 2021 for a hefty price. Dawn of Iron Doom is based on the popular The Hands of Time season from the TV show--having the Time Twins minifigures is super special because they only came in that set.
I’d prefer more still shots of the sets while you discuss them. I still have the #7 fishing shack NIB. First set I ever bought. I also have #2 but it’s been put together. I also remember when the Chiron was out and readily available but held off trying to buy it until it was gone. I’m surprised the Ninjago set wasn’t the Temple of Airjitzu 70751.
Hey Kaos thanks for the feedback! I will certainly keep that in mind for future videos. I saw the TOA had appreciated a ton but "only" about 200-300%. Still an amazing investment though
Hey just discovered this video. this is awesome thanks for the hard work! Qq: how do you think avatar lego will sell in the future? I will definitely start my lego investment soon!
These are horrible investment vehicles. Like seriously you're bragging about 4x returns on $50? So? Did you buy 100 of them? I love me some LEGO but telling people these are investments is misguided at best. This is gambling with illiquid collectibles. Unless you say what your long-term total return is, stop misleading people.
Hey DBK! I started this channel to help other collectors like myself fund their building hobby through LEGO investing. Yes LEGO is illiquid but many of us are well connected in the LEGO community so selling may be challenging at times but certainly isn't impossible. If someone buys a $60 set and sells it in 5 years for $400 then they can buy a $300 set for their personal collection with the profits. No one really getting rich over here just funding their building hobby and having fun doing it!
Massive fail on my part! I knew he was! 🤦♂️🤦♂️ When I made the video I just thought the other ones had a better ROI then the tie helmet. But next year it would certainly have made the top 10
The Minecraft set is so valued simply because it's Minecraft. That game is the best selling title of all time, and has always been compared to LEGO. That set is what people think when they imagine Minecraft as a LEGO set. I'm surprised it got as high as it did within 5 years, but I'm not surprised the value is so high. Never underestimate the money gamers will spend to show their love for a franchise. 238 million units of Minecraft sold speaks for itself.
Amazing list! I am surprised Harry Potter and lotr were not on the list. But the numbers don't lie. I bet in 5 years it'll be a different story. P.S. that Minecraft set looks incredible and I would love to get it someday.
What are some tips and strategies for someone like me who wants to get into the Lego investing business but maybe doesn’t have that much money right away
@@JakesBricks yeah :( as a huge Ghostbusters fan, I own all the movie prop replicas etc I keep checking ebay for the set and it just gets further away from my budget haha
proabably as it is as over 4 or 5 years those sets have had more time to increase in demand and decrease in supply, whereas a set that retired last year would be cheaper with more on the market
omg... I'd never imagine a LEGO idea set can be worth so much... I finally chose to piece my only one fisherman's house 2 years ago due to it being aesthetically pleasing among the LEGO sets that I had bought over the year. LOL I have pieced the ONLY set among my "investment" that could have brought me the highest return 😪🙄🙄. How do you decide what to keep and what to piece?
After episode 8, I quit collecting. Befor that I got ever Lego SW set. Now, I only get Mandalorian sets. The Mandalorian fighter was $60, now about $90
Man I love you channle. Even tho I not a big collector with lots Mony buying set s I get the odd star wars battle pack to hold onto for 35 to 40 or 55 years to hold onto then probly sale them are the battle pack s werth me getting ??? so when I buy sets moduler s. to trains city sets stuff. For my Lego City I make Shaw I get them good sets only so when I 80 s 90 s age and way old and need to sale them I hold every box so when I go to sale them. Thay set s will be more complete an just like any set from 70 s most whant. That old box with the set more so. So this is why I keep my boxe s silly thos throwing them away. Cas in 59 60 years to come. I will have the boxes s. Other.s don't get it I call it thinking way ahead of time . Dawn of the iron doom dam. I nerly whent to buy one .😁3 years back but. It's not much of a set ..add..I just get the. Good Ninjago set s..I love the mini figs from that set add. I better check hear in Australia to find one on ree sale. Befor it keeps going up in value. Fumming I dident buy it it was only 85 or 125 few years back to. Oh well. 👍👍
There is a lot to respond to in this comment... I will say this! Keeping sets new in box is best. If you have used sets they are certainly worth more with the box!
Minecraft is that expensive because of the IP. It amazes me that some of the older sets from the 90's are only going for 500 bucks making Lego's growth on some of those sets incomparable to Pokemon, which makes absolutely no sense why they havent dropped a set with them yet. If any set from this era can go for 4 figures, than any set that was retired in the 90's shouldnt be any cheaper than 3K. But thats not how it is. Never underestimate the IP.
I would like to mention what I think was some of the most overlooked LEGO sets of 2017 was Elves. I bought no less than 10 of every set at 70% off from Target when they went on clearance. Originally thinking I would part them out for my personal collection…well I’m glad I didn’t get around to opening them because many these have really jumped in price on the secondary market over the last couple of years and I’ve had amazing returns recently on this theme.
Yes Elves sets have, overall, been great for investing. In this video I only mentioned sets released after the year 2017 and later. Some of the big winners from that them were released in 2015 and 2016 but an incredible LEGO theme that most people didn't expect to have such great returns.
Thx for this perfect video. I am collecting LEGO over 20 years and I was never interested in Ninjago - then you become a father of a boy & he loves it & so I also got in contact with this franchise. & I have to admit Ninjago is absolutely underrated. There’s the card game, the series, the Film & Lego of course - I collected nearly every Mech & Dragon over the years and the Lego Ninjago movie sets are also really good but now expensive.
Any advice for someone who collects but would love to start investing to start funding the hobby within itself is there certain sets I should look out for? Certain blogs with information? What are a few steps I can take to start ensuring myself with better decisions when it comes to investing
Fishing shak set oh yes. I still got a collector that's got one holding for me I better pay for it befor it keeps going up .I have most the Ninjago dragons from very first one and all the temple sets and two of the movie set s samuri X cave of kaos 650 .$750 to $800 .👌
I bought the master builder cloud city set (sealed) right before the book of boba fett for $750 AUD as I assumed it may go up in value because of the show. I am very very happy I made that purchase!
speaking from personal experience, the secondary market is now VERY saturated. It’s much harder to “buy and hold” and then make a profit than it was 10 years ago
100000% I am been in this game for about 7 years and it has certainly got more saturated. But there are still plenty of amazing winners as per this video.
I have the Speed Champions Bugatti. Unfortunately, it's built. But still crazy value for used considering I only paid $15. I'm a big fan of the 6-wide. I stopped collecting them once they went to 8-wide because I was a big fan of the smaller scale. I saw the 75191 at store and I passed on that one. It still saddens me, but I had a newborn so I was dropping money on diapers instead of LEGO, lol. What about that new midi-scale executor super star destroyer? Whoa! When do you think will be the best time to buy that one? That thing looks so nice.
I remember your video, "when should you sale your lego sets" and there was one set that you said you hung on for to long. After this video I want to hold out forever now. Sold a Lebron James and Tom Brady rc's for pennies on the dollar years ago. Can't think about the past just learn for the future
You can never really know what is going to be valuable or not long term... I always tell people to sell when you happy with your ROI and to try and not be frustrated if it appreciates later. Obviously that is really hard to do. The challenge with holding on to LEGO sets forever is space. Not so with Sports cards though. Although on average I am not sure the ROI is as strong as LEGO.
@Jakesbricks We have the full collection of Star Wars Helmets. Would you recommend selling them individual or packaging the retired sets or waiting until they all retire and selling as a complete collection?
Hi Jake, What do you think about mine approach to investing in Lego. Instead of picking up winners before their retirement let the market pick up winners. I often buy old Lego sets which have reliable history of good annual growth and just wait. I did that with betrayal at cloud city , republic frigate or Jabba's Palace from 2012. So far I can't really complain :D Sure there is no guarantee that any given set will further appreciate in value but I find this strategy working pretty well for me
Not a bad strategy at all my only fear is when LEGO re-releases sets or minifigures that can drastically hurt the value. You also tend to miss out on the initial post retirement price jump. I can't say it's something I have ever explored as 95% of my investing happens pre-retirement. But I would love to hear how it goes for you. I would say done well it could be a brilliant strategy.
Don’t worry dude, I wanted that betrayel at cloud city but it was temporarily out of stock when I went to get it. So instead I got the Star Destroyer, and I still beat myself up about it to this day.
23:47 I'm collecting Ninjago! The reason that set is doings so well is because it was one of that wave's flagship sets and it's the only set to come with the main villains for that wave (Krux and Acronix). That's comparable to them releasing like 10 sets for the Phantom Menace when that movie first comes out but only 1 set had Darth Maul. And then they never released another Darth Maul again, that is why this set with these 2 villains is so sought after.
And it's not the 10 year olds collecting old Ninjago sets. Ninjago came out in 2011 and has a continuous narrative. That narrative is so continuous and engaging that many of the original fans never stopped being fans and have stuck around until 2023, 12 years entire years later. Ninjago did something remarkable, it _retained_ a huge portion of its fans and grew up with them. If you were 10 when you first started watching you'd be 22 now and suddenly posess the two greatest assets of any Lego collector: Nostalgia and a disposable income!
So now many modern Ninjago fans are young adult age range and have the cash to back up their desire for old sets. I'm not one of the people willing to shell out 400 dollars for an old Ninjago set but I do know other fans who are trying hard to collect every single old set (or at least their favorites) and there's more of these fellows out there than you realize.
10 year olds obviously aren't getting the old sets (they weren't even born when Ninjago started!) but rather it's hardcore older collectors that are trying to get them. By this point, Ninjago has secured a passionate adult fanbase similar (albeit a bit younger) to other franchises like Star Wars. And like with Lego Star Wars, the bulk of Ninjago's customers are still kids. But there's now a significant number of adult customers who are willing to buy the most expensive sets (Ex: UCS sets for Star Wars and City Gardens for Ninjago) and pay aftermarket prices for retired sets that are nostalgic to them. They are the proverbial "whales" of Lego's customers and trust me, Ninjago has its whales.
This comment is the GOAT! Thanks a ton for this analysis Ben 😏! That helps me understand Ninjago and Ninjago fans so much better
Please, which ninjago sets are the most valuable investment for you? Which would you definitely add to your stock today?
I'd love to see a video on how you manage shipping some of these larger sets or what selling outlets you use if you don't ship. One of my issues has always been finding boxes that could fit some of the Lego I invest in, specifically the modular buildings.
Eric great idea for a video! I will add it to my list!
Set 70626 is so valuable because it is the only set with all four of the Ninjago Time Blades. They are very collectable.
Well shoot didn't know that! Thanks for the comment!
I absolutely love love love this video! Very informative with a lot of energy and some humor. Also, this video definitely helps me realize to hold on to sets as long as I can. Thank you for this video, this was a great one!!
Wow thx for the feedback! So glad you enjoyed it
Got the Lego Minecraft mountain cave back in 2017 and I'm equally shocked that my used and complete set is worth 3x what I bought it for. I suppose it is one of the few minecraft sets that actually truly captures the franchise
It must be! Well done on having a $1000-$1200 Used LEGO sets!
Regarding the Nexo Knights, big bad guy sets tend to do well. Bad guys tend to be under represented or under powered. For play, it works when the good guys are the underdogs. By the way, regarding the Chicago tile, I'm the guy on Bricklink selling one for $15 :)
SA! Love this analysis! Also Chicago tiles for the win!
I normally avoid these retrospectives, but you made the subject really engaging 👍
Well thx I appreciate it 💪💪
Hey Jake, great video. some surprises in there for me too. I still have 3 sealed Chicago sets and a sealed fishing store which is my favourite set in the last 5 years for sure. I was so disappointed they didn’t extend that range because the designer of that set put through a few more ideas set which matched perfectly with the fishing store. I’ve been collecting for about 9 years and have also sold sets before they’ve rocketed.. there are an increasing number of Architecture set which have exploded in price, in particular set 21026 Venice £24.99, I bought 10 @£18 on sale and they now go for between £175-£250. With regards to the mickey & Minnie brickheadz I remember missing out on them because they never stayed in stock long enough on LSAH.. kept selling out instantly. I still have a room full of sealed sets I’ve collected over the years but trying to guess what will be the best investment is even harder now Lego release a greater amount of sets every year. We should remember that just because a set isn’t popular at the time it may just end up being the rarest.. I don’t believe many bought the cloud city remake or the Minecraft mine because they were over priced and now they’re hard to find. Like you’ve mentioned in your videos, short shelf life and rare parts in sets seem to do well. Just wondering when you may do a collection tour?
Adrian sounds like you are sitting on a small gold mine! I do need to full tour soon! Will add that to my video ideas list
I know it might be shocking, but 14 year olds that grew up on Minecraft are 26 now :P Perfect age to go for a full collection of something you care about.
🤯🤯💪
a long form live stream convo. Answer questions in real time. Going deep on topics.
Love this! I havent really gone live before need to explore it
Your inf on mickey and minie brickheadZ is wrong. They were exclusive to Target stores too.
@@hanhuang9825 really!? Don’t even remember that! Thx for the correction
Aw man. My biggest regrets, I had a Town Hall, UCS Super Star Destroyer, a Death Star 20188, and a UCS Imperial Shuttle. I doubled my money as I sold each one at least. But yeah, look at the prices now ... 🤦😂
It’s crazy right!?
Hey Jake, I am new to your channel. I would like to see you give the Lego sets more screen time, instead of just giving us a quick peak and then having to look at your mug. lol Thanks.
This is great feedback thx! My mug is pretty boring ha!
Thanks dude. Keep up the good work!
Ive just rekindled my love for Lego. I have those 2 flower sets behind you and they have been the most enjoyable and satisfying builds so for. Built straight after 42154 ford GT. 👍
Number 2 on your list will decrease in value likely after disney + release ashoka or mandalorian future season due to possible appearance of the general thrawn because Lego will make the character again in different variant.
Maybe… but even if they release a new thrawn I think people will still want the old one
With three kids i can tell you Minecraft is hugely popular with them. In 10 years when all these kids are grown up, Minecraft is the property that would sell the most
May be great for long term holds for sure!
Jake, I believe you are right about Jedi Starfighter. I remember seeing it for $70 towards the end of it's life. I only have one built in my personal collection.
Those figs in there are 💰💰💰
I have the Ninjago set but it is broken😢
Bummmmmer...
Jake, your videos are just delightfully entertaining. Thank you so much! I would love to see your top 10 of sets that you really love and had high hopes for, but did not perform well.
I will definitely add this to my video ideas list
About the obi wan starfighter ring: it is possible that many adults like myself who got back into lego within the last year or couple of years are driving up the demand for these retired star wars sets. I definitely want the obi wan ring but it was retired when I got back into lego last year. I will have to pay the price eventually given the low supply. Also on ninjago, I just started collecting these sets in 2023 only for the mechs and dragons, but I’ve grown to appreciate the theme as a whole. It has many similarities to bionicle, power miners, exo force, and other themes I built as a kid. Hope this helps.
Love all these thoughts! Def agree!
Jake, I watched the whole video. Loved seeing your regret on selling some of the sets too early. Glad to see you're doing alright.
I am doing alright..: but my face said otherwise 😩😩
This is a great video!! 5 year and 10 year reviews are interesting. I could never guess these so funny and good variety of sets!!
I saw it at Toys R us
💪💪
Question for anybody that buys retired Lego sets. Do you buy sealed sets to open yourself or to keep sealed ?
Both!!!
I love ninjago as a 38 year old "collector".
I have star Wars, DC, Marvel, Ninjago, Monkie Kid and Speed Champions collections along with other stuff that I pick up when interested. Don't own everything from each line and all have been open and built. The Star Wars, Marvel and DC are from my love of the franchises but I love Ninjago because of the mech's and vehicles. A lot of the Ninjago set designs are really cool and that's why I continuew to collect them. It helps its also a cooler version of Exo-Force which was an awesome line when I was a kid.
But ninjago is awesome!
Well hey HB! Great to meet an AFOL Ninjago fan! I knew they were out there!
@@JakesBricks
We are indeed. They have some of the best builds of any sets... plus mechs!!!
What are your thoughts on the potential Star Wars Mechs coming in the summer? currently hated by a lot of the AFOL community but will that result in them being a good investment?
Great research! I was sure the Tie fighter pilot helmet would make the list!
Next year probably! I think it is now close to eclipsing 400% ROI
Thank you for another great video. I love your channel! I got back into lego in 2017, so it was fun to see you cover this period. I am mostly into buying and selling used lego, but around 2019 I picked up a few sets of Benny’s Space Squad because I thought it was way too cheap and I believed they would rise in value ( i had no idea that lego reselling was a thing at that time). In 2021 I went deeper into investing in lego, but that is another story. I held on to those benny sets until now. And haven’t resold many sets yet. when the brown space man was released I thought it was a good time to selle those Benny sets. And it was! I am raising the price 10$ for every set. I wonder what the limit is😊 we never know I guess. But today I sold a used copy of that set at the same price I was asking for a new set two weeks ago!
Those Benny sets are great! And I imagine will continue to rise!!
The pandemic is the cause of most of these going up in price. Soooo many people got into lego at that time and the lego collecting landscape changes dramatically
That goes for everything. Everything became collect for profit rather than enjoyment
I buy, sell and invest to fund my building hobby for enjoyment. So I think it can be both!
I remember seeing the cloud city discounted all the time for less than $300… wish I picked it up at that price
Wish I picked up 100 of them ugh
Regarding the Chicago Skyline set, wouldn't the same apply to almost every other Skyline set because they also have unique nameplates?
No. New York's tile is WAY cheaper.
And the Chicago skyline is among one of the best...
David yes but I think scarcity plays the biggest factor tbh
@@JakesBricks This is correct. Just because a piece is unique does not mean it is high value.
Minecraft are going to preform very well as future investment. Its the nostalgic effect. just wait until you see people who played minecraft as kids start making enough money to pay to collect
I could definitely see this happeningA But If feels like the newer minecraft sets aren't performing as well.
Maybe a better strategy is you buy multiples is to sell a third early, a third when you think it might have hit a ceiling, and then the last third for long term.
That is a great strategy for sure!!
Ahhh here is all the scammers hoarding the Lego sets and raising the price ten times. I really would love to know who buys these sets? They can get the piece inventory and buy them all at Pick a Brick. Same exact set for the OG price. If u really want the mini fig then get them separate. Or do people buy these at crazy prices because they think they gonna sell them for more crazy prices?? Glad there are so many other quality building block brands. Hopefully people wake up and use their money for fair prices. Just got the Mould King Star Destroyer for $344. Absolute steal at almost 12K pieces!
A few thoughts here!
--Why would someone want a sealed N64? At this point it is a collectors item event though you can't even play it. Some goes for collectible sealed LEGO sets I think.
A lot of LEGO fans don't like the quality of off brand products although there certainly are some great options.
Thanks for your comment love getting to hear other perspectives
I think you are getting old and don't fully realize it. What people are willing to pay the most money for are the sets that they feel the most nostalgia for. The sets people feel the most nostalgia for are the sets from the themes they played with as a kid (and perhaps couldn't afford back then). Minecraft has been around since 2011. Someone who was ~8 in 2011, will be ~20 years old now. At around 20 years old, people will often be earning a real paycheck. Often twenty-year-olds don't yet have to deal with a lot of expenses like housing or taking care of a family, so a lot of their income is freely disposable.
For Ninjago, the exact same thing applies. Ninjago also launched in 2011. And btw, I am not sure how it is where you live. But where I live, 14 is about the age that people start to get jobs like paperboy; at a supermarket; or pizza delivery when they are a little older.
Personally, I am much older, but I still feel by far the most nostalgia for the sets that I played with when I was around eight years old. I had a full-time job by the time I was 17.
If a 20 year old living in my basement and came home with a $1000 LEGO Minecraft set they would be kicked out the next day! Not sure what 20 year olds you know but they must be rolling in the dough ha!
I still have my betrayal at cloud city sealed. Gonna build it but wow did not see this coming. Got it on sale from Amazon before retirement
Bro wow!!! It’s insane
I am an adult collector of the Ninjago theme. My appreciation for Ninjago began with the Ninjago City set and then I started to watch the Ninjago show and I was hooked. It is an original LEGO IP with deep lore, rich characters, and many sets with incredible builds (City of Stiix, Temple of Airjitzu, Destiny's Bounty, etc...). I purchased Dawn of Iron Doom sealed new in box in 2021 for a hefty price. Dawn of Iron Doom is based on the popular The Hands of Time season from the TV show--having the Time Twins minifigures is super special because they only came in that set.
Pbj THANK YOU! That’s excellent insight into the world of Ninjago fans and collectors
I’d prefer more still shots of the sets while you discuss them. I still have the #7 fishing shack NIB. First set I ever bought. I also have #2 but it’s been put together. I also remember when the Chiron was out and readily available but held off trying to buy it until it was gone. I’m surprised the Ninjago set wasn’t the Temple of Airjitzu 70751.
Hey Kaos thanks for the feedback! I will certainly keep that in mind for future videos. I saw the TOA had appreciated a ton but "only" about 200-300%. Still an amazing investment though
Great video, would also love a video on what some of the biggest flops are, or ones that were hyped and haven’t done well. Keep up the great content
I’ll add that to my video ideas list
Great video. Your reaction were funny and I get what you mean with regret of selling or not buying etc. nice stuff 😀
Ha it’s painful but still so fun!
Hey just discovered this video. this is awesome thanks for the hard work! Qq: how do you think avatar lego will sell in the future? I will definitely start my lego investment soon!
I am not a big fan of LEGO avatar for investing... I personally think it is too niche. But I may be wrong
These are horrible investment vehicles. Like seriously you're bragging about 4x returns on $50? So? Did you buy 100 of them? I love me some LEGO but telling people these are investments is misguided at best. This is gambling with illiquid collectibles. Unless you say what your long-term total return is, stop misleading people.
Hey DBK! I started this channel to help other collectors like myself fund their building hobby through LEGO investing. Yes LEGO is illiquid but many of us are well connected in the LEGO community so selling may be challenging at times but certainly isn't impossible. If someone buys a $60 set and sells it in 5 years for $400 then they can buy a $300 set for their personal collection with the profits. No one really getting rich over here just funding their building hobby and having fun doing it!
I hate I missed out on the fishing store such an amazing set. To think we go from that to bugs and bts for ideas!
I know 😔😔
I luv it. An hour before work any getting to enjoy some great content. Thanks for making my day start off a little better.
Well that’s high praise thanks so much!
I just suscribed,,I got 3 phantom sealed,,,might be a new thrawn do to the show asoka,🤔🤔🤔🤔
💪💪🙌
I have a new sealed in box Old Fishing Store AND lighting for it if you are interested! Let me know.....
Uhhhh yes I am! shoot me an email: jake@jakesbricks.com
I have the Mickey and Minnie Mouse brickheadz new in unopened boxes. I nearly opened them the other day for my kids to play with
Well shoot sell em! They are worth crazy money
why not sell half of your sets, get a good ROI and keep a couple of sets for better ROI later on if it keeps going up like you would do with stocks
I probably should liquidate some inventory but I am constantly selling... So it's a regularly churching cycle
I like your video but lets be real. You got this channel to make money, not to help other lego investors, even though its great that you do
How much money do you think I am making on this channel bc it ain't much ha!
People are using your face and brand to scam people on Facebook 😂
I know!!! I’ve been trying get them removed for months
how about a video about GWP. These almost always are a good investment, but they seem to hit a wall even when stock disappears.
I do need to make a GWP vid!
I am collecting Ninjago and I’m a bit older than 11. I wouldn’t spend that money, i do own that set tho.
💪💪💪
I bought 5x #75222 for ruffly 200 Euro have them still sitting in my shelf :)
Incredible!!!!!
Thrawn is from Rebels, not Clone Wars… And where is the Lego Tie Fighter Helmet at?!
Massive fail on my part! I knew he was! 🤦♂️🤦♂️
When I made the video I just thought the other ones had a better ROI then the tie helmet. But next year it would certainly have made the top 10
What do you think of mclaren f1 lego technic I have one built and two in box's unopened
Could be a great investment but not retiring for a while...
Dude just because it's trending at a price doesn't mean it's selling at that price.
Every price I showed was a “sold price”
And i thought Minecraft the actual game was expensive.
Right!?!?
Compounding investment analysis is only valid if your capitol is limited.
Truth!
Thanks lol I half built set 6 when I was like 12 and now i have a brand new jango in a bag I can sell lol
Bro! Worth crazy money
The Minecraft set is so valued simply because it's Minecraft. That game is the best selling title of all time, and has always been compared to LEGO. That set is what people think when they imagine Minecraft as a LEGO set. I'm surprised it got as high as it did within 5 years, but I'm not surprised the value is so high. Never underestimate the money gamers will spend to show their love for a franchise. 238 million units of Minecraft sold speaks for itself.
Well there ya go! I knew it was popular but daaaaaaang!
I remember Micky and Minnie. It came and went and didn't buy them.
Crazy right!?
I can tell you all ninjago retired dragon will blow your mind… .
It's crazy!
I have 3 of the ninjago set sealed. lucky me.
Well done! $$$
please give me the website that you see the value of lego now days
All retailers have discounts periodically
the only thing on the list you were right on is the sw sets.
I was wrong about the other ones?? 🤷♂️
9488
Amazing set for investing but it’s about 10 years old at this point!
Amazing list! I am surprised Harry Potter and lotr were not on the list. But the numbers don't lie. I bet in 5 years it'll be a different story.
P.S. that Minecraft set looks incredible and I would love to get it someday.
There were no LOTR sets that came out in that time period.
@@decascador good point
Ya LOTR and HP are great themes LOTR sets were from over 5 years ago so they didn’t make the list. And most HP newer sets haven’t hit their peak yet
@@JakesBricks Makes sense! This is certainly a crazy market.
“Thrawn is from Clone Wars” 💀
Epic fail 🤦♂️🤦♂️🤦♂️ Star Wars Rebels***
What are some tips and strategies for someone like me who wants to get into the Lego investing business but maybe doesn’t have that much money right away
I started with a $100 set! Pick up a solid retiring set near end of year. Sell in six months… rinse and repeat
@@JakesBricks thank you 🙏
Said literally 17 times. Like the dude, can’t handle the teen girl word!
That's actually less than normal! ha!
Haha. Most overused word in the English language theses days. I hate it
Still have no 7 new in the box and got it for free :D
INSANE!
One set is the Minecraft villiage.
Another Minecraft GEM!
only set I really want and annoyed I missed out on is the Ghostbusters Firehouse
That set is craaaaaaazy expensive
@@JakesBricks yeah :( as a huge Ghostbusters fan, I own all the movie prop replicas etc I keep checking ebay for the set and it just gets further away from my budget haha
This is a comment
This is a response
Any reason why so many of the top ten were released in 2017-2018?
proabably as it is as over 4 or 5 years those sets have had more time to increase in demand and decrease in supply, whereas a set that retired last year would be cheaper with more on the market
What Ben said💪
Alpha Investments oush
Do you have any of these?
omg... I'd never imagine a LEGO idea set can be worth so much... I finally chose to piece my only one fisherman's house 2 years ago due to it being aesthetically pleasing among the LEGO sets that I had bought over the year. LOL I have pieced the ONLY set among my "investment" that could have brought me the highest return 😪🙄🙄. How do you decide what to keep and what to piece?
It's tough! Take a look at my lego investing for beginners playlist! I talk about which sets are good to look at for investing
After episode 8, I quit collecting. Befor that I got ever Lego SW set. Now, I only get Mandalorian sets. The Mandalorian fighter was $60, now about $90
Every set!? You selling any??
Man I love you channle. Even tho I not a big collector with lots Mony buying set s I get the odd star wars battle pack to hold onto for 35 to 40 or 55 years to hold onto then probly sale them are the battle pack s werth me getting ??? so when I buy sets moduler s. to trains city sets stuff. For my Lego City I make Shaw I get them good sets only so when I 80 s 90 s age and way old and need to sale them I hold every box so when I go to sale them. Thay set s will be more complete an just like any set from 70 s most whant. That old box with the set more so. So this is why I keep my boxe s silly thos throwing them away. Cas in 59 60 years to come. I will have the boxes s. Other.s don't get it I call it thinking way ahead of time . Dawn of the iron doom dam. I nerly whent to buy one .😁3 years back but. It's not much of a set ..add..I just get the. Good Ninjago set s..I love the mini figs from that set add. I better check hear in Australia to find one on ree sale. Befor it keeps going up in value. Fumming I dident buy it it was only 85 or 125 few years back to. Oh well. 👍👍
There is a lot to respond to in this comment... I will say this! Keeping sets new in box is best. If you have used sets they are certainly worth more with the box!
Minecraft is that expensive because of the IP. It amazes me that some of the older sets from the 90's are only going for 500 bucks making Lego's growth on some of those sets incomparable to Pokemon, which makes absolutely no sense why they havent dropped a set with them yet. If any set from this era can go for 4 figures, than any set that was retired in the 90's shouldnt be any cheaper than 3K. But thats not how it is. Never underestimate the IP.
Currently megablocks owns the IP on Pokémon so for now Lego can’t produce any Pokémon related sets
I would like to mention what I think was some of the most overlooked LEGO sets of 2017 was Elves. I bought no less than 10 of every set at 70% off from Target when they went on clearance. Originally thinking I would part them out for my personal collection…well I’m glad I didn’t get around to opening them because many these have really jumped in price on the secondary market over the last couple of years and I’ve had amazing returns recently on this theme.
Yes Elves sets have, overall, been great for investing. In this video I only mentioned sets released after the year 2017 and later. Some of the big winners from that them were released in 2015 and 2016 but an incredible LEGO theme that most people didn't expect to have such great returns.
Thx for this perfect video. I am collecting LEGO over 20 years and I was never interested in Ninjago - then you become a father of a boy & he loves it & so I also got in contact with this franchise. & I have to admit Ninjago is absolutely underrated. There’s the card game, the series, the Film & Lego of course - I collected nearly every Mech & Dragon over the years and the Lego Ninjago movie sets are also really good but now expensive.
Agreed Ninjago has had some crazy hidden gems
Any advice for someone who collects but would love to start investing to start funding the hobby within itself is there certain sets I should look out for? Certain blogs with information? What are a few steps I can take to start ensuring myself with better decisions when it comes to investing
My channel is a great place to start. Specifically LEGO investing for beginners playlist
Fishing shak set oh yes. I still got a collector that's got one holding for me I better pay for it befor it keeps going up .I have most the Ninjago dragons from very first one and all the temple sets and two of the movie set s samuri X cave of kaos 650 .$750 to $800 .👌
Ninjago for the win!
I bought as many Chrome stormtrooper/Vaders, ARF shadow trooper,
And Darth Raven as I could. And holy crap did that payoff!
For the win!!! How many do you have left?
I bought the master builder cloud city set (sealed) right before the book of boba fett for $750 AUD as I assumed it may go up in value because of the show. I am very very happy I made that purchase!
WELL DONE!!!
So interesting
It is right!
speaking from personal experience, the secondary market is now VERY saturated. It’s much harder to “buy and hold” and then make a profit than it was 10 years ago
100000% I am been in this game for about 7 years and it has certainly got more saturated. But there are still plenty of amazing winners as per this video.
Jake, any chance the you see the Creator Gingerbread House being a good investment? I have one still in a sealed shipping box from Lego.
Should do okay! But there is a lot of inventory out there. I would sell Christmas if 2025
I have the Speed Champions Bugatti. Unfortunately, it's built. But still crazy value for used considering I only paid $15. I'm a big fan of the 6-wide. I stopped collecting them once they went to 8-wide because I was a big fan of the smaller scale. I saw the 75191 at store and I passed on that one. It still saddens me, but I had a newborn so I was dropping money on diapers instead of LEGO, lol. What about that new midi-scale executor super star destroyer? Whoa! When do you think will be the best time to buy that one? That thing looks so nice.
That new Star destroyer is cool! But with no figs I’m not sure what it’s investment potential will be
I got this castle set for christmas in 1995 or 1996. Still have it and even the (undamaged) box. I used the box to store my lego parts :D
It’s a gem for sure!!!
I remember your video, "when should you sale your lego sets" and there was one set that you said you hung on for to long. After this video I want to hold out forever now. Sold a Lebron James and Tom Brady rc's for pennies on the dollar years ago. Can't think about the past just learn for the future
You can never really know what is going to be valuable or not long term... I always tell people to sell when you happy with your ROI and to try and not be frustrated if it appreciates later. Obviously that is really hard to do. The challenge with holding on to LEGO sets forever is space. Not so with Sports cards though. Although on average I am not sure the ROI is as strong as LEGO.
@Jakesbricks We have the full collection of Star Wars Helmets. Would you recommend selling them individual or packaging the retired sets or waiting until they all retire and selling as a complete collection?
If you can wait till they all retire that will definitely be your best bet
Hi Jake, What do you think about mine approach to investing in Lego. Instead of picking up winners before their retirement let the market pick up winners. I often buy old Lego sets which have reliable history of good annual growth and just wait. I did that with betrayal at cloud city , republic frigate or Jabba's Palace from 2012. So far I can't really complain :D Sure there is no guarantee that any given set will further appreciate in value but I find this strategy working pretty well for me
Not a bad strategy at all my only fear is when LEGO re-releases sets or minifigures that can drastically hurt the value. You also tend to miss out on the initial post retirement price jump. I can't say it's something I have ever explored as 95% of my investing happens pre-retirement. But I would love to hear how it goes for you. I would say done well it could be a brilliant strategy.
The Minecraft-Set got quite often opened by castle builders. Minifigs wasn't as high as right now, so many gave them away to childreen...
Truth!!
I collect them for fun 😂
I do too!
Exo Night s set. So if thay stop that line would that make. Hidden side sets or vidiyo .werth. More. Now.
Vidiyo sets are still not doing well in my opinion
I literally am so proud of my sealed temple of airjitzu and sail barge and a few others but nothing like that mine craft holy crap!!!
Well done! 💯
Don’t worry dude, I wanted that betrayel at cloud city but it was temporarily out of stock when I went to get it.
So instead I got the Star Destroyer, and I still beat myself up about it to this day.
😩😩
I own the Jedi Star fighter 75191 and the blue version of that. I almost open it just for the mini figures. Luckily I kept it MISB.
Discipline! Well done
Bro is the president of yapistan
I have no idea what this is... Hopefully its good
@@JakesBricksthis is how brainrotted individuals talk. He is saying that you talk too much with little meaning in what you say.
Based upon your intro, I imagine you exclude the Bricklink Designer Program sets due to the limit of 1 per household.
Yes! I would consider that limited availability